中國的皮膚保養用品市場上消費者的趨勢(2011年)

中國的皮膚保養用品市場上消費者的趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。 這份英文市場調查報告書包含Pages: 83 價格從美金7495起跳。

簡介

本報告以產品分類來調查中國的皮膚保養用品市場上的消費者趨勢，提供每個族群(年齡·性別等)的市場規模、各年齡、性別的消費行動與動向、產品選擇行動、整體潮流對消費者的影響、市場規模（銷售量）與市場價值（銷售額）、零售店的選擇、選換狀況等項目的詳細分析，並將結果概述為以下內容。

第1章 簡介

• 本報告的內容
• 定義
• 分析方法

第2章 消費者的分類，各群組市場價值，流行的影響

• 消費者族群與皮膚保養用品市場價值
  • 各年齡族群
  • 性別族群
  • 各地區族群
  • 各學歷族群
  • 不同資產族群
  • 各種生活模式族群
• 消費者族群與各類別市場價值
  • 身體保養用品
  • 脫毛劑
  • 美容護膚用品
  • 護手用品
  • 卸妝
• 行動趨勢與市場價值
  • 身體保養用品
  • 脫毛劑
  • 美容護膚用品
  • 護手用品
  • 卸妝

第3章 消費分析

• 消費頻率:各年齡·性別
  • 身體保養用品
  • 脫毛劑
  • 美容護膚用品
  • 護手用品
  • 卸妝
• 消費者簡介:各類型產品
  • 身體保養用品
  • 脫毛劑
  • 美容護膚用品
  • 護手用品
  • 卸妝

第4章 名牌與私有品牌的選擇

• 品牌與自有品牌的數量市場佔有率
  • 各分類
• 皮膚保養用品的選擇名牌和私有品牌的比例
  • 身體保養用品
  • 脫毛劑
  • 美容護膚用品
  • 護手用品
  • 卸妝

第5章 受流行影響的消費者比例

• 消費者的產品選擇相關推動要素
  • 皮膚保養用品整體
  • 身體保養用品
  • 脫毛劑
  • 美容護膚用品
  • 護手用品
  • 卸妝

第6章 消費的衝擊:市場評估

• 消費者行動對皮膚保養用品市場價值的影響
  • 各類別市場價值
  • 各類別的市場規模
• 皮膚保養用品市場價值分析:各分類
  • 各分類市場佔有率
  • 每人支出:各分類
  • 每戶人家支出:各分類
• 消費者行動對皮膚保養用品市場規模的影響
  • 各分類市場佔有率的增加
  • 每人消費量:各分類
  • 每戶人家消費量:各分類

第7章 零售業者的選擇，轉換，分類市場佔有率

• 零售業者的銷售量市場佔有率
  • 皮膚保養用品的零售數量市場佔有率
• 零售業者的銷售量市場佔有率:各分類
  • 身體保養用品
  • 脫毛劑
  • 美容護膚用品
  • 護手用品
  • 卸妝
• 過去六個月零售業者轉換的水準
  • 2011年下半年的轉換行動的矩陣
  • 主要零售業者的轉換情形分析(全11家公司)
• 皮膚保養用品的最終消費者簡介:利用的各零售商
  • A-Best Supermarket Co., Ltd
  • Carrefour China
  • Dashang Group
  • Metro Cash & Carry
  • New Cooperation Joint-stock trade chain CO., Ltd.
  • Tesco China
  • Trust Mart
  • Wal-Mart Super center, China
  • Wuhan Zhongbai Group Co., Ltd.
  • Wumart Stores. Group
  • 其他

第8章 附錄

圖表一覽

目錄

Summary

Why was the report written?

Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Body Care, Facial Care, Depilatories and Hand Care are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the Body Care, Facial Care, Depilatories and Hand Care markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique organized retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Cohort group analysis by wealth reveals that Affluent wealth group has the largest share of the Skincare market in by value. This group, in addition to the Moderate Income wealth group, accounts for over two-thirds of the Skincare market in China, indicating strong potential for aspirational and premium products.

Retailer volume analysis reveals that in China the three largest organized retailers, all international retailers, account for over half of the country's Skincare market by volume. This gives them a strong bargaining power with their suppliers.

Private labels hold a market share of approximately 10% across all product categories in the Skincare market in China. This is relatively high compared to other Health and Beauty CPG markets in China, primarily as a result of the high market share of large retailers such as Carrefour, Walmart and Tesco in the distribution of Skincare products in the country. However, brands provide aspirational products for Chinese consumers and as such private label gains are expected to be limited in the near future.

Table of Contents

1 Introduction

• 1.1 What is this Report About?
• 1.2 Definitions
• 1.2.1 Consumer Trends
• 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
• 1.2.3 End Consumers
• 1.2.4 Volume Units and Aggregations
• 1.2.5 Exchange Rates
• 1.2.6 Population Profiles (for interpretation of tables and charts)
• 1.3 Methodology
• 1.3.1 Introduction
• 1.3.2 Large scale, international, program of online consumer surveys
• 1.3.3 Nationally Representative results (age, gender)
• 1.3.4 Parents answered on their children's behalf
• 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
• 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

• 2.1 Cohort Groups and Skincare Market Value
• 2.1.1 Age Groups
• 2.1.2 Gender Groups
• 2.1.3 Location Groups
• 2.1.4 Education Achieved Groups
• 2.1.5 Wealth Groups
• 2.1.6 Busy Lives Groups
• 2.2 Cohort Groups and Market Value by Category
• 2.2.1 Body Care
• 2.2.2 Depilatories
• 2.2.3 Facial Care
• 2.2.4 Hand Care
• 2.3 Behavioural Trends and Market Value
• 2.3.1 Body Care
• 2.3.2 Depilatories
• 2.3.3 Facial Care
• 2.3.4 Hand Care

3 Consumption Analysis

• 3.1 Consumption Frequencies by Age and Gender
• 3.1.1 Body Care
• 3.1.2 Depilatories
• 3.1.3 Facial Care
• 3.1.4 Hand Care
• 3.2 Consumer Profiles by Product Category
• 3.2.1 Body Care
• 3.2.2 Depilatories
• 3.2.3 Facial Care
• 3.2.4 Hand Care

4 Brand vs. Private Label Choices

• 4.1 Brand vs. Private Label Volume Share
• 4.1.1 By Category
• 4.2 Skincare Brand Choice and Private Label Shares
• 4.2.1 Body Care
• 4.2.2 Depilatories
• 4.2.3 Facial Care
• 4.2.4 Hand Care

5 The Share of Consumers Influenced by Trends

• 5.1 Trend Drivers of Consumers' Product Choices
• 5.1.1 Overall Skincare
• 5.1.2 Body Care
• 5.1.3 Depilatories
• 5.1.4 Facial Care
• 5.1.5 Hand Care

6 Consumption Impact: Market Valuation

• 6.1 Skincare Value Impact of Consumer Consumption Behaviour
• 6.1.1 Market Value by Category
• 6.1.2 Market Volume by Category
• 6.2 Skincare Value Analysis by Category
• 6.2.1 Share by Category
• 6.2.2 Expenditure per Capita by Category
• 6.2.3 Expenditure per Household by Category
• 6.3 Skincare Volume Impact of Consumer Behaviour Trends
• 6.3.1 Share by Category
• 6.3.2 Consumption per Capita by Category
• 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

• 7.1 Retailer Share by Volume of Organized Retail
• 7.1.1 Retailer Shares by Volume of Organized Retail in Skincare
• 7.2 Retailer Volume Share by Category of Organized Retail
• 7.2.1 Retail Share by Volume of Organized Retail - Body Care
• 7.2.2 Retail Share by Volume of Organized Retail - Depilatories
• 7.2.3 Retail Share by Volume of Organized Retail - Facial Care
• 7.2.4 Retail Share by Volume of Organized Retail - Hand Care
• 7.3 Levels of Retailer Switching in the Last Six Months
• 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
• 7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
• 7.3.3 Carrefour China Switching Analysis
• 7.3.4 Dashang Group Switching Analysis
• 7.3.5 Metro Cash & Carry Switching Analysis
• 7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
• 7.3.7 Tesco China Switching Analysis
• 7.3.8 Trust Mart Switching Analysis
• 7.3.9 Wal-Mart Super center, China Switching Analysis
• 7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
• 7.3.11 Wumart Stores. Group Switching Analysis
• 7.3.12 Other Switching Analysis
• 7.4 Profiles of End-Consumers of Skincare, by Retailer Used
• 7.4.1 A-Best Supermarket Co., Ltd
• 7.4.2 Carrefour China
• 7.4.3 Dashang Group
• 7.4.4 Metro Cash & Carry
• 7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
• 7.4.6 Tesco China
• 7.4.7 Trust Mart
• 7.4.8 Wal-Mart Super center, China
• 7.4.9 Wuhan Zhongbai Group Co., Ltd.
• 7.4.10 Wumart Stores. Group
• 7.4.11 Other

8 Appendix

• 8.1 About Canadean
• 8.2 Disclaimer

List of Tables

• Table 1: Volume Units for the Skincare Market
• Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
• Table 3: China Survey Respondent Profile (weighted), 2011
• Table 4: China Skincare Value Share (%), by Age Groups, 2011
• Table 5: China Skincare Value Share (%), by Gender, 2011
• Table 6: China Skincare Value Share (%), by Urban and Rural Dwellers, 2011
• Table 7: China Skincare Value Share (%) by Education Level Achieved Groups, 2011
• Table 8: China Skincare Value Share (%) by Wealth Groups, 2011
• Table 9: China Skincare Value Share (%) by Busy Lives Groups, 2011
• Table 10: China Body Care Consumer Group Share (% market value), 2011
• Table 11: China Depilatories Consumer Group Share (% market value), 2011
• Table 12: China Facial Care Consumer Group Share (% market value), 2011
• Table 13: China Hand Care Consumer Group Share (% market value), 2011
• Table 14: China Total Body Care Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 15: China Total Depilatories Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 16: China Total Facial Care Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 17: China Total Hand Care Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 18: China Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 19: China Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 20: China Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 21: China Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 22: China Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 23: China Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 24: China Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 25: China Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 26: China Body Care Consumer Profiles (% consumers by sub-group), 2011
• Table 27: China Depilatories Consumer Profiles (% consumers by sub-group), 2011
• Table 28: China Facial Care Consumer Profiles (% consumers by sub-group), 2011
• Table 29: China Hand Care Consumer Profiles (% consumers by sub-group), 2011
• Table 30: China Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Table 31: China Body Care Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 32: China Depilatories Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 33: China Facial Care Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 34: China Hand Care Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 35: China, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 36: China, Body Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 37: China, Depilatories: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 38: China, Facial Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 39: China, Hand Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 40: China Skincare Market Value (Yuan Renminbi million), by Category, 2011
• Table 41: China Skincare Market Value (US$ million), by Category, 2011
• Table 42: China Skincare Market Volume (Ltrs m), by Category, 2011
• Table 43: China Skincare Market Share (US$ million), by Category, 2011
• Table 44: China Skincare Expenditure Per Capita (Yuan Renminbi), by Category, 2011
• Table 45: China Skincare Expenditure Per Capita (US$), by Category, 2011
• Table 46: China Skincare Expenditure Per Household (Yuan Renminbi), by Category
• Table 47: China Skincare Expenditure Per Household (US$), by Category
• Table 48: China Skincare Market Volume Share (Ltrs m), by Category, 2011
• Table 49: China Skincare Consumption Per Capita (Ltrs m / Population m), by Category, 2011
• Table 50: China Skincare Consumption Per Household (Ltrs m / Households m), by Category, 2011
• Table 51: China Skincare Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
• Table 52: China Body Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 53: China Depilatories Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 54: China Facial Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 55: China Hand Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 56: China: Switchers to A-Best Supermarket Co., Ltd for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 57: China: Switchers From A-Best Supermarket Co., Ltd for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 58: China: Switchers to Carrefour China for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 59: China: Switchers From Carrefour China for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 60: China: Switchers to Dashang Group for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 61: China: Switchers From Dashang Group for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 62: China: Switchers to Metro Cash & Carry for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 63: China: Switchers From Metro Cash & Carry for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 64: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 65: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 66: China: Switchers to Tesco China for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 67: China: Switchers From Tesco China for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 68: China: Switchers to Trust Mart for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 69: China: Switchers From Trust Mart for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 70: China: Switchers to Wal-Mart Super center, China for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 71: China: Switchers From Wal-Mart Super center, China for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 72: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 73: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 74: China: Switchers to Wumart Stores. Group for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 75: China: Switchers From Wumart Stores. Group for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 76: China: Switchers to Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 77: China: Switchers From Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 78: China: Profile of Skincare Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
• Table 79: China: Profile of Skincare Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
• Table 80: China: Profile of Skincare Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
• Table 81: China: Profile of Skincare Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
• Table 82: China: Profile of Skincare Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
• Table 83: China: Profile of Skincare Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
• Table 84: China: Profile of Skincare Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
• Table 85: China: Profile of Skincare Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
• Table 86: China: Profile of Skincare Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
• Table 87: China: Profile of Skincare Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
• Table 88: China: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

• Figure 1: Consumer Panel Report Methodology
• Figure 2: China Skincare Value Share (%), by Age Groups, 2011
• Figure 3: China Skincare Value Share (%), by Gender, 2011
• Figure 4: China Skincare Value Share (%), by Urban and Rural Dwellers, 2011
• Figure 5: China Skincare Value Share (%) by Education Level Achieved Groups, 2011
• Figure 6: China Skincare Value Share (%) by Wealth Groups, 2011
• Figure 7: China Skincare Value Share (%) by Busy Lives Groups, 2011
• Figure 8: China Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 9: China Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 10: China Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 11: China Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 12: China Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 13: China Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 14: China Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 15: China Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 16: China Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Figure 17: China Skincare Market Share (US$ million), by Category, 2011
• Figure 18: China Skincare Expenditure Per Capita (US$), by Category, 2011
• Figure 19: China Skincare Expenditure Per Household (US$), by Category
• Figure 20: China Skincare Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
• Figure 21: China Body Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 22: China Depilatories Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 23: China Facial Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 24: China Hand Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 25: China: People Who Have Switched Retailer for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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