巴西的西點麵包/麥片穀類市場上消費者趨勢

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	市場調查報告書 - 228560 巴西的西點麵包/麥片穀類市場上消費者趨勢 Consumer Trends in the Bakery & Cereals Market in Brazil
出版商	Canadean
出版日期	2012年03月29日	內容資訊	英文 Pages: 152
價格	USD 7,495 PDF by E-mail (Single user license) USD 14,990 PDF by E-mail (Site license) USD 22,485 PDF by E-mail (Enterprise license)

簡介
目錄

簡介

本報告提供巴西的西點麵包/麥片穀類的消費者趨勢，依各產品類別加以調查，提供各族群（年齡、性別等）市場規模，各年齡、性別的消費行動與趨勢，選擇產品的行動，整體潮流對消費者產生的影響，市場規模(銷售量)與市場價值(銷售額)，選擇及更換零售店的狀況等項目相關調查分析，並將結果概述為以下內容。

7.2.1 組織零售的銷售量市場佔有率 - 麵包點心材料
7.2.2 組織零售的銷售量市場佔有率 - 烘培粉
7.2.3 組織零售的銷售量市場佔有率 - 麵包
7.2.4 組織零售的銷售量市場佔有率 - 蛋糕, 派 & 甜派
7.2.5 組織零售的銷售量市場佔有率 - 玉米棒
7.2.6 組織零售的銷售量市場佔有率 - 麥片穀類
7.2.7 組織零售的銷售量市場佔有率 - 甜餅乾 (甜味餅乾)
7.2.8 組織零售的銷售量市場佔有率 - 麵糰製品
7.2.9 組織零售的銷售量市場佔有率 - 能量棒
7.2.10 組織零售的銷售量市場佔有率 - 早餐食品
7.2.11 組織零售的銷售量市場佔有率 - 鹹味餅乾

7.3 過去六個月零售業者轉換的水準

7.3.1 過去六個月轉換行動的矩陣
7.3.2 Carrefour 轉換分析
7.3.3 Casino 轉換分析
7.3.4 Companhia Brasileira de Distribuicao 轉換分析
7.3.5 Drogasil S.A. 轉換分析
7.3.6 G.Barbosa 轉換分析
7.3.7 Irmaos Bretas 轉換分析
7.3.8 Lojas Americanas 轉換分析
7.3.9 Prezunic 轉換分析
7.3.10 SHV Makro 轉換分析
7.3.11 Wal-Mart 轉換分析
7.3.12 其他轉換分析

7.4 西點麵包/麥片穀類最終消費者簡介:利用的各零售商

7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Cia Zaffari
7.4.4 Companhia Brasileira de Distribuicao
7.4.5 Coop Cooperativa de Consumo
7.4.6 G.Barbosa
7.4.7 Irmaos Bretas
7.4.8 Irmaos Muffato
7.4.9 Lojas Americanas
7.4.10 Prezunic
7.4.11 SHV Makro
7.4.12 Wal-Mart
7.4.13 Other

8 附錄

8.1 關於Canadean
8.2 免責聲明

表格一覽

表格 1: 西點麵包/麥片穀類市場容量單位
表格 2: 外匯比率- BRL Vs. US$
表格 3: 巴西調查受訪者簡介 (分量調整)
表格 4: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%), 各年代
表格 5: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%), 性別
表格 6: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%), 各居住地(都市區/非都市地區)
表格 7: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%) 各學歷
表格 8: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%) 不同資產
表格 9: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%) 各種生活模式
表格 10: 巴西麵包點心材料消費者族群市場佔有率(銷售額、%)
表格 11: 巴西烘培粉消費者族群市場佔有率(銷售額、%)
表格 12: 巴西麵包消費者族群市場佔有率(銷售額、%)
表格 13: 巴西蛋糕, 派 & 甜派消費者族群市場佔有率(銷售額、%)
表格 14: 巴西玉米棒消費者族群市場佔有率(銷售額、%)
表格 15: 巴西麥片穀類消費者族群市場佔有率(銷售額、%)
表格 16: 巴西甜餅乾 (甜味餅乾) 消費者族群市場佔有率(銷售額、%)
表格 17: 巴西麵糰製品消費者族群市場佔有率(銷售額、%)
表格 18: 巴西能量棒消費者族群市場佔有率(銷售額、%)
表格 19: 巴西早餐食品消費者族群市場佔有率(銷售額、%)
表格 20: 巴西鹹味餅乾消費者族群市場佔有率(銷售額、%)
表格 21: 巴西麵包點心材料的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
表格 22: 巴西烘培粉的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
表格 23: 巴西麵包的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
表格 24: 巴西蛋糕, 派 & 甜派的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
表格 25: 巴西玉米棒的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
表格 26: 巴西麥片穀類的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
表格 27: 巴西甜餅乾的整體銷售額 (甜味餅乾) 銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
表格 28: 巴西麵糰製品的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
表格 29: 巴西能量棒的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
表格 30: 巴西早餐食品的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
表格 31: 巴西鹹味餅乾的整體銷售額 (100萬巴西幣) 及行動趨勢影響下的銷售額市場佔有率
表格 32: 巴西麵包點心材料消費頻率分析(年代·各消費族群、%)
表格 33: 巴西麵包點心材料消費頻率分析(各性別消費族群、%)
表格 34: 巴西烘培粉消費頻率分析(年代·各消費族群、%)
表格 35: 巴西烘培粉消費頻率分析(各性別消費族群、%)
表格 36: 巴西麵包消費頻率分析(年代·各消費族群、%)
表格 37: 巴西麵包消費頻率分析(各性別消費族群、%)
表格 38: 巴西蛋糕, 派 & 甜派消費頻率分析(年代·各消費族群、%)
表格 39: 巴西蛋糕, 派 & 甜派消費頻率分析(各性別消費族群、%)
表格 40: 巴西玉米棒消費頻率分析(年代·各消費族群、%)
表格 41: 巴西玉米棒消費頻率分析(各性別消費族群、%)
表格 42: 巴西麥片穀類消費頻率分析(年代·各消費族群、%)
表格 43: 巴西麥片穀類消費頻率分析(各性別消費族群、%)
表格 44: 巴西甜餅乾 (甜味餅乾) 消費頻率分析(年代·各消費族群、%)
表格 45: 巴西甜餅乾 (甜味餅乾) 消費頻率分析(各性別消費族群、%)
表格 46: 巴西麵糰製品消費頻率分析(年代·各消費族群、%)
表格 47: 巴西麵糰製品消費頻率分析(各性別消費族群、%)
表格 48: 巴西能量棒消費頻率分析(年代·各消費族群、%)
表格 49: 巴西能量棒消費頻率分析(各性別消費族群、%)
表格 50: 巴西早餐食品消費頻率分析(年代·各消費族群、%)
表格 51: 巴西早餐食品消費頻率分析(各性別消費族群、%)
表格 52: 巴西鹹味餅乾消費頻率分析(年代·各消費族群、%)
表格 53: 巴西鹹味餅乾消費頻率分析(各性別消費族群、%)
表格 54: 巴西麵包點心材料消費者簡介 (次級消費者族群別、%)
表格 55: 巴西烘培粉消費者簡介 (次級消費者族群別、%)
表格 56: 巴西麵包消費者簡介 (次級消費者族群別、%)
表格 57: 巴西蛋糕, 派 & 甜派消費者簡介 (次級消費者族群別、%)
表格 58: 巴西玉米棒消費者簡介 (次級消費者族群別、%)
表格 59: 巴西麥片穀類消費者簡介 (次級消費者族群別、%)
表格 60: 巴西甜餅乾 (甜味餅乾) 消費者簡介 (次級消費者族群別、%)
表格 61: 巴西麵糰製品消費者簡介 (次級消費者族群別、%)
表格 62: 巴西能量棒消費者簡介 (次級消費者族群別、%)
表格 63: 巴西早餐食品消費者簡介 (次級消費者族群別、%)
表格 64: 巴西鹹味餅乾消費者簡介 (次級消費者族群別、%)
表格 65: 巴西西點麵包/麥片穀類 PB滲透率(% Vol), 各類別
表格 66: 巴西麵包點心材料品牌佔有率 (銷售量) (% Vol)
表格 67: 巴西烘培粉品牌佔有率 (銷售量) (% Vol)
表格 68: 巴西麵包品牌佔有率 (銷售量) (% Vol)
表格 69: 巴西蛋糕, 派 & 甜派品牌佔有率 (銷售量) (% Vol)
表格 70: 巴西玉米棒品牌佔有率 (銷售量) (% Vol)
表格 71: 巴西麥片穀類品牌佔有率 (銷售量) (% Vol)
表格 72: 巴西甜餅乾 (甜味餅乾) 品牌佔有率 (銷售量) (% Vol)
表格 73: 巴西麵糰製品品牌佔有率 (銷售量) (% Vol)
表格 74: 巴西能量棒品牌佔有率 (銷售量) (% Vol)
表格 75: 巴西早餐食品品牌佔有率 (銷售量) (% Vol)
表格 76: 巴西鹹味餅乾品牌佔有率 (銷售量) (% Vol)
表格 77: 巴西, 西點麵包/麥片穀類本來: 回答受流行影響的消費者比例,2011
表格 78: 巴西, 麵包點心材料: 回答受流行影響的消費者比例,2011
表格 79: 巴西, 烘培粉: 回答受流行影響的消費者比例,2011
表格 80: 巴西, 麵包: 回答受流行影響的消費者比例,2011
表格 81: 巴西, 蛋糕, 派 & 甜派: 回答受流行影響的消費者比例,2011
表格 82: 巴西, 玉米棒: 回答受流行影響的消費者比例,2011
表格 83: 巴西, 麥片穀類: 回答受流行影響的消費者比例,2011
表格 84: 巴西, 甜餅乾 (甜味餅乾): 回答受流行影響的消費者比例,2011
表格 85: 巴西, 麵糰製品: 回答受流行影響的消費者比例,2011
表格 86: 巴西, 能量棒: 回答受流行影響的消費者比例,2011
表格 87: 巴西, 早餐食品: 回答受流行影響的消費者比例,2011
表格 88: 巴西, 鹹味餅乾: 回答受流行影響的消費者比例,2011
表格 89: 巴西西點麵包/麥片穀類的市場價值 (100萬巴西幣), 各類別
表格 90: 巴西西點麵包/麥片穀類的市場價值 (100萬US$ ), 各類別
表格 91: 巴西西點麵包/麥片穀類市場銷售量 (100萬Kg), 各類別
表格 92: 巴西西點麵包/麥片穀類市場佔有率 (100萬US$ ), 各類別
表格 93: 巴西西點麵包/麥片穀類每人消費額 (巴西幣), 各類別
表格 94: 巴西西點麵包/麥片穀類每人消費額 (US$), 各類別
表格 95: 巴西西點麵包/麥片穀類每1戶人家消費額 (巴西幣), 各類別
表格 96: 巴西西點麵包/麥片穀類每1戶人家消費額 (US$), 各類別
表格 97: 巴西西點麵包/麥片穀類市場銷售量市場佔有率 (100萬Kg), 各類別
表格 98: 巴西西點麵包/麥片穀類每人消費量 (100萬Kg / 100萬人), 各類別
表格 99: 巴西西點麵包/麥片穀類每1戶人家消費量 (100萬Kg / 100萬戶人家), 各類別
表格 100: 巴西西點麵包/麥片穀類組織零售的銷售量市場佔有率 (% of 100萬kg)
表格 101: 巴西麵包點心材料組織零售的銷售量市場佔有率 (100萬kg)
表格 102: 巴西烘培粉組織零售的銷售量市場佔有率 (100萬kg)
表格 103: 巴西麵包組織零售的銷售量市場佔有率 (100萬kg)
表格 104: 巴西蛋糕, 派 & 甜派組織零售的銷售量市場佔有率 (100萬kg)
表格 105: 巴西玉米棒組織零售的銷售量市場佔有率 (100萬kg)
表格 106: 巴西麥片穀類組織零售的銷售量市場佔有率 (100萬kg)
表格 107: 巴西甜餅乾 (甜味餅乾) 組織零售的銷售量市場佔有率 (100萬kg)
表格 108: 巴西麵糰製品組織零售的銷售量市場佔有率 (100萬kg)
表格 109: 巴西能量棒組織零售的銷售量市場佔有率 (100萬kg)
表格 110: 巴西早餐食品組織零售的銷售量市場佔有率 (100萬kg)
表格 111: 巴西鹹味餅乾組織零售的銷售量市場佔有率 (100萬kg)
表格 112: 巴西西點麵包/麥片穀類 :過去六個月內更換購買處到Carrefour的受訪者 (已調整的調查結果，一千人)
表格 113: 巴西西點麵包/麥片穀類 :過去六個月內從Carrefour更換購買處的受訪者 (已調整的調查結果，一千人)
表格 114: 巴西西點麵包/麥片穀類 :過去六個月內更換購買處到Casino的受訪者 (已調整的調查結果，一千人)
表格 115: 巴西西點麵包/麥片穀類 :過去六個月內從Casino更換購買處的受訪者 (已調整的調查結果，一千人)
表格 116: 巴西西點麵包/麥片穀類 :過去六個月內更換購買處到Companhia Brasileira de Distribuicao的受訪者 (已調整的調查結果，一千人)
表格 117: 巴西西點麵包/麥片穀類 :過去六個月內從Companhia Brasileira de Distribuicao更換購買處的受訪者 (已調整的調查結果，一千人)
表格 118: 巴西西點麵包/麥片穀類 :過去六個月內更換購買處到Drogasil S．A.的受訪者 (已調整的調查結果，一千人)
表格 119: 巴西西點麵包/麥片穀類 :過去六個月內從Drogasil S．A.更換購買處的受訪者 (已調整的調查結果，一千人)
表格 120: 巴西西點麵包/麥片穀類 :過去六個月內更換購買處到G．Barbosa的受訪者 (已調整的調查結果，一千人)
表格 121: 巴西西點麵包/麥片穀類 :過去六個月內從G．Barbosa更換購買處的受訪者 (已調整的調查結果，一千人)
表格 122: 巴西西點麵包/麥片穀類 :過去六個月內更換購買處到Irmaos Bretas的受訪者 (已調整的調查結果，一千人)
表格 123: 巴西西點麵包/麥片穀類 :過去六個月內從Irmaos Bretas更換購買處的受訪者 (已調整的調查結果，一千人)
表格 124: 巴西西點麵包/麥片穀類 :過去六個月內更換購買處到Lojas Americanas的受訪者 (已調整的調查結果，一千人)
表格 125: 巴西西點麵包/麥片穀類 :過去六個月內從Lojas Americanas更換購買處的受訪者 (已調整的調查結果，一千人)
表格 126: 巴西西點麵包/麥片穀類 :過去六個月內更換購買處到Prezunic的受訪者 (已調整的調查結果，一千人)
表格 127: 巴西西點麵包/麥片穀類 :過去六個月內從Prezunic更換購買處的受訪者 (已調整的調查結果，一千人)
表格 128: 巴西西點麵包/麥片穀類 :過去六個月內更換購買處到SHV Makro的受訪者 (已調整的調查結果，一千人)
表格 129: 巴西西點麵包/麥片穀類 :過去六個月內從SHV Makro更換購買處的受訪者 (已調整的調查結果，一千人)
表格 130: 巴西西點麵包/麥片穀類 :過去六個月內更換購買處到Wal-Mart的受訪者 (已調整的調查結果，一千人)
表格 131: 巴西西點麵包/麥片穀類 :過去六個月內從Wal-Mart更換購買處的受訪者 (已調整的調查結果，一千人)
表格 132: 巴西西點麵包/麥片穀類 :過去六個月內更換購買處到其他零售店的受訪者 (已調整的調查結果，一千人)
表格 133: 巴西西點麵包/麥片穀類 :過去六個月內從其他零售店更換購買處的受訪者 (已調整的調查結果，一千人)
表格 134: 巴西西點麵包/麥片穀類主要A． Angeloni購買商品的消費者簡介 (次級族群的%比例，)
表格 135: 巴西西點麵包/麥片穀類主要Carrefour購買商品的消費者簡介 (次級族群的%比例，)
表格 136: 巴西西點麵包/麥片穀類主要Cia Zaffari購買商品的消費者簡介 (次級族群的%比例，)
表格 137: 巴西西點麵包/麥片穀類主要Companhia Brasileira de Distribuicao購買商品的消費者簡介 (次級族群的%比例，)
表格 138: 巴西西點麵包/麥片穀類主要Coop Cooperativa de Consumo購買商品的消費者簡介 (次級族群的%比例，)
表格 139: 巴西西點麵包/麥片穀類主要G．Barbosa購買商品的消費者簡介 (次級族群的%比例，)
表格 140: 巴西西點麵包/麥片穀類主要Irmaos Bretas購買商品的消費者簡介 (次級族群的%比例，)
表格 141: 巴西西點麵包/麥片穀類主要Irmaos Muffato購買商品的消費者簡介 (次級族群的%比例，)
表格 142: 巴西西點麵包/麥片穀類主要Lojas Americanas購買商品的消費者簡介 (次級族群的%比例，)
表格 143: 巴西西點麵包/麥片穀類主要Prezunic購買商品的消費者簡介 (次級族群的%比例，)
表格 144: 巴西西點麵包/麥片穀類主要SHV Makro購買商品的消費者簡介 (次級族群的%比例，)
表格 145: 巴西西點麵包/麥片穀類主要Wal-Mart購買商品的消費者簡介 (次級族群的%比例，)
表格 146: 巴西西點麵包/麥片穀類主要在其他零售店購買商品的消費者簡介 (次級族群的%比例，)

圖表一覽

圖 1: 消費者介面報告調查方法
圖 2: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%), 各年代
圖 3: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%), 性別
圖 4: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%), 各居住地(都市區/非都市地區)
圖 5: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%) 各學歷
圖 6: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%) 不同資產
圖 7: 巴西西點麵包/麥片穀類銷售額市場佔有率 (%) 各種生活模式
圖 8: 巴西麵包點心材料消費頻率分析(各年齡消費族群、%)
圖 9: 巴西麵包點心材料消費頻率分析(各性別消費族群、%)
圖 10: 巴西烘培粉消費頻率分析(各年齡消費族群、%)
圖 11: 巴西烘培粉消費頻率分析(各性別消費族群、%)
圖 12: 巴西麵包消費頻率分析(各年齡消費族群、%)
圖 13: 巴西麵包消費頻率分析(各性別消費族群、%)
圖 14: 巴西蛋糕, 派 & 甜派消費頻率分析(各年齡消費族群、%)
圖 15: 巴西蛋糕, 派 & 甜派消費頻率分析(各性別消費族群、%)
圖 16: 巴西玉米棒消費頻率分析(各年齡消費族群、%)
圖 17: 巴西玉米棒消費頻率分析(各性別消費族群、%)
圖 18: 巴西麥片穀類消費頻率分析(各年齡消費族群、%)
圖 19: 巴西麥片穀類消費頻率分析(各性別消費族群、%)
圖 20: 巴西甜餅乾 (甜味餅乾) 消費頻率分析(各年齡消費族群、%)
圖 21: 巴西甜餅乾 (甜味餅乾) 消費頻率分析(各性別消費族群、%)
圖 22: 巴西麵糰製品消費頻率分析(各年齡消費族群、%)
圖 23: 巴西麵糰製品消費頻率分析(各性別消費族群、%)
圖 24: 巴西能量棒消費頻率分析(各年齡消費族群、%)
圖 25: 巴西能量棒消費頻率分析(各性別消費族群、%)
圖 26: 巴西早餐食品消費頻率分析(各年齡消費族群、%)
圖 27: 巴西早餐食品消費頻率分析(各性別消費族群、%)
圖 28: 巴西鹹味餅乾消費頻率分析(各年齡消費族群、%)
圖 29: 巴西鹹味餅乾消費頻率分析(各性別消費族群、%)
圖 30: 巴西西點麵包/麥片穀類 PB滲透率(% Vol), 各類別
圖 31: 巴西西點麵包/麥片穀類市場佔有率 (100萬US$ ), 各類別
圖 32: 巴西西點麵包/麥片穀類每人消費額 (US$), 各類別
圖 33: 巴西西點麵包/麥片穀類每1戶人家消費額 (US$), 各類別
圖 34: 巴西西點麵包/麥片穀類組織零售的銷售量市場佔有率 (% of 100萬kg)
圖 35: 巴西麵包點心材料組織零售的銷售量市場佔有率 (100萬kg)
圖 36: 巴西烘培粉組織零售的銷售量市場佔有率 (100萬kg)
圖 37: 巴西麵包組織零售的銷售量市場佔有率 (100萬kg)
圖 38: 巴西蛋糕, 派 & 甜派組織零售的銷售量市場佔有率 (100萬kg)
圖 39: 巴西玉米棒組織零售的銷售量市場佔有率 (100萬kg)
圖 40: 巴西麥片穀類組織零售的銷售量市場佔有率 (100萬kg)
圖 41: 巴西甜餅乾 (甜味餅乾) 組織零售的銷售量市場佔有率 (100萬kg)
圖 42: 巴西麵糰製品組織零售的銷售量市場佔有率 (100萬kg)
圖 43: 巴西能量棒組織零售的銷售量市場佔有率 (100萬kg)
圖 44: 巴西早餐食品組織零售的銷售量市場佔有率 (100萬kg)
圖 45: 巴西鹹味餅乾組織零售的銷售量市場佔有率 (100萬kg)
圖 46: 巴西西點麵包/麥片穀類 :回答過去六個月有更換購買處的受訪者 (已調整的調查結果，一千人)

Summary

Why was the report written?

Marketers in the Bakery & Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As Brazil undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Baking Ingredients, Baking Mixes, Bread & RollsCakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Market valuation shows Bread & Rolls account for one-third of the Bakery & Cereals market by value in Brazil. Other categories each have a share between 3%-15%. Baking products have the lowest share.

Private labels have a volume share of 20% of the Dough Products market in Brazil, with Bread & Rolls recording a slightly lower private label penetration rate. This is high considering Brazil's developing retail environment, and retailers may expect to be able to grow their share of other Bakery & Cereal markets to similar levels.

An "attitude-behavior" gaps exist between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends - the result is that overall trend influence is limited, but has the potential to grow.

1 Introduction

1.1 What is this Report About?
1.2 Definitions

1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

1.3 Methodology

1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

2.1 Cohort Groups and Bakery & Cereals Market Value

2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups

2.2 Cohort Groups and Market Value by Category

2.2.1 Baking Ingredients
2.2.2 Baking Mixes
2.2.3 Bread & Rolls
2.2.4 Cakes, Pastries & Sweet Pies
2.2.5 Cereal Bars
2.2.6 Cereals
2.2.7 Cookies (Sweet Biscuits)
2.2.8 Dough Products
2.2.9 Energy Bars
2.2.10 Morning Goods
2.2.11 Savory Biscuits

2.3 Behavioral Trends and Market Value

2.3.1 Baking Ingredients
2.3.2 Baking Mixes
2.3.3 Bread & Rolls
2.3.4 Cakes, Pastries & Sweet Pies
2.3.5 Cereal Bars
2.3.6 Cereals
2.3.7 Cookies (Sweet Biscuits)
2.3.8 Dough Products
2.3.9 Energy Bars
2.3.10 Morning Goods
2.3.11 Savory Biscuits

3 Consumption Analysis

3.1 Consumption Frequencies by Age and Gender

3.1.1 Baking Ingredients
3.1.2 Baking Mixes
3.1.3 Bread & Rolls
3.1.4 Cakes, Pastries & Sweet Pies
3.1.5 Cereal Bars
3.1.6 Cereals
3.1.7 Cookies (Sweet Biscuits)
3.1.8 Dough Products
3.1.9 Energy Bars
3.1.10 Morning Goods
3.1.11 Savory Biscuits

3.2 Consumer Profiles by Product Category

3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread & Rolls
3.2.4 Cakes, Pastries & Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (Sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits

4 Brand vs. Private Label Choices

4.1 Brand vs. Private Label Volume Share

4.1.1 By Category

4.2 Bakery & Cereals Brand Choice and Private Label Shares

4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread & Rolls
4.2.4 Cakes, Pastries & Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (Sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits

5 The Share of Consumers Influenced by Trends

5.1 Trend Drivers of Consumers' Product Choices

5.1.1 Overall Bakery & Cereals
5.1.2 Baking Ingredients
5.1.3 Baking Mixes
5.1.4 Bread & Rolls
5.1.5 Cakes, Pastries & Sweet Pies
5.1.6 Cereal Bars
5.1.7 Cereals
5.1.8 Cookies (Sweet Biscuits)
5.1.9 Dough Products
5.1.10 Energy Bars
5.1.11 Morning Goods
5.1.12 Savory Biscuits

6 Consumption Impact: Market Valuation

6.1 Bakery & Cereals Value Impact of Consumer Consumption Behavior

6.1.1 Market Value by Category
6.1.2 Market Volume by Category

6.2 Bakery & Cereals Value Analysis by Category

6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category

6.3 Bakery & Cereals Volume Impact of Consumer Behavior Trends

6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

7.1 Retailer Shares by Volume of Organized Retail

7.1.1 Retailer Share by Volume of Organized Retail in Bakery & Cereals

7.2 Retailer Volume Share by Category of Organized Retail

7.2.1 Retail Share by Volume of Organized Retail - Baking Ingredients
7.2.2 Retail Share by Volume of Organized Retail - Baking Mixes
7.2.3 Retail Share by Volume of Organized Retail - Bread & Rolls
7.2.4 Retail Share by Volume of Organized Retail - Cakes, Pastries & Sweet Pies
7.2.5 Retail Share by Volume of Organized Retail - Cereal Bars
7.2.6 Retail Share by Volume of Organized Retail - Cereals
7.2.7 Retail Share by Volume of Organized Retail - Cookies (Sweet Biscuits)
7.2.8 Retail Share by Volume of Organized Retail - Dough Products
7.2.9 Retail Share by Volume of Organized Retail - Energy Bars
7.2.10 Retail Share by Volume of Organized Retail - Morning Goods
7.2.11 Retail Share by Volume of Organized Retail - Savory Biscuits

7.3 Levels of Retailer Switching in the Last Six Months

7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Carrefour Switching Analysis
7.3.3 Casino Switching Analysis
7.3.4 Companhia Brasileira de Distribuicao Switching Analysis
7.3.5 Drogasil S.A. Switching Analysis
7.3.6 G.Barbosa Switching Analysis
7.3.7 Irmaos Bretas Switching Analysis
7.3.8 Lojas Americanas Switching Analysis
7.3.9 Prezunic Switching Analysis
7.3.10 SHV Makro Switching Analysis
7.3.11 Wal-Mart Switching Analysis
7.3.12 Other Switching Analysis

7.4 Profiles of End-Consumers of Bakery & Cereals, by Retailer Used

7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Cia Zaffari
7.4.4 Companhia Brasileira de Distribuicao
7.4.5 Coop Cooperativa de Consumo
7.4.6 G.Barbosa
7.4.7 Irmaos Bretas
7.4.8 Irmaos Muffato
7.4.9 Lojas Americanas
7.4.10 Prezunic
7.4.11 SHV Makro
7.4.12 Wal-Mart
7.4.13 Other

8 Appendix

8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Bakery & Cereals Market
Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Bakery & Cereals Value Share (%), by Age Groups, 2011
Table 5: Brazil Bakery & Cereals Value Share (%), by Gender, 2011
Table 6: Brazil Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Baking Ingredients Consumer Group Share (% market value), 2011
Table 11: Brazil Baking Mixes Consumer Group Share (% market value), 2011
Table 12: Brazil Bread & Rolls Consumer Group Share (% market value), 2011
Table 13: Brazil Cakes, Pastries & Sweet Pies Consumer Group Share (% market value), 2011
Table 14: Brazil Cereal Bars Consumer Group Share (% market value), 2011
Table 15: Brazil Cereals Consumer Group Share (% market value), 2011
Table 16: Brazil Cookies (Sweet Biscuits) Consumer Group Share (% market value), 2011
Table 17: Brazil Dough Products Consumer Group Share (% market value), 2011
Table 18: Brazil Energy Bars Consumer Group Share (% market value), 2011
Table 19: Brazil Morning Goods Consumer Group Share (% market value), 2011
Table 20: Brazil Savory Biscuits Consumer Group Share (% market value), 2011
Table 21: Brazil Total Baking Ingredients Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Brazil Total Baking Mixes Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Brazil Total Bread & Rolls Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Brazil Total Cakes, Pastries & Sweet Pies Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: Brazil Total Cereal Bars Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: Brazil Total Cereals Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 27: Brazil Total Cookies (Sweet Biscuits) Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 28: Brazil Total Dough Products Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 29: Brazil Total Energy Bars Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 30: Brazil Total Morning Goods Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 31: Brazil Total Savory Biscuits Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 32: Brazil Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Brazil Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Brazil Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Brazil Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Brazil Bread & Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Brazil Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Brazil Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: Brazil Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: Brazil Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: Brazil Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: Brazil Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 43: Brazil Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 44: Brazil Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 45: Brazil Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 46: Brazil Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 47: Brazil Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 48: Brazil Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 49: Brazil Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 50: Brazil Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 51: Brazil Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 52: Brazil Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 53: Brazil Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 54: Brazil Baking Ingredients Consumer Profiles (% consumers by sub-group), 2011
Table 55: Brazil Baking Mixes Consumer Profiles (% consumers by sub-group), 2011
Table 56: Brazil Bread & Rolls Consumer Profiles (% consumers by sub-group), 2011
Table 57: Brazil Cakes, Pastries & Sweet Pies Consumer Profiles (% consumers by sub-group), 2011
Table 58: Brazil Cereal Bars Consumer Profiles (% consumers by sub-group), 2011
Table 59: Brazil Cereals Consumer Profiles (% consumers by sub-group), 2011
Table 60: Brazil Cookies (Sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2011
Table 61: Brazil Dough Products Consumer Profiles (% consumers by sub-group), 2011
Table 62: Brazil Energy Bars Consumer Profiles (% consumers by sub-group), 2011
Table 63: Brazil Morning Goods Consumer Profiles (% consumers by sub-group), 2011
Table 64: Brazil Savory Biscuits Consumer Profiles (% consumers by sub-group), 2011
Table 65: Brazil Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 66: Brazil Baking Ingredients Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 67: Brazil Baking Mixes Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 68: Brazil Bread & Rolls Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 69: Brazil Cakes, Pastries & Sweet Pies Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 70: Brazil Cereal Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 71: Brazil Cereals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 72: Brazil Cookies (Sweet Biscuits) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 73: Brazil Dough Products Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 74: Brazil Energy Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 75: Brazil Morning Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 76: Brazil Savory Biscuits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 77: Brazil, Overall Bakery & Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 78: Brazil, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 79: Brazil, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 80: Brazil, Bread & Rolls: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 81: Brazil, Cakes, Pastries & Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 82: Brazil, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 83: Brazil, Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 84: Brazil, Cookies (Sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 85: Brazil, Dough Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 86: Brazil, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 87: Brazil, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 88: Brazil, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence their Consumption,2011
Table 89: Brazil Bakery & Cereals Market Value (Brazilian Real million), by Category, 2011
Table 90: Brazil Bakery & Cereals Market Value (US$ million), by Category, 2011
Table 91: Brazil Bakery & Cereals Market Volume (Kg m), by Category, 2011
Table 92: Brazil Bakery & Cereals Market Share (US$ million), by Category, 2011
Table 93: Brazil Bakery & Cereals Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 94: Brazil Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Table 95: Brazil Bakery & Cereals Expenditure Per Household (Brazilian Real), by Category
Table 96: Brazil Bakery & Cereals Expenditure Per Household (US$), by Category
Table 97: Brazil Bakery & Cereals Market Volume Share (Kg m), by Category, 2011
Table 98: Brazil Bakery & Cereals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 99: Brazil Bakery & Cereals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 100: Brazil Bakery & Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 101: Brazil Baking Ingredients Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 102: Brazil Baking Mixes Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 103: Brazil Bread & Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 104: Brazil Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 105: Brazil Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 106: Brazil Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 107: Brazil Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 108: Brazil Dough Products Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 109: Brazil Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 110: Brazil Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 111: Brazil Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 112: Brazil Switchers to Carrefour for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 113: Brazil Switchers From Carrefour for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 114: Brazil Switchers to Casino for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 115: Brazil Switchers From Casino for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 116: Brazil Switchers to Companhia Brasileira de Distribuicao for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 117: Brazil Switchers From Companhia Brasileira de Distribuicao for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 118: Brazil Switchers to Drogasil S.A. for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 119: Brazil Switchers From Drogasil S.A. for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 120: Brazil Switchers to G.Barbosa for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 121: Brazil Switchers From G.Barbosa for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 122: Brazil Switchers to Irmaos Bretas for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 123: Brazil Switchers From Irmaos Bretas for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 124: Brazil Switchers to Lojas Americanas for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 125: Brazil Switchers From Lojas Americanas for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 126: Brazil Switchers to Prezunic for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 127: Brazil Switchers From Prezunic for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 128: Brazil Switchers to SHV Makro for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 129: Brazil Switchers From SHV Makro for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 130: Brazil Switchers to Wal-Mart for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 131: Brazil Switchers From Wal-Mart for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 132: Brazil Switchers to Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 133: Brazil Switchers From Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 134: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
Table 135: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 136: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
Table 137: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
Table 138: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
Table 139: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
Table 140: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
Table 141: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
Table 142: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
Table 143: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
Table 144: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
Table 145: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 146: Brazil Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Bakery & Cereals Value Share (%), by Age Groups, 2011
Figure 3: Brazil Bakery & Cereals Value Share (%), by Gender, 2011
Figure 4: Brazil Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Bread & Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Brazil Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Brazil Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Brazil Cookies (Sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Brazil Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: Brazil Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: Brazil Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 25: Brazil Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 26: Brazil Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 27: Brazil Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 28: Brazil Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 29: Brazil Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 30: Brazil Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 31: Brazil Bakery & Cereals Market Share (US$ million), by Category, 2011
Figure 32: Brazil Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Figure 33: Brazil Bakery & Cereals Expenditure Per Household (US$), by Category
Figure 34: Brazil Bakery & Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 35: Brazil Baking Ingredients Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 36: Brazil Baking Mixes Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 37: Brazil Bread & Rolls Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 38: Brazil Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 39: Brazil Cereal Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 40: Brazil Cereals Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 41: Brazil Cookies (Sweet Biscuits) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 42: Brazil Dough Products Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 43: Brazil Energy Bars Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 44: Brazil Morning Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 45: Brazil Savory Biscuits Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 46: Brazil People Who Have Switched Retailer for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

簡介
目錄

巴西的西點麵包/麥片穀類市場上消費者趨勢是由出版商Canadean在2012年03月29日所出版的。這份市場調查報告書包含Pages: 152 價格從美金7495起跳。

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巴西的西點麵包/麥片穀類市場上消費者趨勢

Consumer Trends in the Bakery & Cereals Market in Brazil

目錄

1 簡介

2 消費者區分，消費額及趨勢的影響

3 消費分析

4 是品牌還是獨家品牌選擇

5 受流行影響的消費者比例

6 消費的衝擊: 市場評估

7 零售業者的選擇，轉換及組織零售的分類市場佔有率