市場調查報告書 - 228561

巴西的冷藏/簡餐速食市場上消費者趨勢

Consumer Trends in the Chilled & Deli Food Market in Brazil
出版商 Canadean
出版日期 2012年03月29日 內容資訊 英文 Pages: 110
價格
巴西的冷藏/簡餐速食市場上消費者趨勢 Consumer Trends in the Chilled & Deli Food Market in Brazil
出版日期: 2012年03月29日 內容資訊: 英文 Pages: 110
簡介

本報告提供巴西的冷藏/簡餐速食的消費者趨勢，依各產品類別加以調查，提供各族群（年齡、性別等）市場規模，各年齡、性別的消費行動與趨勢，選擇產品的行動，整體潮流對消費者產生的影響，市場規模(銷售量)與市場價值(銷售額)，選擇及更換零售店的狀況等項目相關調查分析，並將結果概述為以下內容。

目錄

1 簡介

  • 1.1 關於本報告
  • 1.2 定義
    • 1.2.1 消費者趨勢
    • 1.2.2 消費者族群及法定飲酒年齡上的消費 (酒精飲料相關的調查情況)
    • 1.2.3 最終消費者
    • 1.2.4 容量單位及集中單位
    • 1.2.5 匯率
    • 1.2.6 族群簡介 (圖表說明用)
  • 1.3 調查方法
    • 1.3.1 簡介
    • 1.3.2 大規模且國際性消費者線上調查計劃
    • 1.3.3 可信賴的各國(各年齡層、性別)調查結果
    • 1.3.4 對兒童的問題由親人代理回答
    • 1.3.5 酒精飲料分類受訪者有年齡限制
    • 1.3.6 對業界的調查及加上二次調查的整合性調查

2 消費者區分，消費額及趨勢的影響

  • 2.1 世代族群及冷藏/簡餐速食的市場價值
    • 2.1.1 年齡族群
    • 2.1.2 性別族群
    • 2.1.3 各地區族群
    • 2.1.4 各學歷族群
    • 2.1.5 不同資產族群
    • 2.1.6 各種生活模式族群
  • 2.2 世代族群及市場價值 各類別
    • 2.2.1 醃燻肉品
    • 2.2.2 發酵肉品
    • 2.2.3 抹醬
    • 2.2.4 派 & 鹹味開胃菜
    • 2.2.5 已包裝三明治
    • 2.2.6 已調理沙拉
    • 2.2.7 鹹味烘焙食品
  • 2.3 行動趨勢與市場價值
    • 2.3.1 醃燻肉品
    • 2.3.2 發酵肉品
    • 2.3.3 抹醬
    • 2.3.4 派 & 鹹味開胃菜
    • 2.3.5 已包裝三明治
    • 2.3.6 已調理沙拉
    • 2.3.7 鹹味烘焙食品

3 消費分析

  • 3.1 各年齡·性別的消費頻率
    • 3.1.1 醃燻肉品
    • 3.1.2 發酵肉品
    • 3.1.3 抹醬
    • 3.1.4 派 & 鹹味開胃菜
    • 3.1.5 已包裝三明治
    • 3.1.6 已調理沙拉
    • 3.1.7 鹹味烘焙食品
  • 3.2 消費者簡介:各類型產品
    • 3.2.1 醃燻肉品
    • 3.2.2 發酵肉品
    • 3.2.3 抹醬
    • 3.2.4 派 & 鹹味開胃菜
    • 3.2.5 已包裝三明治
    • 3.2.6 已調理沙拉
    • 3.2.7 鹹味烘焙食品

4 是品牌還是獨家品牌選擇

  • 4.1 名牌或私有品牌銷售量市場佔有率
    • 4.1.1 各類別
  • 4.2 冷藏/簡餐速食 品牌的選擇與私有品牌的佔有率
    • 4.2.1 醃燻肉品
    • 4.2.2 發酵肉品
    • 4.2.3 抹醬
    • 4.2.4 派 & 鹹味開胃菜
    • 4.2.5 已包裝三明治
    • 4.2.6 已調理沙拉
    • 4.2.7 鹹味烘焙食品

5 受流行影響的消費者比例

  • 5.1 在消費者選擇產品上的流行推動要素
    • 5.1.1 所有 冷藏/簡餐速食
    • 5.1.2 醃燻肉品
    • 5.1.3 發酵肉品
    • 5.1.4 抹醬
    • 5.1.5 派 & 鹹味開胃菜
    • 5.1.6 已包裝三明治
    • 5.1.7 已調理沙拉
    • 5.1.8 鹹味烘焙食品

6 消費的衝擊: 市場評估

  • 6.1 冷藏/簡餐速食消費活動對市場價值的影響
    • 6.1.1 市場價值 各類別
    • 6.1.2 市場銷售量 各類別
  • 6.2 冷藏/簡餐速食的市場價值分析 各類別
    • 6.2.1 市場佔有率 各類別
    • 6.2.2 每人消費額 各類別
    • 6.2.3 每1戶人家消費額 各類別
  • 6.3 冷藏/簡餐速食的消費者行動對市場價值的影響
    • 6.3.1 市場佔有率 各類別
    • 6.3.2 每人消費量 各類別
    • 6.3.3 每1戶人家消費量 各類別

7 零售業者的選擇，轉換及組織零售的分類市場佔有率

  • 7.1 組織零售的銷售量市場佔有率
    • 7.1.1 冷藏/簡餐速食的組織零售的銷售量市場佔有率
  • 7.2 組織零售的銷售量市場佔有率 各類別
    • 7.2.1 組織零售的銷售量市場佔有率 - 醃燻肉品
    • 7.2.2 組織零售的銷售量市場佔有率 - 發酵肉品
    • 7.2.3 組織零售的銷售量市場佔有率 - 抹醬
    • 7.2.4 組織零售的銷售量市場佔有率 - 派 & 鹹味開胃菜
    • 7.2.5 組織零售的銷售量市場佔有率 - 已包裝三明治
    • 7.2.6 組織零售的銷售量市場佔有率 - 已調理沙拉
    • 7.2.7 組織零售的銷售量市場佔有率 - 鹹味烘焙食品
  • 7.3 過去六個月零售業者轉換的水準
    • 7.3.1 過去六個月轉換行動的矩陣
    • 7.3.2 A. Angeloni 轉換分析
    • 7.3.3 Carrefour 轉換分析
    • 7.3.4 Companhia Brasileira de Distribuicao 轉換分析
    • 7.3.5 Drogasil S.A. 轉換分析
    • 7.3.6 G.Barbosa 轉換分析
    • 7.3.7 Irmaos Bretas 轉換分析
    • 7.3.8 Irmaos Muffato 轉換分析
    • 7.3.9 Lojas Americanas 轉換分析
    • 7.3.10 Prezunic 轉換分析
    • 7.3.11 Wal-Mart 轉換分析
    • 7.3.12 其他轉換分析
  • 7.4 冷藏/簡餐速食最終消費者簡介:利用的各零售商
    • 7.4.1 Carrefour
    • 7.4.2 Cia Zaffari
    • 7.4.3 Companhia Brasileira de Distribuicao
    • 7.4.4 Coop Cooperativa de Consumo
    • 7.4.5 G.Barbosa
    • 7.4.6 Irmaos Bretas
    • 7.4.7 Irmaos Muffato
    • 7.4.8 Lojas Americanas
    • 7.4.9 Prezunic
    • 7.4.10 Wal-Mart
    • 7.4.11 Other

8 附錄

  • 8.1 關於Canadean
  • 8.2 免責聲明

表格一覽

  • 表格 1: 冷藏/簡餐速食市場容量單位
  • 表格 2: 外匯比率- BRL Vs. US$
  • 表格 3: 巴西 調查受訪者簡介 (分量調整)
  • 表格 4: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%), 各年代
  • 表格 5: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%), 性別
  • 表格 6: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%), 各居住地(都市區/非都市地區)
  • 表格 7: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%) 各學歷
  • 表格 8: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%) 不同資產
  • 表格 9: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%) 各種生活模式
  • 表格 10: 巴西 醃燻肉品 消費者族群市場佔有率(銷售額、%)
  • 表格 11: 巴西 發酵肉品 消費者族群市場佔有率(銷售額、%)
  • 表格 12: 巴西 抹醬 消費者族群市場佔有率(銷售額、%)
  • 表格 13: 巴西 派 & 鹹味開胃菜 消費者族群市場佔有率(銷售額、%)
  • 表格 14: 巴西 已包裝三明治 消費者族群市場佔有率(銷售額、%)
  • 表格 15: 巴西 已調理沙拉 消費者族群市場佔有率(銷售額、%)
  • 表格 16: 巴西 鹹味烘焙食品 消費者族群市場佔有率(銷售額、%)
  • 表格 17: 巴西 醃燻肉品的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
  • 表格 18: 巴西 發酵肉品的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
  • 表格 19: 巴西 抹醬的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
  • 表格 20: 巴西 派&鹹味開胃菜的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
  • 表格 21: 巴西 已包裝三明治的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
  • 表格 22: 巴西 已調理沙拉的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
  • 表格 23: 巴西 鹹味烘焙食品的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
  • 表格 24: 巴西 醃燻肉品 消費頻率分析(年代·各消費族群、%)
  • 表格 25: 巴西 醃燻肉品 消費頻率分析(各性別消費族群、%)
  • 表格 26: 巴西 發酵肉品 消費頻率分析(年代·各消費族群、%)
  • 表格 27: 巴西 發酵肉品 消費頻率分析(各性別消費族群、%)
  • 表格 28: 巴西 抹醬 消費頻率分析(年代·各消費族群、%)
  • 表格 29: 巴西 抹醬 消費頻率分析(各性別消費族群、%)
  • 表格 30: 巴西 派 & 鹹味開胃菜 消費頻率分析(年代·各消費族群、%)
  • 表格 31: 巴西 派 & 鹹味開胃菜 消費頻率分析(各性別消費族群、%)
  • 表格 32: 巴西 已包裝三明治 消費頻率分析(年代·各消費族群、%)
  • 表格 33: 巴西 已包裝三明治 消費頻率分析(各性別消費族群、%)
  • 表格 34: 巴西 已調理沙拉 消費頻率分析(年代·各消費族群、%)
  • 表格 35: 巴西 已調理沙拉 消費頻率分析(各性別消費族群、%)
  • 表格 36: 巴西 鹹味烘焙食品 消費頻率分析(年代·各消費族群、%)
  • 表格 37: 巴西 鹹味烘焙食品 消費頻率分析(各性別消費族群、%)
  • 表格 38: 巴西 醃燻肉品 消費者簡介 (次級消費者族群別、%)
  • 表格 39: 巴西 發酵肉品 消費者簡介 (次級消費者族群別、%)
  • 表格 40: 巴西 抹醬 消費者簡介 (次級消費者族群別、%)
  • 表格 41: 巴西 派 & 鹹味開胃菜 消費者簡介 (次級消費者族群別、%)
  • 表格 42: 巴西 已包裝三明治 消費者簡介 (次級消費者族群別、%)
  • 表格 43: 巴西 已調理沙拉 消費者簡介 (次級消費者族群別、%)
  • 表格 44: 巴西 鹹味烘焙食品 消費者簡介 (次級消費者族群別、%)
  • 表格 45: 巴西 冷藏/簡餐速食 PB滲透率(% Vol), 各類別
  • 表格 46: 巴西 醃燻肉品 品牌佔有率 (銷售量) (% Vol)
  • 表格 47: 巴西 發酵肉品 品牌佔有率 (銷售量) (% Vol)
  • 表格 48: 巴西 抹醬 品牌佔有率 (銷售量) (% Vol)
  • 表格 49: 巴西 派 & 鹹味開胃菜 品牌佔有率 (銷售量) (% Vol)
  • 表格 50: 巴西 已包裝三明治 品牌佔有率 (銷售量) (% Vol)
  • 表格 51: 巴西 已調理沙拉 品牌佔有率 (銷售量) (% Vol)
  • 表格 52: 巴西 鹹味烘焙食品 品牌佔有率 (銷售量) (% Vol)
  • 表格 53: 巴西, 所有 冷藏/簡餐速食: 回答受流行影響的消費者比例
  • 表格 54: 巴西, 醃燻肉品: 回答受流行影響的消費者比例
  • 表格 55: 巴西, 發酵肉品: 回答受流行影響的消費者比例
  • 表格 56: 巴西, 抹醬: 回答受流行影響的消費者比例
  • 表格 57: 巴西, 派 & 鹹味開胃菜: 回答受流行影響的消費者比例
  • 表格 58: 巴西, 已包裝三明治: 回答受流行影響的消費者比例
  • 表格 59: 巴西, 已調理沙拉: 回答受流行影響的消費者比例
  • 表格 60: 巴西, 鹹味烘焙食品: 回答受流行影響的消費者比例
  • 表格 61: 巴西 冷藏/簡餐速食的市場價值 (100萬巴西幣), 各類別
  • 表格 62: 巴西 冷藏/簡餐速食的市場價值 (100萬US$ ), 各類別
  • 表格 63: 巴西 冷藏/簡餐速食 市場銷售量 (100萬Kg), 各類別
  • 表格 64: 巴西 冷藏/簡餐速食 市場佔有率 (100萬US$ ), 各類別
  • 表格 65: 巴西 冷藏/簡餐速食 每人消費額 (巴西幣), 各類別
  • 表格 66: 巴西 冷藏/簡餐速食 每人消費額 (US$), 各類別
  • 表格 67: 巴西 冷藏/簡餐速食 每1戶人家消費額 (巴西幣), 各類別
  • 表格 68: 巴西 冷藏/簡餐速食 每1戶人家消費額 (US$), 各類別
  • 表格 69: 巴西 冷藏/簡餐速食 市場銷售量 市場佔有率 (100萬Kg), 各類別
  • 表格 70: 巴西 冷藏/簡餐速食 每人消費量 (100萬Kg / 100萬人), 各類別
  • 表格 71: 巴西 冷藏/簡餐速食 每1戶人家消費量 (100萬Kg / 100萬戶人家), 各類別
  • 表格 72: 巴西 冷藏/簡餐速食 零售業者市場佔有率 (銷售量) (% of 100萬kg)
  • 表格 73: 巴西 醃燻肉品 組織零售的銷售量市場佔有率 (100萬kg)
  • 表格 74: 巴西 發酵肉品 組織零售的銷售量市場佔有率 (100萬kg)
  • 表格 75: 巴西 抹醬 組織零售的銷售量市場佔有率 (100萬kg)
  • 表格 76: 巴西 派 & 鹹味開胃菜 組織零售的銷售量市場佔有率 (100萬kg)
  • 表格 77: 巴西 已包裝三明治 組織零售的銷售量市場佔有率 (100萬kg)
  • 表格 78: 巴西 已調理沙拉 組織零售的銷售量市場佔有率 (100萬kg)
  • 表格 79: 巴西 鹹味烘焙食品 組織零售的銷售量市場佔有率 (100萬kg)
  • 表格 80: 巴西: 冷藏/簡餐速食 :過去六個月內更換購買處到A． Angeloni的受訪者 (已調整的調查結果，一千人)
  • 表格 81: 巴西: 冷藏/簡餐速食 :過去六個月內從A． Angeloni更換購買處的受訪者 (已調整的調查結果，一千人)
  • 表格 82: 巴西: 冷藏/簡餐速食 :過去六個月內更換購買處到Carrefour的受訪者 (已調整的調查結果，一千人)
  • 表格 83: 巴西: 冷藏/簡餐速食 :過去六個月內從Carrefour更換購買處的受訪者 (已調整的調查結果，一千人)
  • 表格 84: 巴西: 冷藏/簡餐速食 :過去六個月內更換購買處到Companhia Brasileira de Distribuicao的受訪者 (已調整的調查結果，一千人)
  • 表格 85: 巴西: 冷藏/簡餐速食 :過去六個月內從Companhia Brasileira de Distribuicao更換購買處的受訪者 (已調整的調查結果，一千人)
  • 表格 86: 巴西: 冷藏/簡餐速食 :過去六個月內更換購買處到Drogasil S．A.的受訪者 (已調整的調查結果，一千人)
  • 表格 87: 巴西: 冷藏/簡餐速食 :過去六個月內從Drogasil S．A.更換購買處的受訪者 (已調整的調查結果，一千人)
  • 表格 88: 巴西: 冷藏/簡餐速食 :過去六個月內更換購買處到G．Barbosa的受訪者 (已調整的調查結果，一千人)
  • 表格 89: 巴西: 冷藏/簡餐速食 :過去六個月內從G．Barbosa更換購買處的受訪者 (已調整的調查結果，一千人)
  • 表格 90: 巴西: 冷藏/簡餐速食 :過去六個月內更換購買處到Irmaos Bretas的受訪者 (已調整的調查結果，一千人)
  • 表格 91: 巴西: 冷藏/簡餐速食 :過去六個月內從Irmaos Bretas更換購買處的受訪者 (已調整的調查結果，一千人)
  • 表格 92: 巴西: 冷藏/簡餐速食 :過去六個月內更換購買處到Irmaos Muffato的受訪者 (已調整的調查結果，一千人)
  • 表格 93: 巴西: 冷藏/簡餐速食 :過去六個月內從Irmaos Muffato更換購買處的受訪者 (已調整的調查結果，一千人)
  • 表格 94: 巴西: 冷藏/簡餐速食 :過去六個月內更換購買處到Lojas Americanas的受訪者 (已調整的調查結果，一千人)
  • 表格 95: 巴西: 冷藏/簡餐速食 :過去六個月內從Lojas Americanas更換購買處的受訪者 (已調整的調查結果，一千人)
  • 表格 96: 巴西: 冷藏/簡餐速食 :過去六個月內更換購買處到Prezunic的受訪者 (已調整的調查結果，一千人)
  • 表格 97: 巴西: 冷藏/簡餐速食 :過去六個月內從Prezunic更換購買處的受訪者 (已調整的調查結果，一千人)
  • 表格 98: 巴西: 冷藏/簡餐速食 :過去六個月內更換購買處到Wal-Mart的受訪者 (已調整的調查結果，一千人)
  • 表格 99: 巴西: 冷藏/簡餐速食 :過去六個月內從Wal-Mart更換購買處的受訪者 (已調整的調查結果，一千人)
  • 表格 100: 巴西: 冷藏/簡餐速食 :過去六個月內更換購買處到其他零售店的受訪者 (已調整的調查結果，一千人)
  • 表格 101: 巴西: 冷藏/簡餐速食 :過去六個月內從其他零售店更換購買處的受訪者 (已調整的調查結果，一千人)
  • 表格 102: 巴西: 冷藏/簡餐速食 主要Carrefour購買商品的消費者簡介 (次級族群的%比例，)
  • 表格 103: 巴西: 冷藏/簡餐速食 主要Cia Zaffari購買商品的消費者簡介 (次級族群的%比例，)
  • 表格 104: 巴西: 冷藏/簡餐速食 主要Companhia Brasileira de Distribuicao購買商品的消費者簡介 (次級族群的%比例，)
  • 表格 105: 巴西: 冷藏/簡餐速食 主要Coop Cooperativa de Consumo購買商品的消費者簡介 (次級族群的%比例，)
  • 表格 106: 巴西: 冷藏/簡餐速食 主要G．Barbosa購買商品的消費者簡介 (次級族群的%比例，)
  • 表格 107: 巴西: 冷藏/簡餐速食 主要Irmaos Bretas購買商品的消費者簡介 (次級族群的%比例，)
  • 表格 108: 巴西: 冷藏/簡餐速食 主要Irmaos Muffato購買商品的消費者簡介 (次級族群的%比例，)
  • 表格 109: 巴西: 冷藏/簡餐速食 主要Lojas Americanas購買商品的消費者簡介 (次級族群的%比例，)
  • 表格 110: 巴西: 冷藏/簡餐速食 主要Prezunic購買商品的消費者簡介 (次級族群的%比例，)
  • 表格 111: 巴西: 冷藏/簡餐速食 主要Wal-Mart購買商品的消費者簡介 (次級族群的%比例，)
  • 表格 112: 巴西: 冷藏/簡餐速食 主要在其他零售店購買商品的消費者簡介 (次級族群的%比例，)

圖表一覽

  • 圖 1: 消費者介面報告 調查方法
  • 圖 2: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%), 各年代
  • 圖 3: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%), 性別
  • 圖 4: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%), 各居住地(都市區/非都市地區)
  • 圖 5: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%) 各學歷
  • 圖 6: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%) 不同資產
  • 圖 7: 巴西 冷藏/簡餐速食 銷售額 市場佔有率 (%) 各種生活模式
  • 圖 8: 巴西 醃燻肉品 消費頻率分析(各年齡消費族群、%)
  • 圖 9: 巴西 醃燻肉品 消費頻率分析(各性別消費族群、%)
  • 圖 10: 巴西 發酵肉品 消費頻率分析(各年齡消費族群、%)
  • 圖 11: 巴西 發酵肉品 消費頻率分析(各性別消費族群、%)
  • 圖 12: 巴西 抹醬 消費頻率分析(各年齡消費族群、%)
  • 圖 13: 巴西 抹醬 消費頻率分析(各性別消費族群、%)
  • 圖 14: 巴西 派 & 鹹味開胃菜 消費頻率分析(各年齡消費族群、%)
  • 圖 15: 巴西 派 & 鹹味開胃菜 消費頻率分析(各性別消費族群、%)
  • 圖 16: 巴西 已包裝三明治 消費頻率分析(各年齡消費族群、%)
  • 圖 17: 巴西 已包裝三明治 消費頻率分析(各性別消費族群、%)
  • 圖 18: 巴西 已調理沙拉 消費頻率分析(各年齡消費族群、%)
  • 圖 19: 巴西 已調理沙拉 消費頻率分析(各性別消費族群、%)
  • 圖 20: 巴西 鹹味烘焙食品 消費頻率分析(各年齡消費族群、%)
  • 圖 21: 巴西 鹹味烘焙食品 消費頻率分析(各性別消費族群、%)
  • 圖 22: 巴西 冷藏/簡餐速食 PB滲透率(% Vol), 各類別
  • 圖 23: 巴西 冷藏/簡餐速食 市場佔有率 (100萬US$ ), 各類別
  • 圖 24: 巴西 冷藏/簡餐速食 每人消費額 (US$), 各類別
  • 圖 25: 巴西 冷藏/簡餐速食 每1戶人家消費額 (US$), 各類別
  • 圖 26: 巴西 冷藏/簡餐速食 零售業者市場佔有率 (銷售量) (% of 100萬kg)
  • 圖 27: 巴西 醃燻肉品 組織零售的銷售量市場佔有率 (100萬kg)
  • 圖 28: 巴西 發酵肉品 組織零售的銷售量市場佔有率 (100萬kg)
  • 圖 29: 巴西 抹醬 組織零售的銷售量市場佔有率 (100萬kg)
  • 圖 30: 巴西 派 & 鹹味開胃菜 組織零售的銷售量市場佔有率 (100萬kg)
  • 圖 31: 巴西 已包裝三明治 組織零售的銷售量市場佔有率 (100萬kg)
  • 圖 32: 巴西 已調理沙拉 組織零售的銷售量市場佔有率 (100萬kg)
  • 圖 33: 巴西 鹹味烘焙食品 組織零售的銷售量市場佔有率 (100萬kg)
  • 圖 34: 巴西 冷藏/簡餐速食 :回答過去六個月有更換購買處的受訪者 (已調整的調查結果，一千人)

目錄

Summary

Why was the report written?

Marketers in the Chilled & Deli Food market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Chilled & Deli Food market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As the country undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Cured Meats, Fermented Meats, Pates, Pies & Savory Appetizers, Pre-packed Sandwiches, Prepared Salads and Savory Baked Goods.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

In several, but not all, categories there is a marked decline in the share of users for the Early Young Adults group. This is likely a reflection of altering habits of people as they move out of the family home for the first time. As such this period of change offers both opportunities and threats to marketers.

In terms of total volumes leading retailers have significant share, but outside these leading players the picture is much more fragmented. For those seeking to build major presence building effective relationships with the leader retailers will therefore most likely be vital.

A significant "attitude-behavior" gaps exist between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends - the result is that overall trend influence is limited, but has the potential to grow.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Chilled & Deli Foods Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Cured Meats
    • 2.2.2 Fermented Meats
    • 2.2.3 Pates
    • 2.2.4 Pies & Savory Appetizers
    • 2.2.5 Pre-packed Sandwiches
    • 2.2.6 Prepared Salads
    • 2.2.7 Savory Baked Goods
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Cured Meats
    • 2.3.2 Fermented Meats
    • 2.3.3 Pates
    • 2.3.4 Pies & Savory Appetizers
    • 2.3.5 Pre-packed Sandwiches
    • 2.3.6 Prepared Salads
    • 2.3.7 Savory Baked Goods

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Cured Meats
    • 3.1.2 Fermented Meats
    • 3.1.3 Pates
    • 3.1.4 Pies & Savory Appetizers
    • 3.1.5 Pre-packed Sandwiches
    • 3.1.6 Prepared Salads
    • 3.1.7 Savory Baked Goods
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Cured Meats
    • 3.2.2 Fermented Meats
    • 3.2.3 Pates
    • 3.2.4 Pies & Savory Appetizers
    • 3.2.5 Pre-packed Sandwiches
    • 3.2.6 Prepared Salads
    • 3.2.7 Savory Baked Goods

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Chilled & Deli Foods Brand Choice and Private Label Shares
    • 4.2.1 Cured Meats
    • 4.2.2 Fermented Meats
    • 4.2.3 Pates
    • 4.2.4 Pies & Savory Appetizers
    • 4.2.5 Pre-packed Sandwiches
    • 4.2.6 Prepared Salads
    • 4.2.7 Savory Baked Goods

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Chilled & Deli Foods
    • 5.1.2 Cured Meats
    • 5.1.3 Fermented Meats
    • 5.1.4 Pates
    • 5.1.5 Pies & Savory Appetizers
    • 5.1.6 Pre-packed Sandwiches
    • 5.1.7 Prepared Salads
    • 5.1.8 Savory Baked Goods

6 Consumption Impact: Market Valuation

  • 6.1 Chilled & Deli Foods Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Chilled & Deli Foods Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Chilled & Deli Foods Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Volume Share of Organized Retail
    • 7.1.1 Retailer Share by Volume of Organized Retail in Chilled & Deli Foods
  • 7.2 Retailer Volume of Organized Retail Share by Category
    • 7.2.1 Retail Share by Volume of Organized Retail - Cured Meats
    • 7.2.2 Retail Share by Volume of Organized Retail - Fermented Meats
    • 7.2.3 Retail Share by Volume of Organized Retail - Pates
    • 7.2.4 Retail Share by Volume of Organized Retail - Pies & Savory Appetizers
    • 7.2.5 Retail Share by Volume of Organized Retail - Pre-packed Sandwiches
    • 7.2.6 Retail Share by Volume of Organized Retail - Prepared Salads
    • 7.2.7 Retail Share by Volume of Organized Retail - Savory Baked Goods
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 A. Angeloni Switching Analysis
    • 7.3.3 Carrefour Switching Analysis
    • 7.3.4 Companhia Brasileira de Distribuicao Switching Analysis
    • 7.3.5 Drogasil S.A. Switching Analysis
    • 7.3.6 G.Barbosa Switching Analysis
    • 7.3.7 Irmaos Bretas Switching Analysis
    • 7.3.8 Irmaos Muffato Switching Analysis
    • 7.3.9 Lojas Americanas Switching Analysis
    • 7.3.10 Prezunic Switching Analysis
    • 7.3.11 Wal-Mart Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Chilled & Deli Foods, by Retailer Used
    • 7.4.1 Carrefour
    • 7.4.2 Cia Zaffari
    • 7.4.3 Companhia Brasileira de Distribuicao
    • 7.4.4 Coop Cooperativa de Consumo
    • 7.4.5 G.Barbosa
    • 7.4.6 Irmaos Bretas
    • 7.4.7 Irmaos Muffato
    • 7.4.8 Lojas Americanas
    • 7.4.9 Prezunic
    • 7.4.10 Wal-Mart
    • 7.4.11 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Chilled & Deli Foods Market
  • Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
  • Table 3: Brazil Survey Respondent Profile (weighted), 2011
  • Table 4: Brazil Chilled & Deli Foods Value Share (%), by Age Groups, 2011
  • Table 5: Brazil Chilled & Deli Foods Value Share (%), by Gender, 2011
  • Table 6: Brazil Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Brazil Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Brazil Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011
  • Table 9: Brazil Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Brazil Cured Meats Consumer Group Share (% market value), 2011
  • Table 11: Brazil Fermented Meats Consumer Group Share (% market value), 2011
  • Table 12: Brazil Pates Consumer Group Share (% market value), 2011
  • Table 13: Brazil Pies & Savory Appetizers Consumer Group Share (% market value), 2011
  • Table 14: Brazil Pre-packed Sandwiches Consumer Group Share (% market value), 2011
  • Table 15: Brazil Prepared Salads Consumer Group Share (% market value), 2011
  • Table 16: Brazil Savory Baked Goods Consumer Group Share (% market value), 2011
  • Table 17: Brazil Total Cured Meats Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Brazil Total Fermented Meats Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Brazil Total Pates Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Brazil Total Pies & Savory Appetizers Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: Brazil Total Pre-packed Sandwiches Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: Brazil Total Prepared Salads Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 23: Brazil Total Savory Baked Goods Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 24: Brazil Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Brazil Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Brazil Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Brazil Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Brazil Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Brazil Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Brazil Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: Brazil Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: Brazil Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: Brazil Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: Brazil Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 35: Brazil Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 36: Brazil Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 37: Brazil Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 38: Brazil Cured Meats Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: Brazil Fermented Meats Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: Brazil Pates Consumer Profiles (% consumers by sub-group), 2011
  • Table 41: Brazil Pies & Savory Appetizers Consumer Profiles (% consumers by sub-group), 2011
  • Table 42: Brazil Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2011
  • Table 43: Brazil Prepared Salads Consumer Profiles (% consumers by sub-group), 2011
  • Table 44: Brazil Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2011
  • Table 45: Brazil Chilled & Deli Foods Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 46: Brazil Cured Meats Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 47: Brazil Fermented Meats Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 48: Brazil Pates Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 49: Brazil Pies & Savory Appetizers Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 50: Brazil Pre-packed Sandwiches Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 51: Brazil Prepared Salads Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 52: Brazil Savory Baked Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 53: Brazil, Overall Chilled & Deli Foods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: Brazil, Cured Meats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 55: Brazil, Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 56: Brazil, Pates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 57: Brazil, Pies & Savory Appetizers: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 58: Brazil, Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 59: Brazil, Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 60: Brazil, Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 61: Brazil Chilled & Deli Foods Market Value (Brazilian Real million), by Category, 2011
  • Table 62: Brazil Chilled & Deli Foods Market Value (US$ million), by Category, 2011
  • Table 63: Brazil Chilled & Deli Foods Market Volume (Kg m), by Category, 2011
  • Table 64: Brazil Chilled & Deli Foods Market Share (US$ million), by Category, 2011
  • Table 65: Brazil Chilled & Deli Foods Expenditure Per Capita (Brazilian Real), by Category, 2011
  • Table 66: Brazil Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011
  • Table 67: Brazil Chilled & Deli Foods Expenditure Per Household (Brazilian Real), by Category
  • Table 68: Brazil Chilled & Deli Foods Expenditure Per Household (US$), by Category
  • Table 69: Brazil Chilled & Deli Foods Market Volume Share (Kg m), by Category, 2011
  • Table 70: Brazil Chilled & Deli Foods Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 71: Brazil Chilled & Deli Foods Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 72: Brazil Chilled & Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Table 73: Brazil Cured Meats Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 74: Brazil Fermented Meats Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 75: Brazil Pates Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 76: Brazil Pies & Savory Appetizers Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 77: Brazil Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 78: Brazil Prepared Salads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 79: Brazil Savory Baked Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 80: Brazil: Switchers to A. Angeloni for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Brazil: Switchers From A. Angeloni for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Brazil: Switchers to Carrefour for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Brazil: Switchers From Carrefour for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: Brazil: Switchers to Drogasil S.A. for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: Brazil: Switchers From Drogasil S.A. for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: Brazil: Switchers to G.Barbosa for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: Brazil: Switchers From G.Barbosa for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: Brazil: Switchers to Irmaos Bretas for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: Brazil: Switchers From Irmaos Bretas for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: Brazil: Switchers to Irmaos Muffato for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 93: Brazil: Switchers From Irmaos Muffato for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 94: Brazil: Switchers to Lojas Americanas for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 95: Brazil: Switchers From Lojas Americanas for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 96: Brazil: Switchers to Prezunic for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 97: Brazil: Switchers From Prezunic for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 98: Brazil: Switchers to Wal-Mart for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 99: Brazil: Switchers From Wal-Mart for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 100: Brazil: Switchers to Other for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 101: Brazil: Switchers From Other for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 102: Brazil: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: Brazil: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: Brazil: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
  • Table 105: Brazil: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
  • Table 106: Brazil: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
  • Table 107: Brazil: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
  • Table 108: Brazil: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
  • Table 109: Brazil: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
  • Table 110: Brazil: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
  • Table 111: Brazil: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 112: Brazil: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Brazil Chilled & Deli Foods Value Share (%), by Age Groups, 2011
  • Figure 3: Brazil Chilled & Deli Foods Value Share (%), by Gender, 2011
  • Figure 4: Brazil Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Brazil Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Brazil Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011
  • Figure 7: Brazil Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Brazil Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Brazil Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Brazil Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Brazil Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Brazil Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Brazil Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Brazil Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Brazil Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Brazil Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Brazil Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Brazil Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: Brazil Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: Brazil Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 21: Brazil Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 22: Brazil Chilled & Deli Foods Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 23: Brazil Chilled & Deli Foods Market Share (US$ million), by Category, 2011
  • Figure 24: Brazil Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011
  • Figure 25: Brazil Chilled & Deli Foods Expenditure Per Household (US$), by Category
  • Figure 26: Brazil Chilled & Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Figure 27: Brazil Cured Meats Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 28: Brazil Fermented Meats Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 29: Brazil Pates Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 30: Brazil Pies & Savory Appetizers Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 31: Brazil Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 32: Brazil Prepared Salads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 33: Brazil Savory Baked Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 34: Brazil: People Who Have Switched Retailer for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

巴西的冷藏/簡餐速食市場上消費者趨勢是由出版商Canadean在2012年03月29日所出版的。這份市場調查報告書包含Pages: 110 價格從美金7495起跳。
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