中國的個人衛生用品市場上消費者的趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。
這份英文市場調查報告書包含Pages: 77 價格從美金7495起跳。
本報告以產品分類來調查中國的個人衛生用品市場上的消費者趨勢，提供每個族群(年齡·性別等)的市場規模、各年齡、性別的消費行動與動向、產品選擇行動、整體潮流對消費者的影響、市場規模（銷售量）與市場價值（銷售額）、零售店的選擇、選換狀況等項目的詳細分析，並將結果概述為以下內容。
第1章 簡介
第2章 消費者的分類，各群組市場價值，流行的影響
- 消費者族群與個人衛生用品市場價值
- 各年齡族群
- 性別族群
- 各地區族群
- 各學歷族群
- 不同資產族群
- 各種生活模式族群
- 消費者族群與各類別市場價值
- 行動趨勢與市場價值
第3章 消費分析
第4章 名牌與私有品牌的選擇
- 品牌與自有品牌的數量市場佔有率
- 個人衛生用品的選擇名牌和私有品牌的比例
第5章 受流行影響的消費者比例
- 消費者的產品選擇相關推動要素
- 個人衛生用品整體
- 止汗劑·體香消臭劑
- 衛浴用品
- 肥皂
第6章 消費的衝擊:市場評估
- 消費者行動對個人衛生用品市場價值的影響
- 個人衛生用品市場價值分析:各分類
- 各分類市場佔有率
- 每人支出:各分類
- 每戶人家支出:各分類
- 消費者行動對個人衛生用品市場規模的影響
- 各分類市場佔有率的增加
- 每人消費量:各分類
- 每戶人家消費量:各分類
第7章 零售業者的選擇，轉換，分類市場佔有率
- 零售業者的銷售量市場佔有率:各分類
- 過去六個月零售業者轉換的水準
- 2011年下半年的轉換行動的矩陣
- 主要零售業者的轉換情形分析(全11家公司)
- 個人衛生用品的最終消費者簡介:利用的各零售商
- A-Best Supermarket Co., Ltd
- Carrefour China
- Dashang Group
- Metro Cash & Carry
- New Cooperation Joint-stock trade chain CO., Ltd.
- Tesco China
- Trust Mart
- Wal-Mart Super center, China
- Wuhan Zhongbai Group Co., Ltd.
- Wumart Stores. Group
- 其他
第8章 附錄
圖表一覽
Summary
Why was the report written?
Marketers in the Personal Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Personal Hygiene market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organised retail market has been characterized by an increased amount of discount and own-brand products. While important, Antiperspirants & Deodorants, Bath & Shower Products and Soaps are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: Antiperspirants & Deodorants, Bath & Shower Products and Soap.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Private label penetration low
Private label penetration is low in China. For instance, Soap is the most successful private label product category with a penetration of 9%. Brands provide aspirational products for Chinese consumers and as such private label gains are expected to be limited in the near future.
Only three-quarters of men consume Bath & Shower Products
Women consume more Bath & Shower Products than men. Only three-quarters of men consume Bath & Shower Products. Heavy frequency consumption is most common, with one-third of men recording this consumption frequency, while a quarter of men record Medium frequency consumption.
Low consumption of Antiperspirants and Deodorants
Consumption of Antiperspirants and Deodorants in China is low, with fewer than half of consumers in each age group using these products. Consumers tend to record Heavy frequency consumption, particularly in the Early Young Adults and Older Young Adults age groups. Suppliers should target the large numbers of Non-users in every age group.
Table of Contents
1 Introduction
- 1.1 What is this Report About?
- 1.2 Definitions
- 1.2.1 Consumer Trends
- 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
- 1.2.3 End Consumers
- 1.2.4 Volume Units and Aggregations
- 1.2.5 Exchange Rates
- 1.2.6 Population Profiles (for interpretation of tables and charts)
- 1.3 Methodology
- 1.3.1 Introduction
- 1.3.2 Large scale, international, program of online consumer surveys
- 1.3.3 Nationally Representative results (age, gender)
- 1.3.4 Parents answered on their children's behalf
- 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
- 1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
- 2.1 Cohort Groups and Personal Hygiene Market Value
- 2.1.1 Age Groups
- 2.1.2 Gender Groups
- 2.1.3 Location Groups
- 2.1.4 Education Achieved Groups
- 2.1.5 Wealth Groups
- 2.1.6 Busy Lives Groups
- 2.2 Cohort Groups and Market Value by Category
- 2.2.1 Antiperspirants & Deodorants
- 2.2.2 Bath & Shower Products
- 2.2.3 Soap
- 2.3 Behavioral Trends and Market Value
- 2.3.1 Antiperspirants & Deodorants
- 2.3.2 Bath & Shower Products
- 2.3.3 Soap
3 Consumption Analysis
- 3.1 Consumption Frequencies by Age and Gender
- 3.1.1 Antiperspirants & Deodorants
- 3.1.2 Bath & Shower Products
- 3.1.3 Soap
- 3.2 Consumer Profiles by Product Category
- 3.2.1 Antiperspirants & Deodorants
- 3.2.2 Bath & Shower Products
- 3.2.3 Soap
4 Brand vs. Private Label Choices
- 4.1 Brand vs. Private Label Volume Share
- 4.2 Personal Hygiene Brand Choice and Private Label Shares
- 4.2.1 Antiperspirants & Deodorants
- 4.2.2 Bath & Shower Products
- 4.2.3 Soap
5 The Share of Consumers Influenced by Trends
- 5.1 Trend Drivers of Consumers' Product Choices
- 5.1.1 Overall Personal Hygiene
- 5.1.2 Antiperspirants & Deodorants
- 5.1.3 Bath & Shower Products
- 5.1.4 Soap
6 Consumption Impact: Market Valuation
- 6.1 Personal Hygiene Value Impact of Consumer Consumption Behavior
- 6.1.1 Market Value by Category
- 6.1.2 Market Volume by Category
- 6.2 Personal Hygiene Value Analysis by Category
- 6.2.1 Share by Category
- 6.2.2 Expenditure per Capita by Category
- 6.2.3 Expenditure per Household by Category
- 6.3 Personal Hygiene Volume Impact of Consumer Behavior Trends
- 6.3.1 Share by Category
- 6.3.2 Consumption per Capita by Category
- 6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
- 7.1 Retailer Share by Volume of Organized Retail
- 7.1.1 China Personal Hygiene Retailer Shares by Volume of Organized Retail
- 7.2 Retailer Volume Share of Organized Retail by Category
- 7.2.1 Retail Share by Volume of Organized Retail - Antiperspirants & Deodorants
- 7.2.2 Retail Share by Volume of Organized Retail - Bath & Shower Products
- 7.2.3 Retail Share by Volume of Organized Retail - Soap
- 7.3 Levels of Retailer Switching in the Last Six Months
- 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
- 7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
- 7.3.3 Carrefour China Switching Analysis
- 7.3.4 Dashang Group Switching Analysis
- 7.3.5 Metro Cash & Carry Switching Analysis
- 7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
- 7.3.7 Tesco China Switching Analysis
- 7.3.8 Trust Mart Switching Analysis
- 7.3.9 Wal-Mart Super center, China Switching Analysis
- 7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
- 7.3.11 Wumart Stores. Group Switching Analysis
- 7.3.12 Other Switching Analysis
- 7.4 Profiles of End-Consumers of Personal Hygiene, by Retailer Used
- 7.4.1 A-Best Supermarket Co., Ltd
- 7.4.2 Carrefour China
- 7.4.3 Dashang Group
- 7.4.4 Metro Cash & Carry
- 7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
- 7.4.6 Tesco China
- 7.4.7 Trust Mart
- 7.4.8 Wal-Mart Super center, China
- 7.4.9 Wuhan Zhongbai Group Co., Ltd.
- 7.4.10 Wumart Stores. Group
- 7.4.11 Other
8 Appendix
- 8.1 About Canadean
- 8.2 Disclaimer
List of Tables
- Table 1: Volume Units for the Personal Hygiene Market
- Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
- Table 3: China Survey Respondent Profile (weighted), 2011
- Table 4: China Personal Hygiene Value Share (%), by Age Groups, 2011
- Table 5: China Personal Hygiene Value Share (%), by Gender, 2011
- Table 6: China Personal Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
- Table 7: China Personal Hygiene Value Share (%) by Education Level Achieved Groups, 2011
- Table 8: China Personal Hygiene Value Share (%) by Wealth Groups, 2011
- Table 9: China Personal Hygiene Value Share (%) by Busy Lives Groups, 2011
- Table 10: China Antiperspirants & Deodorants Consumer Group Share (% market value), 2011
- Table 11: China Bath & Shower Products Consumer Group Share (% market value), 2011
- Table 12: China Soap Consumer Group Share (% market value), 2011
- Table 13: China Total Antiperspirants & Deodorants Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 14: China Total Bath & Shower Products Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 15: China Total Soap Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 16: China Antiperspirants & Deodorants Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 17: China Antiperspirants & Deodorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 18: China Bath & Shower Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 19: China Bath & Shower Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 20: China Soap Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 21: China Soap Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 22: China Antiperspirants & Deodorants Consumer Profiles (% consumers by sub-group), 2011
- Table 23: China Bath & Shower Products Consumer Profiles (% consumers by sub-group), 2011
- Table 24: China Soap Consumer Profiles (% consumers by sub-group), 2011
- Table 25: China Personal Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Table 26: China Antiperspirants & Deodorants Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 27: China Bath & Shower Products Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 28: China Soap Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 29: China, Overall Personal Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 30: China, Antiperspirants & Deodorants: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 31: China, Bath & Shower Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 32: China, Soap: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 33: China Personal Hygiene Market Value (Yuan Renminbi million), by Category, 2011
- Table 34: China Personal Hygiene Market Value (US$ million), by Category, 2011
- Table 35: China Personal Hygiene Market Volume (Kg m or Ltrs m), by Category, 2011
- Table 36: China Personal Hygiene Market Share (US$ million), by Category, 2011
- Table 37: China Personal Hygiene Expenditure Per Capita (Yuan Renminbi), by Category, 2011
- Table 38: China Personal Hygiene Expenditure Per Capita (US$), by Category, 2011
- Table 39: China Personal Hygiene Expenditure Per Household (Yuan Renminbi), by Category
- Table 40: China Personal Hygiene Expenditure Per Household (US$), by Category
- Table 41: China Personal Hygiene Market Volume Share (Kg m or Ltrs m), by Category, 2011
- Table 42: China Personal Hygiene Consumption Per Capita, by Category, 2011
- Table 43: China Personal Hygiene Consumption Per Household, by Category, 2011
- Table 44: China Antiperspirants & Deodorants Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Table 45: China Bath & Shower Products Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Table 46: China Soap Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
- Table 47: China: Switchers to A-Best Supermarket Co., Ltd for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 48: China: Switchers From A-Best Supermarket Co., Ltd for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 49: China: Switchers to Carrefour China for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 50: China: Switchers From Carrefour China for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 51: China: Switchers to Dashang Group for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 52: China: Switchers From Dashang Group for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 53: China: Switchers to Metro Cash & Carry for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 54: China: Switchers From Metro Cash & Carry for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 55: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 56: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 57: China: Switchers to Tesco China for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 58: China: Switchers From Tesco China for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 59: China: Switchers to Trust Mart for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 60: China: Switchers From Trust Mart for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 61: China: Switchers to Wal-Mart Super center, China for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 62: China: Switchers From Wal-Mart Super center, China for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 63: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 64: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 65: China: Switchers to Wumart Stores. Group for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 66: China: Switchers From Wumart Stores. Group for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 67: China: Switchers to Other for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 68: China: Switchers From Other for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 69: China: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
- Table 70: China: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
- Table 71: China: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
- Table 72: China: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
- Table 73: China: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
- Table 74: China: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
- Table 75: China: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
- Table 76: China: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
- Table 77: China: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
- Table 78: China: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
- Table 79: China: Profile of Personal Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
- Figure 1: Consumer Panel Report Methodology
- Figure 2: China Personal Hygiene Value Share (%), by Age Groups, 2011
- Figure 3: China Personal Hygiene Value Share (%), by Gender, 2011
- Figure 4: China Personal Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
- Figure 5: China Personal Hygiene Value Share (%) by Education Level Achieved Groups, 2011
- Figure 6: China Personal Hygiene Value Share (%) by Wealth Groups, 2011
- Figure 7: China Personal Hygiene Value Share (%) by Busy Lives Groups, 2011
- Figure 8: China Antiperspirants & Deodorants Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 9: China Antiperspirants & Deodorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 10: China Bath & Shower Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 11: China Bath & Shower Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 12: China Soap Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 13: China Soap Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 14: China Personal Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Figure 15: China Personal Hygiene Market Share (US$ million), by Category, 2011
- Figure 16: China Personal Hygiene Expenditure Per Capita (US$), by Category, 2011
- Figure 17: China Personal Hygiene Expenditure Per Household (US$), by Category
- Figure 18: China Personal Hygiene Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m or Ltrs m), 2011
- Figure 19: China Antiperspirants & Deodorants Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Figure 20: China Bath & Shower Products Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Figure 21: China Soap Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
- Figure 22: China: People Who Have Switched Retailer for their Personal Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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