美國的護髮市場上的消費者趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。
這份英文市場調查報告書包含Pages: 80 價格從美金7495起跳。
本報告提供美國的護髮產品消費者趨勢相關調查分析，驗証各族群(年齡·性別等）、各產品類型、消費分析、產品選擇行動、流行對消費者行動產生的影響，市場規模(銷售量)與市場價值(銷售額)，零售業者的選擇轉換等，為您概述為以下內容。
第1章 簡介
第2章 消費者的市場區隔，群組的市場價值，流行的影響
- 消費者族群和護髮市場價值
- 各年齡群組
- 性別群組
- 各地區群組
- 各學歷群組
- 不同資產群組
- 各種生活模式群組
- 消費者族群與市場價值:各分類
- 行動趨勢與市場價值
第3章 消費分析
- 消費頻率:各年齡·性別
- 消費者簡介:各產品類型
- 潤髮乳
- 染髮劑劑
- 燙髮劑·離子燙
- 洗髮精
- 造型產品
第4章 品牌 vs. 私有品牌的選擇
- 品牌 vs. 私有品牌的數量市場佔有率
- 護髮的選擇購買名牌和私有品牌的市場佔有率
第5章 被流行左右的消費者市場佔有率
- 消費者的產品選擇的必要性因素
- 護髮整體
- 潤髮乳
- 染髮劑
- 燙髮劑·離子燙
- 洗髮精
- 造型產品
第6章 消費的影響:市場評估
- 消費者的消費行動對護髮市場價值帶來的影響
- 護髮市場價值分析:各分類
- 市場佔有率:各分類
- 每人支出:各分類
- 每戶人家支出:各分類
- 消費者行動的趨勢對護髮市場規模帶來的影響
- 市場佔有率的增加:各分類
- 每人消費量:各分類
- 每戶人家消費量:各分類
第7章 零售業者的選擇與轉換，分類的市場佔有率
- 零售業者的銷售量市場佔有率:各分類
- 過去6個月的零售業者的轉換水準
- 2011年下半年的轉換行動的矩陣
- 主要零售業者的轉換情形分析
- 護髮的最終消費者簡介:利用的各零售商
- Ahold
- C&S Wholesale Grocers
- Costco
- Kroger
- Loblaw
- Publix
- Safeway
- Supervalu
- Wal-Mart
- 其他
第8章 附錄
圖表
Summary
Why was the report written?
Marketers in the Haircare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Haircare market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Conditioner, Hair Colorants, Perms & Relaxers, Shampoo and Styling Agents are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: Conditioner, Hair Colorants, Perms & Relaxers, Shampoo and Styling Agents.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Private label penetration is less than 5% of the market by volume across the US Haircare market. While presence of private label is highest for hair styling agents, it is lowest for hair colorants. The US is a mature retail environment and as such retailers are expecting to invest further in their Haircare private label programs in order to grow their market share.
The Better value for money trend is a key driver of the Haircare market in the US. This highlights the weak state of the US economy and that consumers consider Haircare a market in which they can control their spending by trading down, purchasing private label products or decreasing their consumption frequency. An emphasis on price means that suppliers need to focus on differentiating their products through innovation to prevent a cost-cutting race to the bottom and to increase their margins.
Market valuation reveals that Shampoo accounts for almost a third of total Haircare sales in the US. It is followed by Conditioner and Hair Colorants. Given that Shampoo and Conditioner products are often designed to be used together, suppliers should develop marketing strategies that will encourage joint consumption and therefore increase the value of the Conditioner market
Table of Contents
1 Introduction
- 1.1 What is this Report About?
- 1.2 Definitions
- 1.2.1 Consumer Trends
- 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
- 1.2.3 End Consumers
- 1.2.4 Volume Units and Aggregations
- 1.2.5 Population Profiles (for interpretation of tables and charts)
- 1.3 Methodology
- 1.3.1 Introduction
- 1.3.2 Large scale, international, program of online consumer surveys
- 1.3.3 Nationally Representative results (age, gender)
- 1.3.4 Parents answered on their children's behalf
- 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
- 1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
- 2.1 Cohort Groups and Haircare Market Value
- 2.1.1 Age Groups
- 2.1.2 Gender Groups
- 2.1.3 Location Groups
- 2.1.4 Education Achieved Groups
- 2.1.5 Wealth Groups
- 2.1.6 Busy Lives Groups
- 2.2 Cohort Groups and Market Value by Category
- 2.2.1 Conditioner
- 2.2.2 Hair Colorants
- 2.2.3 Perms & Relaxers
- 2.2.4 Shampoo
- 2.2.5 Styling Agents
- 2.3 Behavioral Trends and Market Value
- 2.3.1 Conditioner
- 2.3.2 Hair Colorants
- 2.3.3 Perms & Relaxers
- 2.3.4 Shampoo
- 2.3.5 Styling Agents
3 Consumption Analysis
- 3.1 Consumption Frequencies by Age and Gender
- 3.1.1 Conditioner
- 3.1.2 Hair Colorants
- 3.1.3 Perms & Relaxers
- 3.1.4 Shampoo
- 3.1.5 Styling Agents
- 3.2 Consumer Profiles by Product Category
- 3.2.1 Conditioner
- 3.2.2 Hair Colorants
- 3.2.3 Perms & Relaxers
- 3.2.4 Shampoo
- 3.2.5 Styling Agents
4 Brand vs. Private Label Choices
- 4.1 Brand vs. Private Label Volume Share
- 4.2 Haircare Brand Choice and Private Label Shares
- 4.2.1 Conditioner
- 4.2.2 Hair Colorants
- 4.2.3 Perms & Relaxers
- 4.2.4 Shampoo
- 4.2.5 Styling Agents
5 The Share of Consumers Influenced by Trends
- 5.1 Trend Drivers of Consumers' Product Choices
- 5.1.1 Overall Haircare
- 5.1.2 Conditioner
- 5.1.3 Hair Colorants
- 5.1.4 Perms & Relaxers
- 5.1.5 Shampoo
- 5.1.6 Styling Agents
6 Consumption Impact: Market Valuation
- 6.1 Haircare Value Impact of Consumer Consumption Behavior
- 6.1.1 Market Value by Category
- 6.1.2 Market Volume by Category
- 6.2 Haircare Value Analysis by Category
- 6.2.1 Share by Category
- 6.2.2 Expenditure per Capita by Category
- 6.2.3 Expenditure per Household by Category
- 6.3 Haircare Volume Impact of Consumer Behavior Trends
- 6.3.1 Share by Category
- 6.3.2 Consumption per Capita by Category
- 6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
- 7.1 Retailer Volume Share by Category
- 7.1.1 Retail Share by Volume - Conditioner
- 7.1.2 Retail Share by Volume - Hair Colorants
- 7.1.3 Retail Share by Volume - Perms & Relaxers
- 7.1.4 Retail Share by Volume - Shampoo
- 7.1.5 Retail Share by Volume - Styling Agents
- 7.2 Levels of Retailer Switching in the Last Six Months
- 7.2.1 Matrix of Switching Behavior in Last Six Months of 2011
- 7.2.2 Costco Switching Analysis
- 7.2.3 Kroger Switching Analysis
- 7.2.4 Publix Switching Analysis
- 7.2.5 Wal-Mart Switching Analysis
- 7.2.6 Other Switching Analysis
- 7.3 Profiles of End-Consumers of Haircare, by Retailer Used
- 7.3.1 Costco
- 7.3.2 Kroger
- 7.3.3 Publix
- 7.3.4 Safeway
- 7.3.5 Wal-Mart
- 7.3.6 Other
8 Appendix
- 8.1 About Canadean
- 8.2 Disclaimer
List of Tables
- Table 1: Volume Units for the Haircare Market
- Table 2: United States Survey Respondent Profile (weighted), 2011
- Table 3: United States Haircare Value Share (%), by Age Groups, 2011
- Table 4: United States Haircare Value Share (%), by Gender, 2011
- Table 5: United States Haircare Value Share (%), by Urban and Rural Dwellers, 2011
- Table 6: United States Haircare Value Share (%) by Education Level Achieved Groups, 2011
- Table 7: United States Haircare Value Share (%) by Wealth Groups, 2011
- Table 8: United States Haircare Value Share (%) by Busy Lives Groups, 2011
- Table 9: United States Conditioner Consumer Group Share (% market value), 2011
- Table 10: United States Hair Colorants Consumer Group Share (% market value), 2011
- Table 11: United States Perms & Relaxers Consumer Group Share (% market value), 2011
- Table 12: United States Shampoo Consumer Group Share (% market value), 2011
- Table 13: United States Styling Agents Consumer Group Share (% market value), 2011
- Table 14: United States Total Conditioner Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 15: United States Total Hair Colorants Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 16: United States Total Perms & Relaxers Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 17: United States Total Shampoo Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 18: United States Total Styling Agents Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 19: United States Conditioner Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 20: United States Conditioner Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 21: United States Hair Colorants Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 22: United States Hair Colorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 23: United States Perms & Relaxers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 24: United States Perms & Relaxers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 25: United States Shampoo Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 26: United States Shampoo Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 27: United States Styling Agents Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 28: United States Styling Agents Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 29: United States Conditioner Consumer Profiles (% consumers by sub-group), 2011
- Table 30: United States Hair Colorants Consumer Profiles (% consumers by sub-group), 2011
- Table 31: United States Perms & Relaxers Consumer Profiles (% consumers by sub-group), 2011
- Table 32: United States Shampoo Consumer Profiles (% consumers by sub-group), 2011
- Table 33: United States Styling Agents Consumer Profiles (% consumers by sub-group), 2011
- Table 34: United States Haircare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Table 35: United States Conditioner Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 36: United States Hair Colorants Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 37: United States Perms & Relaxers Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 38: United States Shampoo Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 39: United States Styling Agents Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 40: United States, Overall Haircare: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 41: United States, Conditioner: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 42: United States, Hair Colorants: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 43: United States, Perms & Relaxers: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 44: United States, Shampoo: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 45: United States, Styling Agents: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 46: United States Haircare Market Value (US Dollar million), by Category, 2011
- Table 47: United States Haircare Market Volume (Ltrs m or Units m), by Category, 2011
- Table 48: United States Haircare Market Share (US$ million), by Category, 2011
- Table 49: United States Haircare Expenditure Per Capita (US Dollar), by Category, 2011
- Table 50: United States Haircare Expenditure Per Household (US Dollar), by Category
- Table 51: United States Haircare Market Volume Share (Ltrs m or Units m) by Category, 2011
- Table 52: United States Haircare Consumption Per Capita, by Category, 2011
- Table 53: United States Haircare Consumption Per Household, by Category, 2011
- Table 54: United States Conditioner Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 55: United States Hair Colorants Survey-tracked Retailer Shares by Volume (Units m), 2011
- Table 56: United States Perms & Relaxers Survey-tracked Retailer Shares by Volume (Units m), 2011
- Table 57: United States Shampoo Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 58: United States Styling Agents Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Table 59: United States: Switchers to Costco for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 60: United States: Switchers From Costco for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 61: United States: Switchers to Kroger for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 62: United States: Switchers From Kroger for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 63: United States: Switchers to Publix for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 64: United States: Switchers From Publix for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 65: United States: Switchers to Wal-Mart for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 66: United States: Switchers From Wal-Mart for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 67: United States: Switchers to Other for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 68: United States: Switchers From Other for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 69: United States: Profile of Haircare Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
- Table 70: United States: Profile of Haircare Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
- Table 71: United States: Profile of Haircare Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
- Table 72: United States: Profile of Haircare Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
- Table 73: United States: Profile of Haircare Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
- Table 74: United States: Profile of Haircare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
- Figure 1: Consumer Panel Report Methodology
- Figure 2: United States Haircare Value Share (%), by Age Groups, 2011
- Figure 3: United States Haircare Value Share (%), by Gender, 2011
- Figure 4: United States Haircare Value Share (%), by Urban and Rural Dwellers, 2011
- Figure 5: United States Haircare Value Share (%) by Education Level Achieved Groups, 2011
- Figure 6: United States Haircare Value Share (%) by Wealth Groups, 2011
- Figure 7: United States Haircare Value Share (%) by Busy Lives Groups, 2011
- Figure 8: United States Conditioner Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 9: United States Conditioner Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 10: United States Hair Colorants Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 11: United States Hair Colorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 12: United States Perms & Relaxers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 13: United States Perms & Relaxers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 14: United States Shampoo Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 15: United States Shampoo Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 16: United States Styling Agents Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 17: United States Styling Agents Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 18: United States Haircare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Figure 19: United States Haircare Market Share (US$ million), by Category, 2011
- Figure 20: United States Haircare Expenditure Per Capita (US$), by Category, 2011
- Figure 21: United States Haircare Expenditure Per Household (US$), by Category
- Figure 22: United States Conditioner Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 23: United States Hair Colorants Survey-tracked Retailer Shares by Volume (Units m), 2011
- Figure 24: United States Perms & Relaxers Survey-tracked Retailer Shares by Volume (Units m), 2011
- Figure 25: United States Shampoo Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 26: United States Styling Agents Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
- Figure 27: United States: People Who Have Switched Retailer for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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