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市場調查報告書

日本的鹹味零食市場趨勢與發展

Market Focus: Trends and Developments in the Savory Snacks Sector in Japan to 2018

出版商 Canadean 商品編碼 278136
出版日期 內容資訊 英文 49 Pages
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日本的鹹味零食市場趨勢與發展 Market Focus: Trends and Developments in the Savory Snacks Sector in Japan to 2018
出版日期: 2014年04月30日 內容資訊: 英文 49 Pages
簡介

反映了每人所得水準的高度和都市化的發展、忙碌的生活方式,日本的鹹味零食市場達全球有數的規模。預計2013∼2018年的年複合成長率(CAGR)為3.6%(日元為基礎),不過這僅些微超過近幾年2008∼2013年)的成長實際成果的水準。特別在洋芋片和民族風味零食的類別上,新產品的銷售和新口味的引進相繼發生,主導了整體市場成長。還有各類別的市場規模中加工零食最大,市場佔有率為35.6%。另外,轉換至更高級產品的動向也可見。對於流通形態,隨都市化的發展,大賣場/超級市場佔食品雜貨市場大半的市場佔有率。

本報告提供日本的鹹味零食市場現狀與趨勢相關分析、整體市場結構和背景情況、各部門的市場規模(過去的實際成果值與今後五年的預測值)、私人/全國品牌趨勢、相關產業(包裝產業)的關聯性、今後的市場機會和發展的方向性等調查資料、考察,並將結果概述為以下內容。

摘要整理

未來展望

該國背景情況

  • 宏觀經濟分析
  • 市場概要:消費習慣

部門分析

  • 整體市場規模分析(以金額、數量為準)
  • 各類別的市場規模分析
  • 市場佔有率分析

消費者概要

  • 主要趨勢

自有品牌

  • 自有品牌和全國品牌的競爭
  • 成長分析

包裝相關考察

  • 主要的包裝材料和種類
  • 代表性包裝的封蓋和外包裝

代表性企業與其市場佔有率

資料附表及分析方法概要

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目錄
Product Code: CS1524MF

This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings

  • A declining birth rate and an aging population are creating new dynamics in the consumer goods market in Japan.
  • Rising Individualism and Aging Population are influencing the consumption pattern in Japan's Savory Snacks sector.
  • Product innovation and new flavors keep the Potato Chips market buoyant.
  • Japanese consumers are trading up to premium Savory Snacks.
  • Potato Chips to witness increased market share during 2008-2018.
  • Hypermarkets and Supermarkets account for the majority of Food and Grocery sales in Japan helped by a high urbanization level.

Japan's Savory Snacks market is one of the largest globally, due to the country's high per-capita income, a pre-dominant urban population, and the busy lives of consumers. The market is forecast to grow at a CAGR of 3.6% in local currency terms during 2013-2018, which is marginally higher than growth during 2008-2013. The demand for categories such as Potato Chips and Ethnic Snacks will drive growth in the market, with new product innovations and the introduction of new flavors. Processed Snacks is the most valuable category, with a 35.6% value share.

Reasons To Buy

This overview of the consumer and market dynamics of the Japanese Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview -Consumption habits

Sector Analysis

  • Overall value-volume analysis
  • Value-volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packing closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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