巴西的防曬用品市場上消費者的趨勢(2011年)

巴西的防曬用品市場上消費者的趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。 這份英文市場調查報告書包含Pages: 74 價格從美金7495起跳。

簡介

本報告提供巴西的防曬用品的消費者趨勢，依各產品類別加以調查，各種族群（年齡、性別等）的市場規模，各年齡及不同性別的消費行動與趨勢，選擇產品的行動，整體潮流對消費者產生的影響，市場規模(銷售量)與市場價值(銷售額)，零售商店的選擇·改換狀況等項目相關的詳細分析，並將結果概述為以下內容。

第1章 簡介

• 本報告的內容
• 定義
• 分析方法

第2章 消費者的分類，各群組市場價值，流行的影響

• 消費者族群與防曬用品市場價值
  • 各年齡族群
  • 性別族群
  • 各地區族群
  • 各學歷族群
  • 不同資產族群
  • 各種生活模式族群
• 消費者集團與各類別市場價值
  • 曬後護理
  • 日光浴用油(美黑乳)
  • 防曬油
• 行動趨勢與市場價值
  • 曬後護理
  • 日光浴用油(美黑乳)
  • 防曬油

第3章 消費分析

• 消費頻率:各年齡·性別
  • 曬後護理
  • 日光浴用油(美黑乳)
  • 防曬油
• 消費者簡介:各類型產品
  • 曬後護理
  • 日光浴用油(美黑乳)
  • 防曬油

第4章 名牌與私有品牌的選擇

• 品牌與自有品牌的數量市場佔有率
  • 各分類
• 防曬用品的選擇名牌和私有品牌的比例
  • 曬後護理
  • 日光浴用油(美黑乳)
  • 防曬油

第5章 受流行影響的消費者比例

• 消費者的產品選擇相關推動要素
  • 防曬用品整體
  • 曬後護理
  • 日光浴用油(美黑乳)
  • 防曬油

第6章 消費的衝擊:市場評估

• 消費者行動對防曬用品市場價值的影響
  • 各類別市場價值
  • 各類別的市場規模
• 防曬用品市場價值分析:各分類
  • 各分類市場佔有率
  • 每人支出:各分類
  • 每戶人家支出:各分類
• 消費者行動對防曬用品市場規模的影響
  • 各分類市場佔有率的增加
  • 每人消費量:各分類
  • 每戶人家消費量:各分類

第7章 零售業者的選擇，轉換，分類市場佔有率

• 零售業者的銷售量市場佔有率
  • 防曬用品的零售數量市場佔有率
• 零售業者的銷售量市場佔有率:各分類
  • 曬後護理
  • 日光浴用油(美黑乳)
  • 防曬油
• 過去六個月零售業者轉換的水準
  • 2011年下半年的轉換行動的矩陣
  • 主要零售業者的轉換情形分析(全17公司分)
• 防曬用品的最終消費者簡介:利用的各零售商
  • A. Angeloni
  • Carrefour
  • Casino
  • Cencosud
  • Cia Zaffari
  • Companhia Brasileira de Distribuicao
  • Coop Cooperativa de Consumo
  • DMA Distribuidora
  • Drogasil S.A.
  • G.Barbosa
  • Irmaos Bretas
  • Irmaos Muffato
  • Lojas Americanas
  • Outro
  • Prezunic
  • SHV Makro
  • Wal-Mart
  • 其他

第8章 附錄

圖表一覽

目錄

Summary

Why was the report written?

Marketers in the Suncare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Suncare market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. After-sun, Self-tan and Sun Protection are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the After-sun, Self-tan and Sun protection markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Private label penetration in the Suncare market in Brazil is negligible, peaking at 2% in the Self-tan and After-sun product categories. However this is expected to increase as the Brazilian retail market matures and becomes increasingly concentrated.

Distribution of Suncare products in Brazil is highly fragmented, with the largest retailer accounting for 12% of the market by volume. However the market is expected to increase in concentration is it matures, boosted by investment by large international retailers such as Walmart, Carrefour and Casino.

Consumer survey results indicate that changing age structures and better value for money are the leading drivers shaping consumption of Suncare products in Brazil. Brazil's young population will shape the country's market as a result of the age group's sheer size and increasing concentration in urban centers. In addition, the importance of value for money and Suncare product prices for Brazilian consumers shows that suppliers need to focus on differentiating their products through innovation to prevent a cost-cutting race to the bottom and increase their margins.

Table of Contents

1 Introduction

• 1.1 What is this Report About?
• 1.2 Definitions
• 1.2.1 Consumer Trends
• 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
• 1.2.3 End Consumers
• 1.2.4 Volume Units and Aggregations
• 1.2.5 Exchange Rates
• 1.2.6 Population Profiles (for interpretation of tables and charts)
• 1.3 Methodology
• 1.3.1 Introduction
• 1.3.2 Large scale, international, program of online consumer surveys
• 1.3.3 Nationally Representative results (age, gender)
• 1.3.4 Parents answered on their children's behalf
• 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
• 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

• 2.1 Cohort Groups and Suncare Market Value
• 2.1.1 Age Groups
• 2.1.2 Gender Groups
• 2.1.3 Location Groups
• 2.1.4 Education Achieved Groups
• 2.1.5 Wealth Groups
• 2.1.6 Busy Lives Groups
• 2.2 Cohort Groups and Market Value by Category
• 2.2.1 After-sun
• 2.2.2 Self-tan
• 2.2.3 Sun Protection
• 2.3 Behavioral Trends and Market Value
• 2.3.1 After-sun
• 2.3.2 Self-tan
• 2.3.3 Sun Protection

3 Consumption Analysis

• 3.1 Consumption Frequencies by Age and Gender
• 3.1.1 After-sun
• 3.1.2 Self-tan
• 3.1.3 Sun Protection
• 3.2 Consumer Profiles by Product Category
• 3.2.1 After-sun
• 3.2.2 Self-tan
• 3.2.3 Sun Protection

4 Brand vs. Private Label Choices

• 4.1 Brand vs. Private Label Volume Share
• 4.1.1 By Category
• 4.2 Suncare Brand Choice and Private Label Shares
• 4.2.1 After-sun
• 4.2.2 Self-tan
• 4.2.3 Sun Protection

5 The Share of Consumers Influenced by Trends

• 5.1 Trend Drivers of Consumers' Product Choices
• 5.1.1 Overall Suncare
• 5.1.2 After-sun
• 5.1.3 Self-tan
• 5.1.4 Sun Protection

6 Consumption Impact: Market Valuation

• 6.1 Suncare Value Impact of Consumer Consumption Behavior
• 6.1.1 Market Value by Category
• 6.1.2 Market Volume by Category
• 6.2 Suncare Value Analysis by Category
• 6.2.1 Share by Category
• 6.2.2 Expenditure per Capita by Category
• 6.2.3 Expenditure per Household by Category
• 6.3 Suncare Volume Impact of Consumer Behavior Trends
• 6.3.1 Share by Category
• 6.3.2 Consumption per Capita by Category
• 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

• 7.1 Retailer Volume Share of Organized Retail
• 7.1.1 Retailer Shares by Volume of Organized Retail in Suncare
• 7.2 Retailer Volume Share of Organized Retail by Category
• 7.2.1 Retail Share by Volume of Organized Retail After-sun
• 7.2.2 Retail Share by Volume of Organized Retail - Self-tan
• 7.2.3 Retail Share by Volume of Organized Retail - Sun Protection
• 7.3 Levels of Retailer Switching in the Last Six Months
• 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
• 7.3.2 A. Angeloni Switching Analysis
• 7.3.3 Carrefour Switching Analysis
• 7.3.4 Cia Zaffari Switching Analysis
• 7.3.5 Companhia Brasileira de Distribuicao Switching Analysis
• 7.3.6 Coop Cooperativa de Consumo Switching Analysis
• 7.3.7 Drogasil S.A. Switching Analysis
• 7.3.8 Lojas Americanas Switching Analysis
• 7.3.9 Prezunic Switching Analysis
• 7.3.10 Wal-Mart Switching Analysis
• 7.4 Profiles of End-Consumers of Suncare, by Retailer Used
• 7.4.1 Carrefour
• 7.4.2 Companhia Brasileira de Distribuicao
• 7.4.3 Drogasil S.A.
• 7.4.4 Irmaos Bretas
• 7.4.5 Lojas Americanas
• 7.4.6 Prezunic
• 7.4.7 Wal-Mart
• 7.4.8 Other

8 Appendix

• 8.1 About Canadean
• 8.2 Disclaimer

List of Tables

• Table 1: Volume Units for the Suncare Market
• Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
• Table 3: Brazil Survey Respondent Profile (weighted), 2011
• Table 4: Brazil Suncare Value Share (%), by Age Groups, 2011
• Table 5: Brazil Suncare Value Share (%), by Gender, 2011
• Table 6: Brazil Suncare Value Share (%), by Urban and Rural Dwellers, 2011
• Table 7: Brazil Suncare Value Share (%) by Education Level Achieved Groups, 2011
• Table 8: Brazil Suncare Value Share (%) by Wealth Groups, 2011
• Table 9: Brazil Suncare Value Share (%) by Busy Lives Groups, 2011
• Table 10: Brazil After-sun Consumer Group Share (% market value), 2011
• Table 11: Brazil Self-tan Consumer Group Share (% market value), 2011
• Table 12: Brazil Sun Protection Consumer Group Share (% market value), 2011
• Table 13: Brazil Total After-sun Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 14: Brazil Total Self-tan Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 15: Brazil Total Sun Protection Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 16: Brazil After-sun Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 17: Brazil After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 18: Brazil Self-tan Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 19: Brazil Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 20: Brazil Sun Protection Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 21: Brazil Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 22: Brazil After-sun Consumer Profiles (% consumers by sub-group), 2011
• Table 23: Brazil Self-tan Consumer Profiles (% consumers by sub-group), 2011
• Table 24: Brazil Sun Protection Consumer Profiles (% consumers by sub-group), 2011
• Table 25: Brazil Suncare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Table 26: Brazil After-sun Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 27: Brazil Self-tan Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 28: Brazil Sun Protection Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 29: Brazil, Overall Suncare: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 30: Brazil, After-sun: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 31: Brazil, Self-tan: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 32: Brazil, Sun Protection: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 33: Brazil Suncare Market Value (Brazilian Real million), by Category, 2011
• Table 34: Brazil Suncare Market Value (US$ million), by Category, 2011
• Table 35: Brazil Suncare Market Volume (Units m), by Category, 2011
• Table 36: Brazil Suncare Market Share (US$ million), by Category, 2011
• Table 37: Brazil Suncare Expenditure Per Capita (Brazilian Real), by Category, 2011
• Table 38: Brazil Suncare Expenditure Per Capita (US$), by Category, 2011
• Table 39: Brazil Suncare Expenditure Per Household (Brazilian Real), by Category
• Table 40: Brazil Suncare Expenditure Per Household (US$), by Category
• Table 41: Brazil Suncare Market Volume Share (Units m), by Category, 2011
• Table 42: Brazil Suncare Consumption Per Capita (Units m / Population m), by Category, 2011
• Table 43: Brazil Suncare Consumption Per Household (Units m / Households m), by Category, 2011
• Table 44: Brazil Suncare Survey-tracked Retailer Shares by Volume of Organized Retail (% of Units m), 2011
• Table 45: Brazil After-sun Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Table 46: Brazil Self-tan Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Table 47: Brazil Sun Protection Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Table 48: Brazil Switchers to A. Angeloni for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 49: Brazil Switchers to Carrefour for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 50: Brazil Switchers From Carrefour for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 51: Brazil Switchers to Cia Zaffari for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 52: Brazil Switchers to Companhia Brasileira de Distribuicao for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 53: Brazil Switchers From Companhia Brasileira de Distribuicao for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 54: Brazil Switchers to Coop Cooperativa de Consumo for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 55: Brazil Switchers to Drogasil S.A. for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 56: Brazil Switchers From Drogasil S.A. for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 57: Brazil Switchers to Lojas Americanas for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 58: Brazil Switchers From Lojas Americanas for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 59: Brazil Switchers to Prezunic for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 60: Brazil Switchers From Prezunic for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 61: Brazil Switchers to Wal-Mart for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 62: Brazil Switchers From Wal-Mart for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011
• Table 63: Brazil Profile of Suncare Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
• Table 64: Brazil Profile of Suncare Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
• Table 65: Brazil Profile of Suncare Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by the Survey), 2011
• Table 66: Brazil Profile of Suncare Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
• Table 67: Brazil Profile of Suncare Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
• Table 68: Brazil Profile of Suncare Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
• Table 69: Brazil Profile of Suncare Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
• Table 70: Brazil Profile of Suncare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

• Figure 1: Consumer Panel Report Methodology
• Figure 2: Brazil Suncare Value Share (%), by Age Groups, 2011
• Figure 3: Brazil Suncare Value Share (%), by Gender, 2011
• Figure 4: Brazil Suncare Value Share (%), by Urban and Rural Dwellers, 2011
• Figure 5: Brazil Suncare Value Share (%) by Education Level Achieved Groups, 2011
• Figure 6: Brazil Suncare Value Share (%) by Wealth Groups, 2011
• Figure 7: Brazil Suncare Value Share (%) by Busy Lives Groups, 2011
• Figure 8: Brazil After-sun Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 9: Brazil After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 10: Brazil Self-tan Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 11: Brazil Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 12: Brazil Sun Protection Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 13: Brazil Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 14: Brazil Suncare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Figure 15: Brazil Suncare Market Share (US$ million), by Category, 2011
• Figure 16: Brazil Suncare Expenditure Per Capita (US$), by Category, 2011
• Figure 17: Brazil Suncare Expenditure Per Household (US$), by Category
• Figure 18: Brazil Suncare Survey-tracked Retailer Shares by Volume of Organized Retail (% of Units m), 2011
• Figure 19: Brazil After-sun Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Figure 20: Brazil Self-tan Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Figure 21: Brazil Sun Protection Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
• Figure 22: Brazil People Who Have Switched Retailer for their Suncare Purchases in the Last Six Months(Scaled Survey Results in Thousands), 2011

相關商品

消費者行為相關市場調查報告書

澳洲的消費者的生活方式
Consumer Lifestyles in Australia
價格 : US $ 1900
出版日期 : 2012年04月

給所有消費者及所有機會:全球消費者取向食品服務市場上企業策略
Every Consumer, Every Occasion: Corporate Strategies in Consumer Foodservice
價格 : US $ 2000
出版日期 : 2012年04月

南非國家報告：網路用戶簡介
South Africa Country Report: Internet User Profile
價格 : US $ 1450
出版日期 : 2012年04月

Canadean發行的消費品相關市場調查報告書

義大利的零售業的未來

The Future of Retailing in Italy to 2016

價格 : US $ 4950

出版日期 : 2012年05月

荷蘭的零售業的未來

The Future of Retailing in Netherlands to 2016

價格 : US $ 4950

出版日期 : 2012年05月

葡萄牙的零售業的未來

The Future of Retailing in Portugal to 2016

價格 : US $ 4950

出版日期 : 2012年05月

Email Alert(Email 通知) - 最新市場調查報告書

GII 將每天定期更新最新市場調查報書資訊，選擇您有興趣的市場分類，我們將用Email的方式讓您收到最新訊息!