美國的皮膚保養用品市場上消費者的趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。
這份英文市場調查報告書包含Pages: 80 價格從美金7495起跳。
本報告以產品分類來調查美國的皮膚保養用品市場上的消費者趨勢，提供每個族群(年齡·性別等)的市場規模、各年齡、性別的消費行動與動向、產品選擇行動、整體潮流對消費者的影響、市場規模（銷售量）與市場價值（銷售額）、零售店的選擇、選換狀況等項目的詳細分析，並將結果概述為以下內容。
第1章 簡介
第2章 消費者的分類，各群組市場價值，流行的影響
- 消費者族群與皮膚保養用品市場價值
- 各年齡族群
- 性別族群
- 各地區族群
- 各學歷族群
- 不同資產族群
- 各種生活模式族群
- 消費者族群與各類別市場價值
- 身體保養用品
- 脫毛劑
- 美容護膚用品
- 護手用品
- 卸妝
- 行動趨勢與市場價值
- 身體保養用品
- 脫毛劑
- 美容護膚用品
- 護手用品
- 卸妝
第3章 消費分析
- 消費頻率:各年齡·性別
- 身體保養用品
- 脫毛劑
- 美容護膚用品
- 護手用品
- 卸妝
- 消費者簡介:各類型產品
- 身體保養用品
- 脫毛劑
- 美容護膚用品
- 護手用品
- 卸妝
第4章 名牌與私有品牌的選擇
- 品牌與自有品牌的數量市場佔有率
- 皮膚保養用品的選擇名牌和私有品牌的比例
- 身體保養用品
- 脫毛劑
- 美容護膚用品
- 護手用品
- 卸妝
第5章 受流行影響的消費者比例
- 消費者的產品選擇相關推動要素
- 皮膚保養用品整體
- 身體保養用品
- 脫毛劑
- 美容護膚用品
- 護手用品
- 卸妝
第6章 消費的衝擊:市場評估
- 消費者行動對皮膚保養用品市場價值的影響
- 皮膚保養用品市場價值分析:各分類
- 各分類市場佔有率
- 每人支出:各分類
- 每戶人家支出:各分類
- 消費者行動對皮膚保養用品市場規模的影響
- 各分類市場佔有率的增加
- 每人消費量:各分類
- 每戶人家消費量:各分類
第7章 零售業者的選擇，轉換，分類市場佔有率
- 零售業者的銷售量市場佔有率
- 零售業者的銷售量市場佔有率:各分類
- 身體保養用品
- 脫毛劑
- 美容護膚用品
- 護手用品
- 卸妝
- 過去六個月零售業者轉換的水準
- 2011年下半年的轉換行動的矩陣
- 主要零售業者的轉換情形分析(全6家公司)
- 皮膚保養用品的最終消費者簡介:利用的各零售商
- Ahold
- C&S Wholesale Grocers
- Costco
- Delhaize
- Kroger
- Loblaw
- Publix
- Safeway
- Supervalu
- Wal-Mart
- 其他
第8章 附錄
圖表一覽
Summary
Why was the report written?
Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
Adoption of skincare regimes increasingly appears to start at an earlier ages as people's beauty aspirations increasingly favour prevention of the onset of aging, rather than retarding the effects once they have begun. At the older end of the consumer base, the proportion of users starts to decline. To prevent this marketers may need to offer either better value for money products that reflect the pressures on people's incomes in these age groups, or products which provide clearer benefits for their skincare needs.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: the Body Care, Depilatories, Facial Care, Hand Care and Make-up Remover markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Market valuation reveals that Facial Care accounts for more than 60% of the skincare market in value terms followed by Body Care. Others have less than a 5% share in the overall market.
Brand analysis reveals that private labels have not succeeded in making major inroads into the US skincare market. It's highest at around 15% volume share in Make-Up Remover, but is significantly lower in other categories.
While prestige products may well be reserved for better of Americans, major parts of the market are accounted for by those of more limited means. This highlights a large addressable market for value for money propositions.
Table of Contents
1 Introduction
- 1.1 What is this Report About?
- 1.2 Definitions
- 1.2.1 Consumer Trends
- 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
- 1.2.3 End Consumers
- 1.2.4 Volume Units and Aggregations
- 1.2.5 Population Profiles (for interpretation of tables and charts)
- 1.3 Methodology
- 1.3.1 Introduction
- 1.3.2 Large scale, international, program of online consumer surveys
- 1.3.3 Nationally Representative results (age, gender)
- 1.3.4 Parents answered on their children's behalf
- 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
- 1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
- 2.1 Cohort Groups and Skincare Market Value
- 2.1.1 Age Groups
- 2.1.2 Gender Groups
- 2.1.3 Location Groups
- 2.1.4 Education Achieved Groups
- 2.1.5 Wealth Groups
- 2.1.6 Busy Lives Groups
- 2.2 Cohort Groups and Market Value by Category
- 2.2.1 Body Care
- 2.2.2 Depilatories
- 2.2.3 Facial Care
- 2.2.4 Hand Care
- 2.2.5 Make-up Remover
- 2.3 Behavioral Trends and Market Value
- 2.3.1 Body Care
- 2.3.2 Depilatories
- 2.3.3 Facial Care
- 2.3.4 Hand Care
- 2.3.5 Make-up Remover
3 Consumption Analysis
- 3.1 Consumption Frequencies by Age and Gender
- 3.1.1 Body Care
- 3.1.2 Depilatories
- 3.1.3 Facial Care
- 3.1.4 Hand Care
- 3.1.5 Make-up Remover
- 3.2 Consumer Profiles by Product Category
- 3.2.1 Body Care
- 3.2.2 Depilatories
- 3.2.3 Facial Care
- 3.2.4 Hand Care
- 3.2.5 Make-up Remover
4 Brand vs. Private Label Choices
- 4.1 Brand vs. Private Label Volume Share
- 4.2 Skincare Brand Choice and Private Label Shares
- 4.2.1 Body Care
- 4.2.2 Depilatories
- 4.2.3 Facial Care
- 4.2.4 Hand Care
- 4.2.5 Make-up Remover
5 The Share of Consumers Influenced by Trends
- 5.1 Trend Drivers of Consumers' Product Choices
- 5.1.1 Overall Skincare
- 5.1.2 Body Care
- 5.1.3 Depilatories
- 5.1.4 Facial Care
- 5.1.5 Hand Care
- 5.1.6 Make-up Remover
6 Consumption Impact: Market Valuation
- 6.1 Skincare Value Impact of Consumer Consumption Behaviour
- 6.1.1 Market Value by Category
- 6.1.2 Market Volume by Category
- 6.2 Skincare Value Analysis by Category
- 6.2.1 Share by Category
- 6.2.2 Expenditure per Capita by Category
- 6.2.3 Expenditure per Household by Category
- 6.3 Skincare Volume Impact of Consumer Behaviour Trends
- 6.3.1 Share by Category
- 6.3.2 Consumption per Capita by Category
- 6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
- 7.1 Retailer Volume Share
- 7.1.1 Retailer Volume Share in Skincare
- 7.2 Retailer Volume Share by Category
- 7.2.1 Retail Share by Volume - Body Care
- 7.2.2 Retail Share by Volume - Depilatories
- 7.2.3 Retail Share by Volume - Facial Care
- 7.2.4 Retail Share by Volume - Hand Care
- 7.2.5 Retail Share by Volume - Make-up Remover
- 7.3 Levels of Retailer Switching in the Last Six Months
- 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
- 7.3.2 Costco Switching Analysis
- 7.3.3 Delhaize Switching Analysis
- 7.3.4 Kroger Switching Analysis
- 7.3.5 Wal-Mart Switching Analysis
- 7.3.6 Other Switching Analysis
- 7.4 Profiles of End-Consumers of Skincare, by Retailer Used
- 7.4.1 Costco
- 7.4.2 Kroger
- 7.4.3 Publix
- 7.4.4 Safeway
- 7.4.5 Wal-Mart
- 7.4.6 Other
8 Appendix
- 8.1 About Canadean
- 8.2 Disclaimer
List of Tables
- Table 1: Volume Units for the Skincare Market
- Table 2: US Survey Respondent Profile (weighted), 2011
- Table 3: United States Skincare Value Share (%), by Age Groups, 2011
- Table 4: United States Skincare Value Share (%), by Gender, 2011
- Table 5: United States Skincare Value Share (%), by Urban and Rural Dwellers, 2011
- Table 6: United States Skincare Value Share (%) by Education Level Achieved Groups, 2011
- Table 7: United States Skincare Value Share (%) by Wealth Groups, 2011
- Table 8: United States Skincare Value Share (%) by Busy Lives Groups, 2011
- Table 9: United States Body Care Consumer Group Share (% market value), 2011
- Table 10: United States Depilatories Consumer Group Share (% market value), 2011
- Table 11: United States Facial Care Consumer Group Share (% market value), 2011
- Table 12: United States Hand Care Consumer Group Share (% market value), 2011
- Table 13: United States Make-up Remover Consumer Group Share (% market value), 2011
- Table 14: United States Total Body Care Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 15: United States Total Depilatories Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 16: United States Total Facial Care Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 17: United States Total Hand Care Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 18: United States Total Make-up Remover Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 19: United States Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 20: United States Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 21: United States Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 22: United States Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 23: United States Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 24: United States Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 25: United States Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 26: United States Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 27: United States Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 28: United States Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 29: United States Body Care Consumer Profiles (% consumers by sub-group), 2011
- Table 30: United States Depilatories Consumer Profiles (% consumers by sub-group), 2011
- Table 31: United States Facial Care Consumer Profiles (% consumers by sub-group), 2011
- Table 32: United States Hand Care Consumer Profiles (% consumers by sub-group), 2011
- Table 33: United States Make-up Remover Consumer Profiles (% consumers by sub-group), 2011
- Table 34: United States Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Table 35: United States Body Care Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 36: United States Depilatories Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 37: United States Facial Care Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 38: United States Hand Care Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 39: United States Make-up Remover Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 40: United States, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 41: United States, Body Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 42: United States, Depilatories: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 43: United States, Facial Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 44: United States, Hand Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 45: United States, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 46: United States Skincare Market Value (US$ million), by Category, 2011
- Table 47: United States Skincare Market Volume (Ltrs m), by Category, 2011
- Table 48: United States Skincare Market Share (US$ million), by Category, 2011
- Table 49: United States Skincare Expenditure Per Capita (US$), by Category, 2011
- Table 50: United States Skincare Expenditure Per Household (US$), by Category
- Table 51: United States Skincare Market Volume Share (Ltrs m), by Category, 2011
- Table 52: United States Skincare Consumption Per Capita (Ltrs m / Population m), by Category, 2011
- Table 53: United States Skincare Consumption Per Household (Ltrs m / Households m), by Category, 2011
- Table 54: United States Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
- Table 55: United States Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 56: United States Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 57: United States Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 58: United States Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 59: United States Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 60: United States: Switchers to Costco for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 61: United States: Switchers From Costco for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 62: United States: Switchers to Delhaize for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 63: United States: Switchers From Delhaize for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 64: United States: Switchers to Kroger for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 65: United States: Switchers to Wal-Mart for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 66: United States: Switchers From Wal-Mart for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 67: United States: Switchers to Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 68: United States: Switchers From Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 69: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
- Table 70: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
- Table 71: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
- Table 72: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
- Table 73: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
- Table 74: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
- Figure 1: Consumer Panel Report Methodology
- Figure 2: United States Skincare Value Share (%), by Age Groups, 2011
- Figure 3: United States Skincare Value Share (%), by Gender, 2011
- Figure 4: United States Skincare Value Share (%), by Urban and Rural Dwellers, 2011
- Figure 5: United States Skincare Value Share (%) by Education Level Achieved Groups, 2011
- Figure 6: United States Skincare Value Share (%) by Wealth Groups, 2011
- Figure 7: United States Skincare Value Share (%) by Busy Lives Groups, 2011
- Figure 8: United States Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 9: United States Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 10: United States Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 11: United States Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 12: United States Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 13: United States Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 14: United States Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 15: United States Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 16: United States Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 17: United States Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 18: United States Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Figure 19: United States Skincare Market Share (US$ million), by Category, 2011
- Figure 20: United States Skincare Expenditure Per Capita (US$), by Category, 2011
- Figure 21: United States Skincare Expenditure Per Household (US$), by Category
- Figure 22: United States Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
- Figure 23: United States Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 24: United States Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 25: United States Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 26: United States Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 27: United States Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 28: United States: People Who Have Switched Retailer for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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