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市場調查報告書

日本的護髮用品市場趨勢與發展

Market Focus: Trends and Developments in the Haircare sector in Japan

出版商 Canadean 商品編碼 285706
出版日期 內容資訊 英文 45 Pages
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日本的護髮用品市場趨勢與發展 Market Focus: Trends and Developments in the Haircare sector in Japan
出版日期: 2014年07月29日 內容資訊: 英文 45 Pages
簡介

日本護髮用品部門的成熟市場在2007年∼2017年銷售額預計將以年複合成長率2.6%成長。

本報告提供日本的護髮用品市場相關調查分析、市場規模、經濟、人口統計、行動趨勢相關驗證,也包含主要企業簡介,為您概述為以下內容。

該國背景情況

  • 少子與高齡化使日本消費品市場形成新的動態
  • 美容、個人保養用品最受歡迎的店舖銷售為大型超級市場和超級市場,隨後是健康、美容用品店
  • 大型超級市場和超級市場支配護髮用品的流通,藥妝店和藥局為另外的主要流通管道

部門分析

  • 個人主義和健康、幸福感,對護髮用品的購買決策帶來最大影響
  • 年齡結構的變化與新的性別行動,是在日本不同護髮用品市場的主要趨勢
  • 染髮劑,主導日本的護髮用品市場
  • 染髮劑、造型產品,勉強地獲得市場佔有率
  • 日本的燙髮、直髮燙受歡迎度很低,抑製銷售額的成長

名牌產品和自有品牌

  • 國內、國際品牌

包裝相關考察

  • 護髮用品的包裝,玻璃瓶最受歡迎
  • 在護髮用品市場包裝設計產品的差異化很重要

未來預測:日本的護髮用品市場4大趨勢

  • 有抗老化的護髮用品的需求
  • 洋裝的風格影響染髮劑趨勢
  • 新時代的造型產品推出
  • 技術創新和便利性促進護髮用品的包裝

資料附錄、調查手法

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目錄
Product Code: CS1591MF

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Haircare sector. This allows for the rapid identification of key growth opportunities across major Haircare categories.

Key Findings

  • Hair Colorants is the largest category, Japanese consumers traditionally prefer black hair.
  • Individualism and Health are the key trends in the Japanese Haircare market.
  • Hypermarkets and Supermarkets are the leading retailers of Haircare products in Japan. This can be attributed to high retail penetration in the predominantly urban country.
  • Rigid Plastics is the most commonly used packaging type used by major selling categories, especially for hair colorants, conditioners, and shampoos.
  • The high proportion of an aging and mid-life population in Japan is driving growth in anti-aging Haircare products.

The Haircare market in Japan is a well penetrated market, with Hair Colorants being the largest category. The high proportion of older consumers and mid-lifers in Japan is driving the consumption of Hair Colorants and anti-aging Haircare products. Individualism and Health are the key trends in the Japanese Haircare market, as consumers increasingly prefer Haircare products that reflect their personal style. E-retail is one of the fastest growing distribution channels in Japan, driven by the high level of internet penetration.

Reasons To Buy

This overview of the consumer and market dynamics of the Haircare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis

Sector Analysis

  • Overall value -volume analysis
  • Value -volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packaging closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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