俄羅斯的口腔衛生用品市場上消費者的趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。
這份英文市場調查報告書包含Pages: 100 價格從美金7495起跳。
本報告依產品類別調查俄羅斯口腔衛生用品的消費者趨勢，提供各種集團（年齡、性別等）的市場規模、各年齡、性別的消費行動、趨勢、選擇產品的行動、整體性趨勢對消費者行動的影響、市場規模（販售量）與市場價值（販售額）、零售店的選擇與轉狀況等各項目的詳細分析，並將結果概述為以下內容。
第1章 簡介
第2章 消費者的分類，各群組市場價值，流行的影響
- 消費者族群和化妝品市場價值
- 各年齡族群
- 性別族群
- 各地區族群
- 各學歷族群
- 不同資產族群
- 各種生活模式族群
- 消費者集團與各類別市場價值
- 口部芳香用品（口香糖、糖果除外）
- 牙線
- 假牙護理產品
- 漱口水
- 牙刷·更換刷頭
- 牙膏粉
- 行動趨勢與市場價值
- 口部芳香用品（口香糖、糖果除外）
- 牙線
- 假牙護理產品
- 漱口水
- 牙刷·更換刷頭
- 牙膏粉
第3章 消費分析
- 消費頻率:各年齡·性別
- 口部芳香用品（口香糖、糖果除外）
- 牙線
- 假牙護理產品
- 漱口水
- 牙刷·更換刷頭
- 牙膏粉
- 消費者簡介:各產品類型
- 口部芳香用品（口香糖、糖果除外）
- 牙線
- 假牙護理產品
- 漱口水
- 牙刷·更換刷頭
- 牙膏粉
第4章 名牌與私有品牌的選擇
- 品牌與自有品牌的數量市場佔有率
- 口腔衛生用品選擇名牌和私有品牌的比例
- 口部芳香用品（口香糖、糖果除外）
- 牙線
- 假牙護理產品
- 漱口水
- 牙刷·更換刷頭
- 牙膏粉
第5章 受流行影響的消費者比例
- 選擇消費者取向產品的流行推動因素
- 口腔衛生用品整體
- 口部芳香用品（口香糖、糖果除外）
- 牙線
- 假牙護理產品
- 漱口水
- 牙刷·更換刷頭
- 牙膏粉
第6章 消費的衝擊:市場評估
- 消費者行動對口腔衛生用品市場價值的影響
- 口腔衛生用品市場價值分析:各分類
- 各分類市場佔有率
- 每人支出:各分類
- 每戶人家支出:各分類
- 消費者行動對口腔衛生用品市場規模的影響
- 各分類市場佔有率的增加
- 每人消費量:各分類
- 每戶人家消費量:各分類
- 第6章 消費的衝擊:市場評估
- 消費者行動對口腔衛生用品市場價值的影響
- 口腔衛生用品市場價值分析:各分類
- 各分類市場佔有率
- 每人支出:各分類
- 每戶人家支出:各分類
- 消費者行動對口腔衛生用品市場規模的影響
- 各分類市場佔有率的增加
- 每人消費量:各分類
- 每戶人家消費量:各分類
第7章 零售業者的選擇，轉換，分類市場佔有率
- 零售業者的銷售量市場佔有率:各分類
- 口部芳香用品（口香糖、糖果除外）
- 牙線
- 假牙護理產品
- 漱口水
- 牙刷·更換刷頭
- 牙膏粉
- 過去六個月零售業者轉換的水準
- 2011年下半年的轉換行動的矩陣
- 主要零售業者的轉換情形分析(全12公司分)
- 口腔衛生用品最終消費者簡介:利用的各零售商
- Auchan
- Dixi
- Lenta
- Magnit
- Metro Group
- OAO Pharmacy Chain 36.6
- O'Key
- Paterson
- Sedmoi Kontinent
- Seventh Continent
- X5 Retail Group
- 其他
第8章 附錄
圖表一覽
Summary
Why was the report written?
Marketers in the Oral Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
Toothbrushes, Toothpaste, Mouthwash, Breath fresheners and Dental floss are essential everyday items for most consumers and recent economic events in general are likely to have had a minimal impact on this market. However, in the future consumption patterns may well increase positively, if marketers can encourage consumers to retain their consumption habits from their tends into adulthood.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: Breath Fresheners (non confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Brand analysis reveals that overall penetration by private labels in the Oral Hygiene market in Russia remains less than 10% by volume. While it is highest for Breathe Fresheners (non confectionary), it is the lowest in the toothpaste category.
Consumer segmentation by wealth cohort reveals the Moderate Income wealth group has more than a 40% value share in the Oral Hygiene market in Russia. It is followed by the Affluent and Hard-Pressed wealth groups. While this partly reflects demographic trends, it highlights potential to offer premium versions of products.
Market valuation reveals that Oral Hygiene expenditure per capita in Russia is the highest for toothpaste. It is followed by Toothbrushes & Replacement Heads and Mouthwash.
Table of Contents
1 Introduction
- 1.1 What is this Report About?
- 1.2 Definitions
- 1.2.1 Consumer Trends
- 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
- 1.2.3 End Consumers
- 1.2.4 Volume Units and Aggregations
- 1.2.5 Exchange Rates
- 1.2.6 Population Profiles (for interpretation of tables and charts)
- 1.3 Methodology
- 1.3.1 Introduction
- 1.3.2 Large scale, international, program of online consumer surveys
- 1.3.3 Nationally Representative results (age, gender)
- 1.3.4 Parents answered on their children's behalf
- 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
- 1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
- 2.1 Cohort Groups and Oral Hygiene Market Value
- 2.1.1 Age Groups
- 2.1.2 Gender Groups
- 2.1.3 Location Groups
- 2.1.4 Education Achieved Groups
- 2.1.5 Wealth Groups
- 2.1.6 Busy Lives Groups
- 2.2 Cohort Groups and Market Value by Category
- 2.2.1 Breath Fresheners (non Confectionery)
- 2.2.2 Dental Floss
- 2.2.3 Denture Care
- 2.2.4 Mouthwash
- 2.2.5 Toothbrushes & Replacement Heads
- 2.2.6 Toothpaste
- 2.3 Behavioral Trends and Market Value
- 2.3.1 Breath Fresheners (non Confectionery)
- 2.3.2 Dental Floss
- 2.3.3 Denture Care
- 2.3.4 Mouthwash
- 2.3.5 Toothbrushes & Replacement Heads
- 2.3.6 Toothpaste
3 Consumption Analysis
- 3.1 Consumption Frequencies by Age and Gender
- 3.1.1 Breath Fresheners (non Confectionery)
- 3.1.2 Dental Floss
- 3.1.3 Denture Care
- 3.1.4 Mouthwash
- 3.1.5 Toothbrushes & Replacement Heads
- 3.1.6 Toothpaste
- 3.2 Consumer Profiles by Product Category
- 3.2.1 Breath Fresheners (non Confectionery)
- 3.2.2 Dental Floss
- 3.2.3 Denture Care
- 3.2.4 Mouthwash
- 3.2.5 Toothbrushes & Replacement Heads
- 3.2.6 Toothpaste
4 Brand vs. Private Label Choices
- 4.1 Brand vs. Private Label Volume Share
- 4.2 Oral Hygiene Brand Choice and Private Label Shares
- 4.2.1 Breath Fresheners (non Confectionery)
- 4.2.2 Dental Floss
- 4.2.3 Denture Care
- 4.2.4 Mouthwash
- 4.2.5 Toothbrushes & Replacement Heads
- 4.2.6 Toothpaste
5 The Share of Consumers Influenced by Trends
- 5.1 Trend Drivers of Consumers' Product Choices
- 5.1.1 Overall Oral Hygiene
- 5.1.2 Breath Fresheners (non Confectionery)
- 5.1.3 Dental Floss
- 5.1.4 Denture Care
- 5.1.5 Mouthwash
- 5.1.6 Toothbrushes & Replacement Heads
- 5.1.7 Toothpaste
6 Consumption Impact: Market Valuation
- 6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
- 6.1.1 Market Value by Category
- 6.1.2 Market Volume by Category
- 6.2 Oral Hygiene Value Analysis by Category
- 6.2.1 Share by Category
- 6.2.2 Expenditure per Capita by Category
- 6.2.3 Expenditure per Household by Category
- 6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
- 6.3.1 Share by Category
- 6.3.2 Consumption per Capita by Category
- 6.3.3 Consumption Per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
- 7.1 Retailer Share by Volume of Organized Retail
- 7.1.1 Russian Federation Oral Hygiene Retailer Shares by Volume of Organized Retail
- 7.2 Retailer Volume Share by Category of Organized Retail
- 7.2.1 Retail Share by Volume of Organized Retail - Breath Fresheners (non Confectionery)
- 7.2.2 Retail Share by Volume of Organized Retail - Dental Floss
- 7.2.3 Retail Share by Volume of Organized Retail - Denture Care
- 7.2.4 Retail Share by Volume of Organized Retail - Mouthwash
- 7.2.5 Retail Share by Volume of Organized Retail - Toothbrushes & Replacement Heads
- 7.2.6 Retail Share by Volume of Organized Retail - Toothpaste
- 7.3 Levels of Retailer Switching in the Last Six Months
- 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
- 7.3.2 Auchan Switching Analysis
- 7.3.3 Dixi Switching Analysis
- 7.3.4 Lenta Switching Analysis
- 7.3.5 Magnit Switching Analysis
- 7.3.6 Metro Group Switching Analysis
- 7.3.7 OAO Pharmacy Chain 36.6 Switching Analysis
- 7.3.8 O'Key Switching Analysis
- 7.3.9 Sedmoi Kontinent Switching Analysis
- 7.3.10 X5 Retail Group Switching Analysis
- 7.3.11 Other Switching Analysis
- 7.4 Profiles of End-Consumers of Oral Hygiene, by Retailer Used
- 7.4.1 Auchan
- 7.4.2 Dixi
- 7.4.3 Lenta
- 7.4.4 Magnit
- 7.4.5 Metro Group
- 7.4.6 OAO Pharmacy Chain 36.6
- 7.4.7 O'Key
- 7.4.8 Paterson
- 7.4.9 Sedmoi Kontinent
- 7.4.10 X5 Retail Group
- 7.4.11 Other
8 Appendix
- 8.1 About Canadean
- 8.2 Disclaimer
List of Tables
- Table 1: Volume Units for the Oral Hygiene Market
- Table 2: Foreign Exchange Rate - Ruble Vs. US$, 2011
- Table 3: Russia Survey Respondent Profile (weighted), 2011
- Table 4: Russian Federation Oral Hygiene Value Share (%), by Age Groups, 2011
- Table 5: Russian Federation Oral Hygiene Value Share (%), by Gender, 2011
- Table 6: Russian Federation Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
- Table 7: Russian Federation Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
- Table 8: Russian Federation Oral Hygiene Value Share (%) by Wealth Groups, 2011
- Table 9: Russian Federation Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
- Table 10: Russian Federation Breath Fresheners (non Confectionery) Consumer Group Share (% market value), 2011
- Table 11: Russian Federation Dental Floss Consumer Group Share (% market value), 2011
- Table 12: Russian Federation Denture Care Consumer Group Share (% market value), 2011
- Table 13: Russian Federation Mouthwash Consumer Group Share (% market value), 2011
- Table 14: Russian Federation Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
- Table 15: Russian Federation Toothpaste Consumer Group Share (% market value), 2011
- Table 16: Russian Federation Total Breath Fresheners (non Confectionery) Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 17: Russian Federation Total Dental Floss Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 18: Russian Federation Total Denture Care Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 19: Russian Federation Total Mouthwash Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 20: Russian Federation Total Toothbrushes & Replacement Heads Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 21: Russian Federation Total Toothpaste Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 22: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 23: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 24: Russian Federation Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 25: Russian Federation Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 26: Russian Federation Denture Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 27: Russian Federation Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 28: Russian Federation Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 29: Russian Federation Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 30: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 31: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 32: Russian Federation Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 33: Russian Federation Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 34: Russian Federation Breath Fresheners (non Confectionery) Consumer Profiles (% consumers by sub-group), 2011
- Table 35: Russian Federation Dental Floss Consumer Profiles (% consumers by sub-group), 2011
- Table 36: Russian Federation Denture Care Consumer Profiles (% consumers by sub-group), 2011
- Table 37: Russian Federation Mouthwash Consumer Profiles (% consumers by sub-group), 2011
- Table 38: Russian Federation Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
- Table 39: Russian Federation Toothpaste Consumer Profiles (% consumers by sub-group), 2011
- Table 40: Russian Federation Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Table 41: Russian Federation Breath Fresheners (non Confectionery) Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 42: Russian Federation Dental Floss Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 43: Russian Federation Denture Care Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 44: Russian Federation Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 45: Russian Federation Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 46: Russian Federation Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 47: Russian Federation, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 48: Russian Federation, Breath Fresheners (non Confectionery): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 49: Russian Federation, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 50: Russian Federation, Denture Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 51: Russian Federation, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 52: Russian Federation, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 53: Russian Federation, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 54: Russian Federation Oral Hygiene Market Value (Russian Ruble million), by Category, 2011
- Table 55: Russian Federation Oral Hygiene Market Value (US$ million), by Category, 2011
- Table 56: Russian Federation Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
- Table 57: Russian Federation Oral Hygiene Market Share (US$ million), by Category, 2011
- Table 58: Russian Federation Oral Hygiene Expenditure Per Capita (Russian Ruble), by Category, 2011
- Table 59: Russian Federation Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
- Table 60: Russian Federation Oral Hygiene Expenditure Per Household (Russian Ruble), by Category
- Table 61: Russian Federation Oral Hygiene Expenditure Per Household (US$), by Category
- Table 62: Russian Federation Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
- Table 63: Russian Federation Oral Hygiene Consumption Per Capita, by Category, 2011
- Table 64: Russian Federation Oral Hygiene Consumption Per Household, by Category, 2011
- Table 65: Russian Federation Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
- Table 66: Russian Federation Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
- Table 67: Russian Federation Denture Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Table 68: Russian Federation Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Table 69: Russian Federation Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
- Table 70: Russian Federation Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Table 71: Russian Federation: Switchers to Auchan for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 72: Russian Federation: Switchers From Auchan for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 73: Russian Federation: Switchers to Dixi for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 74: Russian Federation: Switchers From Dixi for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 75: Russian Federation: Switchers to Lenta for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 76: Russian Federation: Switchers From Lenta for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 77: Russian Federation: Switchers to Magnit for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 78: Russian Federation: Switchers From Magnit for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 79: Russian Federation: Switchers to Metro Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 80: Russian Federation: Switchers From Metro Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 81: Russian Federation: Switchers to OAO Pharmacy Chain 36.6 for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 82: Russian Federation: Switchers From OAO Pharmacy Chain 36.6 for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 83: Russian Federation: Switchers to O'Key for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 84: Russian Federation: Switchers From O'Key for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 85: Russian Federation: Switchers to Sedmoi Kontinent for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 86: Russian Federation: Switchers From Sedmoi Kontinent for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 87: Russian Federation: Switchers to X5 Retail Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 88: Russian Federation: Switchers From X5 Retail Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 89: Russian Federation: Switchers to Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 90: Russian Federation: Switchers From Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 91: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
- Table 92: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
- Table 93: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
- Table 94: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
- Table 95: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
- Table 96: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011
- Table 97: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
- Table 98: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
- Table 99: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
- Table 100: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
- Table 101: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
- Figure 1: Consumer Panel Report Methodology
- Figure 2: Russian Federation Oral Hygiene Value Share (%), by Age Groups, 2011
- Figure 3: Russian Federation Oral Hygiene Value Share (%), by Gender, 2011
- Figure 4: Russian Federation Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
- Figure 5: Russian Federation Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
- Figure 6: Russian Federation Oral Hygiene Value Share (%) by Wealth Groups, 2011
- Figure 7: Russian Federation Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
- Figure 8: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 9: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 10: Russian Federation Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 11: Russian Federation Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 12: Russian Federation Denture Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 13: Russian Federation Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 14: Russian Federation Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 15: Russian Federation Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 16: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 17: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 18: Russian Federation Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 19: Russian Federation Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 20: Russian Federation Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Figure 21: Russian Federation Oral Hygiene Market Share (US$ million), by Category, 2011
- Figure 22: Russian Federation Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
- Figure 23: Russian Federation Oral Hygiene Expenditure Per Household (US$), by Category
- Figure 24: Russian Federation Oral Hygiene Survey-tracked Retailer Shares by Volume (% of Ltrs m or Units m), 2011
- Figure 25: Russian Federation Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
- Figure 26: Russian Federation Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
- Figure 27: Russian Federation Denture Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Figure 28: Russian Federation Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Figure 29: Russian Federation Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
- Figure 30: Russian Federation Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Figure 31: Russian Federation: People Who Have Switched Retailer for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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