中國的口腔衛生用品市場上消費者的趨勢(2011年)

中國的口腔衛生用品市場上消費者的趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。 這份英文市場調查報告書包含Pages: 84 價格從美金7495起跳。

簡介

本報告依產品類別調查中國口腔衛生用品的消費者趨勢，提供各種集團（年齡、性別等）的市場規模、各年齡、性別的消費行動、趨勢、選擇產品的行動、整體性趨勢對消費者行動的影響、市場規模（販售量）與市場價值（販售額）、零售店的選擇與轉狀況等各項目的詳細分析，並將結果概述為以下內容。

第1章 簡介

• 本報告的內容
• 定義
• 分析方法

第2章 消費者的分類，各群組市場價值，流行的影響

• 消費者族群和化妝品市場價值
  • 各年齡族群
  • 性別族群
  • 各地區族群
  • 各學歷族群
  • 不同資產族群
  • 各種生活模式族群
• 消費者集團與各類別市場價值
  • 口部芳香用品（口香糖、糖果除外）
  • 牙線
  • 漱口水
  • 牙刷·更換刷頭
  • 牙膏粉
• 行動趨勢與市場價值
  • 口部芳香用品（口香糖、糖果除外）
  • 牙線
  • 漱口水
  • 牙刷·更換刷頭
  • 牙膏粉

第3章 消費分析

• 消費頻率:各年齡·性別
  • 口部芳香用品（口香糖、糖果除外）
  • 牙線
  • 假牙護理產品
  • 漱口水
  • 牙刷·更換刷頭
  • 牙膏粉
• 消費者簡介:各產品類型
  • 口部芳香用品（口香糖、糖果除外）
  • 牙線
  • 假牙護理產品
  • 漱口水
  • 牙刷·更換刷頭
  • 牙膏粉

第4章 名牌與私有品牌的選擇

• 品牌與自有品牌的數量市場佔有率
  • 各分類
• 口腔衛生用品選擇名牌和私有品牌的比例
  • 口部芳香用品（口香糖、糖果除外）
  • 牙線
  • 假牙護理產品
  • 漱口水
  • 牙刷·更換刷頭
  • 牙膏粉

第5章 受流行影響的消費者比例

• 選擇消費者取向產品的流行推動因素
  • 口腔衛生用品整體
  • 口部芳香用品（口香糖、糖果除外）
  • 牙線
  • 假牙護理產品
  • 漱口水
  • 牙刷·更換刷頭
  • 牙膏粉

第6章 消費的衝擊:市場評估

• 消費者行動對口腔衛生用品市場價值的影響
  • 各類別市場價值
  • 各類別的市場規模
• 口腔衛生用品市場價值分析:各分類
  • 各分類市場佔有率
  • 每人支出:各分類
  • 每戶人家支出:各分類
• 消費者行動對口腔衛生用品市場規模的影響
  • 各分類市場佔有率的增加
  • 每人消費量:各分類
  • 每戶人家消費量:各分類
• 第6章 消費的衝擊:市場評估
• 消費者行動對口腔衛生用品市場價值的影響
  • 各類別市場價值
  • 各類別的市場規模
• 口腔衛生用品市場價值分析:各分類
  • 各分類市場佔有率
  • 每人支出:各分類
  • 每戶人家支出:各分類
• 消費者行動對口腔衛生用品市場規模的影響
  • 各分類市場佔有率的增加
  • 每人消費量:各分類
  • 每戶人家消費量:各分類

第7章 零售業者的選擇，轉換，分類市場佔有率

• 零售業者的銷售量市場佔有率:各分類
  • 口部芳香用品（口香糖、糖果除外）
  • 牙線
  • 假牙護理產品
  • 漱口水
  • 牙刷·更換刷頭
  • 牙膏粉
• 過去六個月零售業者轉換的水準
  • 2011年下半年的轉換行動的矩陣
  • 主要零售業者的轉換情形分析(全11公司分)
• 口腔衛生用品最終消費者簡介:利用的各零售商
  • A-Best Supermarket Co., Ltd
  • Carrefour China
  • Dashang Group
  • Metro Cash & Carry
  • New Cooperation Joint-stock trade chain CO., Ltd.
  • Tesco China
  • Trust Mart
  • Wal-Mart Super center, China
  • Wuhan Zhongbai Group Co., Ltd.
  • Wumart Stores. Group
  • 其他

第8章 附錄

圖表一覽

目錄

Summary

Why was the report written?

Marketers in the Oral Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Toothbrushes and Toothpaste are considered essential items and therefore recession has not affected their consumption pattern. On the other hand, Mouthwash, Breath fresheners and Dental floss are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the breath fresheners (non confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Pre-Mid-Lifers spend an above average amount of Oral Hygiene products, with a share of 20% of the market by value despite accounting for 18% of the population. Other age groups with above average spending are Kids & Babies and Tweens & Early Teens, whose consumption is dirven by the development of their teeth.

Changing age structures and Changing lifestages are the two most important trends affecting consumers' choices of Oral Hygiene products in China. Increasing urbanization and the effects of the government's One Child Policy will continue shaping the market and as such suppliers should pay special attention to demographic and socio-economic trends in China.

Private labels account for 11% of the Toothbrushes & Replacement Heads market, one of the highest private label market shares in the Oral Hygiene market in China. This share is expected to grow as China's retail market becomes increasingly mature and concentrated.

Table of Contents

1 Introduction

• 1.1 What is this Report About?
• 1.2 Definitions
• 1.2.1 Consumer Trends
• 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
• 1.2.3 End Consumers
• 1.2.4 Volume Units and Aggregations
• 1.2.5 Exchange Rates
• 1.2.6 Population Profiles (for interpretation of tables and charts)
• 1.3 Methodology
• 1.3.1 Introduction
• 1.3.2 Large scale, international, program of online consumer surveys
• 1.3.3 Nationally Representative results (age, gender)
• 1.3.4 Parents answered on their children's behalf
• 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
• 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

• 2.1 Cohort Groups and Oral Hygiene Market Value
• 2.1.1 Age Groups
• 2.1.2 Gender Groups
• 2.1.3 Location Groups
• 2.1.4 Education Achieved Groups
• 2.1.5 Wealth Groups
• 2.1.6 Busy Lives Groups
• 2.2 Cohort Groups and Market Value by Category
• 2.2.1 Dental Floss
• 2.2.2 Mouthwash
• 2.2.3 Toothbrushes & Replacement Heads
• 2.2.4 Toothpaste
• 2.3 Behavioral Trends and Market Value
• 2.3.1 Dental Floss
• 2.3.2 Mouthwash
• 2.3.3 Toothbrushes & Replacement Heads
• 2.3.4 Toothpaste

3 Consumption Analysis

• 3.1 Consumption Frequencies by Age and Gender
• 3.1.1 Dental Floss
• 3.1.2 Mouthwash
• 3.1.3 Toothbrushes & Replacement Heads
• 3.1.4 Toothpaste
• 3.2 Consumer Profiles by Product Category
• 3.2.1 Dental Floss
• 3.2.2 Mouthwash
• 3.2.3 Toothbrushes & Replacement Heads
• 3.2.4 Toothpaste

4 Brand vs. Private Label Choices

• 4.1 Brand vs. Private Label Volume Share
• 4.1.1 By Category
• 4.2 Oral Hygiene Brand Choice and Private Label Shares
• 4.2.1 Dental Floss
• 4.2.2 Mouthwash
• 4.2.3 Toothbrushes & Replacement Heads
• 4.2.4 Toothpaste

5 The Share of Consumers Influenced by Trends

• 5.1 Trend Drivers of Consumers' Product Choices
• 5.1.1 Overall Oral Hygiene
• 5.1.2 Dental Floss
• 5.1.3 Mouthwash
• 5.1.4 Toothbrushes & Replacement Heads
• 5.1.5 Toothpaste

6 Consumption Impact: Market Valuation

• 6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
• 6.1.1 Market Value by Category
• 6.1.2 Market Volume by Category
• 6.2 Oral Hygiene Value Analysis by Category
• 6.2.1 Share by Category
• 6.2.2 Expenditure per Capita by Category
• 6.2.3 Expenditure per Household by Category
• 6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
• 6.3.1 Share by Category
• 6.3.2 Consumption per Capita by Category
• 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

• 7.1 Retailer Volume Share by Category of Organized Retail
• 7.1.1 Retail Share by Volume of Organized Retail - Dental Floss
• 7.1.2 Retail Share by Volume of Organized Retail - Mouthwash
• 7.1.3 Retail Share by Volume of Organized Retail - Toothbrushes & Replacement Heads
• 7.1.4 Retail Share by Volume of Organized Retail - Toothpaste
• 7.2 Levels of Retailer Switching in the Last Six Months
• 7.2.1 Matrix of Switching Behavior in Last Six Months of 2011
• 7.2.2 A-Best Supermarket Co., Ltd Switching Analysis
• 7.2.3 Carrefour China Switching Analysis
• 7.2.4 Dashang Group Switching Analysis
• 7.2.5 Metro Cash & Carry Switching Analysis
• 7.2.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
• 7.2.7 Tesco China Switching Analysis
• 7.2.8 Trust Mart Switching Analysis
• 7.2.9 Wal-Mart Super center, China Switching Analysis
• 7.2.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
• 7.2.11 Wumart Stores. Group Switching Analysis
• 7.2.12 Other Switching Analysis
• 7.3 Profiles of End-Consumers of Oral Hygiene, by Retailer Used
• 7.3.1 A-Best Supermarket Co., Ltd
• 7.3.2 Carrefour China
• 7.3.3 Dashang Group
• 7.3.4 Metro Cash & Carry
• 7.3.5 New Cooperation Joint-stock trade chain CO., Ltd.
• 7.3.6 Tesco China
• 7.3.7 Trust Mart
• 7.3.8 Wal-Mart Super center, China
• 7.3.9 Wumart Stores. Group
• 7.3.10 Other

8 Appendix

• 8.1 About Canadean
• 8.2 Disclaimer

List of Tables

• Table 1: Volume Units for the Oral Hygiene Market
• Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
• Table 3: China Survey Respondent Profile (weighted), 2011
• Table 4: China Oral Hygiene Value Share (%), by Age Groups, 2011
• Table 5: China Oral Hygiene Value Share (%), by Gender, 2011
• Table 6: China Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
• Table 7: China Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
• Table 8: China Oral Hygiene Value Share (%) by Wealth Groups, 2011
• Table 9: China Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
• Table 10: China Dental Floss Consumer Group Share (% market value), 2011
• Table 11: China Mouthwash Consumer Group Share (% market value), 2011
• Table 12: China Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
• Table 13: China Toothpaste Consumer Group Share (% market value), 2011
• Table 14: China Total Dental Floss Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 15: China Total Mouthwash Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 16: China Total Toothbrushes & Replacement Heads Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 17: China Total Toothpaste Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 18: China Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 19: China Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 20: China Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 21: China Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 22: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 23: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 24: China Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 25: China Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 26: China Dental Floss Consumer Profiles (% consumers by sub-group), 2011
• Table 27: China Mouthwash Consumer Profiles (% consumers by sub-group), 2011
• Table 28: China Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
• Table 29: China Toothpaste Consumer Profiles (% consumers by sub-group), 2011
• Table 30: China Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Table 31: China Dental Floss Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 32: China Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 33: China Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 34: China Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 35: China, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 36: China, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 37: China, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 38: China, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 39: China, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 40: China Oral Hygiene Market Value (Yuan Renminbi million), by Category, 2011
• Table 41: China Oral Hygiene Market Value (US$ million), by Category, 2011
• Table 42: China Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
• Table 43: China Oral Hygiene Market Share (US$ million), by Category, 2011
• Table 44: China Oral Hygiene Expenditure Per Capita (Yuan Renminbi), by Category, 2011
• Table 45: China Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
• Table 46: China Oral Hygiene Expenditure Per Household (Yuan Renminbi), by Category
• Table 47: China Oral Hygiene Expenditure Per Household (US$), by Category
• Table 48: China Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
• Table 49: China Oral Hygiene Consumption Per Capita, by Category, 2011
• Table 50: China Oral Hygiene Consumption Per Household, by Category, 2011
• Table 51: China Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Table 52: China Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 53: China Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Table 54: China Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 55: China: Switchers to A-Best Supermarket Co., Ltd for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 56: China: Switchers From A-Best Supermarket Co., Ltd for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 57: China: Switchers to Carrefour China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 58: China: Switchers From Carrefour China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 59: China: Switchers to Dashang Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 60: China: Switchers From Dashang Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 61: China: Switchers to Metro Cash & Carry for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 62: China: Switchers From Metro Cash & Carry for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 63: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 64: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 65: China: Switchers to Tesco China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 66: China: Switchers From Tesco China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 67: China: Switchers to Trust Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 68: China: Switchers From Trust Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 69: China: Switchers to Wal-Mart Super center, China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 70: China: Switchers From Wal-Mart Super center, China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 71: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 72: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 73: China: Switchers to Wumart Stores. Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 74: China: Switchers From Wumart Stores. Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 75: China: Switchers to Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 76: China: Switchers From Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 77: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
• Table 78: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
• Table 79: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
• Table 80: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
• Table 81: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
• Table 82: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
• Table 83: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
• Table 84: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
• Table 85: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
• Table 86: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

• Figure 1: Consumer Panel Report Methodology
• Figure 2: China Oral Hygiene Value Share (%), by Age Groups, 2011
• Figure 3: China Oral Hygiene Value Share (%), by Gender, 2011
• Figure 4: China Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
• Figure 5: China Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
• Figure 6: China Oral Hygiene Value Share (%) by Wealth Groups, 2011
• Figure 7: China Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
• Figure 8: China Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 9: China Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 10: China Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 11: China Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 12: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 13: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 14: China Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 15: China Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 16: China Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Figure 17: China Oral Hygiene Market Share (US$ million), by Category, 2011
• Figure 18: China Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
• Figure 19: China Oral Hygiene Expenditure Per Household (US$), by Category
• Figure 20: China Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Figure 21: China Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 22: China Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Figure 23: China Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 24: China: People Who Have Switched Retailer for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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