Market Focus: Trends and Developments in the Haircare sector in Japan
|出版日期||內容資訊||英文 45 Pages
|日本的護髮用品市場趨勢與發展 Market Focus: Trends and Developments in the Haircare sector in Japan|
|出版日期: 2014年07月29日||內容資訊: 英文 45 Pages||
This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Haircare sector. This allows for the rapid identification of key growth opportunities across major Haircare categories.
The Haircare market in Japan is a well penetrated market, with Hair Colorants being the largest category. The high proportion of older consumers and mid-lifers in Japan is driving the consumption of Hair Colorants and anti-aging Haircare products. Individualism and Health are the key trends in the Japanese Haircare market, as consumers increasingly prefer Haircare products that reflect their personal style. E-retail is one of the fastest growing distribution channels in Japan, driven by the high level of internet penetration.
This overview of the consumer and market dynamics of the Haircare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.