美國口腔衛生用品市場之消費者趨勢（2011年） 是由出版商Canadean在2012年03月所出版的。
這份英文市場調查報告書包含Pages: 86 價格從美金7495起跳。
本報告為，以產品類型別調查美國口腔衛生用品市場之消費者趨勢，並詳細分析各組別（年齡、性別等）市場規模、年齡、性別消費行為及趨勢、產品選擇行為、整體趨勢對消費者行為之影響、市場規模（銷售量）及市場價值（銷售額）、零售店舖之選擇及移轉情形等，以下列摘要形式闡述。
第1章 簡介
第2章 消費者分類、組別市場價值、潮流影響
- 消費者集團及口腔衛生用品市場價值
- 年齡別集團
- 性別集團
- 地區別集團
- 學歷別集團
- 資產別集團
- 生活模式別集團
- 消費者集團類別市場價值
- 口臭護理用品（口香糖、糖果以外）
- 牙線
- 假牙護理用品
- 漱口水
- 牙刷、拋棄式牙刷
- 牙膏
- 行為趨勢及市場價值
- 口臭護理用品（口香糖、糖果以外）
- 牙線
- 假牙護理用品
- 漱口水
- 牙刷、拋棄式牙刷
- 牙膏
第3章 消費分析
- 消費頻率：年齡別、性別
- 口臭護理用品（口香糖、糖果以外）
- 牙線
- 假牙護理用品
- 漱口水
- 牙刷、拋棄式牙刷
- 牙膏
- 消費者簡介：產品類別
- 口臭護理用品（口香糖、糖果以外）
- 牙線
- 假牙護理用品
- 漱口水
- 牙刷、拋棄式牙刷
- 牙膏
第4章 品牌產品及自有品牌之選擇
- 品牌產品及自有品牌數量佔有率
- 口腔衛生用品之品牌產品及自有品牌比率
- 口臭護理用品（口香糖、糖果以外）
- 牙線
- 假牙護理用品
- 漱口水
- 牙刷、拋棄式牙刷
- 牙膏
第5章 受潮流影響之消費者比例
- 消費者產品選擇之潮流要因
- 整體口腔衛生產品
- 口臭護理用品（口香糖、糖果以外）
- 牙線
- 假牙護理用品
- 漱口水
- 牙刷、拋棄式牙刷
- 牙膏
第6章 消費者的影響：市場評估
- 消費者行為對口腔衛生產品市場價值之影響
- 口腔衛生產品市場價值分析：類別
- 消費者行為對口腔衛生產品市場規模之影響
第7章 零售商選擇、轉移、類別佔有率
- 零售商之銷售佔有率：類別
- 口臭護理用品（口香糖、糖果以外）
- 牙線
- 假牙護理用品
- 漱口水
- 牙刷、拋棄式牙刷
- 牙膏
- 過去6個月間零售商轉移之水準
- 2011年下半季之轉移績效
- 主要零售商轉移情形分析（共8間）
- 口腔衛生產品最終用戶簡介：使用零售商別
- Ahold
- C&S Wholesale Grocers
- Costco
- Delhaize
- Kroger
- Loblaw
- Publix
- Safeway
- Supervalu
- Wal-Mart
- 其他
第8章 附錄
圖表一覽
Summary
Why was the report written?
Marketers in the Oral Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral hygiene market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Toothbrushes and Toothpaste are considered essential items and therefore recession has not affected their consumption pattern. On the other hand, Mouthwash, Breath Fresheners and Dental Floss are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: the Breath Fresheners (non confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Men account for 51% of the Oral Hygiene market in the US despite accounting for 49% of the population. This indicates that they may be more open to consuming premium products.
Analysis reveals that the Affluent wealth group is the biggest contributor to the Oral hygiene market with 31.4% share by value. This indicates an opportunity for high end Oral Hygiene products like electric toothbrushes.
Private label has a penetration rate of only 1% in the Toothpaste product category. However, private labels have penetration rates in excess of 10% in Breath Fresheners (non confectionery), Denture Care and Dental Floss, indicating that retailers can enjoy significant shares in the Oral Hygiene market.
Table of Contents
1 Introduction
- 1.1 What is this Report About?
- 1.2 Definitions
- 1.2.1 Consumer Trends
- 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
- 1.2.3 End Consumers
- 1.2.4 Volume Units and Aggregations
- 1.2.5 Population Profiles (for interpretation of tables and charts)
- 1.3 Methodology
- 1.3.1 Introduction
- 1.3.2 Large scale, international, program of online consumer surveys
- 1.3.3 Nationally Representative results (age, gender)
- 1.3.4 Parents answered on their children's behalf
- 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
- 1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
- 2.1 Cohort Groups and Oral Hygiene Market Value
- 2.1.1 Age Groups
- 2.1.2 Gender Groups
- 2.1.3 Location Groups
- 2.1.4 Education Achieved Groups
- 2.1.5 Wealth Groups
- 2.1.6 Busy Lives Groups
- 2.2 Cohort Groups and Market Value by Category
- 2.2.1 Breath Fresheners (non Confectionery)
- 2.2.2 Dental Floss
- 2.2.3 Denture Care
- 2.2.4 Mouthwash
- 2.2.5 Toothbrushes & Replacement Heads
- 2.2.6 Toothpaste
- 2.3 Behavioral Trends and Market Value
- 2.3.1 Breath Fresheners (non Confectionery)
- 2.3.2 Dental Floss
- 2.3.3 Denture Care
- 2.3.4 Mouthwash
- 2.3.5 Toothbrushes & Replacement Heads
- 2.3.6 Toothpaste
3 Consumption Analysis
- 3.1 Consumption Frequencies by Age and Gender
- 3.1.1 Breath Fresheners (non Confectionery)
- 3.1.2 Dental Floss
- 3.1.3 Denture Care
- 3.1.4 Mouthwash
- 3.1.5 Toothbrushes & Replacement Heads
- 3.1.6 Toothpaste
- 3.2 Consumer Profiles by Product Category
- 3.2.1 Breath Fresheners (non Confectionery)
- 3.2.2 Dental Floss
- 3.2.3 Denture Care
- 3.2.4 Mouthwash
- 3.2.5 Toothbrushes & Replacement Heads
- 3.2.6 Toothpaste
4 Brand vs. Private Label Choices
- 4.1 Brand vs. Private Label Volume Share
- 4.2 Oral Hygiene Brand Choice and Private Label Shares
- 4.2.1 Breath Fresheners (non Confectionery)
- 4.2.2 Dental Floss
- 4.2.3 Denture Care
- 4.2.4 Mouthwash
- 4.2.5 Toothbrushes & Replacement Heads
- 4.2.6 Toothpaste
5 The Share of Consumers Influenced by Trends
- 5.1 Trend Drivers of Consumers' Product Choices
- 5.1.1 Overall Oral Hygiene
- 5.1.2 Breath Fresheners (non Confectionery)
- 5.1.3 Dental Floss
- 5.1.4 Denture Care
- 5.1.5 Mouthwash
- 5.1.6 Toothbrushes & Replacement Heads
- 5.1.7 Toothpaste
6 Consumption Impact: Market Valuation
- 6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
- 6.1.1 Market Value by Category
- 6.1.2 Market Volume by Category
- 6.2 Oral Hygiene Value Analysis by Category
- 6.2.1 Share by Category
- 6.2.2 Expenditure per Capita by Category
- 6.2.3 Expenditure per Household by Category
- 6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
- 6.3.1 Share by Category
- 6.3.2 Consumption per Capita by Category
- 6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
- 7.1 Retailer Volume Share by Category
- 7.1.1 Retail Share by Volume - Breath Fresheners (non Confectionery)
- 7.1.2 Retail Share by Volume - Dental Floss
- 7.1.3 Retail Share by Volume - Denture Care
- 7.1.4 Retail Share by Volume - Mouthwash
- 7.1.5 Retail Share by Volume - Toothbrushes & Replacement Heads
- 7.1.6 Retail Share by Volume - Toothpaste
- 7.2 Levels of Retailer Switching in the Last Six Months
- 7.2.1 Matrix of Switching Behavior in Last Six Months of 2011
- 7.2.2 Costco Switching Analysis
- 7.2.3 Kroger Switching Analysis
- 7.2.4 Publix Switching Analysis
- 7.2.5 Safeway Switching Analysis
- 7.2.6 Wal-Mart Switching Analysis
- 7.2.7 Other Switching Analysis
- 7.3 Profiles of End-Consumers of Oral Hygiene, by Retailer Used
- 7.3.1 Costco
- 7.3.2 Kroger
- 7.3.3 Safeway
- 7.3.4 Wal-Mart
- 7.3.5 Other
8 Appendix
- 8.1 About Canadean
- 8.2 Disclaimer
List of Tables
- Table 1: Volume Units for the Oral Hygiene Market
- Table 2: United States Survey Respondent Profile (weighted), 2011
- Table 3: United States Oral Hygiene Value Share (%), by Age Groups, 2011
- Table 4: United States Oral Hygiene Value Share (%), by Gender, 2011
- Table 5: United States Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
- Table 6: United States Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
- Table 7: United States Oral Hygiene Value Share (%) by Wealth Groups, 2011
- Table 8: United States Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
- Table 9: United States Breath Fresheners (non Confectionery) Consumer Group Share (% market value), 2011
- Table 10: United States Dental Floss Consumer Group Share (% market value), 2011
- Table 11: United States Denture Care Consumer Group Share (% market value), 2011
- Table 12: United States Mouthwash Consumer Group Share (% market value), 2011
- Table 13: United States Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
- Table 14: United States Toothpaste Consumer Group Share (% market value), 2011
- Table 15: United States Total Breath Fresheners (non Confectionery) Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 16: United States Total Dental Floss Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 17: United States Total Denture Care Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 18: United States Total Mouthwash Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 19: United States Total Toothbrushes & Replacement Heads Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 20: United States Total Toothpaste Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 21: United States Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 22: United States Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 23: United States Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 24: United States Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 25: United States Denture Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 26: United States Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 27: United States Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 28: United States Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 29: United States Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 30: United States Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 31: United States Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 32: United States Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 33: United States Breath Fresheners (non Confectionery) Consumer Profiles (% consumers by sub-group), 2011
- Table 34: United States Dental Floss Consumer Profiles (% consumers by sub-group), 2011
- Table 35: United States Denture Care Consumer Profiles (% consumers by sub-group), 2011
- Table 36: United States Mouthwash Consumer Profiles (% consumers by sub-group), 2011
- Table 37: United States Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
- Table 38: United States Toothpaste Consumer Profiles (% consumers by sub-group), 2011
- Table 39: United States Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Table 40: United States Breath Fresheners (non Confectionery) Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 41: United States Dental Floss Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 42: United States Denture Care Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 43: United States Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 44: United States Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 45: United States Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 46: United States, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 47: United States, Breath Fresheners (non Confectionery): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 48: United States, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 49: United States, Denture Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 50: United States, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 51: United States, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 52: United States, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 53: United States Oral Hygiene Market Value (US Dollar million), by Category, 2011
- Table 54: United States Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
- Table 55: United States Oral Hygiene Market Share (US$ million), by Category, 2011
- Table 56: United States Oral Hygiene Expenditure Per Capita (US Dollar), by Category, 2011
- Table 57: United States Oral Hygiene Expenditure Per Household (US Dollar), by Category
- Table 58: United States Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
- Table 59: United States Oral Hygiene Consumption Per Capita, by Category, 2011
- Table 60: United States Oral Hygiene Consumption Per Household, by Category, 2011
- Table 61: United States Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume (Units m), 2011
- Table 62: United States Dental Floss Survey-tracked Retailer Shares by Volume (Units m), 2011
- Table 63: United States Denture Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 64: United States Mouthwash Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 65: United States Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume (Units m), 2011
- Table 66: United States Toothpaste Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 67: United States: Switchers to Costco for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 68: United States: Switchers From Costco for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 69: United States: Switchers to Kroger for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 70: United States: Switchers From Kroger for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 71: United States: Switchers to Publix for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 72: United States: Switchers to Safeway for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 73: United States: Switchers to Wal-Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 74: United States: Switchers From Wal-Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 75: United States: Switchers to Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 76: United States: Switchers From Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 77: United States: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
- Table 78: United States: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
- Table 79: United States: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
- Table 80: United States: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
- Table 81: United States: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
- Figure 1: Consumer Panel Report Methodology
- Figure 2: United States Oral Hygiene Value Share (%), by Age Groups, 2011
- Figure 3: United States Oral Hygiene Value Share (%), by Gender, 2011
- Figure 4: United States Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
- Figure 5: United States Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
- Figure 6: United States Oral Hygiene Value Share (%) by Wealth Groups, 2011
- Figure 7: United States Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
- Figure 8: United States Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 9: United States Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 10: United States Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 11: United States Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 12: United States Denture Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 13: United States Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 14: United States Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 15: United States Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 16: United States Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 17: United States Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 18: United States Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 19: United States Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 20: United States Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Figure 21: United States Oral Hygiene Market Share (US$ million), by Category, 2011
- Figure 22: United States Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
- Figure 23: United States Oral Hygiene Expenditure Per Household (US$), by Category
- Figure 24: United States Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume (Units m), 2011
- Figure 25: United States Dental Floss Survey-tracked Retailer Shares by Volume (Units m), 2011
- Figure 26: United States Denture Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 27: United States Mouthwash Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 28: United States Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume (Units m), 2011
- Figure 29: United States Toothpaste Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 30: United States: People Who Have Switched Retailer for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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