Cover Image
市場調查報告書

全球酒精飲料市場上消費者趨勢及主要目標消費者

Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages

出版商 Canadean 商品編碼 251316
出版日期 內容資訊 英文 102 Pages
訂單完成後即時交付
價格
Back to Top
全球酒精飲料市場上消費者趨勢及主要目標消費者 Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages
出版日期: 2015年01月09日 內容資訊: 英文 102 Pages
簡介

本報告提供全球消費者的酒精飲料的飲酒習慣相關整體分析,各群組的消費趨勢,推動消費的主要趨勢,主要10個國家的酒精消費趨勢分析等等,為您概述為以下內容。

第1章 摘要整理

第2章 產業動態

  • 定義
  • 簡介
  • 未來的主要成長市場
    • 烈酒為成長最快的酒精飲料市場
    • 高齡的消費者攝取最多酒精
  • 關注的國家
    • 巴西,印度及中國的強力成長
    • 金磚四國地區因龐大的年輕成人人口促進消費
  • 機會地圖
    • 金磚四國市場的主要機會
    • 非金磚四國市場的機會
  • 全球主要趨勢

第3章 酒精飲料的全球情況

  • 啤酒,蘋果酒及FAB
    • 不管哪裡,淡啤酒都成為主流
    • 儘管工藝運動,啤酒和ALE啤酒將減少
    • 低酒精啤酒和淡啤酒,將因健康意識而成長
    • FAB的成長由巴西和俄羅斯促進
    • 英國的蘋果酒的成功,將不會在他國再現
  • 烈酒
    • 金磚四國市場上特殊烈酒為優勢
    • 全部國家特殊烈酒以外很重要
  • 葡萄酒

第4章 各國簡介

  • 巴西
    • 啤酒·蘋果酒·FAB
    • 葡萄酒·烈酒
  • 中國
  • 法國
  • 德國
  • 印度
  • 義大利
  • 俄羅斯
  • 西班牙
  • 英國
  • 美國

第5章 附錄

圖表清單

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CS0608IS

Summary

Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages"helps companies to develop competitive advantages across the whole of the supply chain by boosting their understanding of consumer motivations. This means that they can align their products and marketing campaigns with the most pertinent consumer need states across a wide variety of diverse markets.

Canadean's comprehensive trend framework is a toolkit companies can use to identify the most important consumer behaviors currently driving their market, and decrease the risk of aligning products with need states that are not influential on actual behavior.

Canadean's trend framework covers nine mega-trends and 20 trends, with consumer data analyzing the influence of these trends across 10 key countries, and identifies the key age, gender, wealth, and leisure time groups for each trend.

Key Findings

  • Irrespective of industry, size of brand, heritage, or market share, it is crucial that all brands keep ahead of consumer trends.In recent years there have been a number of publicized failed launches from the biggest brands because they did not recognize evolving consumer need states.
  • The needs of consumers in developed economies will continue to be shaped by indulgence and experience. Manufacturers must also respond to the increasing desire for smaller-scale production, driven by the popularity of the craft movement, with an emphasis on quality and transparency.
  • Emerging economies present the most attractive opportunities for growth in terms of value, and meeting the differing needs of consumers in emerging economies is vital in regards to increasing sales.
  • Due to rapidly aging populations, developing economies will witness a rise in demand for healthier and better for you options- particularlyacross the wine market, as consumers become more concerned in regards to alcohol consumption and negative health associations as they age.

"Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages" is a toolkit companies can use to identify the most important consumer behaviors currently

driving their market, and decrease the risk of aligning products with need states that are not influential on buying behavior. This toolkit provides:

  • A framework of nine mega-trends and twenty trends that capture the key need states driving consumer markets
  • Quantification of how important each trend is in 10 key countries
  • Identification of key consumer groups for each trend, including key age groups, gender and wealth group
  • An evaluation of the consumer behaviors driving each trend, providing a unique level of granularity to the trend framework
  • Best practice product examples for each trend
  • Analysis of how the trend will develop in future, for both developed and developing economies
  • Recommended actions on how to best target each consumers across the major categories and sectors, by aligning products to evolving consumer trends

Reasins to Buy

Canadean's comprehensive trend framework is a toolkit companies can use to align their products and marketing campaigns with the most pertinent consumer need states, and decrease the risk of aligning products with need states that are not influential on actual behavior.

Irrespective of industry, size of brand, heritage, or market share, it is crucial that all brands, irrespective of position, keep ahead of consumer trends. This report marries theory with practice, providing both a comprehensive conceptual understanding of consumer behaviors, and recommended actions and product examples to show how these trends should be targeted.

Table of Contents

  • Introduction and Overview
  • Market Context - Market Volume
  • Market Context - Market Value
  • Consumer Demographics
  • Consumer Analysis - Beer and Cider
  • Consumer Analysis - Wine
  • Consumer Analysis - Spirits
  • Health in Alcoholic Beverages
  • Defending Share of Throat - Lessons for the On-Trade and Off-Trade
  • Recommended Actions
  • Appendix
Back to Top