市場調查報告書 - 216787

立陶宛的蘋果酒市場

Lithuania Cider Markets Insights 2013

出版商 Canadean
出版日期 2013年08月16日 內容資訊 英文 42 Pages
價格
立陶宛的蘋果酒市場 Lithuania Cider Markets Insights 2013
出版日期: 2013年08月16日 內容資訊: 英文 42 Pages
簡介

本報告提供立陶宛的蘋果酒(cider)市場趨勢相關調查分析,提供立陶宛市場概要,相關法規·稅制上的背景,主要國內品牌·進口品牌出貨量的轉變,不同企業的出貨量和主要企業簡介,新產品的配合措施,價格·通路·包裝等趨勢等彙整資料,為您概述為以下內容。

章節1:市場更新

  • 主要資料
  • 市場分析
    • 目前趨勢與最新趨勢
    • 預測
    • 進出口
    • 市場區分
  • 品牌
    • 十大蘋果酒品牌:出貨量
    • 專利·品牌擁有者與核可上市者
    • 品牌分析
    • 自有品牌/自有品牌製造者
    • 新產品的配合措施
  • 產業結構
    • 市場結構
    • 釀造公司/進口業者
  • 包裝
    • 包裝趨勢
  • 銷售管道分析
    • 市場評估·價格
    • 蘋果酒市場評估
    • 流通趨勢
  • 相關法規·稅制
  • 價格
  • 各種資料

章節2:企業簡介

  • 釀造公司簡介
    • SVYTURYS-UTENOS
    • VOLFAS ENGELMAN
      • Ragutis 品牌出貨量
      • Volfas Engelman品牌出貨量
    • KALNAPILIO-TAURO GROUP
  • mini簡介
    • AB Alita

調查方法

  • 定義

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Product Synopsis

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavoured). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Introduction and Landscape

Why was the report written?

The 2013 Lithuania Cider Market Insights report is a high level market research report on the Lithuanian cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

Cider is in decline and declined by 4% in 2012

What are the key drivers behind recent market changes?

The decline was caused by a shrinking population and bad weather

What makes this report unique and essential to read?

The Lithuania Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Lithuania cider market.

This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and selected company profiles.

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non refillable. Market valuation data and selected pricing data are also included.

Key Market Issues

Despite GDP growing inflation was 3% and consumption was shrinking.

In 2012 the temperature was 2-3°C lower in the summer months than 2011, which impacted beverage consumption.

The target audience of cider remained young consumers with low income, thus cheap cider was in demand.

2013 is forecast to see further decrease as new legislation will ban the sales of large PET bottles of cider and of strong cider.

Legislation banning large PET bottles and strong cider will lead to some consumers leaving the category in favour of low cost FABs.

Key Highlights

Price discounts and promotions, large packaging (150cl) were the major driver of consumer choice.

Selita launched two lines in the discount segment in 2012 which lead to it increasing its share.

The largest brewer Svyturys-UtenosAlus (Carlsberg group) introduced Kiss cider, and in 2012 began importing Somersby

Cider imports to Lithuania increased by over 50% in 2012.

In 2012 pear variants pushed forward and became the leading segment.

Table of Contents

Section 1 Market Update

KEY FACTS

  • Market Size
  • Growth
  • Market Value
  • Distribution 2012

MARKET COMMENTARY

  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation

BRANDS

  • Top 10 Cider Brands - Volume, 2011-2012
  • Licensed Brands Owners and Licensees
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products Activity

INDUSTRY STRUCTURE

  • Chart - Leading Brewers/Imports, 2012
  • Market Structure
  • Cider Producers/Importers

PACKAGING

  • Chart - Consumption by Pack Material/Type, 2012
  • Packaging Trends

CHANNEL ANALYSIS

  • Chart - Distribution by Channel, 2012
  • Chart - Consumption by Price Segment, 2012
  • Market Valuation and Pricing
  • Cider Market Valuation (Local Currency), 2011-2013F
  • Distribution Trends

LEGISLATION AND TAXATION TABLES

  • Table 1.2.1 - Taxation Base
  • Table 1.2.2 - Historical Excise Rates of Cider
  • Table 1.2.3 - Legal Controls on Cider
  • Table 1.2.4 - Tax Burden on Cider

PRICING TABLES

  • Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2011-2013
  • Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2011-2013

DATA TABLES

  • Commercial Beverage Consumption - per Capita - Litres, 2002-2013F
  • Commercial Beverage Consumption - per Capita - % Share, 2002-2013F
  • Commercial Beverage Consumption - per Capita - Growth, 2002-2013F
  • Commercial Beverage Consumption - Million Litres, 2002-2013F
  • Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
  • Cider Production/Trade/Consumption - Growth, 2006-2013F
  • Consumption of FABs and Cider, 2002-2013F
  • Cider Market Valuation (Local Currency), 2011-2013F
  • Cider Consumption by Local Definition, 2009-2013F.
  • Cider Consumption by Standard Price Segmentation, 2009-2013F
  • Cider Consumption by Alcoholic Strength, 2009-2013F
  • Cider Consumption by Type, 2009-2013F
  • Cider Consumption by Geographic Scope, 2009-2013F
  • Cider All Trademarks, 2008-2012
  • Cider Brands by Local Definition, 2008-2012
  • Cider Brands by Standard Price Segment, 2008-2012
  • Cider Brands by Alcoholic Strength, 2008-2012
  • Cider Brands by Type, 2008-2012
  • Cider Imported Brands by Origin, 2008-2012
  • Cider Trademark Owners, 2008-2012
  • Cider Local Operators, 2008-2012
  • Cider Leading Brewers/Importers, 2008-2012
  • Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2009-2013F
  • Cider Distribution: On vs. Off Premise, 2009-2013F

Section 2 Brewer Profiles

BREWER PROFILES

KALNAPILIO-TAURO GROUP

  • Kalnapilio-Tauro Group Brand List
  • Kalnapilio-Tauro Group Brand Volumes, 2008-2012
  • Selita
  • Selita Cider Brand List
  • Selita Brand Volumes 2011-2012
  • Svyturys-Utenos
  • Svyturys-Utenos Alus Full Brand List
  • Svyturys-Utenos Alus Brand Volumes 2008-2012
  • Volfas Engelman (formerly Ragutis)
  • Ragutis Full Brand List
  • Volfas Engelman Brand Volumes 2008-2012

MINI PROFILES

  • AB Alita
  • Alita Brand Volumes, 2008-2012

Methodology

  • Beer and Cider Attributes Definitions
  • Product Definitions
  • Packaging Definitions

Glossary

  • Map

List of Tables

  • Table 1: Cider Key Facts
  • Table 2: Top 10 Cider Brands - Volume, 2010-2012
  • Table 3: Top 10 International Premium and Superpremium Cider Brands - Volume, 2012-2012
  • Table 4: Licensed Brand Owners and Licensees
  • Figure 1: Cider Leading Brewers/Importers, 2012
  • Figure 2: Cider Consumption by Pack Material/Type, 2012
  • Figure 3: Cider Distribution by Channel, 2012
  • Figure 4: Cider Consumption by Price Segment, 2012
  • Table 5: Cider Market Valuation (Local Currency), 2011-2013F
  • Table 6: - Taxation Base
  • Table 7: - Historical Excise Rates of Beer
  • Table 8: - Legal Controls on Cider
  • Table 9: - Tax Burden on Cider up to 8% Abv, 2012
  • Table 10: Selected Consumer Cider Prices: Off-Premise, 2011-2013
  • Table 11: Selected Consumer Cider Prices: On-Premise, 2011-2013
  • Table 12: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
  • Table 13: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
  • Table 14: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
  • Table 15: Commercial Beverage Consumption - Million Liters, 2002-2013F
  • Table 16: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
  • Table 17: Cider Production/Trade/Consumption, 2005-2013F
  • Table 18: Cider Production/Trade/Consumption - Growth, 2005-2013F
  • Table 19: Consumption of FABs and Cider, 2002-2013F
  • Table 20: Cider Market Valuation (Local Currency), 2011-2013F
  • Table 21: Cider Consumption by Local Definition, 2009-2013F
  • Table 22: Cider Consumption by Standard Price Segmentation, 2009-2013F
  • Table 23: Cider Consumption by Alcoholic Strength, 2009-2013F
  • Table 24: Cider Consumption by Type, 2009-2013F
  • Table 25: Cider Consumption by Geographic Scope, 2009-2013F
  • Table 26: Cider All Trademarks, 2008-2012
  • Table 27: Cider Brands by Local Definition, 2008-2012
  • Table 28: Cider Brands by Standard Price Segment, 2008-2012
  • Table 29: Cider Brands by Alcoholic Strength, 2008-2012
  • Table 30: Cider Brands by Type, 2008-2012
  • Table 31: Imported Brands by Origin, 2008-2012
  • Table 32: Cider Licensed Brands, 2008-2012
  • Table 33: Cider Trademark Owners, 2008-2012
  • Table 34: Cider Local Operators, 2008-2012
  • Table 35: Cider leading Brewers/Importers, 2008-2012
  • Table 36: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
  • Table 37: Cider Distribution: On vs Off Premise, 2009-2013F
  • Table 38: Kalnapilio-Tauro Grou Full Brand List
  • Table 39: Kalnapilio-Tauro Group Brand Volumes 2010-2012
  • Table 40: Cider Brand List
  • Table 41: Selita Brand Volumes 2011-2012
  • Table 42: Svyturys-Utenos Alus Full Brand List
  • Table 43: Svyturys-Utenos Alus Brand Volumes 2008-2012
  • Table 44: Ragutis Full Brand List
  • Table 45: Volfas Engelman Brand Volumes 2008-2012
  • Table 46: Company AB Alita

List of Figures

  • Figure 1: Cider Leading Brewers/Importers, 2012
  • Figure 2: Cider Consumption by Pack Material/Type, 2012
  • Figure 3: Cider Distribution by Channel, 2012
  • Figure 4: Cider Consumption by Price Segment, 2012

立陶宛的蘋果酒市場是由出版商Canadean在2013年08月16日所出版的。這份市場調查報告書包含42 Pages 價格從美金1700起跳。

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