巴西的化妝品市場上消費者趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。
這份英文市場調查報告書包含Pages: 91 價格從美金7495起跳。
本報告提供巴西的化妝品消費者的趨勢相關調查分析,驗證各群組(年齡·性別等),各產品類型,消費分析,產品選擇行動,流行對消費者行動的影響,市場規模(銷售量)與市場價值(銷售額),零售業者的選擇與轉換等,為您概述為以下內容。
第1章 簡介
第2章 消費者的市場區隔,群組的市場價值,流行的影響
- 消費者族群和化妝品市場價值
- 各年齡群組
- 性別群組
- 各地區群組
- 各學歷群組
- 不同資產群組
- 各種生活模式群組
- 消費者族群與市場價值:各分類
- 行動趨勢與市場價值
第3章 消費分析
第4章 品牌 vs. 私有品牌的選擇
- 品牌 vs. 私有品牌的數量市場佔有率
- 化妝品的選擇購買名牌和私有品牌的市場佔有率
第5章 被流行左右的消費者市場佔有率
第6章 消費的影響:市場評估
- 消費者的消費行動對化妝品市場價值的影響
- 化妝品市場價值分析:各分類
- 市場佔有率:各分類
- 每人支出:各分類
- 每戶人家支出:各分類
- 消費者行動的趨勢對化妝品市場規模的影響
- 市場佔有率的增加:各分類
- 每人消費量:各分類
- 每戶人家消費量:各分類
第7章 零售業者的選擇與轉換,分類的市場佔有率
- 零售業者的銷售量市場佔有率:各分類
- 零售業者轉換水準過去6個月
- 2011年下半年的轉換行動矩陣
- 主要零售業者的轉換情形分析
- 化妝品最終消費者簡介:所利用的各零售商
- A. Angeloni
- Carrefour
- Casino
- Cencosud
- Cia Zaffari
- Companhia Brasileira de Distribuicao
- Coop Cooperativa de Consumo
- DMA Distribuidora
- Drogasil S.A.
- G. Barbosa
- Irmaos Bretas
- Irmaos Muffato
- Lojas Americanas
- Outro
- Prezunic
- SHV Makro
- Wal-Mart
- 其他
第8章 附錄
圖表
Summary
Why was the report written?
Marketers in the Make-up market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Make-up market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Eye Make-up, Face Make-up, Lip Make-up and Nail Make-up products are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: the Eye Make-up, Face Make-up, Lip Make-up and Nail Make-up.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique organized retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Make-up distribution concentrated around the two largest retailers
Although the Brazilian retail market is fragmented in terms of number of organized retailers operating in the country, the two largest organized retailers account for more than three-quarters of Make-up products distributed by volume. This highlights the strong bargaining power of these retailers with suppliers.
Low private label penetration of Make-up products
Private label penetration is low in the Make-up market in Brazil. One driver of this is the fragmented character of the overall retail market, with private labels traditionally stronger in mature, concentrated retail markets.
Changing age structures and lifestyles two key trends in the market
Changing age structures and Changing lifestyles are two of the most important trends in the Make-up market in Brazil. These reflect Brazil's large young population and growing urbanization and indicate that suppliers should track demographic and socio-economic trends in the country in order to successfully target their products.
Table of Contents
1 Introduction
- 1.1 What is this Report About?
- 1.2 Definitions
- 1.2.1 Consumer Trends
- 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
- 1.2.3 End Consumers
- 1.2.4 Volume Units and Aggregations
- 1.2.5 Exchange Rates
- 1.2.6 Population Profiles (for interpretation of tables and charts)
- 1.3 Methodology
- 1.3.1 Introduction
- 1.3.2 Large scale, international, program of online consumer surveys
- 1.3.3 Nationally Representative results (age, gender)
- 1.3.4 Parents answered on their children's behalf
- 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
- 1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
- 2.1 Cohort Groups and Make-up Market Value
- 2.1.1 Age Groups
- 2.1.2 Gender Groups
- 2.1.3 Location Groups
- 2.1.4 Education Achieved Groups
- 2.1.5 Wealth Groups
- 2.1.6 Busy Lives Groups
- 2.2 Cohort Groups and Market Value by Category
- 2.2.1 Eye Make-up
- 2.2.2 Face Make-up
- 2.2.3 Lip Make-up
- 2.2.4 Nail Make-up
- 2.3 Behavioral Trends and Market Value
- 2.3.1 Eye Make-up
- 2.3.2 Face Make-up
- 2.3.3 Lip Make-up
- 2.3.4 Nail Make-up
3 Consumption Analysis
- 3.1 Consumption Frequencies by Age and Gender
- 3.1.1 Eye Make-up
- 3.1.2 Face Make-up
- 3.1.3 Lip Make-up
- 3.1.4 Nail Make-up
- 3.2 Consumer Profiles by Product Category
- 3.2.1 Eye Make-up
- 3.2.2 Face Make-up
- 3.2.3 Lip Make-up
- 3.2.4 Nail Make-up
4 Brand vs. Private Label Choices
- 4.1 Brand vs. Private Label Volume Share
- 4.2 Make-up Brand Choice and Private Label Shares
- 4.2.1 Eye Make-up
- 4.2.2 Face Make-up
- 4.2.3 Lip Make-up
- 4.2.4 Nail Make-up
5 The Share of Consumers Influenced by Trends
- 5.1 Trend Drivers of Consumers' Product Choices
- 5.1.1 Overall Make-up
- 5.1.2 Eye Make-up
- 5.1.3 Face Make-up
- 5.1.4 Lip Make-up
- 5.1.5 Nail Make-up
6 Consumption Impact: Market Valuation
- 6.1 Make-up Value Impact of Consumer Consumption Behavior
- 6.1.1 Market Value by Category
- 6.1.2 Market Volume by Category
- 6.2 Make-up Value Analysis by Category
- 6.2.1 Share by Category
- 6.2.2 Expenditure per Capita by Category
- 6.2.3 Expenditure per Household by Category
- 6.3 Make-up Volume Impact of Consumer Behavior Trends
- 6.3.1 Share by Category
- 6.3.2 Consumption per Capita by Category
- 6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
- 7.1 Retailer Volume Share of Organized Retail
- 7.1.1 Brazil Make-up Retailer Shares by Volume of Organized Retail
- 7.2 Retailer Volume Share by Category of Organized Retail
- 7.2.1 Retail Share by Volume of Organized Retail - Eye Make-up
- 7.2.2 Retail Share by Volume of Organized Retail - Face Make-up
- 7.2.3 Retail Share by Volume of Organized Retail - Lip Make-up
- 7.2.4 Retail Share by Volume of Organized Retail - Nail Make-up
- 7.3 Levels of Retailer Switching in the Last Six Months
- 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
- 7.3.2 Carrefour Switching Analysis
- 7.3.3 Cia Zaffari Switching Analysis
- 7.3.4 Companhia Brasileira de Distribuicao Switching Analysis
- 7.3.5 DMA Distribuidora Switching Analysis
- 7.3.6 Drogasil S.A. Switching Analysis
- 7.3.7 Irmaos Bretas Switching Analysis
- 7.3.8 Irmaos Muffato Switching Analysis
- 7.3.9 Lojas Americanas Switching Analysis
- 7.3.10 SHV Makro Switching Analysis
- 7.3.11 Wal-Mart Switching Analysis
- 7.4 Profiles of End-Consumers of Make-up, by Retailer Used
- 7.4.1 A. Angeloni
- 7.4.2 Carrefour
- 7.4.3 Casino
- 7.4.4 Cencosud
- 7.4.5 Cia Zaffari
- 7.4.6 Companhia Brasileira de Distribuicao
- 7.4.7 Coop Cooperativa de Consumo
- 7.4.8 DMA Distribuidora
- 7.4.9 Drogasil S.A.
- 7.4.10 G.Barbosa
- 7.4.11 Irmaos Bretas
- 7.4.12 Irmaos Muffato
- 7.4.13 Lojas Americanas
- 7.4.14 Others
- 7.4.15 Prezunic
- 7.4.16 SHV Makro
- 7.4.17 Wal-Mart
8 Appendix
- 8.1 About Canadean
- 8.2 Disclaimer
List of Tables
- Table 1: Volume Units for the Make-up Market
- Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
- Table 3: Brazil Survey Respondent Profile (weighted), 2011
- Table 4: Brazil Make-up Value Share (%), by Age Groups, 2011
- Table 5: Brazil Make-up Value Share (%), by Gender, 2011
- Table 6: Brazil Make-up Value Share (%), by Urban and Rural Dwellers, 2011
- Table 7: Brazil Make-up Value Share (%) by Education Level Achieved Groups, 2011
- Table 8: Brazil Make-up Value Share (%) by Wealth Groups, 2011
- Table 9: Brazil Make-up Value Share (%) by Busy Lives Groups, 2011
- Table 10: Brazil Eye Make-up Consumer Group Share (% market value), 2011
- Table 11: Brazil Face Make-up Consumer Group Share (% market value), 2011
- Table 12: Brazil Lip Make-up Consumer Group Share (% market value), 2011
- Table 13: Brazil Nail Make-up Consumer Group Share (% market value), 2011
- Table 14: Brazil Total Eye Make-up Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 15: Brazil Total Face Make-up Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 16: Brazil Total Lip Make-up Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 17: Brazil Total Nail Make-up Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
- Table 18: Brazil Eye Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 19: Brazil Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 20: Brazil Face Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 21: Brazil Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 22: Brazil Lip Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 23: Brazil Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 24: Brazil Nail Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
- Table 25: Brazil Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Table 26: Brazil Eye Make-up Consumer Profiles (% consumers by sub-group), 2011
- Table 27: Brazil Face Make-up Consumer Profiles (% consumers by sub-group), 2011
- Table 28: Brazil Lip Make-up Consumer Profiles (% consumers by sub-group), 2011
- Table 29: Brazil Nail Make-up Consumer Profiles (% consumers by sub-group), 2011
- Table 30: Brazil Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Table 31: Brazil Eye Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 32: Brazil Face Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 33: Brazil Lip Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 34: Brazil Nail Make-up Survey-tracked Brand Shares by Volume (% Vol), 2011
- Table 35: Brazil, Overall Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 36: Brazil, Eye Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 37: Brazil, Face Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 38: Brazil, Lip Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 39: Brazil, Nail Make-up: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
- Table 40: Brazil Make-up Market Value (Brazilian Real million), by Category, 2011
- Table 41: Brazil Make-up Market Value (US$ million), by Category, 2011
- Table 42: Brazil Make-up Market Volume(Kg m or Ltrs m), by Category, 2011
- Table 43: Brazil Make-up Market Share (US$ million), by Category, 2011
- Table 44: Brazil Make-up Expenditure Per Capita (Brazilian Real), by Category, 2011
- Table 45: Brazil Make-up Expenditure Per Capita (US$), by Category, 2011
- Table 46: Brazil Make-up Expenditure Per Household (Brazilian Real), by Category
- Table 47: Brazil Make-up Expenditure Per Household (US$), by Category
- Table 48: Brazil Make-up Market Volume Share (Kg m or Ltrs m), by Category, 2011
- Table 49: Brazil Make-up Consumption Per Capita by Category, 2011
- Table 50: Brazil Make-up Consumption Per Household, by Category, 2011
- Table 51: Brazil Eye Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
- Table 52: Brazil Face Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
- Table 53: Brazil Lip Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Table 54: Brazil Nail Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Table 55: Brazil Switchers to Carrefour for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 56: Brazil Switchers From Carrefour for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 57: Brazil Switchers to Cia Zaffari for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 58: Brazil Switchers to Companhia Brasileira de Distribuicao for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 59: Brazil Switchers From Companhia Brasileira de Distribuicao for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 60: Brazil Switchers to DMA Distribuidora for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 61: Brazil Switchers From DMA Distribuidora for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 62: Brazil Switchers to Drogasil S.A. for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 63: Brazil Switchers From Drogasil S.A. for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 64: Brazil Switchers to Irmaos Bretas for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 65: Brazil Switchers From Irmaos Bretas for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 66: Brazil Switchers to Irmaos Muffato for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 67: Brazil Switchers to Lojas Americanas for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 68: Brazil Switchers From Lojas Americanas for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 69: Brazil Switchers to SHV Makro for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 70: Brazil Switchers From SHV Makro for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 71: Brazil Switchers to Wal-Mart for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 72: Brazil Switchers From Wal-Mart for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
- Table 73: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
- Table 74: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
- Table 75: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
- Table 76: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Cencosud (% by Subgroup, as tracked by the Survey), 2011
- Table 77: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
- Table 78: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
- Table 79: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
- Table 80: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup, as tracked by the Survey), 2011
- Table 81: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by the Survey), 2011
- Table 82: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
- Table 83: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
- Table 84: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
- Table 85: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
- Table 86: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Others (% by Subgroup, as tracked by the Survey), 2011
- Table 87: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
- Table 88: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
- Table 89: Brazil Profile of Make-up Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
List of Figures
- Figure 1: Consumer Panel Report Methodology
- Figure 2: Brazil Make-up Value Share (%), by Age Groups, 2011
- Figure 3: Brazil Make-up Value Share (%), by Gender, 2011
- Figure 4: Brazil Make-up Value Share (%), by Urban and Rural Dwellers, 2011
- Figure 5: Brazil Make-up Value Share (%) by Education Level Achieved Groups, 2011
- Figure 6: Brazil Make-up Value Share (%) by Wealth Groups, 2011
- Figure 7: Brazil Make-up Value Share (%) by Busy Lives Groups, 2011
- Figure 8: Brazil Eye Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 9: Brazil Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 10: Brazil Face Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 11: Brazil Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 12: Brazil Lip Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 13: Brazil Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 14: Brazil Nail Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
- Figure 15: Brazil Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
- Figure 16: Brazil Make-up Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
- Figure 17: Brazil Make-up Market Share (US$ million), by Category, 2011
- Figure 18: Brazil Make-up Expenditure Per Capita (US$), by Category, 2011
- Figure 19: Brazil Make-up Expenditure Per Household (US$), by Category
- Figure 20: Brazil Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m or Ltrs m), 2011
- Figure 21: Brazil Eye Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
- Figure 22: Brazil Face Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
- Figure 23: Brazil Lip Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Figure 24: Brazil Nail Make-up Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
- Figure 25: Brazil People Who Have Switched Retailer for their Make-up Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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