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市場調查報告書 - 235856
西班牙的水果糖漿/抹醬市場上消費者趨勢
Consumer Trends in the Syrups & Spreads Market in Spain
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| 出版商 |
Canadean |
| 出版日期 |
2012年04月05日 |
內容資訊 |
英文 Pages: 75 |
| 價格 |
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西班牙的水果糖漿/抹醬市場上消費者趨勢
Consumer Trends in the Syrups & Spreads Market in Spain
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| 出版日期: 2012年04月05日 |
內容資訊: 英文 Pages: 75 |
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目錄
Abstract
Summary
Why was the report written?
Marketers in the Syrups & Spreads market in Spain face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Syrups & Spreads market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
With product penetration and frequency of consumption being lower among younger age groups marketers in Syrups & Spreads in Spain face a potential challenge in the longer term. If these patterns continue then it is likely volume sales will fall in the future. To maintain sales marketers should look to identify the hotspots of growth and the key consumer trends driving the market.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
- Consumer survey data for the following specific categories: Jams, Jellies & Preserves, Molasses, Savory Spreads, Sweet Spreads and Syrups.
- Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
- Volume shares in 2011 for brands and private label sales tracked by the survey.
- Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
- Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
- Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
- Private Label products have a significant share of the Jams, Jellies & Preserves and Sweet Spreads markets in Spain. These are the two largest market categories and the only two categories with any significant national brand presence. There is room for further Private Label growth in these markets but there are some very strong national brands that will be difficult to compete with.
- The population of Spain is split fairly evenly between Males and Females. However the value share of the Syrups & Spreads market represented by Females is significantly higher. This trend is mirrored in all categories but is particularly noticeable in the Sweet Spreads category.
- Not only do a large proportion of Spanish consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
Table of Contents
1. Introduction
- 1.1 What is this Report About?
- 1.2 Definitions
- 1.2.1 Consumer Trends
- 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
- 1.2.3 End Consumers
- 1.2.4 Volume Units and Aggregations
- 1.2.5 Exchange Rates
- 1.2.6 Population Profiles (for interpretation of tables and charts)
- 1.3 Methodology
- 1.3.1 Introduction
- 1.3.2 Large scale, international, program of online consumer surveys
- 1.3.3 Nationally Representative results (age, gender)
- 1.3.4 Parents answered on their children's behalf
- 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
- 1.3.6 Integrated with industry calling and secondary research
2. Consumer Segmentation, Group Value and Trend Influence
- 2.1 Cohort Groups and Syrups & Spreads Market Value
- 2.1.1 Age Groups
- 2.1.2 Gender Groups
- 2.1.3 Location Groups
- 2.1.4 Education Achieved Groups
- 2.1.5 Wealth Groups
- 2.1.6 Busy Lives Groups
- 2.2 Cohort Groups and Market Value by Category
- 2.2.1 Jams, Jellies & Preserves
- 2.2.2 Molasses
- 2.2.3 Savory Spreads
- 2.2.4 Sweet Spreads
- 2.2.5 Syrups
- 2.3 Behavioral Trends and Market Value
- 2.3.1 Jams, Jellies & Preserves
- 2.3.2 Molasses
- 2.3.3 Savory Spreads
- 2.3.4 Sweet Spreads
- 2.3.5 Syrups
3. Consumption Analysis
- 3.1 Consumption Frequencies by Age and Gender
- 3.1.1 Jams, Jellies & Preserves
- 3.1.2 Molasses
- 3.1.3 Savory Spreads
- 3.1.4 Sweet Spreads
- 3.1.5 Syrups
- 3.2 Consumer Profiles by Product Category
- 3.2.1 Jams, Jellies & Preserves
- 3.2.2 Molasses
- 3.2.3 Savory Spreads
- 3.2.4 Sweet Spreads
- 3.2.5 Syrups
4. Brand vs. Private Label Choices
- 4.1 Brand vs. Private Label Volume Share
- 4.2 Syrups & Spreads Brand Choice and Private Label Shares
- 4.2.1 Jams, Jellies & Preserves
- 4.2.2 Molasses
- 4.2.3 Savory Spreads
- 4.2.4 Sweet Spreads
- 4.2.5 Syrups
5. The Share of Consumers Influenced by Trends
- 5.1 Trend Drivers of Consumers' Product Choices
- 5.1.1 Overall Syrups & Spreads
- 5.1.2 Jams, Jellies & Preserves
- 5.1.3 Molasses
- 5.1.4 Savory Spreads
- 5.1.5 Sweet Spreads
- 5.1.6 Syrups
6. Consumption Impact: Market Valuation
- 6.1 Syrups & Spreads Value Impact of Consumer Consumption Behavior
- 6.1.1 Market Value by Category
- 6.1.2 Market Volume by Category
- 6.2 Syrups & Spreads Value Analysis by Category
- 6.2.1 Share by Category
- 6.2.2 Expenditure per Capita by Category
- 6.2.3 Expenditure per Household by Category
- 6.3 Syrups & Spreads Volume Impact of Consumer Behavior Trends
- 6.3.1 Share by Category
- 6.3.2 Consumption per Capita by Category
- 6.3.3 Consumption per Household by Category
7. Retailer Choice, Switching and Category Share
- 7.1 Retailer Volume Share
- 7.1.1 Retailer Volume Share in Syrups & Spreads
- 7.2 Retailer Volume Share by Category
- 7.2.1 Retail Share by Volume - Jams, Jellies & Preserves
- 7.2.2 Retail Share by Volume - Molasses
- 7.2.3 Retail Share by Volume - Savory Spreads
- 7.2.4 Retail Share by Volume - Sweet Spreads
- 7.2.5 Retail Share by Volume - Syrups
- 7.3 Levels of Retailer Switching in the Last Six Months
- 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
- 7.3.2 Auchan Switching Analysis
- 7.3.3 Carrefour Switching Analysis
- 7.3.4 Schwarz Group Switching Analysis
- 7.3.5 Other Switching Analysis
- 7.4 Profiles of End-Consumers of Syrups & Spreads, by Retailer Used
- 7.4.1 Auchan
- 7.4.2 Carrefour
- 7.4.3 Other
8. Appendix
- 8.1 About Canadean
- 8.2 Disclaimer
List of Tables
- Table 1: Volume Units for the Syrups & Spreads Market
- Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
- Table 3: Spain Survey Respondent Profile (weighted), 2011
- Table 4: Spain Syrups & Spreads Value Share (%), by Age Groups, 2011
- Table 5: Spain Syrups & Spreads Value Share (%), by Gender, 2011
- Table 6: Spain Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2011
- Table 7: Spain Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2011
- Table 8: Spain Syrups & Spreads Value Share (%) by Wealth Groups, 2011
- Table 9: Spain Syrups & Spreads Value Share (%) by Busy Lives Groups, 2011
- Table 10: Spain Jams, Jellies & Preserves Consumer Group Share (% market value), 2011
- Table 11: Spain Molasses Consumer Group Share (% market value), 2011
- Table 12: Spain Savory Spreads Consumer Group Share (% market value), 2011
- Table 13: Spain Sweet Spreads Consumer Group Share (% market value), 2011
- Table 14: Spain Syrups Consumer Group Share (% market value), 2011
- Table 15: Spain Total Jams, Jellies & Preserves Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 16: Spain Total Molasses Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 17: Spain Total Savory Spreads Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 18: Spain Total Sweet Spreads Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 19: Spain Total Syrups Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 20: Spain Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 21: Spain Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 22: Spain Molasses Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 23: Spain Molasses Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 24: Spain Savory Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 25: Spain Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 26: Spain Sweet Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 27: Spain Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 28: Spain Syrups Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 29: Spain Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 30: Spain Jams, Jellies & Preserves Consumer Profiles (% consumers by sub-group), 2011
- Table 31: Spain Molasses Consumer Profiles (% consumers by sub-group), 2011
- Table 32: Spain Savory Spreads Consumer Profiles (% consumers by sub-group), 2011
- Table 33: Spain Sweet Spreads Consumer Profiles (% consumers by sub-group), 2011
- Table 34: Spain Syrups Consumer Profiles (% consumers by sub-group), 2011
- Table 35: Spain Syrups & Spreads Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Table 36: Spain Jams, Jellies & Preserves Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 37: Spain Molasses Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 38: Spain Savory Spreads Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 39: Spain Sweet Spreads Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 40: Spain Syrups Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 41: Spain, Overall Syrups & Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 42: Spain, Jams, Jellies & Preserves: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 43: Spain, Molasses: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 44: Spain, Savory Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 45: Spain, Sweet Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 46: Spain, Syrups: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 47: Spain Syrups & Spreads Market Value (Euro million), by Category, 2011
- Table 48: Spain Syrups & Spreads Market Value (US$ million), by Category, 2011
- Table 49: Spain Syrups & Spreads Market Volume (Kg m), by Category, 2011
- Table 50: Spain Syrups & Spreads Market Share (US$ million), by Category, 2011
- Table 51: Spain Syrups & Spreads Expenditure Per Capita (Euro), by Category, 2011
- Table 52: Spain Syrups & Spreads Expenditure Per Capita (US$), by Category, 2011
- Table 53: Spain Syrups & Spreads Expenditure Per Household (Euro), by Category
- Table 54: Spain Syrups & Spreads Expenditure Per Household (US$), by Category
- Table 55: Spain Syrups & Spreads Market Volume Share (Kg m), by Category, 2011
- Table 56: Spain Syrups & Spreads Consumption Per Capita (Kg m / Population m), by Category, 2011
- Table 57: Spain Syrups & Spreads Consumption Per Household (Kg m / Households m), by Category, 2011
- Table 58: Spain Syrups & Spreads Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
- Table 59: Spain Jams, Jellies & Preserves Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Table 60: Spain Molasses Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Table 61: Spain Savory Spreads Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Table 62: Spain Sweet Spreads Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Table 63: Spain Syrups Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Table 64: Spain Switchers to Auchan for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 65: Spain Switchers From Auchan for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 66: Spain Switchers to Carrefour for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 67: Spain Switchers From Carrefour for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 68: Spain Switchers to Schwarz Group for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 69: Spain Switchers to Other for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 70: Spain Switchers From Other for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 71: Spain Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
- Table 72: Spain Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
- Table 73: Spain Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
- Figure 1: Consumer Panel Report Methodology
- Figure 2: Spain Syrups & Spreads Value Share (%), by Age Groups, 2011
- Figure 3: Spain Syrups & Spreads Value Share (%), by Gender, 2011
- Figure 4: Spain Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2011
- Figure 5: Spain Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2011
- Figure 6: Spain Syrups & Spreads Value Share (%) by Wealth Groups, 2011
- Figure 7: Spain Syrups & Spreads Value Share (%) by Busy Lives Groups, 2011
- Figure 8: Spain Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 9: Spain Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 10: Spain Molasses Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 11: Spain Molasses Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 12: Spain Savory Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 13: Spain Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 14: Spain Sweet Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 15: Spain Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 16: Spain Syrups Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 17: Spain Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 18: Spain Syrups & Spreads Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Figure 19: Spain Syrups & Spreads Market Share (US$ million), by Category, 2011
- Figure 20: Spain Syrups & Spreads Expenditure Per Capita (US$), by Category, 2011
- Figure 21: Spain Syrups & Spreads Expenditure Per Household (US$), by Category
- Figure 22: Spain Syrups & Spreads Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
- Figure 23: Spain Jams, Jellies & Preserves Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Figure 24: Spain Molasses Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Figure 25: Spain Savory Spreads Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Figure 26: Spain Sweet Spreads Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Figure 27: Spain Syrups Survey-tracked Retailer Shares by Volume (Kg m), 2011
- Figure 28: Spain People Who Have Switched Retailer for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
西班牙的水果糖漿/抹醬市場上消費者趨勢是由出版商Canadean在2012年04月05日所出版的。這份市場調查報告書包含Pages: 75 價格從美金7495起跳。
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