美國的防曬用品市場上消費者的趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。
這份英文市場調查報告書包含Pages: 63 價格從美金7495起跳。
本報告提供美國的防曬用品消費者趨勢，依各產品類別加以調查，各種族群（年齡、性別等）的市場規模，各年齡及不同性別的消費行動與趨勢，選擇產品的行動，整體潮流對消費者產生的影響，市場規模(銷售量)與市場價值(銷售額)，零售商店的選擇·更換狀況等項目相關的詳細分析，並將結果概述為以下內容。
第1章 簡介
第2章 消費者的分類，各群組市場價值，流行的影響
- 消費者族群與防曬用品市場價值
- 各年齡族群
- 性別族群
- 各地區族群
- 各學歷族群
- 不同資產族群
- 各種生活模式族群
- 消費者集團與各類別市場價值
- 行動趨勢與市場價值
第3章 消費分析
第4章 名牌與私有品牌的選擇
- 品牌與自有品牌的數量市場佔有率
- 防曬用品的選擇名牌和私有品牌的比例
第5章 受流行影響的消費者比例
- 消費者的產品選擇相關推動要素
- 防曬用品整體
- 曬後護理
- 日光浴用油(美黑乳)
- 防曬油
第6章 消費的衝擊:市場評估
- 消費者行動對防曬用品市場價值的影響
- 防曬用品市場價值分析:各分類
- 各分類市場佔有率
- 每人支出:各分類
- 每戶人家支出:各分類
- 消費者行動對防曬用品市場規模的影響
- 各分類市場佔有率的增加
- 每人消費量:各分類
- 每戶人家消費量:各分類
第7章 零售業者的選擇，更換，分類市場佔有率
- 零售業者的銷售量市場佔有率
- 零售業者的銷售量市場佔有率:各分類
- 過去六個月零售業者更換的水準
- 2011年下半年的更換行動的矩陣
- 主要零售業者的更換情形分析(全8公司分)
- 防曬用品的最終消費者簡介:利用的各零售商
- Ahold
- C&S Wholesale Grocers
- Costco
- Kroger
- Publix
- Safeway
- Supervalu
- Wal-Mart
- 其他
第8章 附錄
圖表一覽
Summary
Why was the report written?
Marketers in the Suncare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Suncare market they account for and which consumer trends drive their behaviour.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. After-sun, Self-tan and Sun protection are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behaviour through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.
Scope
Consumer survey data for the following specific categories: the After-sun, Self-tan and Sun protection
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Older Consumers hold the largest share of the US Suncare market by value, though this is disproportionally low given their population size. Older Consumers account for 25% of the population, but only 20% of the market, indicating that suppliers targeting this age group need to develop strategies to increase their consumption frequency or encourage them to purchase more expensive products.
Consumer segmentation analysis by wealth group indicates that the Affluent wealth group has the largest share of the market by value. The Better Off wealth group holds the second-largest share. This suggests strong potential for aspirational and premium products.
While overall consumption is low, women consume more Self-tan than men. The largest difference between genders is in the number of Light frequency users, where twice as many women as men record this consumption frequency.
Table of Contents
1 Introduction
- 1.1 What is this Report About?
- 1.2 Definitions
- 1.2.1 Consumer Trends
- 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
- 1.2.3 End Consumers
- 1.2.4 Volume Units and Aggregations
- 1.2.5 Population Profiles (for interpretation of tables and charts)
- 1.3 Methodology
- 1.3.1 Introduction
- 1.3.2 Large scale, international, program of online consumer surveys
- 1.3.3 Nationally Representative results (age, gender)
- 1.3.4 Parents answered on their children's behalf
- 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
- 1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
- 2.1 Cohort Groups and Suncare Market Value
- 2.1.1 Age Groups
- 2.1.2 Gender Groups
- 2.1.3 Location Groups
- 2.1.4 Education Achieved Groups
- 2.1.5 Wealth Groups
- 2.1.6 Busy Lives Groups
- 2.2 Cohort Groups and Market Value by Category
- 2.2.1 After-sun
- 2.2.2 Self-tan
- 2.2.3 Sun Protection
- 2.3 Behavioral Trends and Market Value
- 2.3.1 After-sun
- 2.3.2 Self-tan
- 2.3.3 Sun Protection
3 Consumption Analysis
- 3.1 Consumption Frequencies by Age and Gender
- 3.1.1 After-sun
- 3.1.2 Self-tan
- 3.1.3 Sun Protection
- 3.2 Consumer Profiles by Product Category
- 3.2.1 After-sun
- 3.2.2 Self-tan
- 3.2.3 Sun Protection
4 Brand vs. Private Label Choices
- 4.1 Brand vs. Private Label Volume Share
- 4.2 Suncare Brand Choice and Private Label Shares
- 4.2.1 After-sun
- 4.2.2 Self-tan
- 4.2.3 Sun Protection
5 The Share of Consumers Influenced by Trends
- 5.1 Trend Drivers of Consumers' Product Choices
- 5.1.1 Overall Suncare
- 5.1.2 After-sun
- 5.1.3 Self-tan
- 5.1.4 Sun Protection
6 Consumption Impact: Market Valuation
- 6.1 Suncare Value Impact of Consumer Consumption Behavior
- 6.1.1 Market Value by Category
- 6.1.2 Market Volume by Category
- 6.2 Suncare Value Analysis by Category
- 6.2.1 Share by Category
- 6.2.2 Expenditure per Capita by Category
- 6.2.3 Expenditure per Household by Category
- 6.3 Suncare Volume Impact of Consumer Behavior Trends
- 6.3.1 Share by Category
- 6.3.2 Consumption per Capita by Category
- 6.3.3 Consumption Per Household by Category
7 Retailer Choice, Switching and Category Share
- 7.1 Retailer Volume Share
- 7.1.1 Retailer Volume Share in Suncare
- 7.2 Retailer Volume Share by Category
- 7.2.1 Retail Share by Volume - After-sun
- 7.2.2 Retail Share by Volume - Self-tan
- 7.2.3 Retail Share by Volume - Sun Protection
- 7.3 Levels of Retailer Switching in the Last Six Months
- 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
- 7.3.2 Ahold Switching Analysis
- 7.3.3 Costco Switching Analysis
- 7.3.4 Kroger Switching Analysis
- 7.3.5 Publix Switching Analysis
- 7.3.6 Other Switching Analysis
- 7.4 Profiles of End-Consumers of Suncare, by Retailer Used
- 7.4.1 Costco
- 7.4.2 Kroger
- 7.4.3 Wal-Mart
- 7.4.4 Other
8 Appendix
- 8.1 About Canadean
- 8.2 Disclaimer
List of Tables
- Table 1: Volume Units for the Suncare Market
- Table 2: United States Survey Respondent Profile (weighted), 2011
- Table 3: United States Suncare Value Share (%), by Age Groups, 2011
- Table 4: United States Suncare Value Share (%), by Gender, 2011
- Table 5: United States Suncare Value Share (%), by Urban and Rural Dwellers, 2011
- Table 6: United States Suncare Value Share (%) by Education Level Achieved Groups, 2011
- Table 7: United States Suncare Value Share (%) by Wealth Groups, 2011
- Table 8: United States Suncare Value Share (%) by Busy Lives Groups, 2011
- Table 9: United States After-sun Consumer Group Share (% market value), 2011
- Table 10: United States Self-tan Consumer Group Share (% market value), 2011
- Table 11: United States Sun Protection Consumer Group Share (% market value), 2011
- Table 12: United States Total After-sun Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 13: United States Total Self-tan Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 14: United States Total Sun Protection Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 15: United States After-sun Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 16: United States After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 17: United States Self-tan Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 18: United States Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 19: United States Sun Protection Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 20: United States Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 21: United States After-sun Consumer Profiles (% consumers by sub-group), 2011
- Table 22: United States Self-tan Consumer Profiles (% consumers by sub-group), 2011
- Table 23: United States Sun Protection Consumer Profiles (% consumers by sub-group), 2011
- Table 24: United States Suncare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Table 25: United States After-sun Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 26: United States Self-tan Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 27: United States Sun Protection Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 28: United States, Overall Suncare: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 29: United States, After-sun: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 30: United States, Self-tan: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 31: United States, Sun Protection: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 32: United States Suncare Market Value (US Dollar million), by Category, 2011
- Table 33: United States Suncare Market Volume (Units m), by Category, 2011
- Table 34: United States Suncare Market Share (US$ million), by Category, 2011
- Table 35: United States Suncare Expenditure Per Capita (US Dollar), by Category, 2011
- Table 36: United States Suncare Expenditure Per Household (US Dollar), by Category
- Table 37: United States Suncare Market Volume Share (Units m), by Category, 2011
- Table 38: United States Suncare Consumption Per Capita (Units m / Population m), by Category, 2011
- Table 39: United States Suncare Consumption Per Household (Units m / Households m), by Category, 2011
- Table 40: United States Suncare Survey-tracked Retailer Shares by Volume (% of Units m), 2011
- Table 41: United States After-sun Survey-tracked Retailer Shares by Volume (Units m), 2011
- Table 42: United States Self-tan Survey-tracked Retailer Shares by Volume (Units m), 2011
- Table 43: United States Sun Protection Survey-tracked Retailer Shares by Volume (Units m), 2011
- Table 44: United States: Switchers to Ahold for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 45: United States: Switchers to Costco for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 46: United States: Switchers to Kroger for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 47: United States: Switchers From Kroger for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 48: United States: Switchers to Publix for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 49: United States: Switchers to Other for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 50: United States: Switchers From Other for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 51: United States: Profile of Suncare Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
- Table 52: United States: Profile of Suncare Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
- Table 53: United States: Profile of Suncare Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
- Table 54: United States: Profile of Suncare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
- Figure 1: Consumer Panel Report Methodology
- Figure 2: United States Suncare Value Share (%), by Age Groups, 2011
- Figure 3: United States Suncare Value Share (%), by Gender, 2011
- Figure 4: United States Suncare Value Share (%), by Urban and Rural Dwellers, 2011
- Figure 5: United States Suncare Value Share (%) by Education Level Achieved Groups, 2011
- Figure 6: United States Suncare Value Share (%) by Wealth Groups, 2011
- Figure 7: United States Suncare Value Share (%) by Busy Lives Groups, 2011
- Figure 8: United States After-sun Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 9: United States After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 10: United States Self-tan Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 11: United States Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 12: United States Sun Protection Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 13: United States Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 14: United States Suncare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Figure 15: United States Suncare Market Share (US$ million), by Category, 2011
- Figure 16: United States Suncare Expenditure Per Capita (US$), by Category, 2011
- Figure 17: United States Suncare Expenditure Per Household (US$), by Category
- Figure 18: United States Suncare Survey-tracked Retailer Shares by Volume (% of Units m), 2011
- Figure 19: United States After-sun Survey-tracked Retailer Shares by Volume (Units m), 2011
- Figure 20: United States Self-tan Survey-tracked Retailer Shares by Volume (Units m), 2011
- Figure 21: United States Sun Protection Survey-tracked Retailer Shares by Volume (Units m), 2011
- Figure 22: United States: People Who Have Switched Retailer for their Suncare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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