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市場調查報告書

墨西哥的乳製品市場趨勢與發展

Market Focus: Trends and Developments in the Dairy Food Sector in Mexico to 2018

出版商 Canadean 商品編碼 279106
出版日期 內容資訊 英文 45 Pages
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墨西哥的乳製品市場趨勢與發展 Market Focus: Trends and Developments in the Dairy Food Sector in Mexico to 2018
出版日期: 2014年03月31日 內容資訊: 英文 45 Pages
簡介

受到平均年齡低的人口結構及生活水準提升的影響,一般認為墨西哥乳製品市場今後將大幅成長。此外,受到健康意識提升(特別是肥胖問題)的影響,強化健康方面功能的產品、特定年齡層產品的需求大增。在流通方面,便利商店持續佔所有種類中最大佔有率,但為了吸引客人,牛乳的集中性降價有絕大的貢獻。產品類別方面,牛乳、起士佔有最大的市場佔有率(以金額為準),受到健康意識提升的影響,高附加價值的產品消費額正在擴大。另外受到可支配所得擴大的影響,布丁/甜品等偏好性產品的需求也在擴大。企業方面則朝大企業(國內、外資型)集中化發展。私有品牌普及率僅達1.0%,非常低。

本報告提供墨西哥的乳製品市場現狀與趨勢相關分析,提供整體市場結構和背景情況,各部門的市場規模(過去的實際成果值與今後五年的預測值),消費者行動趨勢,自有品牌及國際品牌趨勢,流通結構,與相關產業(包裝產業)的關聯性,今後的市場發展方向性等調查資料·考察,並將結果概述為以下內容。

摘要整理

未來展望

該國背景情況

  • 宏觀經濟分析
  • 市場概要:消費習慣

部門分析

  • 整體市場規模分析(數量·金額)
  • 各類別的市場規模分析(數量·金額)
  • 市場佔有率分析

消費者概要

  • 主要趨勢

自有品牌

  • 自有品牌和國際品牌的普及率
  • 成長分析

流通相關考察

  • 有代表性的零售業者
  • 主要的流通形態:各類別

包裝相關考察

  • 主要的包裝材料·種類
  • 有代表性的墊片用封蓋·外包裝(包裝)

主要企業市場佔有率

資料附表及分析方法概要

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目錄
Product Code: CS1500MF

The Mexican Dairy Food market is forecast to register strong growth, driven by the country's young population and rising living standards. Health and Changing Age Structures are the leading motivational factors, and the Dairy market offers growth opportunity in both processed and fresh milk categories. Milk is the most valuable category and the top three companies have a market share of 70% by value.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Mexicans Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

The demographic factors such as a young population, an emerging middle class with rising living standards will influence the consumption of Dairy products in Mexico. Growing health concerns will result in an increase awareness of Dairy Food consumption in Mexico, while age-specific products provide health benefits to different age groups.

What are the key drivers behind recent market changes?

Public awareness of healthy diets and nutrition has increased, driven by both government and private initiatives. Mexicans are showing a preference for "Better For You" Dairy Food products, by considering their health requirements.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.

Market shares are provided for the leading brands and private label across Dairy Food categories.

An overview of packaging trends in the Mexicans Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Growing health concern, particularly high obesity rate among Mexican population, is prime motivator for better for you Dairy products while Age-specific products support needs of different age groups

Convenience Stores continue to dominate in all categories of Dairy Food Market, owing to the intense price discount in the Milk category in order to bring customer footfall.

Milk and Yogurt constitute almost three fourths of the packaging material demand in the Dairy Food market in 2013, driving a significant requirement for Rigid Plastic, Paper and Board, and Flexible packaging.

Milk and Cheese are among the most valuable categories of the Mexican Dairy Food market by value. However there is increase in the consumption of value added dairy products, urging marketers to explore new products targeted towards health-conscious consumers.

The changing dynamics of the Pudding/Dessert and Yogurt categories are driven by the preference for taste, flavor, and variety amongst Mexican customers. Rising disposable incomes are helping consumers to fulfill their desire to indulge in products that provide a feel-good attainment

Key Highlights

The Dairy Food market in Mexico is concentrated among the large regional companies and a few foreign multinationals. Leading Mexican companies such as GrupoLala, Sigma Alimentos, GrupoAlpura, and ChilchotaAlimentos dominate the Mexican Dairy industry.

Private label penetration is very low in the Mexican Dairy Food market, with less than 1.0% of overall market by value. Private label dairy food products have only been introduced recently in Mexico, in order to take advantage of the growing Specialty Dairy Food culture among the younger generation and growing health concerns among the elder generations.

Mexican consumers are becoming more health conscious, leading the way for more healthy and balanced products including lactose free, light, and low-fat dairy products.

Demand for Paper and Board Sleeves and Box type outers will increase particularly quickly as a result of the steadily rising consumption of Cheese and Yogurt categories in Mexico.

Growing tendency of eating dairy products like cheese slices, cheese rings and frozen yogurt as snacks will drive innovation in processed dairy categories sustaining demand in the urban markets.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview - Consumption habits

Sector Analysis

  • Overall value- volume analysis
  • Value- volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packing closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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