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市場調查報告書

英國的已調理食品市場趨勢與發展

Market Focus: Trends and Developments in the Prepared Meals Sector in the UK

出版商 Canadean 商品編碼 294067
出版日期 內容資訊 英文 39 Pages
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英國的已調理食品市場趨勢與發展 Market Focus: Trends and Developments in the Prepared Meals Sector in the UK
出版日期: 2014年01月21日 內容資訊: 英文 39 Pages
簡介

英國的已調理食品市場,與女性勞工和單身族群、單親家庭的增加、高齡化的發展一起成長。消費者解決工作和家務、追求個人興趣、與家族和朋友交往,時間便不夠用了,那便促進了已調理食品的需求。另一方面,經濟性「時間」也很充裕(1日平均有7小時以上休閒時間)的家庭,對已調理食品的消費量也增加--佔消費量整體的2/5--,與英國的消費者整體烹調技術和習慣倒退也有關係。還有,移民人口也增加,民族風已調理食品的需求也擴大,對材料原產地的興趣也高漲。行銷負責人致力於具便利性、好吃、健康的產品開發。但是,市場規模雖以英鎊為基準順利成長,不過由於匯率變動激烈,對跨國公司來說,以美元結算的市場評估有困難的一面。

本報告提供英國已調理食品市場現狀與趨勢相關分析、整體市場結構和背景情況、消費者的趨勢、各部門的市場規模(過去的實際成果值和今後的預測值)、品牌商品及自有品牌趨勢、相關產業(包裝產業)的關聯性、今後的市場發展的方向性等調查資料、考察,並將結果概述為以下內容。

該國背景情況

  • 英國的人口高齡化和價值重視的動向
  • 食品、雜貨店市場:成長只限於全國連鎖店
  • 大賣場、超級市場、便利商店,壟斷英國的已調理食品市場的流通
  • 高齡化、忙碌的生活方式,改變英國國民的飲食習慣

消費者概要

  • 「有空閒時間」消費階層也轉向已調理食品:烹調技能、習慣的倒退
  • 年輕的世代比老年人消費已調理食品的頻率還高非常多
  • 忙碌的生活和人口結構的變化、偏好性:已調理食品的主要的消費推動因素
  • 生活的忙碌化和女性勞工的增加,促進英國的已調理食品市場成長
  • 生活習慣的變化也影響已調理食品市場,不過現在味覺也是成功的關鍵

部門分析

  • 忙碌的生活,及烹調技術、習慣的倒退,促使已調理食品市場成長
  • 追求便利性及各種產品的供給可能性:市場勝敗的決策要素
  • 匯率變動:使英國的已調理食品市場複雜化的要素
  • 餐包:家庭中簡化民族料理的方式
  • 印度風、中華風、其他民族風調理食品:在英國市場上急速成長

品牌產品和自有品牌

  • 擴大處理產品的幅度,對所有種類的消費者呼籲的零售業者
  • 新產品開發:已調理食品市場上的自有品牌促進成長的要素
  • 各分類的領導品牌

包裝相關考察

  • 硬質塑膠:由於貯存時的便利性、安全性,也是現在最受歡迎的包裝材料
  • 調理食品消費量的的增加,使已調理食品包裝市場成長

未來預測:英國的已調理食品市場四個主要趨勢

  • 富裕階級的高級調理食品市場
  • 材料的原產地標示:民族系調理食品的市場成長的重要因素
  • 想品嚐全球各國料理的英國消費者
  • 人口高齡化導致市場成長

資料附錄及分析方法概要

目錄
Product Code: CS1453MF

This report provides a concise overview of the Dairy Food market in the UK. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the UK Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

The UK's population is aging and becoming increasingly health conscious, which creates an opportunity for more healthy Dairy Food product lines. Low Fat diets are increasing in the UK, which can impact the Cheese, Cream, and Butter categories due to their high fat content.

What are the key drivers behind recent market changes?

Changing age structures, busy lifestyles, and increasing health consciousness are among the key reasons behind recent market changes.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the UK Dairy Food sector. This allows for the rapid identification of key growth opportunities across six Dairy Food categories and their packaging.

Key Features and Benefits

Analysis of consumer behaviour, economic conditions and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analysing the market dynamics of six Dairy Food categories.

Market shares are provided for the leading brands across Dairy Food categories.

An overview of packaging trends in the UK Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Tesco, Asda, Sainsbury's and Morrison's account for 75.5% of the UK's Food market. Hypermarkets & Supermarkets will continue to constitute the largest share of retail space, followed by Convenience Stores and Food & Drink specialists. Tesco retained its position as the top retailer, followed by ASDA, Sainsbury's, and Morrison's.

The UK's eating habits are impacted by an aging population and a shift in consumer preferences towards nutritional and healthy eating.

Low fat, low calorie Dairy products are gaining popularity among young UK consumers. However, indulgent and premium dessert options are also popular, which indicates a wide variety of needs driving the desserts market, from those who prefer health conscious products to those who look for indulgent flavors.

The search for better value for money is helping private label products to grow across categories. Dairy Food products as a snack are growing, as Pudding/desserts, Cheese, and Yogurt explore the functional ingredient space with a variety of flavors.

Key Highlights

Retailers will continue to challenge brands with price discounting, while offering quality private label products. Private label brands are also exploring the premium space while competing with national brands across all Dairy products.

Milk and Yogurt accounted for the majority of the total number of packs used in the UK's Dairy Food sector in 2012, driving the significant demand for Rigid Plastic packaging material.

Yogurt, Fromage Frais, and Cheese snacks are popular lunchbox products, with a strong health positioning.

Protein consumption is of growing importance in the overall Dairy Food market, as opposed to just for gym and sports enthusiasts.

Table of Contents

Country context

  • The UK's population is aging and becoming increasingly value conscious
  • Food and Grocery growth will be concentrated in national chains
  • Hypermarkets and Supermarkets and Convenience Stores dominate market distribution for Prepared Meals market in the UK
  • Aging population and busy life are two factors impacting eating habits in the UK

Consumer Overview

  • Even "Time Rich" consumers shifting towards prepared meals, indicating decline in the cookery skills and habits
  • Younger population show high heavy consumption frequency compared to older population
  • Busy Lives of the UK consumers, changing demographics and indulgence among key motivators in the Prepared Meals sector
  • Busy lives, with increasing number of working women population helping Prepared Meals market to grow in the UK
  • Changing lifestyle impacting prepared meals market, however taste still holds the key to success

Sector Analysis

  • Busy lives, declining cookery skills and habits fuelling growth in the Prepared Meals market in the UK
  • Search for convenience and available variety impacting category winner-loser in the market
  • Fluctuating exchange rates have added complexity to the UK's Prepared Meals market
  • Meal Kits providing convenience of cooking ethnic cuisines at home
  • Indian, Chinese and other ethnic ready meals are growing fast in the UK

Brands and Private Labels

  • Retailer's increasing range to appeal all type of consumers
  • New product development driving the growth of Private Label in the Prepared Meals market in the UK
  • Key brands by category

Packaging Insight

  • Rigid Plastic continue to be the most preferred packaging material option due to its utility as convenience and safe storage
  • Increasing Ready Meals consumption will drive packaging market in the Prepared Meal sector

Future Outlook- four key trends in the UK's Prepared Meals sector

  • Premium Ready meals are an affordable luxury
  • Ingredient provenance will play a major role in the growth of Ethnic Ready Meals
  • British consumers want to experience global cuisines
  • An aging population will create a growing market

Data Appendix and Summary Methodology

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