市場調查報告書 - 225831

英國的香氛市場上消費者的趨勢(2011年)

Consumer Trends in the Fragrances Market in UK
出版商 Canadean
出版日期 2012年03月16日 內容資訊 英文 Pages: 76
價格
英國的香氛市場上消費者的趨勢(2011年) Consumer Trends in the Fragrances Market in UK
出版日期: 2012年03月16日 內容資訊: 英文 Pages: 76
簡介

本報告依各產品類型(男性用、女性用、男女共用產品)提供英國香氛產品的消費者趨勢調查，各組別(年齡、性別等)的市場規模，每個年齡、性別的消費行動與趨勢，產品選擇行動，整體趨勢對消費者行動的影響，市場規模(銷售量)與市場價值(銷售額)，零售商店的選擇、轉換情形等項目詳細內容分析，並將結果概述為以下內容。

第1章 簡介

  • 本報告的內容
  • 定義
  • 分析方法

第2章 消費者的分類，各群組市場價值，流行的影響

  • 消費者集團和香氛市場價值
    • 各年齡集團
    • 性別集團
    • 各地區集團
    • 各學歷集團
    • 不同資產集團
    • 各生活模式集團
  • 消費者集團和各類別的市場價值
    • 女性用香氛
    • 男性用香氛
    • 男女共用香氛
  • 行動的趨勢與市場價值
    • 女性用香氛
    • 男性用香氛
    • 男女共用香氛

第3章 消費分析

  • 消費的頻率:各年齡、性別
    • 女性用香氛
    • 男性用香氛
    • 男女共用香氛
  • 消費者簡介:各產品類型
    • 女性用香氛
    • 男性用香氛
    • 男女共用香氛

第4章 品牌與自有品牌的選擇

  • 品牌與自有品牌的數量市場佔有率
    • 各分類
  • 香氛品牌選擇和自有品牌的比率
    • 女性用香氛
    • 男性用香氛
    • 男女共用香氛

第5章 受流行影響的消費者的比例

  • 推動消費者取向產品選擇的風潮要素
    • 香氛整體
    • 女性用香氛
    • 男性用香氛
    • 男女共用香氛

第6章 消費的衝擊:市場評估

  • 消費者行動對香氛市場價值的影響
    • 各類別的市場價值
    • 各類別的市場規模
  • 香氛市場價值分析:各分類
    • 各分類市場佔有率
    • 每人支出:各分類
    • 每戶人家支出:各分類
  • 消費者行動對香氛市場規模的影響
    • 各分類市場佔有率的增加
    • 每人消費量:各分類
    • 每戶人家消費量:各分類

第7章 零售業者的選擇，轉換，分類市場佔有率

  • 零售業者的銷售量市場佔有率
  • 零售業者的銷售量市場佔有率:各分類
    • 女性用香氛
    • 男性用香氛
    • 男女共用香氛
  • 過去6個月的零售業者轉換水準
    • 2011年下半年的轉換行動的矩陣
    • 主要零售業者的轉換情形分析(全11家公司)
  • 香氛的最終消費者簡介:所利用的各家零售業者
    • Asda
    • Body Shop
    • Boots
    • Co-Op/Somerfield
    • Lloyds
    • Morrisons
    • Sainsbury's
    • Saver
    • Superdrug
    • Tesco
    • Vantage
    • Waitrose
    • 其他

第8章 附錄

圖表一覽

目錄

Summary

Why was the report written?

Marketers in the Fragrances market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the fragrance market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Male Fragrances, Female Fragrances and Unisex Fragrances are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the male fragrance, female fragrance, and unisex fragrance market.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Heavy consumption of Male Fragrances common

Heavy consumption of Male Fragrances is most common across men, accounting for one-third of the market. However, almost 40% of men consume Male Fragrances at a Medium or Light frequency, indicating that suppliers should focus on increasing the consumption frequency of current users.

Low Female Fragrances consumption by Older Consumers

Female Fragrances consumption declines significantly among Older Consumers, only 5% of which are Heavy frequency consumers. Suppliers need to develop strategies to prevent the strong decline in consumption as consumers exit middle age.

Private label fragrances unpopular

Private label penetration is low in the UK Fragrances market. Penetration is highest in the Unisex Fragrances category, reaching approximately 10% of consumers, twice as high as in the Female Fragrances and Male Fragrances categories.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Fragrances Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Female Fragrances
    • 2.2.2 Male Fragrances
    • 2.2.3 Unisex Fragrances
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Female Fragrances
    • 2.3.2 Male Fragrances
    • 2.3.3 Unisex Fragrances

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Female Fragrances
    • 3.1.2 Male Fragrances
    • 3.1.3 Unisex Fragrances
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Female Fragrances
    • 3.2.2 Male Fragrances
    • 3.2.3 Unisex Fragrances

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Fragrances Brand Choice and Private Label Shares
    • 4.2.1 Female Fragrances
    • 4.2.2 Male Fragrances
    • 4.2.3 Unisex Fragrances

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Fragrances
    • 5.1.2 Female Fragrances
    • 5.1.3 Male Fragrances
    • 5.1.4 Unisex Fragrances

6 Consumption Impact: Market Valuation

  • 6.1 Fragrances Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Fragrances Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Fragrances Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption Per Household by Category

7 Retailer Choice, Switching and Category Share

  • 7.1 Retailer Volume Share
    • 7.1.1 Retailer Volume Share in Fragrances
  • 7.2 Retailer Volume Share by Category
    • 7.2.1 Retail Share by Volume - Female Fragrances
    • 7.2.2 Retail Share by Volume - Male Fragrances
    • 7.2.3 Retail Share by Volume - Unisex Fragrances
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Asda Switching Analysis
    • 7.3.3 Body Shop Switching Analysis
    • 7.3.4 Boots Switching Analysis
    • 7.3.5 Co-Op/Somerfield Switching Analysis
    • 7.3.6 Lloyds Switching Analysis
    • 7.3.7 Sainsbury's Switching Analysis
    • 7.3.8 Superdrug Switching analysis
    • 7.3.9 Tesco Switching analysis
    • 7.3.10 Other Switching analysis
  • 7.4 Profiles of End-Consumers of Fragrances, by Retailer Used
    • 7.4.1 Asda
    • 7.4.2 Body Shop
    • 7.4.3 Boots
    • 7.4.4 Co-Op/Somerfield
    • 7.4.5 Lloyds
    • 7.4.6 Morrisons
    • 7.4.7 Sainsbury's
    • 7.4.8 Saver
    • 7.4.9 Superdrug
    • 7.4.10 Tesco
    • 7.4.11 Vantage
    • 7.4.12 Waitrose
    • 7.4.13 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units For the Fragrances Market
  • Table 2: Foreign Exchange Rate - GBP Vs. US$, 2011
  • Table 3: United Kingdom Survey Respondent Profile (weighted), 2011
  • Table 4: United Kingdom Fragrances Value Share (%), by Age Groups, 2011
  • Table 5: United Kingdom Fragrances Value Share (%), by Gender, 2011
  • Table 6: United Kingdom Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: United Kingdom Fragrances Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: United Kingdom Fragrances Value Share (%) by Wealth Groups, 2011
  • Table 9: United Kingdom Fragrances Value Share (%) by Busy Lives Groups, 2011
  • Table 10: United Kingdom Female Fragrances Consumer Group Share (% market value), 2011
  • Table 11: United Kingdom Male Fragrances Consumer Group Share (% market value), 2011
  • Table 12: United Kingdom Unisex Fragrances Consumer Group Share (% market value), 2011
  • Table 13: United Kingdom Total Female Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 14: United Kingdom Total Male Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: United Kingdom Total Unisex Fragrances Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 17: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 18: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: United Kingdom Female Fragrances Consumer Profiles (% consumers by sub-group), 2011
  • Table 23: United Kingdom Male Fragrances Consumer Profiles (% consumers by sub-group), 2011
  • Table 24: United Kingdom Unisex Fragrances Consumer Profiles (% consumers by sub-group), 2011
  • Table 25: United Kingdom Fragrances Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 26: United Kingdom Female Fragrances Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 27: United Kingdom Male Fragrances Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 28: United Kingdom Unisex Fragrances Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 29: United Kingdom, Overall Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 30: United Kingdom, Female Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 31: United Kingdom, Male Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 32: United Kingdom, Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 33: United Kingdom Fragrances Market Value (Pound Sterling million), by Category, 2011
  • Table 34: United Kingdom Fragrances Market Value (US$ million), by Category, 2011
  • Table 35: United Kingdom Fragrances Market Volume (Ltrs m), by Category, 2011
  • Table 36: United Kingdom Fragrances Market Share (US$ million), by Category, 2011
  • Table 37: United Kingdom Fragrances Expenditure Per Capita (Pound Sterling), by Category, 2011
  • Table 38: United Kingdom Fragrances Expenditure Per Capita (US$), by Category, 2011
  • Table 39: United Kingdom Fragrances Expenditure Per Household (Pound Sterling), by Category
  • Table 40: United Kingdom Fragrances Expenditure Per Household (US$), by Category
  • Table 41: United Kingdom Fragrances Market Volume Share (Ltrs m), by Category, 2011
  • Table 42: United Kingdom Fragrances Consumption Per Capita (Ltrs m / Population m), by Category, 2011
  • Table 43: United Kingdom Fragrances Consumption Per Household (Ltrs m / Households m), by Category, 2011
  • Table 44: United Kingdom Fragrances Survey Tracked Retailer Share by Volume (% of Ltrs m), 2011
  • Table 45: United Kingdom Female Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
  • Table 46: United Kingdom Male Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
  • Table 47: United Kingdom Unisex Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
  • Table 48: United Kingdom: Switchers to Asda for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 49: United Kingdom: Switchers From Asda for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 50: United Kingdom: Switchers to Body Shop for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 51: United Kingdom: Switchers From Body Shop for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 52: United Kingdom: Switchers to Boots for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 53: United Kingdom: Switchers From Boots for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 54: United Kingdom: Switchers to Co-Op/Somerfield for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 55: United Kingdom: Switchers From Co-Op/Somerfield for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 56: United Kingdom: Switchers to Lloyds for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 57: United Kingdom: Switchers to Sainsbury's for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 58: United Kingdom: Switchers From Sainsbury's for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 59: United Kingdom: Switchers to Superdrug for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 60: United Kingdom: Switchers From Superdrug for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 61: United Kingdom: Switchers to Tesco for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 62: United Kingdom: Switchers From Tesco for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 63: United Kingdom: Switchers to Other for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 64: United Kingdom: Switchers From Other for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2011
  • Table 66: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Body Shop (% by Subgroup, as tracked by the Survey), 2011
  • Table 67: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Boots (% by Subgroup, as tracked by the Survey), 2011
  • Table 68: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2011
  • Table 69: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Lloyds (% by Subgroup, as tracked by the Survey), 2011
  • Table 70: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2011
  • Table 71: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2011
  • Table 72: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Saver (% by Subgroup, as tracked by the Survey), 2011
  • Table 73: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Superdrug (% by Subgroup, as tracked by the Survey), 2011
  • Table 74: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2011
  • Table 75: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Vantage (% by Subgroup, as tracked by the Survey), 2011
  • Table 76: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2011
  • Table 77: United Kingdom: Profile of Fragrances Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: United Kingdom Fragrances Value Share (%), by Age Groups, 2011
  • Figure 3: United Kingdom Fragrances Value Share (%), by Gender, 2011
  • Figure 4: United Kingdom Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: United Kingdom Fragrances Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: United Kingdom Fragrances Value Share (%) by Wealth Groups, 2011
  • Figure 7: United Kingdom Fragrances Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: United Kingdom Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: United Kingdom Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: United Kingdom Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: United Kingdom Fragrances Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 15: United Kingdom Fragrances Market Share (US$ million), by Category, 2011
  • Figure 16: United Kingdom Fragrances Expenditure Per Capita (US$), by Category, 2011
  • Figure 17: United Kingdom Fragrances Expenditure Per Household (US$), by Category
  • Figure 18: United Kingdom Fragrances Survey Tracked Retailer Share by Volume (% of Ltrs m), 2011
  • Figure 19: United Kingdom Female Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
  • Figure 20: United Kingdom Male Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
  • Figure 21: United Kingdom Unisex Fragrances Survey Tracked Retailer Share by Volume (Ltrs m), 2011
  • Figure 22: United Kingdom: People Who Have Switched Retailer for their Fragrances Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

英國的香氛市場上消費者的趨勢(2011年)是由出版商Canadean在2012年03月16日所出版的。這份市場調查報告書包含Pages: 76 價格從美金7495起跳。
Back to Top
;