全球飲料產業分析(2012∼2013年):產業的變動·市場趨勢和機會·買主的支出·籌資策略

本報告以針對全球大型飲料企業的經營幹部所做的採訪調查結果為基礎，提供就買主方面來看的全球飲料市場現況、未來趨勢相關分析，彙整產業整體的事業預測(產業趨勢·市場成長預測·市場機會和威脅相關見解)、買主方面的事業發展(各種採購活動·策略等)相關資料，並就企業的種類別(廠商方面/供應商方面)、不同地區、企業規模別加以整理，為您概述為以下內容。

第1章 簡介

• 本報告概要
• 定義
• 分析方法
• 調查受訪者簡介
  • 廠商的回答者
  • 供應商方面的受訪者

第2章 執行摘要

第3章 全球飲料產業動態

• 收益成長率預測
  • 飲料廠商的回答
  • 供應商的回答
  • 地區別回答
  • 總銷售額別回答
  • 企業員工的回答
  • 產業間的比較
• 今後的產業結構的發展
  • 飲料廠商的回答
  • 供應商的回答
  • 地區別回答
  • 總銷售額別回答
  • 企業員工的回答
• 企業合併·收購(收購與合併)活動的預測
  • 飲料廠商的回答
  • 供應商的回答
  • 地區別回答
  • 總銷售額別回答
• 資本支出預測
  • 飲料廠商的回答
  • 供應商的回答
  • 地區別回答
  • 總銷售額別回答
• 人員人才招聘變更的預測
  • 飲料廠商的回答
  • 供應商的回答
  • 地區別回答
  • 總銷售額別回答

第4章 市場成長預測

• 新興國家市場的需求
  • 飲料廠商的回答
  • 供應商的回答
  • 地區別回答
  • 總銷售額別回答
• 先進國家市場的成長預測
  • 飲料廠商的回答
  • 供應商的回答
  • 地區別回答
  • 總銷售額別回答

第5章 威脅和機會

• 商務上的主要顧慮隱憂(2012∼2013年)
  • 飲料廠商的回答
  • 供應商的回答
  • 地區別回答
  • 總銷售額別回答
• 為維持買主方面的事業，供應商方面的主要行動
  • 飲料廠商的回答
  • 供應商的回答
  • 地區別回答
  • 採購預算行動

第6章 買主方面的消費活動

• 年度採購預算
  • 飲料廠商的回答
  • 收益成長率和年度採購預算的對比
  • 地區別回答
  • 總銷售額別回答
• 採購支出的計劃變更
  • 飲料廠商的回答
  • 地區別回答
  • 總銷售額別回答
  • 產業間的比較
• 採購支出的計劃變更(產品·服務的各類別)
  • 飲料廠商的回答
  • 地區別回答
  • 總銷售額別回答
• 各地方供應商價格的變動
  • 飲料廠商的回答
  • 地區別回答
  • 總銷售額別回答

第7章 採購行動及策略

• 在選擇供應商上重要的成功要素
  • 飲料廠商的回答
• 今後的採購的目標
  • 飲料廠商的回答
  • 地區別回答
  • 總銷售額別回答
• 電子採購
  • 全球飲料產業上電子採購
  • 採購預算的增加和電子採購的關係性
  • 地區別回答
  • 總銷售額別回答

第8章 附錄

圖表一覽

Description

Product Synopsis

"Global Beverage Survey 2013-2014: Market Trends, Buyer Spend and Procurement Strategies in the Global Beverage Industry" is a new report by Canadean that provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2013. Additionally, this report also presents comparative analysis of four years of survey results, and not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading beverage industry companies. The report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013-2014. Additionally, this report also presents comparative analysis of four years of survey results. Furthermore, it not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also understands the critical factors influencing supplier selection and forecasts the possible changes in the procurement budgets of beverage manufacturers.

What is the current market landscape and what is changing?

According to survey results, 49% of supplier respondents are 'more optimistic' about the revenue growth for their company in 2013.

What are the key drivers behind recent market changes?

Across the global beverage manufacturers' industry, 'new products and services', 'improving operational efficiency', and to 'expand in emerging markets' are the expected key changes in business structure in 2013.

What makes this report unique and essential to read?

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading beverage industry companies. The report includes revenue growth projections of chief stakeholders of the industry and identifies top growth regions so that companies can allocate their marketing activities and budgets effectively. In addition, the report projects merger and acquisition (MandA) activity and core influencing factors, and identifies the change in capital expenditure of the beverage industry. Moreover, the report tracks the procurement budgets of buyer companies and forecasts the possible change in expenditure, and understands critical factors influencing supplier selection.

Key Features and Benefits

Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customers' changing needs.

Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Key Market Issues

Global beverage manufacturer respondents consider China, India, and Brazil to offer the largest growth potential among emerging markets in 2013-2014.

'Pressure on margins', 'volatility and increase in input costs', and 'regulatory changes' are the most immediate business concerns.

The projected average global annual procurement budget for buyer respondents is US$310.8 million in 2013.

Factors such as 'level of service', 'price', and 'delivery lead times' are considered to be significant factors for supplier selection by beverage manufacturers.

Survey results reveal that 9% of beverage manufacturer respondents are willing to implement e-procurement in 2013 or beyond 2013.

Key Highlights

An analysis of revenue growth expectations by senior level respondents reveals that 43% are 'more optimistic' about their company's revenue growth in 2013.

Survey results show that 48% and 35% of supplier respondents project at least some increase in capital expenditure on 'new product development' and 'sustainable or green initiatives' in 2013 respectively.

Across the global beverage manufacturers' industry, the top three expected key changes in business structure are the addition of 'new products and services', 'improving operational efficiency', and to 'expand in emerging markets'.

According to 20% of respondents from global beverage manufacturer companies, headcounts in their organizations in 2013 are expected to increase steadily by up to 2% of their current workforce.

Singapore, Taiwan and Hong Kong, the US, and Australia offer the highest growth potential among developed countries in 2013-2014.

Table of Contents

1 Introduction

• 1.1 What is this Report About?
• 1.2 Definitions
• 1.3 Methodology
• 1.4 Profile of Survey Respondents
• 1.4.1 Profile of buyer respondents
• 1.4.2 Profile of supplier respondents

2 Executive Summary

• 2.1.1 Overall, 46% of respondents from the global beverage industry are more optimistic about revenue growth in 2013
• 2.1.2 Mergers and acquisitions in the global beverage industry expected to increase in 2013
• 2.1.3 China, Brazil, and India are the most important emerging markets to offer growth in the global beverage industry in 2013
• 2.1.4 'Pressure on margins', 'volatility and increase in input costs', and 'regulatory changes' remain leading concerns for the global beverage industry in 2013
• 2.1.5 The average annual procurement budget of global beverage industry buyers is expected to increase in 2013
• 2.1.6 Global beverage manufacturer industry respondents plan to increase expenditure on 'whiskey', 'flavored alcoholic beverages', 'beer and ale', 'cider', and 'tequila and mezcal'
• 2.1.7 'Price', 'level of service', 'delivery lead time', and 'financial strength and stability' are considered critical factors for supplier selection by global beverage industry buyers

3 Global Beverage Industry Dynamics

• 3.1 Revenue Growth Projections in the Global Beverage Industry
• 3.1.1 Revenue growth projections by beverage manufacturers
• 3.1.2 Revenue growth projections by suppliers
• 3.1.3 Revenue growth projections by region
• 3.1.4 Revenue growth projections by company turnover
• 3.1.5 Revenue growth projections by senior-level respondents
• 3.2 Future Developments in Business Structure in the Global Beverage Industry
• 3.2.1 Future developments in business structure by beverage manufacturers
• 3.2.2 Future developments in business structure by suppliers
• 3.2.3 Future developments in business structure by region
• 3.2.4 Future developments in business structure by company turnover
• 3.2.5 Future developments in business structure by senior-level respondents
• 3.3 Merger and Acquisition Activity Projections in the Global Beverage Industry
• 3.3.1 MandA activity projections by beverage manufacturers
• 3.3.2 MandA activity projections by suppliers
• 3.3.3 MandA activity projections by region
• 3.3.4 MandA activity projections by company turnover
• 3.4 Capital Expenditure Forecast - Global Beverage Industry
• 3.4.1 Forecast of capital expenditure by beverage manufacturers
• 3.4.2 Forecast of capital expenditure by suppliers
• 3.4.3 Forecast of capital expenditure by region
• 3.4.4 Forecast of capital expenditure by company turnover
• 3.5 Planned Change in Staff Recruitment in the Global Beverage Industry
• 3.5.1 Planned change in staff recruitment by beverage manufacturers
• 3.5.2 Planned change in staff recruitment by suppliers
• 3.5.3 Planned change in staff recruitment by region
• 3.5.4 Planned change in staff recruitment by company turnover

4 Global Beverage Industry Market Growth Outlook

• 4.1 Global Beverage Industry - Demand in Emerging Markets
• 4.1.1 Demand in emerging markets by beverage manufacturers
• 4.1.2 Demand in emerging markets by suppliers
• 4.1.3 Demand in emerging markets by region
• 4.1.4 Demand in emerging markets by company turnover
• 4.1.5 Important factors to target emerging markets
• 4.2 Global Beverage Industry - Growth Expectations in Developed Markets
• 4.2.1 Growth expectations in developed markets by beverage manufacturers
• 4.2.2 Growth expectations in developed markets by suppliers
• 4.2.3 Growth expectations in developed markets by region
• 4.2.4 Growth expectations in developed markets by company turnover

5 Threats and Opportunities for the Global Beverage Industry

• 5.1 Global Beverage Industry - Leading Business Concerns for 2013
• 5.1.1 Leading business concerns by beverage manufacturers
• 5.1.2 Leading business concerns by suppliers
• 5.1.3 Leading business concerns in 2013 by region
• 5.1.4 Leading business concerns in 2013 by company turnover
• 5.2 Key Consumer Trends Projected to Shape the Beverage industry in 2013
• 5.2.1 Key consumer trends for beverage industry by beverage manufacturers
• 5.2.2 Key consumer trends for beverage industry by suppliers
• 5.2.3 Key consumer trends for beverage industry by region
• 5.2.4 Key consumer trends for beverage industry by company turnover
• 5.2.5 Leading strategies to combat volatility in input costs
• 5.3 Global Beverage Industry - Key Supplier Actions to Secure Business
• 5.3.1 Actions to maintain and secure business-buyer and supplier respondents
• 5.3.2 Actions to maintain and secure buyer business by region
• 5.3.3 Actions to maintain and secure buyer business by company turnover

6 Global Beverage Industry Buyer Spend Activity

• 6.1 Annual Procurement Budgets in the Global Beverage Industry
• 6.1.1 Annual procurement budgets by beverage manufacturers
• 6.1.2 Annual procurement budgets by region
• 6.1.3 Annual procurement budgets by company turnover
• 6.2 Global Beverage Industry - Planned Change in Procurement Expenditure
• 6.2.1 Planned change in procurement expenditure by beverage manufacturers
• 6.2.2 Planned change in procurement spend by region
• 6.2.3 Planned change in procurement spend by company turnover
• 6.3 Planned Change in Procurement Expenditure by Product and Service Category
• 6.3.1 Planned change in expenditure by product and service category - beverage manufacturers
• 6.3.2 Planned change in expenditure by product and service category by region
• 6.3.3 Planned change in expenditure by product and service category by turnover
• 6.4 Global Beverage Industry - Variations in Regional Supplier Prices
• 6.4.1 Variations in regional supplier prices by beverage manufacturers
• 6.4.2 Variations in regional supplier prices by region
• 6.4.3 Variations in regional supplier prices by company turnover

7 Global Beverage Industry - Procurement Behaviors and Strategies

• 7.1 Critical Success Factors for Supplier Selection
• 7.1.1 Critical Success Factors for Supplier Selection by beverage manufactures
• 7.2 E-Procurement in the Global Beverage Industry
• 7.2.1 E-procurement in the global beverage manufacturers' industry
• 7.2.2 Procurement budget increase vs. e-procurement
• 7.2.3 E-procurement in the global beverage industry by region
• 7.2.4 E-procurement by company turnover
• 7.3 Influence of Social Media Marketing for Beverage Industry
• 7.3.1 Influence of social media marketing in the global beverage manufacturers' industry
• 7.3.2 Influence of social media marketing by region
• 7.3.3 Influence of social media marketing by company turnover

8 Appendix

• 8.1 Survey Results - Closed Questions
• 8.2 About Canadean
• 8.3 Disclaimer

List of Tables

• Table 1: Total Global Beverage Manufacturers' Industry Survey Respondents, 2013
• Table 2: Global Beverage Manufacturers' Industry Respondents by Job Role (%), 2013
• Table 3: Global Beverage Manufacturers' Industry Respondents by Region (%), 2013
• Table 4: Global Beverage Manufacturers' Industry Respondents by Company Turnover (%), 2013
• Table 5: Global Beverage Industry Supplier Respondents by Job Role (%), 2013
• Table 6: Global Beverage Industry Supplier Respondents by Region (%), 2013
• Table 7: Global Beverage Industry Supplier Respondents by Company Turnover (%), 2013
• Table 8: Revenue Growth Optimism in the Global Beverage Manufacturers' Industry (%), 2010-2013
• Table 9: Revenue Growth Optimism by Global Beverage Industry Suppliers (%), 2010-2013
• Table 10: Global Beverage Manufacturers' Industry: Revenue Growth Optimism by Region (%), 2013
• Table 11: Global Beverage Manufacturers' Industry: Revenue Growth Optimism by Turnover (%), 2013
• Table 12: Global Beverage Industry - Revenue Growth Optimism of Senior-Level Respondents (%), 2013
• Table 13: Global Beverage Manufacturers - Key Expected Changes in Business Structure (%), 2013
• Table 14: Key Expected Changes in Business Structure by Global Beverage Industry Suppliers (%), 2013
• Table 15: Key Expected Changes in Business Structure by Region - Global Beverage Industry (%), 2013
• Table 16: Key Expected Changes in Business Structure by Turnover - Global Beverage Industry (%), 2013
• Table 17: MandA Activity by Global Beverage Industry Suppliers (%), 2010-2013
• Table 18: MandA Activity by Region - Global Beverage Industry (%), 2013
• Table 19: MandA Activity by Turnover - Global Beverage Industry (%), 2013
• Table 20: Forecast of Capital Expenditure by Global Beverage Manufacturers' Industry (%), 2013
• Table 21: Forecast of Capital Expenditure by Global Beverage Industry Suppliers (%), 2013
• Table 22: Global Beverage Manufacturers' Industry - Planned Change in Staff Recruitment (%), 2013
• Table 23: Planned Change in Staff Recruitment by Global Beverage Industry Suppliers (%), 2013
• Table 24: Global Beverage Industry - Planned Change in Staff Recruitment by Region (%), 2013
• Table 25: Global Beverage Industry - Planned Change in Staff Recruitment by Turnover (%), 2013
• Table 26: Global Beverage Manufacturers' Industry - Demand in Emerging Markets (%), 2013-2014
• Table 27: Global Beverage Industry Suppliers - Demand in Emerging Markets (%), 2013-2014
• Table 28: Global Beverage Industry - Trends Manufacturers Consider for Targeting Emerging Markets (%), 2013
• Table 29: Growth Projections in Developed Markets - Global Beverage Manufacturers' Industry (%), 2013-2014
• Table 30: Growth Projections in Developed Markets - Global Beverage Industry Suppliers (%), 2013-2014
• Table 31: Leading Business Concerns for Global Beverage Manufacturers (%), 2013
• Table 32: Leading Business Concerns for Global Beverage Industry Suppliers (%), 2013
• Table 33: Global Beverage Manufacturers' Industry - Key Consumer Trends (%), 2013
• Table 34: Global Beverage Industry Suppliers - Key Consumer Trends (%), 2013
• Table 35: Strategies to Combat Volatility in Input Costs (% Buyer and Supplier Respondents), 2013
• Table 36: Global Beverage Industry - Securing Buyer Business - Buyer vs. Supplier Responses (%), 2013
• Table 37: Global Beverage Industry - Securing Buyer Business by Region (%), 2013
• Table 38: Global Beverage Manufacturers - Annual Procurement Budgets in US$ (%), 2013
• Table 39: Global Beverage Manufacturers - Planned Change in Total Procurement Expenditure (%), 2013
• Table 40: Global Beverage Industry - Planned Change in Procurement Expenditure by Region (%), 2013
• Table 41: Global Beverage Manufacturers - Change in Spend on Products and Services (%), 2013
• Table 42: Global Beverage Industry - Securing Buyer Business by Region (% Increase Responses), 2013
• Table 43: Global Beverage Industry - Planned Change in Staff Recruitment by Turnover (% Increase Responses), 2013
• Table 44: Global Beverage Manufacturers - Variations in Regional Supplier Prices (%), 2013
• Table 45: Global Beverage Industry - Variations in Regional Supplier Prices by Region (%), 2013
• Table 46: Global Beverage Industry - Variations in Regional Supplier Prices by Turnover (%), 2013
• Table 47: Critical Success Factors for Supplier Selection - (Index Score), 2013
• Table 48: Global Beverage Manufacturers - Implementation of E-Procurement (%), 2013
• Table 49: Global Beverage Industry - Procurement Budget Increase vs. E-Procurement (%), 2013
• Table 50: Global Beverage Industry - E-Procurement by Region (%), 2013
• Table 51: Global Beverage Industry - E-Procurement by Turnover (%), 2013
• Table 52: Global Beverage Industry - Influence of Social Media Marketing by Region (%), 2013-2014
• Table 53: Global Beverage Industry - Influence of Social Media Marketing by Turnover (%), 2013-2014
• Table 54: Survey Results - Closed Questions

List of Figures

• Figure 1: Revenue Growth Optimism in the Global Beverage Manufacturers' Industry (%), 2010-2013
• Figure 2: Revenue Growth Optimism by Global Beverage Industry Suppliers (%), 2010-2013
• Figure 3: Global Beverage Manufacturers' Industry: Revenue Growth Optimism by Region (%), 2012
• Figure 4: Revenue Growth Optimism in the Global Beverage Industry by Turnover (%), 2013
• Figure 5: Global Beverage Manufacturers - Key Expected Changes in Business Structure (%), 2013
• Figure 6: Key Expected Changes in Business Structure by Global Beverage Industry Suppliers (%), 2013
• Figure 7: Expected Changes In Business Structure by Senior-Level Respondents (%), 2013
• Figure 8: MandA Activity in the Global Beverage Manufacturers' Industry, 2010-2013
• Figure 9: MandA Activity by Global Beverage Industry Suppliers (%), 2010-2013
• Figure 10: MandA Activity by Region - Global Beverage Industry (%), 2013
• Figure 11: MandA Activity by Turnover - Global Beverage Industry (%), 2013
• Figure 12: Forecast of Capital Expenditure by Global Beverage Manufacturers' Industry (%), 2013
• Figure 13: Forecast of Capital Expenditure by Global Beverage Industry Suppliers (%), 2013
• Figure 14: Global Beverage Industry - Forecast of Capital Expenditure by Region (% Increase Responses), 2013
• Figure 15: Global Beverage Industry - Forecast of Capital Expenditure by Turnover (% Increase Responses), 2013
• Figure 16: Global Beverage Manufacturers' Industry - Planned Change in Staff Recruitment (%), 2013
• Figure 17: Planned Change in Staff Recruitment by Global Beverage Industry Suppliers (%), 2013
• Figure 18: Global Beverage Industry - Planned Change in Staff Recruitment by Region (%), 2013
• Figure 19: Global Beverage Industry - Planned Change in Staff Recruitment by Turnover (%), 2013
• Figure 20: Global Beverage Industry - Top Ten Growth Regions (%), 2013-2014
• Figure 21: Global Beverage Industry - Top Five Emerging Markets, 2013
• Figure 22: Global Beverage Manufacturers' Industry - Demand in Emerging Markets (%), 2013-201413
• Figure 23: Global Beverage Industry Suppliers - Demand in Emerging Markets (%), 2013-2014
• Figure 24: Global Beverage Industry - Demand in Emerging Markets by Region (%), 2013-2014
• Figure 25: Global Beverage Industry - Demand in Emerging Markets by Turnover (%), 2013-2014
• Figure 26: Global Beverage Industry - Top Five Developed Regions by Growth, 2013-2014
• Figure 27: Growth Projections in Developed Markets - Global Beverage Manufacturers' Industry (%), 2013-2014
• Figure 28: Growth Projections in Developed Markets - Global Beverage Industry Suppliers (%), 2013-2014
• Figure 29: Growth Projections in Developed Markets by Region (% 'Increase' Responses), 2013-2014
• Figure 30: Growth Projections in Developed Markets by Turnover (% 'Increase' Responses), 2013-2014
• Figure 31: Leading Business Concerns for Global Beverage Manufacturers (%), 2013
• Figure 32: Leading Business Concerns for Global Beverage Industry Suppliers (%), 2013
• Figure 33: Global Beverage Industry - Leading Business Concerns by Region (%), 2013
• Figure 34: Global Beverage Industry - Leading Business Concerns by Turnover (%), 2013
• Figure 35: Global Beverage Manufacturers' Industry - Key Consumer Trends (%), 2013
• Figure 36: Global Beverage Industry Suppliers - Key Consumer Trends (%), 2013
• Figure 37: Global Beverage Industry - Key Consumer Trends by Region (%), 2013
• Figure 38: Global Beverage Industry - Key Consumer Trends by Turnover (%), 2013
• Figure 39: Global Beverage Industry - Securing Buyer Business - Buyer vs. Supplier Responses (%), 2013
• Figure 40: Global Beverage Industry - Securing Buyer Business by Region (%), 2013
• Figure 41: Global Beverage Industry - Securing Buyer Business by Turnover (%), 2013
• Figure 42: Global Beverage Manufacturers - Annual Procurement Budgets in US$ (%), 2013
• Figure 43: Global Beverage Industry - Annual Procurement Budgets in US$ by Region (%), 2013
• Figure 44: Global Beverage Industry - Annual Procurement Budgets in US$ by Turnover (%), 2013
• Figure 45: Global Beverage Manufacturers - Planned Change in Total Procurement Expenditure (%), 2013
• Figure 46: Global Beverage Industry - Planned Change in Procurement Expenditure by Region (%), 2013
• Figure 47: Global Beverage Industry - Planned Change in Procurement Expenditure by Turnover (%), 2013
• Figure 48: Global Beverage Manufacturers - Change in Spend on Products and Services (%), 2013
• Figure 49: Global Beverage Manufacturers - Variations in Regional Supplier Prices (%), 2013
• Figure 50: Global Beverage Industry - Variations in Regional Supplier Prices by Region (%), 2013
• Figure 51: Global Beverage Industry - Variations in Regional Supplier Prices by Turnover (%), 2013
• Figure 52: Supplier Selection - Beverage Manufacturers vs. Suppliers (Index Score), 2013
• Figure 53: Global Beverage Manufacturers - Implementation of E-Procurement (%), 2013
• Figure 54: Global Beverage Industry - E-Procurement by Region (%), 2013
• Figure 55: Global Beverage Industry - E-Procurement by Turnover (%), 2013
• Figure 56: Global Beverage Manufacturers' Industry - Influence of Social Media Marketing (%), 2013-2014