Cover Image
市場調查報告書

日本的乳製品市場趨勢與發展

Market Focus: Trends and Developments in the Dairy Food Sector in Japan to 2018

出版商 Canadean 商品編碼 279107
出版日期 內容資訊 英文 45 Pages
訂單完成後即時交付
價格
Back to Top
日本的乳製品市場趨勢與發展 Market Focus: Trends and Developments in the Dairy Food Sector in Japan to 2018
出版日期: 2014年03月31日 內容資訊: 英文 45 Pages
簡介

日本是全球最急速高齡化的國家之一。為此,液體乳製品的消費量正在縮小,同時優格等高營養價值產品的需求則在擴大。日本牛乳價格雖然是OECD會員國中最高的,但由於國內消費量的減少、飼料、燃料等原料價格的上升,今後預測將更進一步增加。由於乳製品是比起價錢更重視銷售量的商品,零售業者致力於打折以擴大客群,這也關係到乳製品「物超所值感」的擴大。另外,受到大型企業食品中毒及福島第一核能發電廠事故的影響,消費者對乳製品的安全性及對健康方面影響的疑慮升高。

本報告提供日本的乳製品市場現狀與趨勢相關分析,提供整體市場結構和背景情況,各部門的市場規模(過去的實際成果值與今後五年的預測值),消費者行動趨勢,自有品牌及國際品牌趨勢,流通結構,與相關產業(包裝產業)的關聯性,今後的市場發展方向性等調查資料·考察,並將結果概述為以下內容。

摘要整理

未來展望

該國背景情況

  • 宏觀經濟分析
  • 市場概要:消費習慣

部門分析

  • 整體市場規模分析(數量·金額)
  • 各類別的市場規模分析(數量·金額)
  • 市場佔有率分析

消費者概要

  • 主要趨勢

自有品牌

  • 自有品牌和國際品牌的普及率
  • 成長分析

流通相關考察

  • 有代表性的零售業者
  • 主要的流通形態:各類別

包裝相關考察

  • 主要的包裝材料·種類
  • 有代表性的墊片用封蓋·外包裝(包裝)

主要企業市場佔有率

資料附表及分析方法概要

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CS1504MF

Japan's Dairy market is forecast to register steady growth driven by its high disposable income levels. The country's Dairy market growth is currently constrained by declining milk consumption owing to low domestic production resulting in high prices. Nonetheless, Milk is the most valuable category followed by Yogurt with Yogurt also being the fastest growing category driven by Japanese consumers' preference for low fat and healthy diets.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Japanese Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Consumers prefer Dairy products that are ready-to-drink and can be consumed on-the-go. As such, demand for drinking Yogurt and ready-to-drink flavoured milk have grown at double the rate than liquid milk. Consumption of drinking milk is declining while demand for long-life packaged milk is fast substituting homogenized milk.

What are the key drivers behind recent market changes?

Busy lives and long working hours mean less time for sit down meals driving demand for on-the-go Dairy products. Declining birth rate implying fewer Japanese children have resulted in declining liquid milk consumption. The health benefits of fermented milk products are driving demand for Yogurt and low fat Dairy Food products.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Features and Benefits

Analysis of consumer behaviour, economic conditions and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analysing the market dynamics of major Dairy Food categories.

Market shares are provided for the leading brands and private label across Dairy Food categories.

An overview of packaging trends in the Japanese Dairy Food sector is provided, including primary packaging material and packaging type, packaging closures and outer packaging.

Key Market Issues

Japan is one of the fastest ageing nations among developed countries. Consumers above the age of 65 accounted for 25% of the population in 2013, while children aged 14 and under made up only 13% of the population. While the lower number of children has resulted in reduced consumption of liquid milk, growing share of aging population have led to increased demand for Yogurt with greater health benefits.

Milk price in Japan is one of the highest among the OECD countries. In recent times, Milk prices have spiralled upward, and this trend is expected to continue during 2013-2018 due to shrinking domestic production, the rise in input prices such as livestock fodder and fuel costs, and higher import prices, resulting from a tighter milk supply globally.

Dairy Food being a typically volume driven sector, retailers in different distribution channel often engage in competing offers and discounts to attract more customers. This has encouraged consumers to buy products through different channels to avail the best offer and maximize their value for money.

Incidence of large scale milk contamination in the country's leading dairy company and recent reports of radiation detected in milk following nuclear crisis at Japan's Fukushima plant have increased concerns over safety and health issues on dairy products.

Key Highlights

Japanese consumers prefer authentic and simple products when it comes to Dairy Food. This has driven rapid growth in the long-life packaged milk segment. Besides, convenience of aseptic milk - can be stored at room temperature, can be consumed on-the-go has resulted in fast substitution of homogenized milk in plastic pouches.

Dairy companies need to offer increased variety of highly differentiated products within a particular segment. For example in Liquid Milk alone, this includes as broad a range of products as homogenized milk, partial-skim milk, flavored milk, UHT milk, low-fat milk and lactose-free milk to cater to rapidly evolving consumer demand.

High levels of competition among the retailers has encouraged Japanese consumers to increase their expectations for better quality products at same or even lower price level.

Dairy companies in Japan have invested significantly in ultra-high temperature processing equipment that together with advanced multi-layered and aseptic packaging have enabled extended shelf-life of the dairy products.

Health and wellness trend has driven demand for fortified and functional milk and dairy products featuring high-protein and low-fat ingredients

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview - Consumption habits

Sector Analysis

  • Overall value- volume analysis
  • Value- volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packing closures and outers

Leading players with market share

Data Appendix and Summary Methodology

Back to Top