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市場調查報告書

全球飲料用包裝相關技術創新:最新趨勢、推動因素、課題分析

Innovation in Beverage Packaging, 2013 - A review of recent trends, drivers and issues in global retail beverage packaging

出版商 Canadean 商品編碼 294308
出版日期 內容資訊 英文 65 Pages
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全球飲料用包裝相關技術創新:最新趨勢、推動因素、課題分析 Innovation in Beverage Packaging, 2013 - A review of recent trends, drivers and issues in global retail beverage packaging
出版日期: 2014年01月23日 內容資訊: 英文 65 Pages
簡介

在全球經濟低迷下,飲料用包裝市場壓力也增加。當然,壓低成本也很重要,不過由於存在著促進其他新包裝形態、技術的開發要素,正確掌握那些事對於打破局勢和擴大市場很重要。特別是金屬包裝,以輕量化降低成本和省資源、環境對策變得重要。還有在玻璃包裝領域,透過改變包裝形狀增強對消費者的訴求來推進產品開發。另一方面,由各材料市場趨勢看來,因為硬質塑膠包裝容易使用而使需求擴大。

本報告提供全球飲料用包裝市場上革新(技術創新)狀況相關分析、整體市場結構和最新趨勢、技術創新的主要的推動要素與課題、今後主要的成長領域、各領域的詳細趨勢及影響要素等調查,並將結果概述為以下內容。

第1章 摘要整理

第2章 飲料主要的大趨勢與包裝市場

  • 推動市場要素
    • 經濟趨勢
    • 人口趨勢
    • 消費者趨勢

第3章 全球飲料市場上主要趨勢

  • 飲料用包裝的市場規模趨勢
    • 玻璃:最廣幅利用的,基礎性包裝材料
    • 瓶子:最受歡迎的包裝種類
    • 塑膠:最常用的封蓋材料
    • 螺旋蓋:最受歡迎的封蓋種類
    • 紙、紙板:最常用的外包裝材料
    • 箱子:最受歡迎的外包裝種類

第4章 包裝相關技術創新概要

  • 技術創新的推動因素
    • 消費者需求
    • 降低成本
    • 物流的效率性
    • 永續性
    • 法律規章

第5章 玻璃包裝相關技術創新

  • 消費者需求
  • 降低成本
  • 高級化

第6章 硬質塑膠包裝相關技術創新

  • 消費者需求
  • 降低成本
  • 永續性

第7章 軟性包裝相關技術創新

  • 消費者需求
  • 降低成本
  • 物流的效率性
  • 永續性

第8章 紙、紙板包裝相關技術創新

  • 消費者需求
  • 永續性
  • 降低成本
  • 物流的效率性

第9章 金屬包裝相關技術創新

  • 消費者需求
  • 降低成本
  • 永續性

第10章 標籤相關技術創新

  • 消費者需求
  • 永續性

第11章 附錄

圖表一覽

目錄
Product Code: PK0005IS

"Innovation in Beverage Packaging 2013" is a detailed analysis of and insight into recent packaging innovations in the global beverage market related to key trends, drivers, and issues.

The report is a result of extensive research to provide a comprehensive understanding of the global beverage market and packaging consumption; this clearly establishes market trends, packaging dynamics, and areas of future growth.

Introduction and Landscape

Why was the report written?

In an increasingly fast moving and competitive marketplace, innovation in packaging continues to play a key role in new product development and branding in the global beverage sector. This report clarifies and quantifies future demand patterns and the types of innovations best placed to exploit them, so packaging manufactures and suppliers can plan for the future in confidence.

What is the current market landscape and what is changing?

Beverage markets continue to become more competitive and sophisticated as manufacturers and marketers increasingly look to develop products to satisfy regional preferences. Packaging innovation is required to meet the various and changing needs of all sections of the supply chain - from the manufacturer through to consumer - within an increasingly demanding regulatory environment. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?

Packaging suppliers need to react to the changing demands of consumers and regulation in order to plan for the future. But, it's not all cost reduction and light weighting. Packaging needs to adapt to a more complex picture of how consumption needs vary by product category and positioning. More specific product positioning by finished goods manufacturers and retailers in many cases means more specifically tailored packaging - creating opportunities for the industry.

What makes this report unique and essential to read?

This report provides a comprehensive analysis of the beverage packaging landscape, including a mix of beverage market data related to recent packaging innovations, which are identified across Rigid Plastics, Flexible Packaging, Paper and Board, Rigid Metal, Glass, and Labels. This report also provides an update on new beverage packaging technologies and developments.

Key Features and Benefits

Detailed coverage of key packaging innovations in the global beverage market, such as Peroni's new 33cl glass bottles for Peroni Gran Riserva Beer, which is 40% lighter than its previous version. Pack materials and components covered include Rigid Plastics, Flexible Plastics, Paper andBoard, Rigid Metal, Glass, Closures, and Labels.

An assessment on the impact of key economic and demographic trends on the beverage consumption pattern in major economies. For instance, in spite of reduced effects of the global recession, consumers remain cautious and purchasing power remains low. As a result, typical substitutions over recent years include increasing popularity of standard beers over premium alternatives and a decline in popularity of bottled water in favour of tap water.

Packaging innovations are related to the key factors that drive consumer demand (such as convenience with the new squared-up bottle for SunnyD, which is easier to handle, pour, and stores more easily in the refrigerator door), cost savings (such as the lightweight 500ml PET bottle for packaged water manufactured by Sidel), and sustainability (such as Coca-Cola's Plant Bottle™ technology).

Highlighting innovation for each major beverage packaging material and type including new beverage packaging technologies, developments, and products over the last two years.

Key Market Issues

In tougher economic times, pressure is on packaging. Undoubtedly, keeping costs low is key in many areas, but other market drivers also create opportunities for new formats and innovation, and knowing these is key to developing and offering further value, helping counter some of the economic pressures.

Cost Reduction has been a major factor driving innovation in the Metal packaging sector with a focus on light weighting as can makers have continued to look for ways to reduce materials and develop more environmentally-friendly products, such as CDL aluminium can by Rexam.

Increasing consumer demand for enhanced shelf appeal is driving innovation in glass packaging for beverage products. Manufacturers have been making efforts to improve shelf appeal through new pack shapes and improved product visibility such as the new label from PernodRicard for its rum and tequila liqueur brand.

Key Highlights

The beverage market is split fairly between plastic closures, metal closures, and packs with no closures, with plastic closures taking a slight lead over metal closures. Plastic closures also recorded the largest growth rate during 2007-2012, mainly driven by increased use in Soft Drinks.

Cost saving as an innovation driver in the Beverage market is focused mainly on reducing the weight of the bottle. Manufacturers are making efforts to either lightweight the existing packaging material or switch to a lighter pack format to save on raw material costs.

Most beverages do not use outer packaging materials. Of those that do, Paper and Board is the most preferred. Hot drinks and Spirits are most commonly packaged with Paper and Board outers.

With the advantage of being lightweight, easy-to-carry, and easy-to-handle, Rigid Plastics have made it a preferred choice for manufacturers to experiment and innovate. For instance, SunnyD designed a new squared-up bottle in May 2012 that is easy to handle, pour, and store thereby offering more convenience than the existing round bottle.

Labels withstanding 30+ production life cycles are gaining prominence in the beverage market along with labels withstanding long periods of ice bucket immersion.

Table of Contents

1. Executive Summary

2. Key Mega Trends in Beverage and Packaging Markets

  • 2.1. Market drivers - Economic, Demographic, and Consumer Trends
    • 2.1.1. Economic Trends
    • 2.1.2. Demographic Trends
    • 2.1.3. Consumer Trends

3. Key Trends in the Global Beverage Market

  • 3.1. Beverage Packaging Market Volume Dynamics
    • 3.1.1. Glass is the most widely used Primary Pack Material
    • 3.1.2. Bottle is the most popular Pack Type
    • 3.1.3. Plastic is the most used Main Closure Material
    • 3.1.4. Screw Top is the most popular Closure Type
    • 3.1.5. Paper and Board is the most used Outer Material
    • 3.1.6. Boxes are the most popular Outer Types

4. Overview of Innovations in Packaging

  • 4.1. Innovation Drivers
    • 4.1.1. Consumer Demands
    • 4.1.2. Cost Reduction
    • 4.1.3. Logistics Efficiency
    • 4.1.4. Sustainability
    • 4.1.5. Legislation

5. Innovations in Glass Packaging

  • 5.1. Consumer Demands
  • 5.2. Cost Reduction
  • 5.3. Premiumisation

6. Innovations in Rigid Plastic Packaging

  • 6.1. Consumer Demands
  • 6.2. Cost Reduction
  • 6.3. Sustainability

7. Innovations in Flexible Packaging

  • 7.1. Consumer Demands
  • 7.2. Cost Reduction
  • 7.3. Logistics Efficiency
  • 7.4. Sustainability

8. Innovations in Paper and Board Packaging

  • 8.1. Consumer Demands
  • 8.2. Sustainability
  • 8.3. Cost Reduction
  • 8.4. Logistics Efficiency

9. Innovation in Metal Packaging

  • 9.1. Consumer Demands
  • 9.2. Cost Reduction
  • 9.3. Sustainability

10. Innovation in Labeling

  • 10.1. Consumer Demands
  • 10.2. Sustainability

11. Appendix

  • 11.1. Product Definitions
    • 11.1.1. Country Coverage and Regional Groupings
  • 11.2. Package Definitions
    • 11.2.1. Primary Packaging
    • 11.2.2. Outer Packaging
    • 11.2.3. Pack Closures
  • 11.3. About Canadean
  • 11.4. Disclaimer

List of Tables

  • Table 1: Summary of Innovations
  • Table 2: Global Beverage Market Primary Packaging by Packaging Material (million units), 2007-2017
  • Table 3: Global Beverage Market Primary Packaging by Packaging Type (million units), 2007-2017
  • Table 4: Global Beverage Market Volume by Packaging Closure Material (million units). 2007-2017
  • Table 5: Global Beverage Market Volume by Packaging Closure Type (million units). 2007-2017
  • Table 6: Global Beverage Market Volume by Packaging Outer Material (million units). 2007-2017
  • Table 7: Global Beverage Market Volume by Packaging Outer Type (million units). 2007-2017
  • Table 8: Countries and Regions
  • Table 9: Primary Materials
  • Table 10: Primary Types
  • Table 11: Outer Materials
  • Table 12: Outer Types
  • Table 13: Closure Materials
  • Table 14: Closure Types

List of Figures

  • Figure 1: Global Beverage Market Primary Packaging by Packaging Material (million units), 2007-2017
  • Figure 2: Global Beverage Market Primary Packaging by Packaging Material, Market Share in 2012 vs. CAGR (2012-2017)
  • Figure 3: Global Beverage Market Primary Packaging by Packaging Type (million units), 2007-2017
  • Figure 4: Global Beverage Market Primary Packaging by Type, Market Share in 2012 vs. CAGR (2012-2017)
  • Figure 5: Global Beverage Market Volume by Packaging Closure Material (million units). 2007-2017
  • Figure 6: Global Beverage Market Primary Packaging by Closure Material, Market Share in 2012 vs. CAGR (2012-2017)
  • Figure 7: Global Beverage Market Volume by Packaging Closure Type (million units). 2007-2017
  • Figure 8: Global Beverage Market Primary Packaging by Closure Type, Market Share in 2012 vs. CAGR (2012-2017)
  • Figure 9: Global Beverage Market Volume by Packaging Outer Material (million units). 2007-2017
  • Figure 10: Global Beverage Market Volume by Packaging Outer Material, Market Share in 2012 vs. CAGR (2012-2017)
  • Figure 11: Global Beverage Market Volume by Packaging Outer Type (million units). 2007-2017
  • Figure 12: Global Beverage Market Packaging by Outer Type, Market Share in 2012 vs. CAGR (2012-2017)
  • Figure 13: Heineken Cube
  • Figure 14: Innovative new label graphics increase shelf-appeal of beverage bottle
  • Figure 15: Metallized paper labeling increase shelf appeal
  • Figure 16: Lightweight tapered beer bottle
  • Figure 17: Lightweight glass bottle reduces carbon emissions
  • Figure 18: Peroni lightweight glass
  • Figure 19: Premium packaging for a vodka bottle
  • Figure 20: Sunny D square bottle
  • Figure 21: DeepGrip bottle
  • Figure 22: Easy Wine Glass
  • Figure 23: Easy Wine Glass
  • Figure 24: Dual chambered juice bottle
  • Figure 25: Stacked Wine
  • Figure 26: Innovative single-serve beverage packaging, by Gepack
  • Figure 27: Fakeer Energy Drink
  • Figure 28: Lightweight PET bottle weighs 7.95g
  • Figure 29: Lightweight Containers KeyKeg
  • Figure 30: PET Engineering Bottles
  • Figure 31: Carlsberg, Heineken Silva and Byron beer lightweight bottles
  • Figure 32: PET bottle for Vodka is light in weight and it saves upon transportation cost
  • Figure 33: Econo-Lok miniTM closure for carbonated drinks is light in weight
  • Figure 34: Coca-Cola PlantBottle
  • Figure 35: Lightweight milk bottle is 100% recyclable
  • Figure 36: Heineken Plastic Keg replace metal version
  • Figure 37: Grower's Cup
  • Figure 38: Dispensing Pouch for on-the-go consumption of beverages
  • Figure 39: Brew-in-bag for coffee for on-the-go consumption
  • Figure 40: Pouch-up©
  • Figure 41: AquaFlexCan
  • Figure 42: Gilles Louvet manufactures wine in flexible pouch
  • Figure 43: HCM 320
  • Figure 44: Eco-friendly pouch which has less carbon emissions
  • Figure 45: Transparent beverage pouch has low environmental impact
  • Figure 46: Bombay Sapphire travel retail pack
  • Figure 47: SIG Combibloc Combidome
  • Figure 48: Vernissage wine
  • Figure 49: combiblocXSlim cartons
  • Figure 50: New packaging design for Milk is easy-to-open, easy-to-pour and easy-to-store
  • Figure 51: Eco-friendly carton with less carbon footprints
  • Figure 52: Chuchkey flat top can
  • Figure 53: Antarctica Sub Zero, Tropical and Classic with thermochromic ink technology.
  • Figure 54: Thermo chromic ink technology implemented in beverage can
  • Figure 55: 'Glow in the dark' Rexam can and the Black Jack brand
  • Figure 56: Innovative new design for beverage can increase shelf appeal
  • Figure 57: Premium beer can with a full aperture end to enhance consumer experience
  • Figure 58: Oskar Blues pint can
  • Figure 59: Magic Straw can
  • Figure 60: Molson Coors vented can
  • Figure 61: ORG Packaging light weight can
  • Figure 62: Lightweight aluminum can uses 10% less raw material and is 100% recyclable
  • Figure 63: Beverage can made of 90% recyclable content
  • Figure 64: Premium beer can with a full aperture end to enhance consumer experience
  • Figure 65: New Aqua proof labeling
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