Description
Product Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design.- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
Introduction and Landscape
Why was the report written?
"Consumer Attitudes and Online Retail Development in Mexico" is the result of Canadean's extensive market research covering the online retail industry in Mexico. It provides the magnitude, growth, share, and dynamics of the online retail market in Mexico. It is an essential tool for companies active across Mexico's online retail value chain and for new players considering entry into the Mexican online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the Mexican online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report provides insights and ideas about how best to approach growing online sales for your business.
What is the current market landscape and what is changing?
Mexicans show a strong preference towards shopping at local online retailers. According to AMIPCI, nearly half of the respondents in 2011 showed a strong preference of purchasing products from Mexican sites only, up from 40% in 2010. Of the leading online retailers in the country, multi-channel retailers account for a significant amount of the Mexican market and a limited number of pure-play online retailers operate in the country
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers' behavior have affected the online retail sector for different product categories.
Key Features and Benefits
Understand the consumer behavior and online trends in Mexico.
Understand which products will be the major winners and losers in the coming years.
Learn from best practices approaches outline in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Key Market Issues
Despite having the 12th largest internet population worldwide, and the second largest in Latin America, Mexico suffers from low online user penetration
The Mexican business-to-consumer (B2C) e-commerce market is dominated by travel purchases, commanding nearly 70% of the total e-commerce value
Key Highlights
Electrical and electronics was the fastest-growing product group with a CAGR of nearly 5% during 2006-2011, followed by food and grocery.
Music, video, and entertainment software is expected to become the fastest-growing product group with a double digit CAGR during 2011-2016; followed by apparel, accessories, luggage, and leather goods.
Table of Contents
1 Introduction
- 1.1 What is this Report About?
- 1.2 Definitions
- 1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016
- 1.2.2 Changes to terms used in the Canadean taxonomy
- 1.3 Summary Methodology
- 1.3.1 Overview
- 1.3.2 The triangulated market sizing method
- 1.3.3 Industry surveys in the creation of retail market data
- 1.3.4 Quality control and standardized processes
2 Consumer Insight: Online Shopping Attitudes and behaviors
- 2.1 Overview of the Mexico Online Shopping Environment
- 2.1.1 Lackluster IT infrastructure, high broadband costs, and poor educational standards stifling internet penetration, and subsequently online retail in the country
- 2.1.2 Lower tariffs and faster speeds forecasted for Mexican broadband
- 2.1.3 Subdued 3G uptake due to low smart-phone penetration and high 3G tariffs
- 2.2 Consumer Attitudes and Behavior
- 2.2.1 Mexican consumers overwhelmingly prefer shopping at physical stores, restraining online retail penetration
- 2.2.2 Low monetary and non-monetary cost main reason to shop online
- 2.2.3 Music, video, and entertainment products dominate the m-retail market
- 2.2.4 AMIPCI Seal of Trust a resounding success as online retailers respond positively towards the certification
- 2.2.5 Low-touch products driving online retail sales; books, news, and stationery products defy the trend due to low book readership in the country
- 2.2.6 Credit cards remain the preferred payment method for online retail purchases
3 Online Channel Dynamics
- 3.1 The Online Channel's Share of Total Retail Sales
- 3.1.1 Mexican online vs. offline channel forecasts
- 3.1.2 Online penetration: global and regional comparisons
- 3.1.2.1 Mexico Online Retail Sales Penetration compared to Global Average
- 3.1.2.2 Mexico Online Retail Sales Penetration compared to Latin American Average
- 3.2 Channel Dynamics
- 3.2.1 Mexico retail channel dynamics - future performance
- 3.2.2 Channel group share development
- 3.2.3 Individual channel performance
- 3.3 Category Dynamics
- 3.3.1 Online vs. offline retail sales comparison by category group, 2011
- 3.3.2 Online retail market dynamics by category
- 3.3.3 Online retail sales share by category group
- 3.3.4 Online retail sales growth by individual category
- 3.3.5 Food and grocery categories: market size and forecasts
- 3.3.6 Electrical and electronics categories: market size and forecasts
- 3.3.7 Music, video, and entertainment software categories: market size and forecasts
- 3.3.8 Apparel, accessories, and luxury group categories: size and forecasts
- 3.3.9 Books, news, and stationery categories: market size and forecasts
- 3.3.10 Sports and leisure equipment categories: market size and forecasts
- 3.3.11 Furniture and floor coverings categories: market size and forecasts
- 3.3.12 Home and garden categories: market size and forecasts
4 Case Studies: Leading Online Retailers in Mexico
- 4.1 Retailer 1: Liverpool
- 4.1.1 Business description
- 4.1.2 Site experience
- 4.2 Retailer 2: El Palacio de Hierro
- 4.2.1 Business description
- 4.2.2 Site experience
- 4.3 Other Innovative Retailers in Mexico
5 Appendix
- 5.1 About Canadean
- 5.2 Disclaimer
List of Tables
- Table 1: Mexico Exchange Rate MXN-US$ (Annual Average), 2006-2011
- Table 2: Canadean Retail Channel Definitions
- Table 3: Canadean Retail Category Definitions
- Table 4: Changes to Canadean Taxonomy
- Table 5: Canadean Retail Country Coverage
- Table 6: Mexico Online vs. Offline Retail Sales and Forecast (MXN billion),2006-2016
- Table 7: Mexico Online vs. Offline Retail Sales and Forecast (US$ billion),2006-2016
- Table 8: Mexico Online vs. Offline Retail Sales and Forecast (% Share), 2006-2016
- Table 9: Mexico Online Sales vs. Global Average
- Table 10: Mexico Online Sales vs. Latin America
- Table 11: Mexico Overall Retail Segmentation (MXN million) by Channel Group, 2006-2016
- Table 12: Mexico Channel Retail Sales and Forecast (MXN billion) by Channel Group, 2006-2016
- Table 13: Mexico Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2006-2016
- Table 14: Mexico Channel Retail Sales and Forecast (% Share) by Channel Group, 2006-2016
- Table 15: Mexico Channel Retail Sales and Forecast (MXN billion) by Channel, 2006-2016
- Table 16: Mexico Channel Retail Sales and Forecast (US$ billion) by Channel, 2006-2016
- Table 17: Mexico Retail Sales Split (MXN million), Online vs. Offline, 2011
- Table 18: Mexico Retail Sales Split (US$ million), Online vs. Offline, 2011
- Table 19: Mexico Online Retailers Market Dynamics by Category Group, 2006-2016
- Table 20: Mexico Online Retail Sales and Forecast (MXN million) by Category Group, 2006-2016
- Table 21: Mexico Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016
- Table 22: Mexico Total and Online Retail Sales in Food and Grocery Categories (MXN million),2006-2016
- Table 23: Mexico Total and Online Retail Sales in Food and Grocery Categories (US$ million),2006-2016
- Table 24: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (MXN million),2006-2016
- Table 25: Mexico Total and Online Retail Sales in Electrical and Electronics Categories (US$ million),2006-2016
- Table 26: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (MXN million),2006-2016
- Table 27: Mexico Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million),2006-2016
- Table 28: Mexico Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (MXN million),2006-2016
- Table 29: Mexico Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million),2006-2016
- Table 30: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (MXN million),2006-2016
- Table 31: Mexico Total and Online Retail Sales in Books, News and Stationery Categories (US$ million),2006-2016
- Table 32: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (MXN million),2006-2016
- Table 33: Mexico Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million),2006-2016
- Table 34: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (MXN million),2006-2016
- Table 35: Mexico Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million),2006-2016
- Table 36: Mexico Total and Online Retail Sales in Home and Garden Products Categories (MXN million),2006-2016
- Table 37: Mexico Total and Online Retail Sales in Home and Garden Products Categories (US$ million),2006-2016
List of Figures
- Figure 1: The Triangulated Market Sizing Methodology
- Figure 2: Total Internet Users and Penetration, 2006-2010
- Figure 3: Total Fixed Broadband Internet Subscribers and Penetration, 2005-2010
- Figure 4: Total Mobile Users and Penetration, 2005-2010
- Figure 5: Mexico Online Retail Sales and Online Retail Penetration, 2006-2016
- Figure 6: Mexico Category Group Online Retail Sales Penetration, 2011
- Figure 7: Mexico Online Payment Methods, 2006-2010
- Figure 8: Mexico Online and Offline Retail Sales and Forecast (US$ million), 2006-2016
- Figure 9: Mexico Online Sales vs. Global Average (% of Total Retail)
- Figure 10: Mexico Online Sales vs. Latin American Countries Average (% of Total Retail)
- Figure 11: Mexico Overall Retail Market Dynamics by Channel Group, 2006-2016
- Figure 12: Mexico Retail Sales and Forecast (MXN billion) by Channel Group, 2006-2016
- Figure 13: Mexico Retail Sales, Online vs. Offline, 2011
- Figure 14: Mexico Online Retailers Market Dynamics by Category Group, 2006-2016
- Figure 15: Mexico Online Retail Sales and Forecast (US$ million) by Category Group, 2006-2016
- Figure 16: Liverpool - Site Overview
- Figure 17: Liverpool-Product Thumbnail View
- Figure 18: Liverpool-Product Comparison View
- Figure 19: Liverpool: Promotions Page Overview
- Figure 20: El Palacio de Hierro : Site Overview
- Figure 21: El Palacio de Hierro: Product Page Overview - Product Description
- Figure 22: El Palacio de Hierro : Search Feature
- Figure 23: El Palacio de Hierro : Product Page Overview -Product Zoom and Product Description
- Figure 24: El Palacio de Hierro : iPad Application
- Figure 25: Marti - Product Zoom
