俄羅斯的香氛市場上消費者的趨勢(2011年)

俄羅斯的香氛市場上消費者的趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。 這份英文市場調查報告書包含Pages: 79 價格從美金7495起跳。

簡介

本報告依各產品類型(男性用、女性用、男女共用產品)提供俄羅斯香氛產品的消費者趨勢調查，各組別(年齡、性別等)的市場規模，每個年齡、性別的消費行動與趨勢，產品選擇行動，整體趨勢對消費者行動的影響，市場規模(銷售量)與市場價值(銷售額)，零售商店的選擇、轉換情形等項目詳細內容分析，並將結果概述為以下內容。

第1章 簡介

• 本報告的內容
• 定義
• 分析方法

第2章 消費者的分類，各群組市場價值，流行的影響

• 消費者集團和香氛市場價值
  • 各年齡集團
  • 性別集團
  • 各地區集團
  • 各學歷集團
  • 不同資產集團
  • 各生活模式集團
• 消費者集團和各類別的市場價值
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛
• 行動的趨勢與市場價值
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛

第3章 消費分析

• 消費的頻率:各年齡·性別
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛
• 消費者簡介:各產品類型
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛

第4章 品牌與自有品牌的選擇

• 品牌與自有品牌的數量市場佔有率
  • 各分類
• 香氛品牌選擇和自有品牌的比率
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛

第5章 受流行影響的消費者的比例

• 推動消費者取向產品選擇的風潮要素
  • 香氛整體
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛

第6章 消費的衝擊:市場評估

• 消費者行動對香氛市場價值的影響
  • 不同分類的市場價值
  • 各類別的市場規模
• 香氛市場價值分析:各分類
  • 各分類市場佔有率
  • 每人支出:各分類
  • 每戶人家支出:各分類
• 消費者行動對香氛市場規模的影響
  • 各分類市場佔有率的增加
  • 每人消費量:各分類
  • 每戶人家消費量:各分類

第7章 零售業者的選擇，轉換，分類市場佔有率

• 零售業者的銷售量市場佔有率
• 零售業者的銷售量市場佔有率:各分類
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛
• 過去6個月的零售業者轉換水準
  • 2011年下半年的轉換行動的矩陣
  • 主要零售業者的轉換情形分析(全11家公司)
• 香氛的最終消費者簡介:所利用的各家零售業者
  • Auchan
  • Dixi
  • Lenta
  • Magnit
  • Metro Group
  • OAO Pharmacy Chain 36.6
  • O'Key
  • Paterson
  • Sedmoi Kontinent
  • Seventh Continent
  • X5 Retail Group
  • 其他

第8章 附錄

圖表一覽

目錄

Summary

Why was the report written?

Marketers in the fragrances market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fragrances market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Most Fragrances are not considered to be essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The data in this report examines over 20 consumer trends that affect the market and examine the share of sales across over 26 consumer groups - providing a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Detailed category coverage is provided, covering Female Fragrances, Male Fragrances and Unisex Fragrances.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brand and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Low private label penetration

More than 95% of consumers of fragrances in Russia use branded products. Private label brands that are less expensive are purchased mostly by lower earning income groups. The market for branded fragrances in Russia is unlikely to lose market share to private labels.

Unisex Fragrances have a very small market in Russia

The Female Fragrances category dominates the overall Russian Fragrances market, followed by Male Fragrances. Unisex Fragrances account for less than 5%.

Specialist stores account for a majority of Fragrances sales in Russia

Major retailers in Russia such as O'Key, Auchan, Magnit account for less than 30% of fragrances sold in volume terms. This indicates that Russians prefer to purchase Fragrances from specialty stores.

Table of Contents

1 Introduction

• 1.1 What is this Report About?
• 1.2 Definitions
• 1.2.1 Consumer Trends
• 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
• 1.2.3 End Consumers
• 1.2.4 Volume Units and Aggregations
• 1.2.5 Exchange Rates
• 1.2.6 Population Profiles (for interpretation of tables and charts)
• 1.3 Methodology
• 1.3.1 Introduction
• 1.3.2 Large scale, international, program of online consumer surveys
• 1.3.3 Nationally Representative results (age, gender)
• 1.3.4 Parents answered on their children's behalf
• 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
• 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

• 2.1 Cohort Groups and Fragrances Market Value
• 2.1.1 Age Groups
• 2.1.2 Gender Groups
• 2.1.3 Location Groups
• 2.1.4 Education Achieved Groups
• 2.1.5 Wealth Groups
• 2.1.6 Busy Lives Groups
• 2.2 Cohort Groups and Market Value by Category
• 2.2.1 Female Fragrances
• 2.2.2 Male Fragrances
• 2.2.3 Unisex Fragrances
• 2.3 Behavioral Trends and Market Value
• 2.3.1 Female Fragrances
• 2.3.2 Male Fragrances
• 2.3.3 Unisex Fragrances

3 Consumption Analysis

• 3.1 Consumption Frequencies by Age and Gender
• 3.1.1 Female Fragrances
• 3.1.2 Male Fragrances
• 3.1.3 Unisex Fragrances
• 3.2 Consumer Profiles by Product Category
• 3.2.1 Female Fragrances
• 3.2.2 Male Fragrances
• 3.2.3 Unisex Fragrances

4 Brand vs. Private Label Choices

• 4.1 Brand vs. Private Label Volume Share
• 4.1.1 By Category
• 4.2 Fragrances Brand Choice and Private Label Shares
• 4.2.1 Female Fragrances
• 4.2.2 Male Fragrances
• 4.2.3 Unisex Fragrances

5 The Share of Consumers Influenced by Trends

• 5.1 Trend Drivers of Consumers' Product Choices
• 5.1.1 Overall Fragrances
• 5.1.2 Female Fragrances
• 5.1.3 Male Fragrances
• 5.1.4 Unisex Fragrances

6 Consumption Impact: Market Valuation

• 6.1 Fragrances Value Impact of Consumer Consumption Behavior
• 6.1.1 Market Value by Category
• 6.1.2 Market Volume by Category
• 6.2 Fragrances Value Analysis by Category
• 6.2.1 Share by Category
• 6.2.2 Expenditure per Capita by Category
• 6.2.3 Expenditure per Household by Category
• 6.3 Fragrances Volume Impact of Consumer Behavior Trends
• 6.3.1 Share by Category
• 6.3.2 Consumption per Capita by Category
• 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

• 7.1 Retailer Share by Volume of Organized Retail
• 7.1.1 Russia Fragrances Retailer Share by Volume of Organized Retail
• 7.2 Retailer Volume Share by Category of Organized Retail
• 7.2.1 Retail Share by Volume of Organized Retail - Female Fragrances
• 7.2.2 Retail Share by Volume of Organized Retail - Male Fragrances
• 7.2.3 Retail Share by Volume of Organized Retail - Unisex Fragrances
• 7.3 Levels of Retailer Switching in the Last Six Months
• 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
• 7.3.2 Auchan Switching Analysis
• 7.3.3 Dixi Switching Analysis
• 7.3.4 Lenta Switching Analysis
• 7.3.5 Magnit Switching Analysis
• 7.3.6 Metro Group Switching Analysis
• 7.3.7 O'Key Switching Analysis
• 7.3.8 Paterson Switching Analysis
• 7.3.9 Sedmoi Kontinent Switching Analysis
• 7.3.10 Seventh Continent Switching Analysis
• 7.3.11 X5 Retail Group Switching Analysis
• 7.3.12 Other Switching Analysis
• 7.4 Profiles of End-Consumers of Fragrances, by Retailer Used
• 7.4.1 Auchan
• 7.4.2 Dixi
• 7.4.3 Lenta
• 7.4.4 Magnit
• 7.4.5 Metro Group
• 7.4.6 OAO Pharmacy Chain 36.6
• 7.4.7 O'Key
• 7.4.8 Paterson
• 7.4.9 Sedmoi Kontinent
• 7.4.10 Seventh Continent
• 7.4.11 X5 Retail Group
• 7.4.12 Other

8 Appendix

• 8.1 About Canadean
• 8.2 Disclaimer

List of Tables

• Table 1: Volume Units For the Fragrances Market
• Table 2: Foreign Exchange Rate - RUBLE Vs. US$, 2011
• Table 3: Russia Survey Respondent Profile (weighted), 2011
• Table 4: Russian Federation Fragrances Value Share (%), by Age Groups, 2011
• Table 5: Russian Federation Fragrances Value Share (%), by Gender, 2011
• Table 6: Russian Federation Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
• Table 7: Russian Federation Fragrances Value Share (%) by Education Level Achieved Groups, 2011
• Table 8: Russian Federation Fragrances Value Share (%) by Wealth Groups, 2011
• Table 9: Russian Federation Fragrances Value Share (%) by Busy Lives Groups, 2011
• Table 10: Russian Federation Female Fragrances Consumer Group Share (% market value), 2011
• Table 11: Russian Federation Male Fragrances Consumer Group Share (% market value), 2011
• Table 12: Russian Federation Unisex Fragrances Consumer Group Share (% market value), 2011
• Table 13: Russian Federation Total Female Fragrances Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 14: Russian Federation Total Male Fragrances Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 15: Russian Federation Total Unisex Fragrances Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 16: Russian Federation Female Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 17: Russian Federation Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 18: Russian Federation Male Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 19: Russian Federation Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 20: Russian Federation Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 21: Russian Federation Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 22: Russian Federation Female Fragrances Consumer Profiles (% consumers by sub-group), 2011
• Table 23: Russian Federation Male Fragrances Consumer Profiles (% consumers by sub-group), 2011
• Table 24: Russian Federation Unisex Fragrances Consumer Profiles (% consumers by sub-group), 2011
• Table 25: Russian Federation Fragrances Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Table 26: Russian Federation Female Fragrances Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 27: Russian Federation Male Fragrances Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 28: Russian Federation Unisex Fragrances Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 29: Russian Federation, Overall Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 30: Russian Federation, Female Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 31: Russian Federation, Male Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 32: Russian Federation, Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 33: Russian Federation Fragrances Market Value (Russian Ruble million), by Category, 2011
• Table 34: Russian Federation Fragrances Market Value (US$ million), by Category, 2011
• Table 35: Russian Federation Fragrances Market Volume (Ltrs m), by Category, 2011
• Table 36: Russian Federation Fragrances Market Share (US$ million), by Category, 2011
• Table 37: Russian Federation Fragrances Expenditure Per Capita (Russian Ruble), by Category, 2011
• Table 38: Russian Federation Fragrances Expenditure Per Capita (US$), by Category, 2011
• Table 39: Russian Federation Fragrances Expenditure Per Household (Russian Ruble), by Category
• Table 40: Russian Federation Fragrances Expenditure Per Household (US$), by Category
• Table 41: Russian Federation Fragrances Market Volume Share (Ltrs m), by Category, 2011
• Table 42: Russian Federation Fragrances Consumption Per Capita (Ltrs m / Population m), by Category, 2011
• Table 43: Russian Federation Fragrances Consumption Per Household (Ltrs m / Households m), by Category, 2011
• Table 44: Russian Federation Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (% of Ltrs m), 2011
• Table 45: Russian Federation Female Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (Ltrs m), 2011
• Table 46: Russian Federation Male Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (Ltrs m), 2011
• Table 47: Russian Federation Unisex Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (Ltrs m), 2011
• Table 48: Russian Federation: Switchers to Auchan for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 49: Russian Federation: Switchers From Auchan for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 50: Russian Federation: Switchers to Dixi for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 51: Russian Federation: Switchers From Dixi for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 52: Russian Federation: Switchers to Lenta for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 53: Russian Federation: Switchers From Lenta for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 54: Russian Federation: Switchers to Magnit for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 55: Russian Federation: Switchers From Magnit for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 56: Russian Federation: Switchers to Metro Group for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 57: Russian Federation: Switchers From Metro Group for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 58: Russian Federation: Switchers to O'Key for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 59: Russian Federation: Switchers From O'Key for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 60: Russian Federation: Switchers to Paterson for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 61: Russian Federation: Switchers From Paterson for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 62: Russian Federation: Switchers to Sedmoi Kontinent for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 63: Russian Federation: Switchers From Sedmoi Kontinent for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 64: Russian Federation: Switchers to Seventh Continent for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 65: Russian Federation: Switchers From Seventh Continent for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 66: Russian Federation: Switchers to X5 Retail Group for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 67: Russian Federation: Switchers From X5 Retail Group for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 68: Russian Federation: Switchers to Other for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 69: Russian Federation: Switchers From Other for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 70: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
• Table 71: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
• Table 72: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
• Table 73: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
• Table 74: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
• Table 75: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011
• Table 76: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
• Table 77: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
• Table 78: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
• Table 79: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup, as tracked by the Survey), 2011
• Table 80: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
• Table 81: Russian Federation: Profile of Fragrances Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

• Figure 1: Consumer Panel Report Methodology
• Figure 2: Russian Federation Fragrances Value Share (%), by Age Groups, 2011
• Figure 3: Russian Federation Fragrances Value Share (%), by Gender, 2011
• Figure 4: Russian Federation Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
• Figure 5: Russian Federation Fragrances Value Share (%) by Education Level Achieved Groups, 2011
• Figure 6: Russian Federation Fragrances Value Share (%) by Wealth Groups, 2011
• Figure 7: Russian Federation Fragrances Value Share (%) by Busy Lives Groups, 2011
• Figure 8: Russian Federation Female Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 9: Russian Federation Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 10: Russian Federation Male Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 11: Russian Federation Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 12: Russian Federation Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 13: Russian Federation Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 14: Russian Federation Fragrances Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Figure 15: Russian Federation Fragrances Market Share (US$ million), by Category, 2011
• Figure 16: Russian Federation Fragrances Expenditure Per Capita (US$), by Category, 2011
• Figure 17: Russian Federation Fragrances Expenditure Per Household (US$), by Category
• Figure 18: Russian Federation Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (% of Ltrs m), 2011
• Figure 19: Russian Federation Female Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (Ltrs m), 2011
• Figure 20: Russian Federation Male Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (Ltrs m), 2011
• Figure 21: Russian Federation Unisex Fragrances Survey Tracked Retailer Share by Volume of Organized Retail (Ltrs m), 2011
• Figure 22: Russian Federation: People Who Have Switched Retailer for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

相關商品

消費者行為相關市場調查報告書

澳洲的消費者的生活方式
Consumer Lifestyles in Australia
價格 : US $ 1900
出版日期 : 2012年04月

給所有消費者及所有機會:全球消費者取向食品服務市場上企業策略
Every Consumer, Every Occasion: Corporate Strategies in Consumer Foodservice
價格 : US $ 2000
出版日期 : 2012年04月

南非國家報告：網路用戶簡介
South Africa Country Report: Internet User Profile
價格 : US $ 1450
出版日期 : 2012年04月

Canadean發行的消費品相關市場調查報告書

義大利的零售業的未來

The Future of Retailing in Italy to 2016

價格 : US $ 4950

出版日期 : 2012年05月

荷蘭的零售業的未來

The Future of Retailing in Netherlands to 2016

價格 : US $ 4950

出版日期 : 2012年05月

葡萄牙的零售業的未來

The Future of Retailing in Portugal to 2016

價格 : US $ 4950

出版日期 : 2012年05月

Email Alert(Email 通知) - 最新市場調查報告書

GII 將每天定期更新最新市場調查報書資訊，選擇您有興趣的市場分類，我們將用Email的方式讓您收到最新訊息!