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市場調查報告書

德國零售包裝市場上的最新趨勢與問題點:初級包裝和包裝預測

Latest Trends and Key Issues in the German Retail Packaging Market: The outlook for primary packaging containers, closures and outers to 2018

出版商 Canadean 商品編碼 279305
出版日期 內容資訊 英文 108 Pages
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德國零售包裝市場上的最新趨勢與問題點:初級包裝和包裝預測 Latest Trends and Key Issues in the German Retail Packaging Market: The outlook for primary packaging containers, closures and outers to 2018
出版日期: 2015年02月14日 內容資訊: 英文 108 Pages
簡介

2014年德國的包裝市場生產規模達到了348億歐元,與去年同期相比增加了2.7%。玻璃包裝市場佔有最大的佔有率,為26億歐元。

本報告提供德國的包裝產業調查分析,以包裝趨勢的變化焦點,提供您各市場區隔分析,競爭情形,商務環境,消費趨勢等相關的系統性資訊。

第1章 摘要整理

第2章 德國的包裝市場概要

第3章 消費者推動因素

  • 消費者趨勢架構
  • 包裝的主要趨勢
  • Indulgence
  • 物超所值
  • 個人主義
  • 生命階段的變化
  • 有趣和快樂
  • 購買模式的變化

第4章 市場動態

  • 概要
  • 軟性包裝
  • 紙·紙板
  • 硬質塑膠
  • 剛性金屬
  • 玻璃

第5章 包裝設計和生產趨勢

  • 主要的設計趨勢
  • 主要的製造趨勢

第6章 法規環境

  • 概要
  • 主要的指南與法規
  • 德國的包裝條例
  • 回收目標

第7章 競爭情形

  • 競爭情形:不同包裝材料
  • 德國包裝產業上的主要企業
  • 主要財務交易

第8章 附錄

圖表

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目錄
Product Code: PK1126MR

Summary

This report is the result of Canadean's extensive market research covering Germany packaging industry. It provides an analysis of changing packaging trends for eight key Consumer Packaged Goods segments, competitive landscape, and Germany business environment. Consumption of primary, outer, and closure packaging is analyzed in detail.

Key Findings

  • In terms of production, the German packaging market valued EUR34.8 billion in 2014, an increase of 2.7% from the previous year.
  • Paper and Board packaging holds the second largest share of the packaging market in Germany, valued at EUR12.6 billion as of 2014.
  • The German Glass packaging market valued EUR2.6 billion in 2014, accounting for approximately 24% of the all Glass produced within the country.
  • "Latest Trends and Key Issues in Germany Retail Packaging Market" is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Germany packaging market
  • The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within Germany consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials- flexible, glass, rigid plastic, rigid metal and paper andboard
  • The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential
  • It provides an overview of the competitive landscape of the Germany packaging sector with an analysis of the key market leaders including a snap shot of major deals.

Reasons To Buy

  • Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market.
  • As consumer product demand evolves the dynamics between different packaging types also evolves favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.
  • The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market
  • The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2006-2018. Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type.

Table of Contents

1 Executive Summary

2 Overview of the Germany Packaging Market

3 Consumer Drivers

  • 3.1 Canadean's Consumer Trend Framework
    • 3.1.1 Canadean Tracks 20 Consumer Trends
    • 3.1.2 Canadean consumer data sizes the influence of key consumer needs in the retail market
  • 3.2 Identifying the Key Trends for Packaging
    • 3.2.1 The top 20 trends driving retail consumption in Germany
  • 3.3 Indulgence
    • 3.3.1 Indulgence influences EUR73,112 million worth of CPG products consumption in Germany per annum
    • 3.3.2 Men are more influenced by the desire for Indulgence
    • 3.3.3 Tweens and Teens (10-15) looks for Indulgent products
    • 3.3.4 Highly Affluent consumers seek Indulgent products
    • 3.3.5 Time Rich consumers look for indulgent products
  • 3.4 Better Value for Money
    • 3.4.1 The Better Value for Money trend influences EUR34,403 million worth of CPG products consumption in Germany per annum
    • 3.4.2 Women are more influenced by the desire for Better Value for Money
    • 3.4.3 Tweens and Teens (10-15 years old) look for Better Value products
    • 3.4.4 Hard Pressed consumers seek Better Value products
    • 3.4.5 Time Rich Consumers look for Better Value products
  • 3.5 Individualism
    • 3.5.1 Individualism influences EUR28,389 million worth of CPG products consumption in Germany per annum
    • 3.5.2 Women are more influenced by the desire for Individualism
    • 3.5.3 Tweens and Teens consumers influenced by the desire for Individualism
    • 3.5.4 Moderate and Hard Pressed consumers are influenced by the desire for Individualism
    • 3.5.5 Consumers with more time to spare are influenced by Individualism
  • 3.6 Changing Lifestages
    • 3.6.1 Changing Lifestages influences EUR23,946 million worth of CPG products consumption in Germany annually
    • 3.6.2 Women are more influenced by the Changing Lifestages trend
    • 3.6.3 Tweens and Teens are more likely to purchase products influenced by the Changing Lifestages trend
    • 3.6.4 Higher income consumers seek products to meet Changing Lifestages
    • 3.6.5 Time Rich consumers are more concerned about their Changing Lifestages
  • 3.7 Fun and Enjoyment
    • 3.7.1 Fun and Enjoyment influences EUR22,241 million worth of CPG products consumption in Germany per annum
    • 3.7.2 Men are more influenced by the desire of Fun and Enjoyment
    • 3.7.3 Tweens and Teens are in greatest need of Fun and Enjoyment
    • 3.7.4 Highly Affluent consumers are more likely to seek Fun and Enjoyment
    • 3.7.5 Consumers with higher spare time gives more importance to products offering Fun and Enjoyment
  • 3.8 Changing purchase patterns necessitate new approaches in packaging
    • 3.8.1 E-commerce drives the need for new packaging designs and labeling

4 Market Dynamics

  • 4.1 Overview
    • 4.1.1 German Packaging by Material
    • 4.1.2 German Packaging by Industry
    • 4.1.3 German Packaging by Type
  • 4.2 Flexible Packaging
    • 4.2.1 Overall Flexible Packaging Market
    • 4.2.2 Number of Flexible Packaging Packs by Industry
    • 4.2.3 Number of Flexible Packaging Packs by Type
    • 4.2.4 Number of Flexible Packaging Packs by Closure Material
    • 4.2.5 Number of Flexible Packaging Packs by Closure Type
    • 4.2.6 Number of Flexible Packaging Packs by Outer Material
    • 4.2.7 Number of Flexible Packaging Packs by Outer Type
  • 4.3 Paper and Board
    • 4.3.1 Overall Paper and Board Packaging Market
    • 4.3.2 Number of Paper and Board Packs by Industry
    • 4.3.3 Number of Paper and Board Packs by Type
    • 4.3.4 Number of Paper and Board Packs by Closure Material
    • 4.3.5 Number of Paper and Board Packs by Closure Type
    • 4.3.6 Number of Paper and Board Packs by Outer Material
    • 4.3.7 Number of Paper and Board Packs by Outer Type
  • 4.4 Rigid Plastics
    • 4.4.1 Overall Rigid Plastics Packaging Market
    • 4.4.2 Number of Rigid Plastics Packs by Industry
    • 4.4.3 Number of Rigid Plastics Packs by Type
    • 4.4.4 Number of Rigid Plastic Packs by Closure Material
    • 4.4.5 Number of Rigid Plastics Packs by Closure Type
    • 4.4.6 Number of Rigid Plastics Packs by Outer Material
    • 4.4.7 Number of Rigid Plastics Packs by Outer Type
  • 4.5 Rigid Metal
    • 4.5.1 Overall Rigid Metal Packaging Market
    • 4.5.2 Number of Rigid Metal Packs by Industry
    • 4.5.3 Number of Rigid Metal Packs by Type
    • 4.5.4 Number of Rigid Metal Packs by Closure Material
    • 4.5.5 Number of Rigid Metal Packs by Closure Type
    • 4.5.6 Number of Rigid Metal Packs by Outer Material
    • 4.5.7 Number of Rigid Metal Packs by Outer Type
  • 4.6 Glass
    • 4.6.1 Overall Glass Packaging Market
    • 4.6.2 Number of Glass Packs by Industry
    • 4.6.3 Number of Glass Packs by Type
    • 4.6.4 Number of Glass Packs by Closure Material
    • 4.6.5 Number of Glass Packs by Closure Type
    • 4.6.6 Number of Glass Packs by Outer Material
    • 4.6.7 Number of Glass Packs by Outer Type

5 Packaging Design and Manufacturing Trends

  • 5.1 Key Design Trends
    • 5.1.1 Packaging firms need to more closely align themselves with manufacturers' needs
    • 5.1.2 The German packaging market is highly cost conscious
    • 5.1.3 German consumers choose products that offer convenience
    • 5.1.4 Eco-friendly packaging gaining importance
    • 5.1.5 Plastics enter traditional territories of other materials
  • 5.2 Key Manufacturing Trends
    • 5.2.1 Labeling innovation as a tool to brand visibility
    • 5.2.2 Smaller beverage Cans gaining popularity in the German market
    • 5.2.3 German manufacturers are at the forefront of dealing with sustainability issues
    • 5.2.4 Nascent manufacturing processes that evolved with technological advancements
    • 5.2.5 Difficulties in raw material procurement are driving up costs

6 Regulatory Environment

  • 6.1 Overview
  • 6.2 Key Directives and Laws
  • 6.3 German Packaging Ordinance
  • 6.4 Recycling targets

7 Competitive Landscape

  • 7.1 Competitive Landscape by Packaging Material
    • 7.1.1 Flexible Packaging
    • 7.1.2 Paper and Board
    • 7.1.3 Rigid Plastics
    • 7.1.4 Rigid Metal
    • 7.1.5 Glass
  • 7.2 Key Companies in the German Packaging Industry
  • 7.3 Key Financial Deals

8 Appendix

  • 8.1 What is this Report About?
  • 8.2 Time Frame
  • 8.3 Product Category Coverage
  • 8.4 Packaging Definitions
    • 8.4.1 Primary Packaging Container
    • 8.4.2 Primary Packaging Closure
    • 8.4.3 Primary Packaging Outer
  • 8.5 Consumer Survey Definitions
    • 8.5.1 Demographic Definitions
  • 8.6 Methodology
    • 8.6.1 Overall Research Program Framework
    • 8.6.2 Stage 1 - Initial Market Sizing of the Packaging Market
    • 8.6.3 Stage 2 - Primary Research on Packaging Consumption
    • 8.6.4 Stage 3 - Analyst Review
    • 8.6.5 Stage 4 - Expert Review
    • 8.6.6 Stage 5 - Publication
  • 8.7 About Canadean
  • 8.8 Disclaimer

List of Tables

  • Table 1: Total Market Value Influenced by the Indulgence Consumer Trend (EUR Million), 2013
  • Table 2: Total Market Value Influenced by the Better Value for Money Consumer Trend (EUR Million), 2013
  • Table 3: Total Market Value Influenced by the Individualism Consumer Trend (EUR Million), 2013
  • Table 4: Total Market Value Influenced by the Changing Lifestages Consumer Trend (EUR Million), 2013
  • Table 5: Total Market Value Influenced by the Fun and Enjoyment Consumer Trend (EUR Million), 2013
  • Table 6: Germany Packaging by Material (Number of Packs, Million), 2010, 2014 and 2018
  • Table 7: Germany Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
  • Table 8: Germany Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 9: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010-2018
  • Table 10: Germany Flexible Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
  • Table 11: German Flexible Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 12: German Flexible Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
  • Table 13: German Flexible Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 14: German Flexible Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
  • Table 15: German Flexible Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 16: Number of Paper and Board Packaging Units (Millions) and Annual Growth (%), 2010-2018
  • Table 17: German Paper and Board Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
  • Table 18: Germany Paper and Board Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 19: Germany Paper and Board Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
  • Table 20: Germany Paper and Board Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 21: Germany Paper and Board Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
  • Table 22: Germany Paper and Board Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 23: Number of Rigid Plastics Packaging Units (Millions) and Annual Growth (%), 2010-2018
  • Table 24: Germany Rigid Plastics Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
  • Table 25: German Rigid Plastics Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 26: Germany Rigid Plastics Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
  • Table 27: Germany Rigid Plastics Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 28: Germany Rigid Plastics Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
  • Table 29: Germany Rigid Plastic Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 30: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010-2018
  • Table 31: Germany Rigid Metal Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
  • Table 32: Germany Rigid Metal Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 33: German Rigid Metal Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
  • Table 34: Germany Paper and Board Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 35: Germany Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
  • Table 36: Germany Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 37: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010-2018
  • Table 38: Germany Glass Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
  • Table 39: Germany Glass Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 40: Germany Glass Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
  • Table 41: Germany Glass Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 42: Germany Glass Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
  • Table 43: Germany Glass Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
  • Table 44: Germany Recycling and Recovery Targets (%), 2008
  • Table 45: Germany Household Sales Packaging Recycling Targets (%), 2009
  • Table 46: Key Financial Deals in Germany Packaging, 2014-2015
  • Table 47: Product Category Coverage
  • Table 48: Primary Packaging Container Materials
  • Table 49: Primary Packaging Container Types
  • Table 50: Primary Packaging Closure Materials
  • Table 51: Primary Packaging Closure Types
  • Table 52: Primary Packaging Outer Materials
  • Table 53: Primary Packaging Outer Types
  • Table 54: Explanation of Trends
  • Table 55: Demographic definitions

List of Figures

  • Figure 1: Market share of major packaging materials (%), 2014
  • Figure 2: Canadean's consumer trend framework
  • Figure 3: Percentage of retail consumption driven by each trend, Germany, 2013
  • Figure 4: Approximately EUR73,112 million worth of CPG products were chosen by consumers in 2013 because they offered Indulgence
  • Figure 5: Degree of influence by volume, by gender - Germany 2013
  • Figure 6: Degree of influence by volume, by age group - Germany 2013
  • Figure 7: Degree of influence by volume, by wealth group - Germany 2013
  • Figure 8: Degree of influence by volume, by leisure time - Germany 2013
  • Figure 9: Approximately EUR34,403 million worth of CPG products were chosen by consumers in 2013 because they offered Better Value for Money
  • Figure 10: Degree of influence by volume, by gender - Germany 2013
  • Figure 11: Degree of influence by volume, by age group - Germany 2013
  • Figure 12: Degree of influence by volume, by wealth group - Germany 2013
  • Figure 13: Degree of influence by volume, by leisure time - Germany 2013
  • Figure 14: Approximately EUR28,389 million worth of CPG products were chosen by consumers in 2013 because they offered Individualism
  • Figure 15: Degree of influence by volume, by gender - Germany 2013
  • Figure 16: Degree of influence by volume, by age group - Germany 2013
  • Figure 17: Degree of influence by volume, by wealth group - Germany 2013
  • Figure 18: Degree of influence by volume, by leisure time - Germany 2013
  • Figure 19: Approximately EUR23,946 million worth of CPG products were chosen by consumers in 2013 as inspired by Changing Lifestages
  • Figure 20: Degree of influence by volume, by gender - Germany 2013
  • Figure 21: Degree of influence by volume, by age group - Germany 2013
  • Figure 22: Degree of influence by volume, by wealth group - Germany 2013
  • Figure 23: Degree of influence by volume, by leisure time - Germany 2013
  • Figure 24: Approximately EUR22,241 million worth of CPG products were chosen by consumers in 2013 because they offered Fun and Enjoyment
  • Figure 25: Degree of influence by volume, by gender - Germany 2013
  • Figure 26: Degree of influence by volume, by age group - Germany 2013
  • Figure 27: Degree of influence by volume, by wealth group - Germany 2013
  • Figure 28: Degree of influence by volume, by leisure time - Germany 2013
  • Figure 29: Germany Packaging by Material (Number of Packs, Million), 2010-2018
  • Figure 30: Sectors by Packaging Material with the Four Highest Growth Rates (%), 2010-2018
  • Figure 31: Sectors by Packaging Material with the Four Lowest Growth Rates (%), 2010-2018
  • Figure 32: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010-2018
  • Figure 33: Sectors with the Largest Market Share Gains and Losses in Germany Flexible Packaging, 2010-2018
  • Figure 34: Packaging Types with the Largest Market Share Gains and Losses in Germany Flexible Packaging, 2010-2018
  • Figure 35: Closure Types with the Largest Market Share Gains and Losses in Germany Flexible Packaging, 2010-2018
  • Figure 36: Outer Types with the Largest Market Share Gains and Losses in Germany Flexible Packaging, 2010-2018
  • Figure 37: Number of Paper and Board Packaging Units (Millions) and Annual Growth (%), 2010-2018
  • Figure 38: Sectors with the Largest Market Share Gains and Losses in Germany Paper and Board Packaging, 2010-2018
  • Figure 39: Packaging Types with the Largest Market Share Gains and Losses in Germany Paper and Board Packaging 2010-2018
  • Figure 40: Closure Types with the Largest Market Share Gains and Losses in Germany Paper and Board Packaging, 2010-2018
  • Figure 41: Number of Rigid Plastics Packaging Units (Millions) and Annual Growth (%), 2010-2018
  • Figure 42: Sectors with the Largest Market Share Gains and Losses in Germany Rigid Plastics Packaging, 2010-2018
  • Figure 43: Packaging Types with the Largest Market Share Gains and Losses in Germany Rigid Plastics Packaging, 2010-2018
  • Figure 44: Closure Types with the Largest Market Share Gains and Losses in Germany Rigid Plastics Packaging, 2010-2018
  • Figure 45: Outer Types with the Largest Market Share Gains and Losses in Germany Rigid Plastic Packaging, 2010-2018
  • Figure 46: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010-2018
  • Figure 47: Sectors with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2010-2018
  • Figure 48: Packaging Types with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2010-2018
  • Figure 49: Closure Types with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2010-2018
  • Figure 50: Outer Types with the Largest Market Share Gains and Losses in Germany Rigid Metal Packaging, 2010-2018
  • Figure 51: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010-2018
  • Figure 52: Sectors with the Largest Market Share Gains and Losses in Germany Glass Packaging, 2010-2018
  • Figure 53: Closure Type with the Largest Market Share Gains and Losses in Germany Glass Packaging, 2010-2018
  • Figure 54: Key concerns of consumer goods manufacturers and packaging manufacturers, 2013
  • Figure 55: Lightweight PET bottles for carbonated beverages
  • Figure 56: Lightweight PET bottles for wine targeted at in-home consumption
  • Figure 57: Paper and Board can for Beverages
  • Figure 58: Closure Systems International and SIG Combibloc have made savings by designing lightweight closure
  • Figure 59: Unilever's new compressed deodorant, requiring less propellant
  • Figure 60: Microwaveable Ready Meal pack with Convenient Sleeve
  • Figure 61: Easy-to-tear flexible packaging sachets
  • Figure 62: AXE Men's Chilled Shave Gels in a reformed Aerosol Pack
  • Figure 63: Nordenia's microwavable flexible bags offer convenience
  • Figure 64: Maggi's collapsible cup packaging for instant soup
  • Figure 65: Flexible pouch for Perfumes
  • Figure 66: Cardboard pouch with a dispenser
  • Figure 67: Re-closable closure for beverage cans
  • Figure 68: Foamed-based PLA Box for Ice Cream Packaging
  • Figure 69: Hemme Milch Milk in an innovative eco-friendly and convenient pack design
  • Figure 70: Rigid Plastics box for fish pallets
  • Figure 71: Flexible Packaging for Ambient Meat
  • Figure 72: Innovative Labeling for In2 Rehab Brands WhiteWater
  • Figure 73: Photorealistic printing
  • Figure 74: Crude Oil prices have risen sharply since 2003, and have declined at the end of 2014
  • Figure 75: Germany Packaging Competitive Landscape
  • Figure 76: Packaging Research Program Methodology
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