美國的化妝品市場上消費者的趨勢(2011年)

美國的化妝品市場上消費者的趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。 這份英文市場調查報告書包含Pages: 74 價格從美金7495起跳。

簡介

本報告依產品類別調查美國化妝品市場的消費者趨勢，提供各種集團（年齡、性別等）的市場規模、各年齡、性別的消費行動、趨勢、選擇產品的行動、整體性趨勢對消費者行動的影響、市場規模（販售量）與市場價值（販售額）、零售店的選擇與轉狀況等各項目的詳細分析，並將結果概述為以下內容。

第1章 簡介

• 本報告的內容
• 定義
• 分析方法

第2章 消費者的分類，各群組市場價值，流行的影響

• 消費者族群和化妝品市場價值
  • 各年齡族群
  • 性別族群
  • 各地區族群
  • 各學歷族群
  • 不同資產族群
  • 各種生活模式族群
• 消費者集團與各類別市場價值
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝
• 行動趨勢與市場價值
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝

第3章 消費分析

• 消費頻率:各年齡·性別
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝
• 消費者簡介:各產品類型
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝

第4章 名牌與私有品牌的選擇

• 品牌與自有品牌的數量市場佔有率
  • 各分類
• 化妝品選擇名牌和私有品牌的比例
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝

第5章 受流行影響的消費者比例

• 選擇消費者取向產品的流行推動因素
  • 化妝產品整體
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝

第6章 消費的衝擊:市場評估

• 消費者行動對化妝品市場價值的影響
  • 各類別市場價值
  • 各類別的市場規模
• 化妝品市場價值分析:各分類
  • 各分類市場佔有率
  • 每人支出:各分類
  • 每戶人家支出:各分類
• 消費者行動對化妝品市場規模的影響
  • 各分類市場佔有率的增加
  • 每人消費量:各分類
  • 每戶人家消費量:各分類

第7章 零售業者的選擇，轉換，分類市場佔有率

• 零售業者的銷售量市場佔有率:各分類
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝
• 過去六個月零售業者轉換的水準
  • 2011年下半年的轉換行動的矩陣
  • 主要零售業者的轉換情形分析:Costco的情況
  • 主要零售業者的轉換情形分析:Kroger的情況
  • 主要零售業者的轉換情形分析:Wal-Mart的情況
  • 主要零售業者的轉換情形分析:其他業者的情況
• 化妝品的最終消費者簡介:利用的各零售商
  • Ahold
  • C&S Wholesale Grocers
  • Costco
  • Delhaize
  • Kroger
  • Publix
  • Safeway
  • Supervalu
  • Wal-Mart
  • 其他

第8章 附錄

圖表一覽

目錄

Summary

Why was the report written?

Marketers in the Make-up market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the make-up market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Eye make-up, face make-up, lip make-up, and nail make-up are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Eye Make-up, Face Make-up, Lip Make-up and Nail Make-up

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Better value for money, individualism and indulgence are the key drivers for make-up market in US

Consumer survey results reveal that better value for money, individualism and indulgence are key trends driving consumers' choices of Make-up products. These highlight common traits in Make-up products, such as luxury and identity, while also highlighting the weak state of the US economy. The importance of the Better value for money trend shows that consumers believe Make-up is a product category where they can control their spending by trading down or reducing their consumption frequency.

Time crunch people uses make-up more than people with ample time

Analysis of the US Make-up market by the amount of time people have spare reveals that some of the busiest consumers account for the largest market shares by value. The Time Poor and Time Pressed consumer groups account for a majority of the US Make-up market.

Private label penetration low

Private label penetration is negligible in the US Make-up market. This is despite a mature and concentrated retail environment, which tends to result in successful private label programs. As such retailers are expected to increase their investment in these areas in order to grow their market share.

Table of Contents

1 Introduction

• 1.1 What is this Report About?
• 1.2 Definitions
• 1.2.1 Consumer Trends
• 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
• 1.2.3 End Consumers
• 1.2.4 Volume Units and Aggregations
• 1.2.5 Population Profiles (for interpretation of tables and charts)
• 1.3 Methodology
• 1.3.1 Introduction
• 1.3.2 Large scale, international, program of online consumer surveys
• 1.3.3 Nationally Representative results (age, gender)
• 1.3.4 Parents answered on their children's behalf
• 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
• 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

• 2.1 Cohort Groups and Make-up Market Value
• 2.1.1 Age Groups
• 2.1.2 Gender Groups
• 2.1.3 Location Groups
• 2.1.4 Education Achieved Groups
• 2.1.5 Wealth Groups
• 2.1.6 Busy Lives Groups
• 2.2 Cohort Groups and Market Value by Category
• 2.2.1 Eye Make-up
• 2.2.2 Face Make-up
• 2.2.3 Lip Make-up
• 2.2.4 Nail Make-up
• 2.3 Behavioral Trends and Market Value
• 2.3.1 Eye Make-up
• 2.3.2 Face Make-up
• 2.3.3 Lip Make-up
• 2.3.4 Nail Make-up

3 Consumption Analysis

• 3.1 Consumption Frequencies by Age and Gender
• 3.1.1 Eye Make-up
• 3.1.2 Face Make-up
• 3.1.3 Lip Make-up
• 3.1.4 Nail Make-up
• 3.2 Consumer Profiles by Product Category
• 3.2.1 Eye Make-up
• 3.2.2 Face Make-up
• 3.2.3 Lip Make-up
• 3.2.4 Nail Make-up

4 Brand vs. Private Label Choices

• 4.1 Brand vs. Private Label Volume Share
• 4.1.1 By Category
• 4.2 Make-up Brand Choice and Private Label Shares
• 4.2.1 Eye Make-up
• 4.2.2 Face Make-up
• 4.2.3 Lip Make-up
• 4.2.4 Nail Make-up

5 The Share of Consumers Influenced by Trends

• 5.1 Trend Drivers of Consumers' Product Choices
• 5.1.1 Overall Make-up
• 5.1.2 Eye Make-up
• 5.1.3 Face Make-up
• 5.1.4 Lip Make-up
• 5.1.5 Nail Make-up

6 Consumption Impact: Market Valuation

• 6.1 Make-up Value Impact of Consumer Consumption Behavior
• 6.1.1 Market Value by Category
• 6.1.2 Market Volume by Category
• 6.2 Make-up Value Analysis by Category
• 6.2.1 Share by Category
• 6.2.2 Expenditure per Capita by Category
• 6.2.3 Expenditure per Household by Category
• 6.3 Make-up Volume Impact of Consumer Behavior Trends
• 6.3.1 Share by Category
• 6.3.2 Consumption per Capita by Category
• 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

• 7.1 Retailer Volume Share
• 7.1.1 Retailer Volume Share in Make-up
• 7.2 Retailer Volume Share by Category
• 7.2.1 Retail Share by Volume - Eye Make-up
• 7.2.2 Retail Share by Volume - Face Make-up
• 7.2.3 Retail Share by Volume - Lip Make-up
• 7.2.4 Retail Share by Volume - Nail Make-up
• 7.3 Levels of Retailer Switching in the Last Six Months
• 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
• 7.3.2 Kroger Switching Analysis
• 7.3.3 Wal-Mart Switching Analysis
• 7.3.4 Other Switching Analysis
• 7.4 Profiles of End-Consumers of Make-up, by Retailer Used
• 7.4.1 Ahold
• 7.4.2 C&S Wholesale Grocers
• 7.4.3 Costco
• 7.4.4 Delhaize
• 7.4.5 Kroger
• 7.4.6 Publix
• 7.4.7 Safeway
• 7.4.8 Supervalu
• 7.4.9 Wal-Mart
• 7.4.10 Other

8 Appendix

• 8.1 About Canadean
• 8.2 Disclaimer

List of Tables

• Table 1: Volume Units for the Make-up Market
• Table 2: United Kingdom Survey Respondent Profile (weighted), 2011
• Table 3: United States Make-up Value Share (%), by Age Groups, 2011
• Table 4: United States Make-up Value Share (%), by Gender, 2011
• Table 5: United States Make-up Value Share (%), by Urban and Rural Dwellers, 2011
• Table 6: United States Make-up Value Share (%) by Education Level Achieved Groups, 2011
• Table 7: United States Make-up Value Share (%) by Wealth Groups, 2011
• Table 8: United States Make-up Value Share (%) by Busy Lives Groups, 2011
• Table 9: United States Eye Make-up Consumer Group Share (% market value), 2011
• Table 10: United States Face Make-up Consumer Group Share (% market value), 2011
• Table 11: United States Lip Make-up Consumer Group Share (% market value), 2011
• Table 12: United States Nail Make-up Consumer Group Share (% market value), 2011
• Table 13: United States Total Eye Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 14: United States Total Face Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 15: United States Total Lip Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 16: United States Total Nail Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 17: United States Eye Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 18: United States Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 19: United States Face Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 20: United States Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 21: United States Lip Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 22: United States Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 23: United States Nail Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 24: United States Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 25: United States Eye Make-up Consumer Profiles (% consumers by sub-group), 2011
• Table 26: United States Face Make-up Consumer Profiles (% consumers by sub-group), 2011
• Table 27: United States Lip Make-up Consumer Profiles (% consumers by sub-group), 2011
• Table 28: United States Nail Make-up Consumer Profiles (% consumers by sub-group), 2011
• Table 29: United States Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Table 30: United States Eye Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 31: United States Face Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 32: United States Lip Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 33: United States Nail Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 34: United States, Overall Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 35: United States, Eye Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 36: United States, Face Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 37: United States, Lip Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 38: United States, Nail Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 39: United States Make-up Market Value (US Dollar million), by Category, 2011
• Table 40: United States Make-up Market Volume (Kg m or Ltrs m), by Category, 2011
• Table 41: United States Make-up Market Share (US$ million), by Category, 2011
• Table 42: United States Make-up Expenditure Per Capita (US$), by Category, 2011
• Table 43: United States Make-up Expenditure Per Household (US Dollar), by Category
• Table 44: United States Make-up Market Volume Share (Kg m or Ltrs m), by Category, 2011
• Table 45: United States Make-up Consumption Per Capita , by Category, 2011
• Table 46: United States Make-up Consumption Per Household , by Category, 2011
• Table 47: United States Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Table 48: United States Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Table 49: United States Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
• Table 50: United States Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
• Table 51: United States: Switchers to Kroger for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 52: United States: Switchers to Wal-Mart for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 53: United States: Switchers From Wal-Mart for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 54: United States: Switchers to Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 55: United States: Switchers From Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 56: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Ahold (% by Subgroup, as tracked by the Survey), 2011
• Table 57: United States: Profile of Make-up Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup, as tracked by the Survey), 2011
• Table 58: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
• Table 59: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Delhaize (% by Subgroup, as tracked by the Survey), 2011
• Table 60: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
• Table 61: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
• Table 62: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
• Table 63: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2011
• Table 64: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
• Table 65: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

• Figure 1: Consumer Panel Report Methodology
• Figure 2: United States Make-up Value Share (%), by Age Groups, 2011
• Figure 3: United States Make-up Value Share (%), by Gender, 2011
• Figure 4: United States Make-up Value Share (%), by Urban and Rural Dwellers, 2011
• Figure 5: United States Make-up Value Share (%) by Education Level Achieved Groups, 2011
• Figure 6: United States Make-up Value Share (%) by Wealth Groups, 2011
• Figure 7: United States Make-up Value Share (%) by Busy Lives Groups, 2011
• Figure 8: United States Eye Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 9: United States Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 10: United States Face Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 11: United States Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 12: United States Lip Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 13: United States Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 14: United States Nail Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 15: United States Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 16: United States Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Figure 17: United States Make-up Market Share (US$ million), by Category, 2011
• Figure 18: United States Make-up Expenditure Per Capita (US$), by Category, 2011
• Figure 19: United States Make-up Expenditure Per Household (US$), by Category
• Figure 20: United States Make-up Survey-tracked Retailer Shares by Volume (% of Kg m or Ltrs m), 2011
• Figure 21: United States Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Figure 22: United States Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2011
• Figure 23: United States Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
• Figure 24: United States Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
• Figure 25: United States: People Who Have Switched Retailer for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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