義大利的香氛市場上消費者的趨勢(2011年)

義大利的香氛市場上消費者的趨勢(2011年) 是由出版商Canadean在2012年03月所出版的。 這份英文市場調查報告書包含Pages: 83 價格從美金7495起跳。

簡介

本報告依各產品類型(男性用、女性用、男女共用產品)提供義大利香氛產品的消費者趨勢調查，各組別(年齡、性別等)的市場規模，每個年齡、性別的消費行動與趨勢，產品選擇行動，整體趨勢對消費者行動的影響，市場規模(銷售量)與市場價值(銷售額)，零售商店的選擇、轉換情形等項目詳細內容分析，並將結果概述為以下內容。

第1章 簡介

• 本報告的內容
• 定義
• 分析方法

第2章 消費者的分類，各群組市場價值，流行的影響

• 消費者集團和香氛市場價值
  • 各年齡集團
  • 性別集團
  • 各地區集團
  • 各學歷集團
  • 不同資產集團
  • 各生活模式集團
• 消費者集團和各類別的市場價值
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛
• 行動的趨勢與市場價值
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛

第3章 消費分析

• 消費的頻率:各年齡·性別
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛
• 消費者簡介:各產品類型
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛

第4章 品牌與自有品牌的選擇

• 品牌與自有品牌的數量市場佔有率
  • 各分類
• 香氛品牌選擇和自有品牌的比率
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛

第5章 受流行影響的消費者的比例

• 推動消費者取向產品選擇的風潮要素
  • 香氛整體
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛

第6章 消費的衝擊:市場評估

• 消費者行動對香氛市場價值的影響
  • 不同分類的市場價值
  • 各類別的市場規模
• 香氛市場價值分析:各分類
  • 各分類市場佔有率
  • 每人支出:各分類
  • 每戶人家支出:各分類
• 消費者行動對香氛市場規模的影響
  • 各分類市場佔有率的增加
  • 每人消費量:各分類
  • 每戶人家消費量:各分類

第7章 零售業者的選擇，轉換，分類市場佔有率

• 零售業者的銷售量市場佔有率
• 零售業者的銷售量市場佔有率:各分類
  • 女性用香氛
  • 男性用香氛
  • 男女共用香氛
• 過去6個月的零售業者轉換水準
  • 2011年下半年的轉換行動的矩陣
  • 主要零售業者的轉換情形分析(全16家公司)
• 香氛的最終消費者簡介:所利用的各家零售業者
  • Auchan
  • Bennet SpA
  • Carrefour
  • Conad
  • Coop Italia
  • Despar Servizi
  • Esselunga
  • Eurospin
  • Finiper
  • Interdis
  • PAM
  • Rewe Group
  • Schwarz Group
  • Selex
  • Sisa
  • 其他

第8章 附錄

圖表一覽

目錄

Summary

Why was the report written?

Marketers in the Fragrances market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fragrances market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Female, Male and Unisex fragrances are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Female Fragrances, Male Fragrances and Unisex Fragrances.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Older Consumers the most valuable Fragrances market

Older Consumers hold the highest Fragrances market share by value. This is a combination of the large size of the age group and their high consumption frequency.

Affluent wealth group has the largest market share

Consumption analysis reveals that the Affluent wealth group has the largest share of the Fragrances market by value. The second largest share is held by the Hard Pressed wealth group, indicating a strong potential for mass market products.

Private label fragrances are not popular in Italy

Private label penetration is low across all three Fragrances categories in Italy. Private label sales will be limited by their perceived low cost and low quality in product categories dominated by luxury and aspirational items.

Table of Contents

1 Introduction

• 1.1 What is this Report About?
• 1.2 Definitions
• 1.2.1 Consumer Trends
• 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
• 1.2.3 End Consumers
• 1.2.4 Volume Units and Aggregations
• 1.2.5 Exchange Rates
• 1.2.6 Population Profiles (for interpretation of tables and charts)
• 1.3 Methodology
• 1.3.1 Introduction
• 1.3.2 Large scale, international, program of online consumer surveys
• 1.3.3 Nationally Representative results (age, gender)
• 1.3.4 Parents answered on their children's behalf
• 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
• 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

• 2.1 Cohort Groups and Fragrances Market Value
• 2.1.1 Age Groups
• 2.1.2 Gender Groups
• 2.1.3 Location Groups
• 2.1.4 Education Achieved Groups
• 2.1.5 Wealth Groups
• 2.1.6 Busy Lives Groups
• 2.2 Cohort Groups and Market Value by Category
• 2.2.1 Female Fragrances
• 2.2.2 Male Fragrances
• 2.2.3 Unisex Fragrances
• 2.3 Behavioral Trends and Market Value
• 2.3.1 Female Fragrances
• 2.3.2 Male Fragrances
• 2.3.3 Unisex Fragrances

3 Consumption Analysis

• 3.1 Consumption Frequencies by Age and Gender
• 3.1.1 Female Fragrances
• 3.1.2 Male Fragrances
• 3.1.3 Unisex Fragrances
• 3.2 Consumer Profiles by Product Category
• 3.2.1 Female Fragrances
• 3.2.2 Male Fragrances
• 3.2.3 Unisex Fragrances

4 Brand vs. Private Label Choices

• 4.1 Brand vs. Private Label Volume Share
• 4.1.1 By Category
• 4.2 Fragrances Brand Choice and Private Label Shares
• 4.2.1 Female Fragrances
• 4.2.2 Male Fragrances
• 4.2.3 Unisex Fragrances

5 The Share of Consumers Influenced by Trends

• 5.1 Trend Drivers of Consumers' Product Choices
• 5.1.1 Overall Fragrances
• 5.1.2 Female Fragrances
• 5.1.3 Male Fragrances
• 5.1.4 Unisex Fragrances

6 Consumption Impact: Market Valuation

• 6.1 Fragrances Value Impact of Consumer Consumption Behavior
• 6.1.1 Market Value by Category
• 6.1.2 Market Volume by Category
• 6.2 Fragrances Value Analysis by Category
• 6.2.1 Share by Category
• 6.2.2 Expenditure per Capita by Category
• 6.2.3 Expenditure per Household by Category
• 6.3 Fragrances Volume Impact of Consumer Behavior Trends
• 6.3.1 Share by Category
• 6.3.2 Consumption per Capita by Category
• 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

• 7.1 Retailer Volume Share
• 7.1.1 Retailer Volume Share in Fragrances
• 7.2 Retailer Volume Share by Category
• 7.2.1 Retail Share by Volume - Female Fragrances
• 7.2.2 Retail Share by Volume - Male Fragrances
• 7.2.3 Retail Share by Volume - Unisex Fragrances
• 7.3 Levels of Retailer Switching in the Last Six Months
• 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
• 7.3.2 Auchan Switching Analysis
• 7.3.3 Carrefour Switching Analysis
• 7.3.4 Conad Switching Analysis
• 7.3.5 Coop Italia Switching Analysis
• 7.3.6 Despar Servizi Switching Analysis
• 7.3.7 Esselunga Switching Analysis
• 7.3.8 Eurospin Switching Analysis
• 7.3.9 Finiper Switching Analysis
• 7.3.10 Rewe Group Switching Analysis
• 7.3.11 Sisa Switching Analysis
• 7.3.12 Other Switching Aanalysis
• 7.4 Profiles of End-Consumers of Fragrances, by Retailer Used
• 7.4.1 Auchan
• 7.4.2 Bennet SpA
• 7.4.3 Carrefour
• 7.4.4 Conad
• 7.4.5 Coop Italia
• 7.4.6 Despar Servizi
• 7.4.7 Esselunga
• 7.4.8 Eurospin
• 7.4.9 Finiper
• 7.4.10 Interdis

7.4.11 PAM

• 7.4.12 Rewe Group
• 7.4.13 Schwarz Group
• 7.4.14 Selex
• 7.4.15 Sisa
• 7.4.16 Other

8 Appendix

• 8.1 About Canadean
• 8.2 Disclaimer

List of Tables

• Table 1: Volume Units for the Fragrances Market
• Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
• Table 3: Italy Survey Respondent Profile (weighted), 2011
• Table 4: Italy Fragrances Value Share (%), by Age Groups, 2011
• Table 5: Italy Fragrances Value Share (%), by Gender, 2011
• Table 6: Italy Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
• Table 7: Italy Fragrances Value Share (%) by Education Level Achieved Groups, 2011
• Table 8: Italy Fragrances Value Share (%) by Wealth Groups, 2011
• Table 9: Italy Fragrances Value Share (%) by Busy Lives Groups, 2011
• Table 10: Italy Female Fragrances Consumer Group Share (% market value), 2011
• Table 11: Italy Male Fragrances Consumer Group Share (% market value), 2011
• Table 12: Italy Unisex Fragrances Consumer Group Share (% market value), 2011
• Table 13: Italy Total Female Fragrances Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 14: Italy Total Male Fragrances Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 15: Italy Total Unisex Fragrances Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
• Table 16: Italy Female Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 17: Italy Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 18: Italy Male Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 19: Italy Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 20: Italy Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
• Table 21: Italy Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Table 22: Italy Female Fragrances Consumer Profiles (% consumers by sub-group), 2011
• Table 23: Italy Male Fragrances Consumer Profiles (% consumers by sub-group), 2011
• Table 24: Italy Unisex Fragrances Consumer Profiles (% consumers by sub-group), 2011
• Table 25: Italy Fragrances Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Table 26: Italy Female Fragrances Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 27: Italy Male Fragrances Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 28: Italy Unisex Fragrances Survey-tracked Brand Shares by Volume (% Vol), 2011
• Table 29: Italy, Overall Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 30: Italy, Female Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 31: Italy, Male Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 32: Italy, Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
• Table 33: Italy Fragrances Market Value (Euro million), by Category, 2011
• Table 34: Italy Fragrances Market Value (US$ million), by Category, 2011
• Table 35: Italy Fragrances Market Volume (Ltrs m), by Category, 2011
• Table 36: Italy Fragrances Market Share (US$ million), by Category, 2011
• Table 37: Italy Fragrances Expenditure Per Capita (Euro), by Category, 2011
• Table 38: Italy Fragrances Expenditure Per Capita (US$), by Category, 2011
• Table 39: Italy Fragrances Expenditure Per Household (Euro), by Category
• Table 40: Italy Fragrances Expenditure Per Household (US$), by Category
• Table 41: Italy Fragrances Market Volume Share (Ltrs m), by Category, 2011
• Table 42: Italy Fragrances Consumption Per Capita (Ltrs m / Population m), by Category, 2011
• Table 43: Italy Fragrances Consumption Per Household (Ltrs m / Households m), by Category, 2011
• Table 44: Italy Fragrances Survey Tracked Retailer Share by Volume (% of Ltrs m), 2011
• Table 45: Italy Female Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
• Table 46: Italy Male Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
• Table 47: Italy Unisex Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
• Table 48: Italy: Switchers to Auchan for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 49: Italy: Switchers From Auchan for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 50: Italy: Switchers to Carrefour for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 51: Italy: Switchers From Carrefour for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 52: Italy: Switchers to Conad for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 53: Italy: Switchers From Conad for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 54: Italy: Switchers to Coop Italia for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 55: Italy: Switchers From Coop Italia for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 56: Italy: Switchers to Despar Servizi for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 57: Italy: Switchers From Despar Servizi for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 58: Italy: Switchers to Esselunga for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 59: Italy: Switchers From Esselunga for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 60: Italy: Switchers to Eurospin for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 61: Italy: Switchers From Eurospin for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 62: Italy: Switchers to Finiper for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 63: Italy: Switchers From Finiper for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 64: Italy: Switchers to Rewe Group for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 65: Italy: Switchers From Rewe Group for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 66: Italy: Switchers to Sisa for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 67: Italy: Switchers From Sisa for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 68: Italy: Switchers to Other for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 69: Italy: Switchers From Other for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
• Table 70: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
• Table 71: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup, as tracked by the Survey), 2011
• Table 72: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
• Table 73: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Conad (% by Subgroup, as tracked by the Survey), 2011
• Table 74: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup, as tracked by the Survey), 2011
• Table 75: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup, as tracked by the Survey), 2011
• Table 76: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup, as tracked by the Survey), 2011
• Table 77: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup, as tracked by the Survey), 2011
• Table 78: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Finiper (% by Subgroup, as tracked by the Survey), 2011
• Table 79: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Interdis (% by Subgroup, as tracked by the Survey), 2011
• Table 80: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From PAM (% by Subgroup, as tracked by the Survey), 2011
• Table 81: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup, as tracked by the Survey), 2011
• Table 82: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
• Table 83: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Selex (% by Subgroup, as tracked by the Survey), 2011
• Table 84: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Sisa (% by Subgroup, as tracked by the Survey), 2011
• Table 85: Italy: Profile of Fragrances Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

• Figure 1: Consumer Panel Report Methodology
• Figure 2: Italy Fragrances Value Share (%), by Age Groups, 2011
• Figure 3: Italy Fragrances Value Share (%), by Gender, 2011
• Figure 4: Italy Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
• Figure 5: Italy Fragrances Value Share (%) by Education Level Achieved Groups, 2011
• Figure 6: Italy Fragrances Value Share (%) by Wealth Groups, 2011
• Figure 7: Italy Fragrances Value Share (%) by Busy Lives Groups, 2011
• Figure 8: Italy Female Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 9: Italy Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 10: Italy Male Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 11: Italy Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 12: Italy Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
• Figure 13: Italy Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
• Figure 14: Italy Fragrances Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
• Figure 15: Italy Fragrances Market Share (US$ million), by Category, 2011
• Figure 16: Italy Fragrances Expenditure Per Capita (US$), by Category, 2011
• Figure 17: Italy Fragrances Expenditure Per Household (US$), by Category
• Figure 18: Italy Fragrances Survey Tracked Retailer Share by Volume (% of Ltrs m), 2011
• Figure 19: Italy Female Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
• Figure 20: Italy Male Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
• Figure 21: Italy Unisex Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
• Figure 22: Italy: People Who Have Switched Retailer for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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