|
|
|
市場調查報告書
2006 年／ 2007 年美國鐘錶市場的發展前景（至 2013 的長期預測）
The 2006/2007 Market Outlook For Watches and Clocks (Long-Term Watches and Clocks Forecasts Through 2013)
|
2006 年／ 2007 年美國鐘錶市場的發展前景（至 2013 的長期預測） 是由出版商Business Trend Analysts在2006年02月所出版的。
這份英文市場調查報告書包含400 PAGES 價格從美金1995起跳。
Abstract
Watch and Clock Products Included In The Report:
- Analog Quartz Watches
- Digital Quartz Watches
- Mechanical Watches
- Watch Movements
- Watchcases
- Watch Parts
- Alarm Clocks
- Wall Clocks
- Instrument Panel Clocks
- Timing Mechanisms
- Time Switches
- Clock Movements
- Clockcases
- Clock Parts
- The U.S. market for watches and clocks will be valued at nearly $4.3
billion in 2006. Although domestic manufacturers' sales have been on the
upswing in recent years, imported goods continue to grab a bigger piece of the
pie. What is in store for the future? Don't miss our comprehensive analysis of
overall market dynamics, including our short- and long-term forecasts.
- U.S. watchmakers have been virtually shut out of the domestic marketplace,
with imported watches capturing nearly 98% of sales. However, domestic
producers have successfully turned their attention to foreign markets, with
exports now generating over 70% of U.S. watch manufacturers' sales. A special
section of this report tracks exports of all types of watches and watch parts,
detailed by country of destination.
- Ending a four-year stretch of steady declines, U.S. manufacturers' sales
of clocks rebounded in 2004 and 2005. Wall clocks posted the strongest gains,
benefiting from their recent repositioning as home decorating accessories.
Unfortunately, the outlook for 2006 isn?t as rosy. See our special coverage of
the U.S. clock industry.
- Consumers aged 25 to 44 are the biggest spenders on watches; urban
consumers spend over twice as much as their rural counterparts.Microwave oven
shipments topped the 16 million mark in the U.S. for the first time in
2005.Sales of fine watches priced at $50 and above are highest in the
South.This report looks at the many factors that impact the watch and clock
industry's bottom line.
- Switzerland is by far the number-one source of U.S. imports of watches and
clocks. China and Japan continue their heated battle for second place, but the
fastest import growth is coming from some of the as-yet minor players in the
U.S. marketplace. Our in-depth coverage of import penetration quantifies unit
and dollar imports of watches, clocks, and related products on a
country-by-country basis.
- Bulova, Montres Rolex, Howard Miller, Swatch, Casio, Audemars Piguet,
Movado, Tiffany & Co., and Chanel are just a few of the major competitors
profiled in this report. Get all the latest news on sales performance,
marketing strategies, new product development, mergers and acquisitions,
foreign ventures, and other recent activities of the movers and shakers in the
industry.
Table of Contents
SECTION I: EXECUTIVE OVERVIEW
Analysis:
- State of the Industry
- A Rebound for U.S. Manufacturers' Sales?
- Pricing Trends
- Advertising Trends
SECTION II: THE OVERALL U.S. MARKET FOR WATCHES AND CLOCKS
Analysis:
- U.S. Balance of Trade
- U.S. Apparent Consumption
- Imports Dominate U.S. Market
- Exports Become Increasingly Important
- U.S. Manufacturers' Sales
Tables:
- U.S. Balance of Trade for Watches and Clocks
- U.S. Apparent Consumption of Watches and Clocks
- U.S. Apparent Consumption of Watches and Clocks (Graph)
- Import Penetration in the U.S. Market for Watches and Clocks
- Exports as a Percentage of U.S. Manufacturers' Sales of Watches and Clocks
- U.S. Manufacturers' Sales of Watches and Clocks:
- Total
- By Type
- By Type (Graph)
- Product Mix
- Growth Trends, by Type
SECTION III: THE U.S. MARKET FOR WATCHES
Analysis:
- World Production Trends
- U.S. Apparent Consumption
- Import Penetration
- Exports' Share of U.S. Manufacturers' Sales
- U.S. Manufacturers' Sales
- Retail Sales
- Channels of Distribution
- Price Points
- New Design Trends
Tables:
- World Watch Production:
- Japanese Watch Production, by Type
- U.S. Apparent Consumption of Watches and Watch Parts
- Import Penetration in the U.S. Market for Watches and Watch Parts
- Exports as a Percentage of U.S. Manufacturers' Sales of Watches and Watch
Parts
- Top Watch Exporting Countries
- Top Watch Importing Countries
- U.S. Manufacturers' Sales of Watches and Watch Parts:
- Total
- By Type
- Product Mix
- Growth Trends, by Type
- U.S. Manufacturers' Sales of Complete Watches:
- Average Annual Consumer Expenditures on Watches:
- By Housing Tenure and Type of Area
- By Race and Hispanic Origin
- By Region
- By Age of Householder
- By Income Level
- Retail Jewelry Store Monthly Sales
- Total U.S. Retail Sales of Jewelry and Watches
- Distribution of Jewelry and Watch Sales:
- By Type of Outlet
- By Price Point
- By Type
- Overall Retail Sales Trends vs. Jewelry Store Sales Trends
- Profile of the U.S. Retail Jewelry Store Industry
- Gold Jewelry Sales, by Outlet Type
- Top 20 Retail Jewelry Chains in North America
- Leading U.S. Department Stores, Ranked by Jewelry and Watch Sales
- Leading U.S. Discount Stores, Ranked by Jewelry and Watch Sales
- Top Television Shopping Programs, Ranked by Jewelry and Watch Sales
- U.S. Fine Watch Market:
- By Region
- Distribution, by Price Point
- Monthly Unit Sales and Manufacturers' Suggested Monthly Retail Prices
- Top-Selling Brands
SECTION IV: THE U.S. MARKET FOR CLOCKS
Analysis:
- World Production Trends
- U.S. Apparent Consumption
- Import Penetration
- Exports' Share of U.S. Manufacturers' Sales
- U.S. Manufacturers' Sales
- Household and Wall Clocks
- Timing Mechanisms
- Alarm Clocks
- Distribution Trends
- Keys to Success
Tables:
- World Clock Production
- U.S. Apparent Consumption of Clocks
- Import Penetration in the U.S. Market for Clocks
- Exports as a Percentage of U.S. Manufacturers' Sales of Clocks
- U.S. Manufacturers' Sales of Clocks:
- Total
- By Type
- Product Mix
- Growth Trends, by Type
- Manufacturers' Shipments of Clocks in the U.S.:
- Desk/Table Clocks
- Decorative Wall Clocks
- Kitchen Wall Clocks
- Alarm Clocks
- Household Saturation Levels for Clocks in the U.S
- Distribution of Retail Clock Sales, by Type of Outlet
- Average Annual Consumer Expenditures on Clocks:
- By Housing Tenure and Type of Area
- By Race and Hispanic Origin
- By Region
- By Age of Householder
- By Income Level
SECTION V: FACTORS AFFECTING DEMAND FOR WATCHES AND CLOCKS
Analysis:
- Overview
- Economic Trends
- Population Shift Good for the Industry?
- Females in the Workforce
- New Construction and Housing Starts Can Help Clock Sales
- New Design Trends Provide a Boost
Tables:
- U.S. Gross Domestic Product
- U.S. Gross Private Domestic Investment
- U.S. Industrial Production Index
- U.S. Disposable Personal Income
- U.S. Per Capita Disposable Personal Income
- U.S. Personal Consumption Expenditures
- U.S. Per Capita Personal Consumption Expenditures
- Consumer Confidence Index
- U.S. Household Distribution, by Income Level
- Median Household Income, by State
- U.S. Civilian Labor Force, by Gender
- Value of New Construction in the U.S.:
- Total
- Private vs. Public
- By Type
- Private Construction:
- Residential vs. Nonresidential
- Residential, by Type
- Nonresidential, by Type
- Public Construction, by Type
- State and Local Nonresidential Construction, by Type
- Privately Owned New Housing Starts:
- Single-Family Houses Sold in the U.S., Existing vs. New:
- Number of Mobile Homes Placed for Residential Use:
- Total
- By Region
- Distribution, by Region
- World Motor Vehicle Production, by Major Region/Country
- U.S. Manufacturers' Shipments of Microwave Ovens
- Household Saturation Levels for Microwave Ovens in the U.S.
- U.S. Manufacturers' Shipments of Oven Ranges
SECTION VI: PRICING TRENDS IN THE U.S. WATCHES AND CLOCKS INDUSTRY
Analysis:
- Overall Producer Price Trends
- Producer Prices for Watches
- Producer Prices for Clocks
- Consumer Prices for Watches
- Consumer Prices for Clocks
Tables:
- Producer Price Indexes:
- Watches and Clocks, Including Parts
- Watches, Watchcases, Movements or Modules, and Watch Parts
- Clocks, Timing Mechanisms, Time Switches, Clock Movements, Clockcases,
and Clock Parts
- Household Clocks, Excluding Alarm Clocks:
- Household Timing Mechanisms
- Timers and Switch Clocks with Clock or Watch Movement or Module for
Timepiece Use, with Dial or Display
- Clockcases, Case Parts, and Other Clock Parts, Excluding Timing Motors
- Consumer Price Indexes:
- Watches
- Clocks, Lamps, and Decorative Items
SECTION VII: U.S. EXPORTS OF WATCHES AND CLOCKS
Analysis:
- Total Exports
- U.S. Manufacturers Bank on Exports
- Top Export Destination is Surprising
- NAFTA Trading Partners
- Promising Export Market
- Other Significant Export Destinations
- Emerging Export Markets
- Top Export Product Categories
Tables:
- U.S. Exports of Watches and Clocks
- Exports as a Percentage of U.S. Manufacturers' Sales of Watches and Clocks
- Top Ten U.S. Export Destinations for Watches and Clocks:
- Dollar Exports
- Dollar Market Shares
- Dollar Market Shares (Graph)
- U.S. Exports of Watches and Clocks, by Type:
- Dollars
- Product Mix: Dollars
- Units
- Product Mix: Units
- U.S. Exports of Watches and Clocks, by Country of Destination:
- Hairsprings of Iron or Steel
- Wristwatches with Cases of Precious Metal:
- Electrically Operated:
- With Mechanical Display Only
- With Optoelectronic Display Only
- Not Elsewhere Specified or Included
- Not Battery-Powered:
- With Automatic Winding
- Without Automatic Winding
- Other Watches with Precious Metal Cases, Except Wristwatches:
- Electrically Operated
- Not Battery-Powered
- Wristwatches with Cases of Base Metal:
- Electrically Operated:
- With Mechanical Display Only
- With Other Display
- Battery-Powered, with Optoelectronic Display Only
- Not Battery-Powered:
- With Automatic Winding
- Without Automatic Winding
- Other Watches with Cases of Base Metal, Except Wristwatches:
- Electrically Operated
- Not Electrically Operated
- Clocks with Watch Movements:
- Electrically Operated
- Not Electrically Operated
- Instrument Panel Clocks and Clocks of a Similar Type for Vehicles,
Aircraft, Spacecraft, or Vessels
- Alarm Clocks:
- Electrically Operated
- Not Battery- or AC-Powered
- Wall Clocks:
- Electrically Operated
- Not Electrically Operated
- Other Clocks, Except Alarm and Wall Clocks:
- Electrically Operated
- Not Electrically Operated
- Time Registers and Time Recorders
- Other Time of Day Apparatus for Measuring, Recording, or Otherwise
Indicating Intervals of Time, Not Elsewhere Specified or Included
- Watch Movements, Complete and Assembled:
- Electrically Operated:
- With Mechanical Display Only, with a Device that can be Incorporated
into a Mechanical Display
- With Optoelectronic Display Only
- Not Elsewhere Specified or Included
- With Automatic Winding
- Measuring 33.8 mm or Less
- Measuring Over 33.8 mm
- Clock Movements, Complete and Assembled:
- Electrically Operated:
- Alarm Clocks
- Except Alarm Clocks, Not Elsewhere Specified or Included
- Except Electrically Operated, Not Elsewhere Specified or Included
- Movements of Watches:
- Complete, Unassembled or Partly Assembled (Movement Sets)
- Incomplete, Assembled
- Rough
- Complete Clock Movements, Unassembled or Partly Assembled (Movement
Sets); Clock Movements, Incomplete but Assembled; Clock Movements,
Incomplete and Not Assembled
- Watchcases:
- Precious Metal or of Metal Clad with Precious Metal
- Base Metal, Whether or Not Gold or Silver-Plated
- Not Elsewhere Specified or Included
- Parts
- Clockcases:
- Metal
- Other Than Metal
- Parts
- Clock or Watch Parts:
- Springs, Including Hairsprings
- Jewels
- Dials
- Plates and Bridges
- Not Elsewhere Specified or Included
SECTION VIII: U.S. IMPORTS OF WATCHES AND CLOCKS
Analysis:
- Imports Continue Stranglehold on Industry
- Top Import Source
- China Battles Japan for the U.S. Market
- Growing Import Sources
- Top Import Product Categories
Tables:
- U.S. Imports of Watches and Clocks
- U.S. Apparent Consumption of Watches and Clocks
- Import Penetration in the U.S. Market for Watches and Clocks
- Top Ten U.S. Import Sources for Watches and Clocks:
- Dollar Imports
- Dollar Market Shares
- Dollar Market Shares (Graph)
- U.S. Imports of Watches and Clocks, by Type:
- Dollars
- Product Mix: Dollars
- Units
- Product Mix: Units
- U.S. Imports of Watches and Clocks, by Country of Origin:
- Hairsprings of Iron or Steel
- With Cases of Precious Metal or of Metal Clad with Precious Metal:
- Wristwatches:
- Battery-Powered:
- With Mechanical Display Only
- With Optoelectronic Display Only
- With Display, Not Elsewhere Specified or Included
- Not Battery-Powered:
- With Automatic Winding
- Without Automatic Winding
- Pocket Watches and Other Watches, Except Wristwatches:
- Electrically Powered
- Not Battery-Powered
- With Cases of Materials (Except of or Clad with Precious Metal) Not
Elsewhere Specified or Included:
- Wristwatches:
- Battery-Powered:
- With Mechanical Display Only
- With Optoelectronic Display Only
- With Display, Not Elsewhere Specified or Included
- Not Battery-Powered:
- With Automatic Winding
- Without Automatic Winding
- Pocket Watches and Other Watches, Except Wristwatches:
- Battery-Powered
- Not Battery-Powered
- Clocks with Watch Movements (Excluding Instrument Panel Clocks and
Similar Clocks for Vehicles, etc.):
- Electrically Powered
- Not Battery-Powered
- Instrument Panel Clocks and Clocks of a Similar Type for Vehicles,
Aircraft, Spacecraft, or Vessels
- Alarm Clocks:
- Electrically Operated
- Not Electrically Operated
- Wall Clocks:
- Electrically Operated
- Not Electrically Operated
- Clocks, Not Elsewhere Specified or Included:
- Electrically Operated
- Not Electrically Operated
- Time Registers and Time Recorders
- Time of Day Apparatus for Measuring, Recording, or Otherwise Indicating
Intervals of Time, Not Elsewhere Specified or Included
- Complete and Assembled Watch Movements:
- Battery-Powered:
- With Mechanical Display Only, with a Device that can be Incorporated
into a Mechanical Display
- With Optoelectronic Display Only
- With Display, Not Elsewhere Specified or Included
- Not Battery-Powered, with Automatic Winding
- Other Than Electrically Operated, Battery-Powered, or Automatic Winding
- Complete and Assembled Clock Movements:
- Battery- or AC-Powered:
- Alarm Clocks
- Other Than Alarm Clocks
- Not Battery- or AC-Powered
- Watch Movements:
- Complete but Unassembled or Partly Assembled (Movement Sets)
- Incomplete but Assembled
- Rough
- Complete Clock Movements, Unassembled or Partly Assembled (Movement
Sets); Clock Movements, Incomplete but Assembled; Clock Movements,
Incomplete and Not Assembled
- Watchcases:
- Precious Metal or of Metal Clad with Precious Metal
- Base Metal, Whether or Not Gold- or Silver-Plated
- Not Elsewhere Specified or Included
- Parts for Watchcases of Precious Metal, Base Metal, or of Other Materials
- Clockcases and Cases of a Similar Type for Other Timing Devices:
- Metal
- Materials Other Than Metal
- Parts for Clockcases and Cases of a Similar Type for Other Timing Devices
- Clock or Watch Parts:
- Springs, Including Hairsprings
- Jewels
- Dials
- Plates and Bridges
- Not Elsewhere Specified or Included
SECTION IX: ADVERTISING TRENDS IN THE U.S. WATCHES AND CLOCKS INDUSTRY
Analysis:
- Overview
- Where Should Companies Advertise?
- A Boost in Industry Media Expenditures
- Montres Rolex Tops the Industry
- Movado Boosts Spending
- Swatch Spreads its Media Dollars
- Other Leading Advertisers
Tables:
- Media Expenditures for Watches and Clocks:
- Total
- By Type
- Top Ten Advertisers
- Top Ten Advertised Brands
- Watches, by Company and Brand
- Clocks, by Company and Brand
- Total Media Expenditures for Jewelry
- Media Expenditures by Jewelry Retailers:
- Total
- By Type of Retailer
- Top Advertisers:
- Jewelry Stores
- Department Stores
- Direct-Response Retailers
SECTION X: STRUCTURE OF THE U.S. WATCHES AND CLOCKS INDUSTRY
Analysis:
- Industry Sales
- Gross Operating Margin
- Employees and Establishments
- Capital Expenditures
Explanation of Terms
Tables:
- The U.S. Watches and Clocks Industry:
- Total Number of Manufacturing Establishments
- Number of Manufacturing Establishments and Number of Employees, by State
- Number of Establishments, by State and by Employment Size Class
- Operating Structure
- Gross Operating Margin
- Value Added by Manufacture
- Vertical Integration Index
- Employment Structure
- Total Labor Costs
- Average Hourly Earnings of Production Workers
- Cost of Living Index for Production Workers
- Labor Productivity
- Indexes of Real Labor Productivity
- New Capital Expenditures
- Plant vs. Equipment Expenditures
- Ending Inventories
The Plant Manager's Workbook:
- How to Use This Section
- Gathering Your Data
- Developing Your Ratios
- How Does Your Plant Stack Up?
SECTION XI: COMPANY PROFILES
Introduction
A.T. Cross Company:
- Overview
- Watches and Writing Instruments
- Retail Stores
- Manufacturing and Distribution
- Sales and Employees
- Financial Summary and Analysis
Audemars Piguet:
- Overview
- Watch Collections
- Celebrity Partnership
- Advertising
- Manufacturing and Distribution
- Sales and Employees
Bulova Corporation:
- Overview
- Watches
- Clocks
- Clock Business Agreement
- Advertising
- Manufacturing and Distribution
- Sales and Employees
- Financial Summary and Analysis
Casio, Inc.:
- Overview
- Watches and Clocks
- New Watch Movement
- Production Moves to China
- Major Licensing Agreement
- Sales, Advertising, and Employees
- Financial Summary and Analysis (Casio Computer Co., Ltd.)
Chanel S.A.:
- Overview
- Watch Collections
- Sales, Advertising, and Employees
- Chopard USA Ltd.:
- Overview
- Watch Collections
- Locations
- Sales and Employees
Citizen Watch Co., Ltd.:
- Overview
- Watches
- Advertising
- Sales and Employees
- Financial Summary and Analysis
Compagnie Financiere Richemont SA:
- Overview
- Watches
- Advertising
- Retail Stores
- Sales and Employees
- Financial Summary and Analysis
Emerson Radio Corp.:
- Overview
- Segments
- Clocks
- "Nicktronics"
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
Fossil, Inc.:
- Overview
- Watches
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
Gucci Group N.V.:
- Overview
- A New Direction
- Watches
- Lawsuit
- Stores
- Sales and Employees
- Financial Summary and Analysis
Howard Miller Clock Company:
- Overview
- Clocks and Other Products
- Acquisitions
- Sales, Advertising, and Employees
LVMH Moet Hennessy Louis Vuitton SA:
- Overview
- "TAG Heuer" Watches
- "Zenith" Watches
- "Dior" Watches
- "Chaumet" Watches
- "FRED" Watches
- Distribution
- Sales and Employees
- Financial Summary and Analysis
Montres Rolex S.A.:
- Overview
- Watches
- Advertising
- Manufacturing and Distribution
- Sales and Employees
Movado Group, Inc.:
- Overview
- "Movado" Watches
- "Ebel" Watches
- "Concord" Watches
- "Coach" Watches
- "ESQ" Watches
- "Tommy Hilfiger" Watches
- Advertising
- Manufacturing and Distribution
- Sales and Employees
- Financial Summary and Analysis
Raymond Weil Geneve:
- Overview
- Watches
- New Advertising Campaign
- Sales and Employees
Salton, Inc.:
- Overview
- Clocks
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
Seiko Corporation of America:
- Overview
- Watches and Other Timepieces
- Advertising
- Sales and Employees
- Financial Summary and Analysis (Seiko Corporation)
The Swatch Group Ltd.:
- Overview
- Watches
- Advertising
- Manufacturing and Distribution
- Sales and Employees
- Financial Summary and Analysis
Swiss Army Brands, Inc.:
- Overview
- Watches
- Distribution
- Sales, Advertising, and Employees
Tiffany & Co.:
- Overview
- Watches and Clocks
- Advertising
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
Timex Corporation:
- Overview
- Watches
- Clocks
- Advertising
- Sales and Employees
SECTION XII: DIRECTORY OF SELECTED MANUFACTURERS OF WATCHES AND CLOCKS
Introduction
Directory.
|
 |
