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市場調查報告書

非洲的啤酒市場

Africa Beer Market Insights 2013

出版商 Canadean 商品編碼 294509
出版日期 內容資訊 英文 530 Pages
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非洲的啤酒市場 Africa Beer Market Insights 2013
出版日期: 2014年01月10日 內容資訊: 英文 530 Pages
簡介

本報告提供非洲的啤酒市場相關調查分析,以主要企業與成長促進因素為焦點,為您概述為以下內容。

目錄

  • 摘要整理
  • 阿爾及利亞
  • 安哥拉
  • 貝南共和國
  • 波札那共和國
  • 布吉納法索
  • 布隆迪
  • 喀麥隆
  • 中非
  • 查德
  • 剛果共和國
  • 剛果民主共和國
  • 赤道几內亞
  • 埃及
  • 厄利垂亞
  • 衣索比亞
  • 加彭
  • 甘比亞
  • 迦納
  • 幾內亞
  • 象牙海岸共和國共和國
  • 肯亞
  • 賴索托王國
  • 賴比瑞亞
  • 馬達加斯加
  • 馬拉威
  • 馬利共和國
  • 模里西斯
  • 摩洛哥
  • 莫三比克
  • 納米比亞
  • 尼日
  • 奈及利亞
  • 法屬留尼旺島
  • 盧安達
  • 塞內加爾
  • 塞席爾
  • 獅子山共和國
  • 南非
  • 南蘇丹
  • 史瓦濟蘭王國
  • 坦尚尼亞
  • 多哥
  • 突尼西亞
  • 烏干達
  • 尚比亞
  • 辛巴威
  • 地區的啤酒公司簡介
  • 調查手法與產品定義
  • 地圖
目錄
Product Code: BRMIAF13

This report provides an overview of the African beer market, the key players and the drivers behind the growth in the region.

Introduction and Landscape

Why was the report written?

The African beer market is benefitting from the upturn in the region's fortunes. Markets such as Angola; Congo (Brazzaville); Ethiopia; Rwanda; Uganda; and Zambia have all witnessed double digit growth.

What is the current market landscape and what is changing?

Monopolies are increasingly being challenged, as evidenced by the emergence of new competitors in Ivory Coast; Kenya; Madagascar; Rwanda; South Africa; and Tanzania. Within markets the dynamics are changing too with premium volumes growing faster than the overall market driven by new products and international brands.

What are the key drivers behind recent market changes?

According to a recent report by the African Development Bank, Africa is growing faster than any other region. One third of all countries in Africa are witnessing GDP growth rates in excess of 6%.

What makes this report unique and essential to read?

The Africa Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market in the region. The report provides a much more granular and detailed data set than our competitors.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the African Beer industry. Data includes volumes from 2009 to 2012, plus forecasts for 2013, enabling historical and current trend analysis. .

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation and beer type.

This report provides data and analysis of the performance of both domestic and imported brands

This report provides an analysis of the industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and packaging data including consumption volumes by pack material, type, and size.

Key Market Issues

The market is very consolidated with four companies (SABMiller/Heineken/Castel/Diageo) accounting for 90% of the African market. Historically the vast majority of markets have been effective monopolies. However, these monopolies are increasingly being challenged, as evidenced by the emergence of new competitors in Ivory Coast; Kenya; Madagascar; Rwanda; South Africa; and Tanzania.

In many African markets beer operates in an alcohol market dominated by local unregulated "homebrews". As well as the unregulated alcohol market beer also competes with commercial sorghum beers and non-alcoholic malt beverages.

Table of Contents

Executive Summary

  • Algeria
  • Angola
  • Benin
  • Botswana
  • Burkina Faso
  • Burundi
  • Cameroon
  • Central African Republic
  • Chad
  • Congo (Brazzaville) Congo (Zaire) .
  • Equatorial Guinea
  • Egypt
  • Eritrea
  • Ethiopia
  • Gabon
  • Gambia
  • Ghana
  • Guinea
  • Ivory Coast
  • Kenya
  • Lesotho
  • Liberia
  • Madagascar
  • Malawi
  • Mali
  • Mauritius
  • Morocco
  • Mozambique
  • Namibia
  • Niger
  • Nigeria
  • Reunion
  • Rwanda
  • Senegal
  • Seychelles
  • Sierra Leone
  • South Africa
  • South Sudan
  • Swaziland
  • Tanzania
  • Togo
  • Tunisia
  • Uganda
  • Zambia
  • Zimbabwe

Regional Brewer Profiles

Methodology and Product Definitions

Map

List of Tables

  • Table 1: Africa Beer Consumption, 2002-2013F
  • Table 2: Africa Beer Production by Market, 2008-2013F
  • Table 3: Africa Beer Imports by Market, 2008-2013F
  • Table 4: Africa Beer Exports by Market, 2008-2013F
  • Table 5: Africa Beer Consumption by Market, 2008-2013F
  • Table 6: Africa Population by Market, 2008-2013F
  • Table 7: Africa Per Capita Beer Consumption by Market, 2008-2013F
  • Table 8: Africa Islamic Population as % of Total Population, 2012
  • Table 9: Leading African Brands, 2008 - 2013
  • Table 1: Beer Key Facts
  • Table 2: Leading Beer Brands - Volume, 2010-2012
  • Table 3: International Premium and Super premium Beer Brands - Volume, 2010-2012
  • Table 4: Beer Market Valuation (Local Currency), 2011-2013F
  • Table 5: Beer Production/Trade/Consumption, 2002-2013F
  • Table 6: Beer Production/Trade/Consumption - Growth, 2002-2013F
  • Table 7: Beer Consumption by Standard Price Segmentation, 2009-2013F
  • Table 8: Beer Consumption by Alcoholic Strength, 2009-2013F
  • Table 9: Beer Consumption by Type, 2009-2013F
  • Table 10: Beer Consumption by Geographic Scope, 2009-2013F
  • Table 11: Beer All Trademarks, 2008-2012
  • Table 12: Beer Brands by Standard Price Segment, 2008-2012
  • Table 13: Beer Brands by Alcoholic Strength, 2008-2012
  • Table 14: Beer Brands by Type, 2008-2012
  • Table 15: Imported Brands by Origin, 2008-2012
  • Table 16: Beer Trademark Owners, 2008-2012
  • Table 17: Beer Local Operators, 2008-2012
  • Table 18: Beer leading Brewers/Importers, 2008-2012
  • Table 19: Table Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
  • Table 20: Distribution: On vs Off Premise, 2009-2013F

Brewer/Importer Profiles

List of Figures

  • Figure 1: Africa Beer Consumption, 2002-2013
  • Figure 2: Africa - Leading Brands 2013
  • Figure 1: Leading Brewers/Importers, 2012
  • Figure 2: Beer Consumption by Price Segment, 2012
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