中國的護髮市場上的消費者趨勢(2011年)

中國的護髮市場上的消費者趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。 這份英文市場調查報告書包含Pages: 93 價格從美金7495起跳。

簡介

本報告提供中國的護髮產品消費者趨勢相關調查分析，驗証各族群(年齡·性別等）、各產品類型、消費分析、產品選擇行動、流行對消費者行動產生的影響，市場規模(銷售量)與市場價值(銷售額)，零售業者的選擇轉換等，為您概述為以下內容。

第1章 簡介

第2章 消費者的市場區隔，群組的市場價值，流行的影響

• 消費者族群和護髮市場價值
  • 各年齡群組
  • 性別群組
  • 各地區群組
  • 各學歷群組
  • 不同資產群組
  • 各種生活模式群組
• 消費者族群與市場價值:各分類
  • 潤髮乳
  • 染髮劑
  • 燙髮劑·離子燙
  • 洗髮精
  • 造型產品
• 行動趨勢與市場價值
  • 潤髮乳
  • 染髮劑
  • 燙髮劑·離子燙
  • 洗髮精
  • 造型產品

第3章 消費分析

• 消費頻率:各年齡·性別
  • 潤髮乳
  • 染髮劑
  • 燙髮劑·離子燙
  • 洗髮精
  • 造型產品
• 消費者簡介:各產品類型
  • 潤髮乳
  • 染髮劑劑
  • 燙髮劑·離子燙
  • 洗髮精
  • 造型產品

第4章 品牌 vs. 私有品牌的選擇

• 品牌 vs. 私有品牌的數量市場佔有率
  • 各分類
• 護髮的選擇購買名牌和私有品牌的市場佔有率
  • 潤髮乳
  • 染髮劑
  • 燙髮劑·離子燙
  • 洗髮精
  • 造型產品

第5章 被流行左右的消費者市場佔有率

• 消費者的產品選擇的必要性因素
  • 護髮整體
  • 潤髮乳
  • 染髮劑
  • 燙髮劑·離子燙
  • 洗髮精
  • 造型產品

第6章 消費的影響:市場評估

• 消費者的消費行動對護髮市場價值帶來的影響
  • 市場價值:各分類
  • 市場規模:各分類
• 護髮市場價值分析:各分類
  • 市場佔有率:各分類
  • 每人支出:各分類
  • 每戶人家支出:各分類
• 消費者行動的趨勢對護髮市場規模帶來的影響
  • 市場佔有率的增加:各分類
  • 每人消費量:各分類
  • 每戶人家消費量:各分類

第7章 零售業者的選擇與轉換，分類的市場佔有率

• 零售業者的銷售量市場佔有率:各分類
  • 潤髮乳
  • 染髮劑
  • 燙髮劑·離子燙
  • 洗髮精
  • 造型產品
• 過去6個月的零售業者的轉換水準
  • 2011年下半年的轉換行動的矩陣
  • 主要零售業者的轉換情形分析
• 護髮的最終消費者簡介:利用的各零售商
  • A-Best Supermarket Co., Ltd
  • Carrefour China
  • Dashang Group
  • Metro Cash & Carry
  • New Cooperation Joint-stock trade chain CO., Ltd.
  • Tesco China
  • Trust Mart
  • Wal-Mart Super center, China
  • Wuhan Zhongbai Group Co., Ltd.
  • Wumart Stores. Group
  • 其他

第8章 附錄

圖表

目錄

Summary

Why was the report written?

Marketers in the Haircare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Haircare market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Conditioner, Hair Colorants, Perms & Relaxers, Shampoo, Styling Agents are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Conditioner, Hair Colorants, Perms & Relaxers, Shampoo and Styling Agents.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Shampoo is the largest Haircare market in China

The Shampoo product category has the largest share of the Haircare market by value in China. Styling Agents are the second largest market, followed by Hair Colorants, which is only slightly larger than the remaining product categories in the market.

Private label penetration is highest for Hair Colorants in China

Brand analysis reveals that private label penetration is highest for Hair Colorants, with a penetration rate twice as large as the next most successful private label products. Private label penetration is lowest for Styling Agents.

Changing age structures a key trend in the Haircare market in China

Consumer survey reveals that changing age structures have key influence on the consumption pattern of Haircare products in China. Suppliers need to account for China's large young population and the effects the country's One Child policy has had in different demographic groups, particularly on the ratio of males to females in younger age groups.

Table of Contents

1 Introduction

• 1.1 What is this Report About?
• 1.2 Definitions
• 1.2.1 Consumer Trends
• 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
• 1.2.3 End Consumers
• 1.2.4 Volume Units and Aggregations
• 1.2.5 Exchange Rates
• 1.2.6 Population Profiles (for interpretation of tables and charts)
• 1.3 Methodology
• 1.3.1 Introduction
• 1.3.2 Large scale, international, program of online consumer surveys
• 1.3.3 Nationally Representative results (age, gender)
• 1.3.4 Parents answered on their children's behalf
• 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
• 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

• 2.1 Cohort Groups and Haircare Market Value
• 2.1.1 Age Groups
• 2.1.2 Gender Groups
• 2.1.3 Location Groups
• 2.1.4 Education Achieved Groups
• 2.1.5 Wealth Groups
• 2.1.6 Busy Lives Groups
• 2.2 Cohort Groups and Market Value by Category
• 2.2.1 Conditioner
• 2.2.2 Hair Colorants
• 2.2.3 Perms & Relaxers
• 2.2.4 Shampoo
• 2.2.5 Styling Agents
• 2.3 Behavioural Trends and Market Value
• 2.3.1 Conditioner
• 2.3.2 Hair Colorants
• 2.3.3 Perms & Relaxers
• 2.3.4 Shampoo
• 2.3.5 Styling Agents

3 Consumption Analysis

• 3.1 Consumption Frequencies by Age and Gender
• 3.1.1 Conditioner
• 3.1.2 Hair Colorants
• 3.1.3 Perms & Relaxers
• 3.1.4 Shampoo
• 3.1.5 Styling Agents
• 3.2 Consumer Profiles by Product Category
• 3.2.1 Conditioner
• 3.2.2 Hair Colorants
• 3.2.3 Perms & Relaxers
• 3.2.4 Shampoo
• 3.2.5 Styling Agents

4 Brand vs. Private Label Choices

• 4.1 Brand vs. Private Label Volume Share
• 4.1.1 By Category
• 4.2 Haircare Brand Choice and Private Label Shares
• 4.2.1 Conditioner
• 4.2.2 Hair Colorants
• 4.2.3 Perms & Relaxers
• 4.2.4 Shampoo
• 4.2.5 Styling Agents

5 The Share of Consumers Influenced by Trends

• 5.1 Trend Drivers of Consumers' Product Choices
• 5.1.1 Overall Haircare
• 5.1.2 Conditioner
• 5.1.3 Hair Colorants
• 5.1.4 Perms & Relaxers
• 5.1.5 Shampoo
• 5.1.6 Styling Agents

6 Consumption Impact: Market Valuation

• 6.1 Haircare Value Impact of Consumer Consumption Behaviour
• 6.1.1 Market Value by Category
• 6.1.2 Market Volume by Category
• 6.2 Haircare Value Analysis by Category
• 6.2.1 Share by Category
• 6.2.2 Expenditure per Capita by Category
• 6.2.3 Expenditure per Household by Category
• 6.3 Haircare Volume Impact of Consumer Behaviour Trends
• 6.3.1 Share by Category
• 6.3.2 Consumption per Capita by Category
• 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

• 7.1 Retailer Shares by Volume of Organized Retail
• 7.1.1 China Haircare Retailer Shares by Volume of Organized Retail
• 7.2 Retailer Volume Share by Category of Organized Retail
• 7.2.1 Retail Share by Volume of Organized Retail - Conditioner
• 7.2.2 Retail Share by Volume of Organized Retail - Hair Colorants
• 7.2.3 Retail Share by Volume of Organized Retail - Perms & Relaxers
• 7.2.4 Retail Share by Volume of Organized Retail - Shampoo
• 7.2.5 Retail Share by Volume of Organized Retail - Styling Agents
• 7.3 Levels of Retailer Switching in the Last Six Months
• 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
• 7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
• 7.3.3 Carrefour China Switching Analysis
• 7.3.4 Dashang Group Switching Analysis
• 7.3.5 Metro Cash & Carry Switching Analysis
• 7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
• 7.3.7 Tesco China Switching Analysis
• 7.3.8 Trust Mart Switching Analysis
• 7.3.9 Wal-Mart Super center, China Switching Analysis
• 7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
• 7.3.11 Wumart Stores. Group Switching Analysis
• 7.3.12 Other Switching Analysis
• 7.4 Profiles of End-Consumers of Haircare, by Retailer Used
• 7.4.1 A-Best Supermarket Co., Ltd
• 7.4.2 Carrefour China
• 7.4.3 Dashang Group
• 7.4.4 Metro Cash & Carry
• 7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
• 7.4.6 Tesco China
• 7.4.7 Trust Mart
• 7.4.8 Wal-Mart Super center, China
• 7.4.9 Wuhan Zhongbai Group Co., Ltd.
• 7.4.10 Wumart Stores. Group
• 7.4.11 Other

8 Appendix

• 8.1 About Canadean
• 8.2 Disclaimer

List of Tables

• Table 1: Volume Units for Hair care Market
• Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
• Table 3: China Survey Respondent Profile (weighted), 2011
• Table 4: China Haircare Value Share (%), by Age Groups, 2011
• Table 5: China Haircare Value Share (%), by Gender, 2011
• Table 6: China Haircare Value Share (%), by Urban and Rural Dwellers, 2011
• Table 7: China Haircare Value Share (%) by Education Level Achieved Groups, 2011
• Table 8: China Haircare Value Share (%) by Wealth Groups, 2011
• Table 9: China Haircare Value Share (%) by Busy Lives Groups, 2011
• Table 10: China Conditioner Consumer Group Share (% market value), 2011
• Table 11: China Hair Colorants Consumer Group Share (% market value), 2011
• Table 12: China Perms & Relaxers Consumer Group Share (% market value), 2011
• Table 13: China Shampoo Consumer Group Share (% market value), 2011
• Table 14: China Styling Agents Consumer Group Share (% market value), 2011
• Table 15: China Total Conditioner Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 16: China Total Hair Colorants Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 17: China Total Perms & Relaxers Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 18: China Total Shampoo Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 19: China Total Styling Agents Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 20: China Conditioner Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 21: China Conditioner Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 22: China Hair Colorants Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 23: China Hair Colorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 24: China Perms & Relaxers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 25: China Perms & Relaxers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 26: China Shampoo Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 27: China Shampoo Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 28: China Styling Agents Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 29: China Styling Agents Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 30: China Conditioner Consumer Profiles (% consumers by sub-group), 2011
• Table 31: China Hair Colorants Consumer Profiles (% consumers by sub-group), 2011
• Table 32: China Perms & Relaxers Consumer Profiles (% consumers by sub-group), 2011
• Table 33: China Shampoo Consumer Profiles (% consumers by sub-group), 2011
• Table 34: China Styling Agents Consumer Profiles (% consumers by sub-group), 2011
• Table 35: China Haircare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Table 36: China Conditioner Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 37: China Hair Colorants Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 38: China Perms & Relaxers Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 39: China Shampoo Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 40: China Styling Agents Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 41: China, Overall Haircare Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 42: China, Conditioner Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 43: China, Hair Colorants Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 44: China, Perms & Relaxers Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 45: China, Shampoo Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 46: China, Styling Agents Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 47: China Haircare Market Value (Yuan Renminbi million), by Category, 2011
• Table 48: China Haircare Market Value (US$ million), by Category, 2011
• Table 49: China Haircare Market Volume (Ltrs m or Units m), by Category, 2011
• Table 50: China Haircare Market Share (US$ million), by Category, 2011
• Table 51: China Haircare Expenditure Per Capita (Yuan Renminbi), by Category, 2011
• Table 52: China Haircare Expenditure Per Capita (US$), by Category, 2011
• Table 53: China Haircare Expenditure Per Household (Yuan Renminbi), by Category
• Table 54: China Haircare Expenditure Per Household (US$), by Category
• Table 55: China Haircare Market Volume Share (Ltrs m or Units m), by Category, 2011
• Table 56: China Haircare Consumption Per Capita, by Category, 2011
• Table 57: China Haircare Consumption Per Household, by Category, 2011
• Table 58: China Conditioner Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 59: China Hair Colorants Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Table 60: China Perms & Relaxers Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Table 61: China Shampoo Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 62: China Styling Agents Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Table 63: China: Switchers to A-Best Supermarket Co., Ltd for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 64: China: Switchers From A-Best Supermarket Co., Ltd for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 65: China: Switchers to Carrefour China for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 66: China: Switchers From Carrefour China for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 67: China: Switchers to Dashang Group for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 68: China: Switchers From Dashang Group for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 69: China: Switchers to Metro Cash & Carry for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 70: China: Switchers From Metro Cash & Carry for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 71: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 72: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 73: China: Switchers to Tesco China for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 74: China: Switchers From Tesco China for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 75: China: Switchers to Trust Mart for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 76: China: Switchers From Trust Mart for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 77: China: Switchers to Wal-Mart Super center, China for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 78: China: Switchers From Wal-Mart Super center, China for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 79: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 80: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 81: China: Switchers to Wumart Stores. Group for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 82: China: Switchers From Wumart Stores. Group for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 83: China: Switchers to Other for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 84: China: Switchers From Other for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 85: China: Profile of Haircare Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
• Table 86: China: Profile of Haircare Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
• Table 87: China: Profile of Haircare Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
• Table 88: China: Profile of Haircare Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
• Table 89: China: Profile of Haircare Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
• Table 90: China: Profile of Haircare Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
• Table 91: China: Profile of Haircare Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
• Table 92: China: Profile of Haircare Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
• Table 93: China: Profile of Haircare Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
• Table 94: China: Profile of Haircare Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
• Table 95: China: Profile of Haircare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

• Figure 1: Consumer Panel Report Methodology
• Figure 2: China Haircare Value Share (%), by Age Groups, 2011
• Figure 3: China Haircare Value Share (%), by Gender, 2011
• Figure 4: China Haircare Value Share (%), by Urban and Rural Dwellers, 2011
• Figure 5: China Haircare Value Share (%) by Education Level Achieved Groups, 2011
• Figure 6: China Haircare Value Share (%) by Wealth Groups, 2011
• Figure 7: China Haircare Value Share (%) by Busy Lives Groups, 2011
• Figure 8: China Conditioner Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 9: China Conditioner Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 10: China Hair Colorants Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 11: China Hair Colorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 12: China Perms & Relaxers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 13: China Perms & Relaxers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 14: China Shampoo Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 15: China Shampoo Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 16: China Styling Agents Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 17: China Styling Agents Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 18: China Haircare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Figure 19: China Haircare Market Share (US$ million), by Category, 2011
• Figure 20: China Haircare Expenditure Per Capita (US$), by Category, 2011
• Figure 21: China Haircare Expenditure Per Household (US$), by Category
• Figure 22: China Haircare Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m or Units m), 2011
• Figure 23: China Conditioner Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 24: China Hair Colorants Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Figure 25: China Perms & Relaxers Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Figure 26: China Shampoo Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 27: China Styling Agents Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
• Figure 28: China: People Who Have Switched Retailer for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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