中國的化妝品市場上消費者趨勢(2011年)

中國的化妝品市場上消費者趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。 這份英文市場調查報告書包含Pages: 79 價格從美金7495起跳。

簡介

本報告提供中國的化妝品消費者的趨勢相關調查分析，驗證各群組(年齡·性別等），各產品類型，消費分析，產品選擇行動，流行對消費者行動的影響，市場規模(銷售量)與市場價值(銷售額)，零售業者的選擇與轉換等，為您概述為以下內容。

第1章 簡介

第2章 消費者的市場區隔，群組的市場價值，流行的影響

• 消費者族群和化妝品市場價值
  • 各年齡群組
  • 性別群組
  • 各地區群組
  • 各學歷群組
  • 不同資產群組
  • 各種生活模式群組
• 消費者族群與市場價值:各分類
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝
• 行動趨勢與市場價值
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝

第3章 消費分析

• 消費頻率:各年齡·性別
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝
• 消費者簡介:各產品類型
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝

第4章 品牌 vs. 私有品牌的選擇

• 品牌 vs. 私有品牌的數量市場佔有率
  • 各分類
• 化妝品的選擇購買名牌和私有品牌的市場佔有率
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝

第5章 被流行左右的消費者市場佔有率

• 推動消費者產品選擇的要素
  • 化妝品整體
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝

第6章 消費的影響:市場評估

• 消費者的消費行動對化妝品市場價值的影響
  • 市場價值:各分類
  • 市場規模:各分類
• 化妝品市場價值分析:各分類
  • 市場佔有率:各分類
  • 每人支出:各分類
  • 每戶人家支出:各分類
• 消費者行動的趨勢對化妝品市場規模的影響
  • 市場佔有率的增加:各分類
  • 每人消費量:各分類
  • 每戶人家消費量:各分類

第7章 零售業者的選擇與轉換，分類的市場佔有率

• 零售業者的銷售量市場佔有率:各分類
  • 眼妝
  • 臉部美妝
  • 唇妝
  • 指甲化妝
• 零售業者轉換水準過去6個月
  • 2011年下半年的轉換行動矩陣
  • 主要零售業者的轉換情形分析
• 化妝品最終消費者簡介:所利用的各零售商
  • A-Best Supermarket Co., Ltd.
  • Carrefour China
  • Dashang Group
  • Metro Cash & Carry
  • New Cooperation Joint-stock trade chain CO., Ltd.
  • Tesco China
  • Trust Mart
  • Wal-Mart Super center, China
  • Wuhan Zhongbai Group Co., Ltd.
  • Wumart Stores. Group
  • 其他

第8章 附錄

圖表

目錄

Summary

Why was the report written?

Marketers in the Chinese Make-up market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Make-up market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Eye, Face, Lip and Nail Make-up are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The data in this report examines over 20 consumer trends that affect the market and examine the share of sales across over 26 consumer groups - providing a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Detailed category coverage is provided, covering Eye, Face, Lip and Nail Make-up.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Private label penetration is insignificant in the Make-up market in China

Private label brands have an insignificant market share in the Chinese Make-up market, representing a penetration level of less than 5% across all the categories. This indicates that Make-up manufacturers in China are generally global companies who have well established brands in both domestic and international markets.

Face Make-up the most valuable Make-up market

Face make-up is the largest category by value in the market, followed by Eye Make-up and Nail Make-up.

Changing age-structures and Changing lifestyles are the key drivers in the Chinese make-up market

Changing age structures and Changing lifestyles are the most important trends in the Make-up market in China. Suppliers need to account for China's large young population and the effects the country's One Child policy has had in different demographic groups, particularly on the ratio of males to females in younger age groups. Growing urbanization will also affect consumers' behavior.

Table of Contents

1 Introduction

• 1.1 What is this Report About?
• 1.2 Definitions
• 1.2.1 Consumer Trends
• 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
• 1.2.3 End Consumers
• 1.2.4 Volume Units and Aggregations
• 1.2.5 Exchange Rates
• 1.2.6 Population Profiles (for interpretation of tables and charts)
• 1.3 Methodology
• 1.3.1 Introduction
• 1.3.2 Large scale, international, program of online consumer surveys
• 1.3.3 Nationally Representative results (age, gender)
• 1.3.4 Parents answered on their children's behalf
• 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
• 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

• 2.1 Cohort Groups and Make-up Market Value
• 2.1.1 Age Groups
• 2.1.2 Gender Groups
• 2.1.3 Location Groups
• 2.1.4 Education Achieved Groups
• 2.1.5 Wealth Groups
• 2.1.6 Busy Lives Groups
• 2.2 Cohort Groups and Market Value by Category
• 2.2.1 Eye Make-up
• 2.2.2 Face Make-up
• 2.2.3 Lip Make-up
• 2.2.4 Nail Make-up
• 2.3 Behavioral Trends and Market Value
• 2.3.1 Eye Make-up
• 2.3.2 Face Make-up
• 2.3.3 Lip Make-up
• 2.3.4 Nail Make-up

3 Consumption Analysis

• 3.1 Consumer Profiles by Product Category
• 3.1.1 Eye Make-up
• 3.1.2 Face Make-up
• 3.1.3 Lip Make-up
• 3.1.4 Nail Make-up

4 Brand vs. Private Label Choices

• 4.1 Brand vs. Private Label Volume Share
• 4.1.1 By Category
• 4.2 Make-up Brand Choice and Private Label Shares
• 4.2.1 Eye Make-up
• 4.2.2 Face Make-up
• 4.2.3 Lip Make-up
• 4.2.4 Nail Make-up

5 The Share of Consumers Influenced by Trends

• 5.1 Trend Drivers of Consumers' Product Choices
• 5.1.1 Overall Make-up
• 5.1.2 Eye Make-up
• 5.1.3 Face Make-up
• 5.1.4 Lip Make-up
• 5.1.5 Nail Make-up

6 Consumption Impact: Market Valuation

• 6.1 Make-up Value Impact of Consumer Consumption Behavior
• 6.1.1 Market Value by Category
• 6.1.2 Market Volume by Category
• 6.2 Make-up Value Analysis by Category
• 6.2.1 Share by Category
• 6.2.2 Expenditure per Capita by Category
• 6.2.3 Expenditure per Household by Category
• 6.3 Make-up Volume Impact of Consumer Behavior Trends
• 6.3.1 Share by Category
• 6.3.2 Consumption per Capita by Category
• 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

• 7.1 Retailer Share by Volume of Organized Retail
• 7.1.1 China Make-up Retailer Shares by Volume of Organized Retail
• 7.2 Retailer Volume Share by Category of Organized Retail
• 7.2.1 Retail Share by Volume of Organized Retail - Eye Make-up
• 7.2.2 Retail Share by Volume of Organized Retail - Face Make-up
• 7.2.3 Retail Share by Volume of Organized Retail - Lip Make-up
• 7.2.4 Retail Share by Volume of Organized Retail - Nail Make-up
• 7.3 Levels of Retailer Switching in the Last Six Months
• 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
• 7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
• 7.3.3 Carrefour China Switching Analysis
• 7.3.4 Dashang Group Switching Analysis
• 7.3.5 Metro Cash & Carry Switching Analysis
• 7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
• 7.3.7 Tesco China Switching Analysis
• 7.3.8 Trust Mart Switching Analysis
• 7.3.9 Wal-Mart Super center, China Switching Analysis
• 7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
• 7.3.11 Wumart Stores. Group Switching Analysis
• 7.3.12 Other Switching Analysis
• 7.4 Profiles of End-Consumers of Make-up, by Retailer Used
• 7.4.1 A-Best Supermarket Co., Ltd
• 7.4.2 Carrefour China
• 7.4.3 Dashang Group
• 7.4.4 Metro Cash & Carry
• 7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
• 7.4.6 Tesco China
• 7.4.7 Trust Mart
• 7.4.8 Wal-Mart Super center, China
• 7.4.9 Wuhan Zhongbai Group Co., Ltd.
• 7.4.10 Wumart Stores. Group
• 7.4.11 Other

8 Appendix

• 8.1 About Canadean
• 8.2 Disclaimer

List of Tables

• Table 1: Volume Units for the Make-up Market
• Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
• Table 3: China Survey Respondent Profile (weighted), 2011
• Table 4: China Make-up Value Share (%), by Age Groups, 2011
• Table 5: China Make-up Value Share (%), by Gender, 2011
• Table 6: China Make-up Value Share (%), by Urban and Rural Dwellers, 2011
• Table 7: China Make-up Value Share (%) by Education Level Achieved Groups, 2011
• Table 8: China Make-up Value Share (%) by Wealth Groups, 2011
• Table 9: China Make-up Value Share (%) by Busy Lives Groups, 2011
• Table 10: China Eye Make-up Consumer Group Share (% market value), 2011
• Table 11: China Face Make-up Consumer Group Share (% market value), 2011
• Table 12: China Lip Make-up Consumer Group Share (% market value), 2011
• Table 13: China Nail Make-up Consumer Group Share (% market value), 2011
• Table 14: China Total Eye Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 15: China Total Face Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 16: China Total Lip Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 17: China Total Nail Make-up Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 18: China Eye Make-up Consumer Profiles (% consumers by sub-group), 2011
• Table 19: China Face Make-up Consumer Profiles (% consumers by sub-group), 2011
• Table 20: China Lip Make-up Consumer Profiles (% consumers by sub-group), 2011
• Table 21: China Nail Make-up Consumer Profiles (% consumers by sub-group), 2011
• Table 22: China Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Table 23: China Eye Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 24: China Face Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 25: China Lip Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 26: China Nail Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 27: China, Overall Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 28: China, Eye Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 29: China, Face Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 30: China, Lip Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 31: China, Nail Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 32: China Make-up Market Value (Yuan Renminbi million), by Category, 2011
• Table 33: China Make-up Market Value (US$ million), by Category, 2011
• Table 34: China Make-up Market Volume (Kg m or Ltrs m), by Category, 2011
• Table 35: China Make-up Market Share (US$ million), by Category, 2011
• Table 36: China Make-up Expenditure Per Capita (Yuan Renminbi), by Category, 2011
• Table 37: China Make-up Expenditure Per Capita (US$), by Category, 2011
• Table 38: China Make-up Expenditure Per Household (Yuan Renminbi), by Category
• Table 39: China Make-up Expenditure Per Household (US$), by Category
• Table 40: China Make-up Market Volume Share (Kg m or Ltrs m), by Category, 2011
• Table 41: China Make-up Consumption Per Capita, by Category, 2011
• Table 42: China Make-up Consumption Per Household, by Category, 2011
• Table 43: China Eye Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
• Table 44: China Face Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
• Table 45: China Lip Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 46: China Nail Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 47: China Switchers to A-Best Supermarket Co., Ltd for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 48: China Switchers From A-Best Supermarket Co., Ltd for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 49: China Switchers to Carrefour China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 50: China Switchers From Carrefour China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 51: China Switchers to Dashang Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 52: China Switchers From Dashang Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 53: China Switchers to Metro Cash & Carry for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 54: China Switchers From Metro Cash & Carry for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 55: China Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 56: China Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 57: China Switchers to Tesco China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 58: China Switchers From Tesco China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 59: China Switchers to Trust Mart for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 60: China Switchers From Trust Mart for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 61: China Switchers to Wal-Mart Super center, China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 62: China Switchers From Wal-Mart Super center, China for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 63: China Switchers to Wuhan Zhongbai Group Co., Ltd. for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 64: China Switchers From Wuhan Zhongbai Group Co., Ltd. for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 65: China Switchers to Wumart Stores. Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 66: China Switchers From Wumart Stores. Group for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 67: China Switchers to Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 68: China Switchers From Other for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 69: China Profile of Make-up Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
• Table 70: China Profile of Make-up Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
• Table 71: China Profile of Make-up Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
• Table 72: China Profile of Make-up Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
• Table 73: China Profile of Make-up Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
• Table 74: China Profile of Make-up Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
• Table 75: China Profile of Make-up Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
• Table 76: China Profile of Make-up Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
• Table 77: China Profile of Make-up Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
• Table 78: China Profile of Make-up Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
• Table 79: China Profile of Make-up Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

• Figure 1: Consumer Panel Report Methodology
• Figure 2: China Make-up Value Share (%), by Age Groups, 2011
• Figure 3: China Make-up Value Share (%), by Gender, 2011
• Figure 4: China Make-up Value Share (%), by Urban and Rural Dwellers, 2011
• Figure 5: China Make-up Value Share (%) by Education Level Achieved Groups, 2011
• Figure 6: China Make-up Value Share (%) by Wealth Groups, 2011
• Figure 7: China Make-up Value Share (%) by Busy Lives Groups, 2011
• Figure 8: China Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Figure 9: China Make-up Market Share (US$ million), by Category, 2011
• Figure 10: China Make-up Expenditure Per Capita (US$), by Category, 2011
• Figure 11: China Make-up Expenditure Per Household (US$), by Category
• Figure 12: China Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m or Ltrs m), 2011
• Figure 13: China Eye Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
• Figure 14: China Face Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
• Figure 15: China Lip Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 16: China Nail Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 17: China People Who Have Switched Retailer for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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