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市場調查報告書

俄羅斯的化妝品市場上消費者趨勢(2011年)

Consumer Trends in the Make-up Market in Russia

出版商 Canadean
出版日期 2012年03月 商品編碼 225885
內容資訊 英文 Pages: 85
價格
US $ 7495 PDF by E-mail (Single user license)
US $ 14990 PDF by E-mail (Site license)
US $ 22485 PDF by E-mail (Enterprise license)


俄羅斯的化妝品市場上消費者趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。 這份英文市場調查報告書包含Pages: 85 價格從美金7495起跳。

簡介

本報告提供俄羅斯的化妝品消費者的趨勢相關調查分析,驗證各群組(年齡·性別等),各產品類型,消費分析,產品選擇行動,流行對消費者行動的影響,市場規模(銷售量)與市場價值(銷售額),零售業者的選擇與轉換等,為您概述為以下內容。

第1章 簡介

第2章 消費者的市場區隔,群組的市場價值,流行的影響

  • 消費者族群和化妝品市場價值
    • 各年齡群組
    • 性別群組
    • 各地區群組
    • 各學歷群組
    • 不同資產群組
    • 各種生活模式群組
  • 消費者族群與市場價值:各分類
    • 眼妝
    • 臉部美妝
    • 唇妝
    • 指甲化妝
  • 行動趨勢與市場價值
    • 眼妝
    • 臉部美妝
    • 唇妝
    • 指甲化妝

第3章 消費分析

  • 消費頻率:各年齡·性別
    • 眼妝
    • 臉部美妝
    • 唇妝
    • 指甲化妝
  • 消費者簡介:各產品類型
    • 眼妝
    • 臉部美妝
    • 唇妝
    • 指甲化妝

第4章 品牌 vs. 私有品牌的選擇

  • 品牌 vs. 私有品牌的數量市場佔有率
    • 各分類
  • 化妝品的選擇購買名牌和私有品牌的市場佔有率
    • 眼妝
    • 臉部美妝
    • 唇妝
    • 指甲化妝

第5章 被流行左右的消費者市場佔有率

  • 推動消費者產品選擇的要素
    • 化妝品整體
    • 眼妝
    • 臉部美妝
    • 唇妝
    • 指甲化妝

第6章 消費的影響:市場評估

  • 消費者的消費行動對化妝品市場價值的影響
    • 市場價值:各分類
    • 市場規模:各分類
  • 化妝品市場價值分析:各分類
    • 市場佔有率:各分類
    • 每人支出:各分類
    • 每戶人家支出:各分類
  • 消費者行動的趨勢對化妝品市場規模的影響
    • 市場佔有率的增加:各分類
    • 每人消費量:各分類
    • 每戶人家消費量:各分類

第7章 零售業者的選擇與轉換,分類的市場佔有率

  • 零售業者的銷售量市場佔有率:各分類
    • 眼妝
    • 臉部美妝
    • 唇妝
    • 指甲化妝
  • 零售業者轉換水準過去6個月
    • 2011年下半年的轉換行動矩陣
    • 主要零售業者的轉換情形分析
  • 化妝品最終消費者簡介:所利用的各零售商
    • Auchan
    • Dixi
    • Lenta
    • Magnit
    • Metro Group
    • OAO Pharmacy Chain 36.6
    • O'Key
    • Paterson
    • Sedmoi Kontinent
    • Seventh Continent
    • X5 Retail Group
    • 其他

第8章 附錄

圖表

目錄

Summary

Why was the report written?

Marketers in the Make-up market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Make-up market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Eye, Face, Lip and Nail Make-up are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The data in this report examines over 20 consumer trends that affect the market and examine the share of sales across over 26 consumer groups - providing a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Detailed category coverage is provided, covering Eye, Face, Lip and Nail Make-up.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Low private label penetration

Private label brands have an insignificant market share in the Russian make-up market as major product manufacturers are global companies that have well established brands in both domestic and international markets. Private label brands have less than a 5% penetration rate across all categories in the Russian market.

Face make-up products have the largest market share in value terms

Face Make-up is the largest category by value in the Russian Make-up market, followed by Eye and Nail Make-up. Lip Make-up is the smallest category, though it accounts for only a slightly smaller share of the market than Eye and Nail Make-up.

Better value for money a key trend in the Russian make-up market

Consumer survey results indicate that Better value for money is a key factor that influences consumers' purchase decisions with regards to Make-up products in Russia. This indicates brands must compete on price or develop strategies to differentiate themselves through alternative value propositions.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Make-up Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Eye Make-up
    • 2.2.2 Face Make-up
    • 2.2.3 Lip Make-up
    • 2.2.4 Nail Make-up
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Eye Make-up
    • 2.3.2 Face Make-up
    • 2.3.3 Lip Make-up
    • 2.3.4 Nail Make-up

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Eye Make-up
    • 3.1.2 Face Make-up
    • 3.1.3 Lip Make-up
    • 3.1.4 Nail Make-up
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Eye Make-up
    • 3.2.2 Face Make-up
    • 3.2.3 Lip Make-up
    • 3.2.4 Nail Make-up

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Make-up Brand Choice and Private Label Shares
    • 4.2.1 Eye Make-up
    • 4.2.2 Face Make-up
    • 4.2.3 Lip Make-up
    • 4.2.4 Nail Make-up

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Make-up
    • 5.1.2 Eye Make-up
    • 5.1.3 Face Make-up
    • 5.1.4 Lip Make-up
    • 5.1.5 Nail Make-up

6 Consumption Impact: Market Valuation

  • 6.1 Make-up Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Make-up Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Make-up Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Shares by Volume of Organized Retail
    • 7.1.1 Russian Federation Make-up Retailer Shares by Volume of Organized Retail
  • 7.2 Retailer Volume Share by Category of Organized Retail
    • 7.2.1 Retail Share by Volume of Organized Retail - Eye Make-up
    • 7.2.2 Retail Share by Volume of Organized Retail - Face Make-up
    • 7.2.3 Retail Share by Volume of Organized Retail - Lip Make-up
    • 7.2.4 Retail Share by Volume of Organized Retail - Nail Make-up
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Auchan Switching Analysis
    • 7.3.3 Dixi Switching Analysis
    • 7.3.4 Lenta Switching Analysis
    • 7.3.5 Magnit Switching Analysis
    • 7.3.6 Metro Group Switching Analysis
    • 7.3.7 OAO Pharmacy Chain 36.6 Switching Analysis
    • 7.3.8 O'Key Switching Analysis
    • 7.3.9 Sedmoi Kontinent Switching Analysis
    • 7.3.10 Seventh Continent Switching Analysis
    • 7.3.11 X5 Retail Group Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Make-up, by Retailer Used
    • 7.4.1 Auchan
    • 7.4.2 Dixi
    • 7.4.3 Lenta
    • 7.4.4 Magnit
    • 7.4.5 Metro Group
    • 7.4.6 OAO Pharmacy Chain 36.6
    • 7.4.7 O'Key
    • 7.4.8 Paterson
    • 7.4.9 Sedmoi Kontinent
    • 7.4.10 Seventh Continent
    • 7.4.11 X5 Retail Group
    • 7.4.12 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Make-up Market
  • Table 2: Foreign Exchange Rate - RUB Vs. US$, 2011
  • Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
  • Table 4: Russian Federation Make-up Value Share (%), by Age Groups, 2011
  • Table 5: Russian Federation Make-up Value Share (%), by Gender, 2011
  • Table 6: Russian Federation Make-up Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Russian Federation Make-up Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Russian Federation Make-up Value Share (%) by Wealth Groups, 2011
  • Table 9: Russian Federation Make-up Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Russian Federation Eye Make-up Consumer Group Share (% market value), 2011
  • Table 11: Russian Federation Face Make-up Consumer Group Share (% market value), 2011
  • Table 12: Russian Federation Lip Make-up Consumer Group Share (% market value), 2011
  • Table 13: Russian Federation Nail Make-up Consumer Group Share (% market value), 2011
  • Table 14: Russian Federation Total Eye Make-up Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: Russian Federation Total Face Make-up Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: Russian Federation Total Lip Make-up Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: Russian Federation Total Nail Make-up Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Russian Federation Eye Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: Russian Federation Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: Russian Federation Face Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: Russian Federation Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: Russian Federation Lip Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: Russian Federation Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: Russian Federation Nail Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Russian Federation Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Russian Federation Eye Make-up Consumer Profiles (% consumers by sub-group), 2011
  • Table 27: Russian Federation Face Make-up Consumer Profiles (% consumers by sub-group), 2011
  • Table 28: Russian Federation Lip Make-up Consumer Profiles (% consumers by sub-group), 2011
  • Table 29: Russian Federation Nail Make-up Consumer Profiles (% consumers by sub-group), 2011
  • Table 30: Russian Federation Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 31: Russian Federation Eye Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 32: Russian Federation Face Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 33: Russian Federation Lip Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 34: Russian Federation Nail Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 35: Russian Federation, Overall Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 36: Russian Federation, Eye Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 37: Russian Federation, Face Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 38: Russian Federation, Lip Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 39: Russian Federation, Nail Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 40: Russian Federation Make-up Market Value (Russian Ruble million), by Category, 2011
  • Table 41: Russian Federation Make-up Market Value (US$ million), by Category, 2011
  • Table 42: Russian Federation Make-up Market Volume (Kg m or Ltrs m), by Category, 2011
  • Table 43: Russian Federation Make-up Market Share (US$ million), by Category, 2011
  • Table 44: Russian Federation Make-up Expenditure Per Capita (Russian Ruble), by Category, 2011
  • Table 45: Russian FederationMake-up Expenditure Per Capita (US$), by Category, 2011
  • Table 46: Russian Federation Make-up Expenditure Per Household (Russian Ruble), by Category
  • Table 47: Russian Federation Make-up Expenditure Per Household (US$), by Category
  • Table 48: Russian Federation Make-up Market Volume Share (Kg m or Ltrs m), by Category, 2011
  • Table 49: Russian Federation Make-up Consumption Per Capita by Category, 2011
  • Table 50: Russian Federation Make-up Consumption Per Household by Category, 2011
  • Table 51: Russian Federation Eye Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 52: Russian Federation Face Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 53: Russian Federation Lip Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 54: Russian Federation Nail Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 55: Russian Federation: Switchers to Auchan for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 56: Russian Federation: Switchers From Auchan for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 57: Russian Federation: Switchers to Dixi for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 58: Russian Federation: Switchers From Dixi for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 59: Russian Federation: Switchers to Lenta for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 60: Russian Federation: Switchers From Lenta for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 61: Russian Federation: Switchers to Magnit for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 62: Russian Federation: Switchers From Magnit for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 63: Russian Federation: Switchers to Metro Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 64: Russian Federation: Switchers From Metro Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: Russian Federation: Switchers to OAO Pharmacy Chain 36.6 for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 66: Russian Federation: Switchers From OAO Pharmacy Chain 36.6 for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 67: Russian Federation: Switchers to O'Key for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: Russian Federation: Switchers From O'Key for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: Russian Federation: Switchers to Sedmoi Kontinent for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 70: Russian Federation: Switchers From Sedmoi Kontinent for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 71: Russian Federation: Switchers to Seventh Continent for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: Russian Federation: Switchers From Seventh Continent for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: Russian Federation: Switchers to X5 Retail Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: Russian Federation: Switchers From X5 Retail Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: Russian Federation: Switchers to Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: Russian Federation: Switchers From Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
  • Table 78: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
  • Table 79: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
  • Table 80: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
  • Table 81: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 82: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011
  • Table 83: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
  • Table 84: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
  • Table 85: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
  • Table 86: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup, as tracked by the Survey), 2011
  • Table 87: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 88: Russian Federation: Profile of Make-up Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Russian Federation Make-up Value Share (%), by Age Groups, 2011
  • Figure 3: Russian Federation Make-up Value Share (%), by Gender, 2011
  • Figure 4: Russian Federation Make-up Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Russian Federation Make-up Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Russian Federation Make-up Value Share (%) by Wealth Groups, 2011
  • Figure 7: Russian Federation Make-up Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Russian Federation Eye Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Russian Federation Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Russian Federation Face Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Russian Federation Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Russian Federation Lip Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Russian Federation Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Russian Federation Nail Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Russian Federation Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Russian Federation Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 17: Russian Federation Make-up Market Share (US$ million), by Category, 2011
  • Figure 18: Russian Federation Make-up Expenditure Per Capita (US$), by Category, 2011
  • Figure 19: Russian Federation Make-up Expenditure Per Household (US$), by Category
  • Figure 20: Russian Federation Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m or Ltrs m), 2011
  • Figure 21: Russian Federation Eye Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 22: Russian Federation Face Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 23: Russian Federation Lip Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 24: Russian Federation Nail Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 25: Russian Federation: People Who Have Switched Retailer for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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