俄羅斯的個人衛生用品市場上消費者的趨勢(2011年)

俄羅斯的個人衛生用品市場上消費者的趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。 這份英文市場調查報告書包含Pages: 79 價格從美金7495起跳。

簡介

本報告以產品分類來調查俄羅斯的個人衛生用品市場上的消費者趨勢，提供每個族群(年齡·性別等)的市場規模、各年齡、性別的消費行動與動向、產品選擇行動、整體潮流對消費者的影響、市場規模（銷售量）與市場價值（銷售額）、零售店的選擇、選換狀況等項目的詳細分析，並將結果概述為以下內容。

第1章 簡介

• 本報告的內容
• 定義
• 分析方法

第2章 消費者的分類，各群組市場價值，流行的影響

• 消費者族群與個人衛生用品市場價值
  • 各年齡族群
  • 性別族群
  • 各地區族群
  • 各學歷族群
  • 不同資產族群
  • 各種生活模式族群
• 消費者族群與各類別市場價值
  • 止汗劑·體香消臭劑
  • 衛浴用品
  • 肥皂
• 行動趨勢與市場價值
  • 止汗劑·體香消臭劑
  • 衛浴用品
  • 肥皂

第3章 消費分析

• 消費頻率:各年齡·性別
  • 止汗劑·體香消臭劑
  • 衛浴用品
  • 肥皂
• 消費者簡介:各類型產品
  • 止汗劑·體香消臭劑
  • 衛浴用品
  • 肥皂

第4章 名牌與私有品牌的選擇

• 品牌與自有品牌的數量市場佔有率
  • 各分類
• 個人衛生用品的選擇名牌和私有品牌的比例
  • 止汗劑·體香消臭劑
  • 衛浴用品
  • 肥皂

第5章 受流行影響的消費者比例

• 消費者的產品選擇相關推動要素
  • 個人衛生用品整體
  • 止汗劑·體香消臭劑
  • 衛浴用品
  • 肥皂

第6章 消費的衝擊:市場評估

• 消費者行動對個人衛生用品市場價值的影響
  • 各類別市場價值
  • 各類別的市場規模
• 個人衛生用品市場價值分析:各分類
  • 各分類市場佔有率
  • 每人支出:各分類
  • 每戶人家支出:各分類
• 消費者行動對個人衛生用品市場規模的影響
  • 各分類市場佔有率的增加
  • 每人消費量:各分類
  • 每戶人家消費量:各分類

第7章 零售業者的選擇，轉換，分類市場佔有率

• 零售業者的銷售量市場佔有率:各分類
  • 止汗劑·體香消臭劑
  • 衛浴用品
  • 肥皂
• 過去六個月零售業者轉換的水準
  • 2011年下半年的轉換行動的矩陣
  • 主要零售業者的轉換情形分析(全12家公司)
• 個人衛生用品的最終消費者簡介:利用的各零售商
  • Auchan
  • Dixi
  • Lenta
  • Magnit
  • Metro Group
  • OAO Pharmacy Chain 36.6
  • O'Key
  • Paterson
  • Sedmoi Kontinent
  • Seventh Continent
  • X5 Retail Group
  • 其他

第8章 附錄

圖表一覽

目錄

Summary

Why was the report written?

Marketers in the Personal Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Personal Hygiene market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Personal hygiene products such as Antiperspirants & Deodorants, Bath & Shower Products and Soap are considered essential items and therefore consumption patterns have not been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The data in this report examines over 20 consumer trends that affect the market and examine the share of sales across over 26 consumer groups - providing a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Detailed category coverage is provided, covering the Antiperspirants and Deodorants, Bath and Shower Products and Soap markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Antiperspirants and Deodorants constitute the largest category in value terms

Antiperspirants and Deodorants account for half of the Personal Hygiene market in Russia in value terms. This is followed by the Bath and Shower Products and the Soap categories.

Private label penetration low in Russia

Private label brands have less than a 5% penetration rate in the Russian Personal Hygiene market. This can be explained by the undeveloped and fragmented nature of the Russia retail market, as private labels tend to be more successful in mature, concentrated markets.

Better value for money the most important driver in the Personal Hygiene market in Russia

Better value for money is the most important trend affecting consumers' choices of Personal Hygiene products. This is evidence of the weak economic conditions in Russia and indicates that Russian consumers see Personal Hygiene products as a key area where they can trade down or limit their consumption in order to control their spending.

Table of Contents

1 Introduction

• 1.1 What is this Report About?
• 1.2 Definitions
• 1.2.1 Consumer Trends
• 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
• 1.2.3 End Consumers
• 1.2.4 Volume Units and Aggregations
• 1.2.5 Exchange Rates
• 1.2.6 Population Profiles (for interpretation of tables and charts)
• 1.3 Methodology
• 1.3.1 Introduction
• 1.3.2 Large scale, international, program of online consumer surveys
• 1.3.3 Nationally Representative results (age, gender)
• 1.3.4 Parents answered on their children's behalf
• 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
• 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

• 2.1 Cohort Groups and Personal Hygiene Market Value
• 2.1.1 Age Groups
• 2.1.2 Gender Groups
• 2.1.3 Location Groups
• 2.1.4 Education Achieved Groups
• 2.1.5 Wealth Groups
• 2.1.6 Busy Lives Groups
• 2.2 Cohort Groups and Market Value by Category
• 2.2.1 Antiperspirants & Deodorants
• 2.2.2 Bath & Shower Products
• 2.2.3 Soap
• 2.3 Behavioral Trends and Market Value
• 2.3.1 Antiperspirants & Deodorants
• 2.3.2 Bath & Shower Products
• 2.3.3 Soap

3 Consumption Analysis

• 3.1 Consumption Frequencies by Age and Gender
• 3.1.1 Antiperspirants & Deodorants
• 3.1.2 Bath & Shower Products
• 3.1.3 Soap
• 3.2 Consumer Profiles by Product Category
• 3.2.1 Antiperspirants & Deodorants
• 3.2.2 Bath & Shower Products
• 3.2.3 Soap

4 Brand vs. Private Label Choices

• 4.1 Brand vs. Private Label Volume Share
• 4.1.1 By Category
• 4.2 Personal Hygiene Brand Choice and Private Label Shares
• 4.2.1 Antiperspirants & Deodorants
• 4.2.2 Bath & Shower Products
• 4.2.3 Soap

5 The Share of Consumers Influenced by Trends

• 5.1 Trend Drivers of Consumers' Product Choices
• 5.1.1 Overall Personal Hygiene
• 5.1.2 Antiperspirants & Deodorants
• 5.1.3 Bath & Shower Products
• 5.1.4 Soap

6 Consumption Impact: Market Valuation

• 6.1 Personal Hygiene Value Impact of Consumer Consumption Behavior
• 6.1.1 Market Value by Category
• 6.1.2 Market Volume by Category
• 6.2 Personal Hygiene Value Analysis by Category
• 6.2.1 Share by Category
• 6.2.2 Expenditure per Capita by Category
• 6.2.3 Expenditure per Household by Category
• 6.3 Personal Hygiene Volume Impact of Consumer Behavior Trends
• 6.3.1 Share by Category
• 6.3.2 Consumption per Capita by Category
• 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

• 7.1 Retailer Share by Volume of Organized Retail
• 7.1.1 Russian Federation Personal Hygiene Retailer Shares by Volume of Organized Retail
• 7.2 Retailer Volume Share of Organized Retail by Category
• 7.2.1 Retail Share by Volume of Organized Retail - Antiperspirants & Deodorants
• 7.2.2 Retail Share by Volume of Organized Retail - Bath & Shower Products
• 7.2.3 Retail Share by Volume of Organized Retail - Soap
• 7.3 Levels of Retailer Switching in the Last Six Months
• 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
• 7.3.2 Auchan Switching Analysis
• 7.3.3 Dixi Switching Analysis
• 7.3.4 Lenta Switching Analysis
• 7.3.5 Magnit Switching Analysis
• 7.3.6 Metro Group Switching Analysis
• 7.3.7 O'Key Switching Analysis
• 7.3.8 Paterson Switching Analysis
• 7.3.9 Sedmoi Kontinent Switching Analysis
• 7.3.10 Seventh Continent Switching Analysis
• 7.3.11 X5 Retail Group Switching Analysis
• 7.3.12 Other Switching Analysis
• 7.4 Profiles of End-Consumers of Personal Hygiene, by Retailer Used
• 7.4.1 Auchan
• 7.4.2 Dixi
• 7.4.3 Lenta
• 7.4.4 Magnit
• 7.4.5 Metro Group
• 7.4.6 OAO Pharmacy Chain 36.6
• 7.4.7 O'Key
• 7.4.8 Paterson
• 7.4.9 Sedmoi Kontinent
• 7.4.10 Seventh Continent
• 7.4.11 X5 Retail Group
• 7.4.12 Other

8 Appendix

• 8.1 About Canadean
• 8.2 Disclaimer

List of Tables

• Table 1: Volume Units for the Personal Hygiene Market
• Table 2: Foreign Exchange Rate - Ruble Vs. US$, 2011
• Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
• Table 4: Russian Federation Personal Hygiene Value Share (%), by Age Groups, 2011
• Table 5: Russian Federation Personal Hygiene Value Share (%), by Gender, 2011
• Table 6: Russian Federation Personal Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
• Table 7: Russian Federation Personal Hygiene Value Share (%) by Education Level Achieved Groups, 2011
• Table 8: Russian Federation Personal Hygiene Value Share (%) by Wealth Groups, 2011
• Table 9: Russian Federation Personal Hygiene Value Share (%) by Busy Lives Groups, 2011
• Table 10: Russian Federation Antiperspirants & Deodorants Consumer Group Share (% market value), 2011
• Table 11: Russian Federation Bath & Shower Products Consumer Group Share (% market value), 2011
• Table 12: Russian Federation Soap Consumer Group Share (% market value), 2011
• Table 13: Russian Federation Total Antiperspirants & Deodorants Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 14: Russian Federation Total Bath & Shower Products Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 15: Russian Federation Total Soap Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 16: Russian Federation Antiperspirants & Deodorants Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 17: Russian Federation Antiperspirants & Deodorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 18: Russian Federation Bath & Shower Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 19: Russian Federation Bath & Shower Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 20: Russian Federation Soap Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 21: Russian Federation Soap Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 22: Russian Federation Antiperspirants & Deodorants Consumer Profiles (% consumers by sub-group), 2011
• Table 23: Russian Federation Bath & Shower Products Consumer Profiles (% consumers by sub-group), 2011
• Table 24: Russian Federation Soap Consumer Profiles (% consumers by sub-group), 2011
• Table 25: Russian Federation Personal Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Table 26: Russian Federation Antiperspirants & Deodorants Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 27: Russian Federation Bath & Shower Products Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 28: Russian Federation Soap Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 29: Russian Federation, Overall Personal Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 30: Russian Federation, Antiperspirants & Deodorants: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 31: Russian Federation, Bath & Shower Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 32: Russian Federation, Soap: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 33: Russian Federation Personal Hygiene Market Value (Russian Ruble million), by Category, 2011
• Table 34: Russian Federation Personal Hygiene Market Value (US$ million), by Category, 2011
• Table 35: Russian Federation Personal Hygiene Market Volume (Kg m or Ltrs m), by Category, 2011
• Table 36: Russian Federation Personal Hygiene Market Share (US$ million), by Category, 2011
• Table 37: Russian Federation Personal Hygiene Expenditure Per Capita (Russian Ruble), by Category, 2011
• Table 38: Russian Federation Personal Hygiene Expenditure Per Capita (US$), by Category, 2011
• Table 39: Russian Federation Personal Hygiene Expenditure Per Household (Russian Ruble), by Category
• Table 40: Russian Federation Personal Hygiene Expenditure Per Household (US$), by Category
• Table 41: Russian Federation Personal Hygiene Market Volume Share (Kg m or Ltrs m), by Category, 2011
• Table 42: Russian Federation Personal Hygiene Consumption Per Capita, by Category, 2011
• Table 43: Russian Federation Personal Hygiene Consumption Per Household, by Category, 2011
• Table 44: Russian Federation Antiperspirants & Deodorants Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 45: Russian Federation Bath & Shower Products Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 46: Russian Federation Soap Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
• Table 47: Russian Federation: Switchers to Auchan for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 48: Russian Federation: Switchers From Auchan for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 49: Russian Federation: Switchers to Dixi for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 50: Russian Federation: Switchers From Dixi for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 51: Russian Federation: Switchers to Lenta for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 52: Russian Federation: Switchers From Lenta for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 53: Russian Federation: Switchers to Magnit for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 54: Russian Federation: Switchers From Magnit for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 55: Russian Federation: Switchers to Metro Group for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 56: Russian Federation: Switchers From Metro Group for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 57: Russian Federation: Switchers to O'Key for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 58: Russian Federation: Switchers From O'Key for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 59: Russian Federation: Switchers to Paterson for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 60: Russian Federation: Switchers From Paterson for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 61: Russian Federation: Switchers to Sedmoi Kontinent for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 62: Russian Federation: Switchers From Sedmoi Kontinent for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 63: Russian Federation: Switchers to Seventh Continent for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 64: Russian Federation: Switchers From Seventh Continent for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 65: Russian Federation: Switchers to X5 Retail Group for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 66: Russian Federation: Switchers From X5 Retail Group for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 67: Russian Federation: Switchers to Other for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 68: Russian Federation: Switchers From Other for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 69: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
• Table 70: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
• Table 71: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
• Table 72: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
• Table 73: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
• Table 74: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011
• Table 75: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
• Table 76: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
• Table 77: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
• Table 78: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup, as tracked by the Survey), 2011
• Table 79: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
• Table 80: Russian Federation: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

• Figure 1: Consumer Panel Report Methodology
• Figure 2: Russian Federation Personal Hygiene Value Share (%), by Age Groups, 2011
• Figure 3: Russian Federation Personal Hygiene Value Share (%), by Gender, 2011
• Figure 4: Russian Federation Personal Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
• Figure 5: Russian Federation Personal Hygiene Value Share (%) by Education Level Achieved Groups, 2011
• Figure 6: Russian Federation Personal Hygiene Value Share (%) by Wealth Groups, 2011
• Figure 7: Russian Federation Personal Hygiene Value Share (%) by Busy Lives Groups, 2011
• Figure 8: Russian Federation Antiperspirants & Deodorants Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 9: Russian Federation Antiperspirants & Deodorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 10: Russian Federation Bath & Shower Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 11: Russian Federation Bath & Shower Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 12: Russian Federation Soap Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 13: Russian Federation Soap Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 14: Russian Federation Personal Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Figure 15: Russian Federation Personal Hygiene Market Share (US$ million), by Category, 2011
• Figure 16: Russian Federation Personal Hygiene Expenditure Per Capita (US$), by Category, 2011
• Figure 17: Russian Federation Personal Hygiene Expenditure Per Household (US$), by Category
• Figure 18: Russian Federation Personal Hygiene Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m or Ltrs m), 2011
• Figure 19: Russian Federation Antiperspirants & Deodorants Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 20: Russian Federation Bath & Shower Products Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 21: Russian Federation Soap Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
• Figure 22: Russian Federation: People Who Have Switched Retailer for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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