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市場調查報告書

美國的出版業展望與預測: 2005 / 2006 年版

THE 2005/2006 OUTLOOK FOR THE U.S. BOOK PUBLISHING INDUSTRY (With Long-Term Forecasts Through 2013)

出版商 Business Trend Analysts
出版日期 2005年02月 商品編碼 29570
內容資訊 英文 532 PAGES
價格
本報告書已不再販售

本報告已在2011年07月19日停止出版。

目錄

TABLE OF CONTENTS

SECTION I: OVERVIEW OF THE U.S. BOOK PUBLISHING INDUSTRY

Analysis:
Sales Performance
The Internet
Market Segments
Factors Affecting Demand
Channels of Distribution
Tables:
U.S. Publishers  Sales of Books:
Total
By Type
Product Mix
Growth Trends

SECTION II: THE MARKET FOR GENERAL TRADE AND MASS-MARKET BOOKS

Analysis:
Overview
Adult Trade and Juvenile Books
Mass-Market Paperbacks
Book Club Books and Mail-Order Books
Tables:
U.S. Publishers  Sales of General Trade and Mass-Market Books:
Total
By Type
Product Mix
U.S. Publishers  Sales of Adult Trade and Juvenile Books:
Total
By Type
U.S. Publishers  Sales of Mass-Market Paperback Books, Rack-Size
U.S. Publishers  Sales of Book Club Books
U.S. Publishers  Sales of Mail-Order Books:
Total
By Type
Hardcover Nonfiction and Fiction Bestsellers
Paperback Nonfiction and Fiction Bestsellers
Hardcover and Paperback Advice Bestsellers
Hardcover and Paperback Business Bestsellers
Children s Book Bestsellers, by Type

SECTION III: THE MARKET FOR TEXTBOOKS

Analysis:
Overview
Elementary and High School Textbooks
College Textbooks
Tables:
U.S. Publishers  Sales of Textbooks and Workbooks:
Total
By Type
Product Mix, by Type
Growth Trends, by Type
By Educational Level
Product Mix, by Educational Level
Growth Trends, by Educational Level
U.S. Publishers  Sales of Elementary Textbooks and Workbooks:
By Type
Product Mix
U.S. Publishers  Sales of High School Textbooks and Workbooks:
By Type
Product Mix
U.S. Publishers  Sales of College Textbooks and Workbooks:
By Type
Product Mix

SECTION IV: THE MARKET FOR TECHNICAL, SCIENTIFIC, AND PROFESSIONAL BOOKS

Analysis:
Overview
Law Books
Medical Books
Business Books
Tables:
U.S. Publishers  Sales of Technical, Scientific, and Professional Books:
Total
By Type
Product Mix, by Type
Growth Trends, by Type
By Subject
Product Mix, by Subject
Growth Trends, by Subject
U.S. Publishers  Sales of Law Books, by Type
U.S. Publishers  Sales of Medical Books, by Type
U.S. Publishers  Sales of Business Books, by Type
U.S. Publishers  Sales of Other Technical, Scientific, and Professional
Books, by Type

SECTION V: THE MARKET FOR RELIGIOUS, REFERENCE, PAMPHLET, AUDIO, AND OTHER BOOKS

Analysis:
Overview
Religious Books
Reference Books
Audio, Music, and University Press Books
Tables:
U.S. Publishers  Sales of Religious, Reference, Pamphlet, Audio, and
Other Books:
Total
By Type
Product Mix
U.S. Publishers  Sales of Religious Books:
Total
By Type
Product Mix
Growth Trends
U.S. Publishers  Sales of Bibles and Testaments, by Type
U.S. Publishers  Sales of General Reference Books
U.S. Publishers  Sales of Pamphlets (5 to 48 Pages):
Total
By Type
Product Mix
U.S. Publishers  Sales of Audio Books
U.S. Publishers  Sales of Music, University Press, and Other Books:
Total
By Type
Product Mix

SECTION VI: FACTORS AFFECTING DEMAND FOR BOOKS

Analysis:
Overview
Education
Economic Factors
Consumer Spending
Tables:
U.S. Gross Domestic Product
U.S. Gross Private Domestic Investment
U.S. Industrial Production Index
U.S. Disposable Personal Income
U.S. Per Capita Disposable Personal Income
U.S. Per Capita Disposable Income, Ranked by State
U.S. Personal Consumption Expenditures
U.S. Per Capita Personal Consumption Expenditures
Consumer Confidence Index.
U.S. Resident Population Trends and Projections
U.S. Population Trends and Projections, by Age Group
Age Distribution of the U.S. Population
U.S. Population and Household Trends and Projections
U.S. Resident Population Projections, by Region
U.S. Resident Population Projections, by State
Distribution of the U.S. Population, by State .
Number of U.S. Births: Trends and Projections
Household Income Distribution in the U.S
Household Income, by Level of Education Completed
Household Income Distribution, by Level of Education Completed
Personal Consumption Expenditures on Books and Maps:
Current Dollars
Constant Dollars
Personal Consumption Expenditures on Recreation, Books, and Maps:
Constant Dollars
Average Annual Household Expenditures on Reading:
Total
By Type
Average Annual Household Expenditures on Reading and Books:
By Region.
By Occupation
By Income
Average Annual Household Expenditures on School Books and Supplies
Early Reading Activity of 3- to 5-Year-Old Children Not Yet Enrolled in
Kindergarten, by Demographic Characteristics
Preprimary Education Enrollment, by Demographic Characteristics
Elementary and Secondary Public School Enrollment:
Total
By Region.
Elementary and Secondary Private School Enrollment.
Undergraduate Enrollment, by Gender, Enrollment Status, and Type of
Institution
School Expenditures, by Type of Control and Level of Instruction:
Constant Dollars
Status Dropout Rates of 16- to 24-Year-Olds:
By Race/Ethnicity
By Demographic Characteristics
Percentage of Bachelor s Degrees Earned by Women, by Field of Study
Percentage of 25- to 29-Year-Old High School Graduates With a
Bachelor s Degree or Higher, by Gender
Percentage of Adults Aged 25 and Older Who Have Completed Four
Years of College or More, by State
Tables: (cont d.)
Percentage of Adults Aged 25 and Older Who Have Completed High
School, by State
International Comparisons of Secondary Education Completion
International Comparisons of Higher Education Completion.

SECTION VII: FOREIGN TRADE ACTIVITY

Analysis:
Overview
U.S. Apparent Consumption and Trade Balance
U.S. Exports
U.S. Imports
Tables:
Foreign Exchange Rates
U.S. Apparent Consumption of Books
U.S. Balance of Trade for Books
U.S. Exports:
Top 20 U.S. Export Destinations for Books
Dollar Market Shares of the Top 20 U.S. Export Destinations for Books
U.S. Exports of Books, by Type
U.S. Exports of Books, by Country of Destination and by Type:
Textbooks
Bibles and Other Religious Books
Dictionaries and Thesauruses
Encyclopedias and Serial Installments
Maps, Charts, and Atlases
Technical, Scientific, and Professional Books
Art and Pictorial Books
Other Hardbound Books
Other Rack-Size Paperbound Books
Other Books, Not Over 4 Pages, Excluding Cover
Other Books, 5-48 Pages, Excluding Cover
Other Books, 49 Pages or More, Excluding Cover
Music Books
Children s Picture, Drawing, or Coloring Books
U.S. Imports:
Top 20 U.S. Import Sources for Books
Dollar Market Shares of the Top 20 U.S. Import Sources for Books
U.S. Imports of Books, by Type
U.S. Imports of Books, by Country of Origin and by Type:
Textbooks
Bibles and Other Religious Books
Dictionaries and Thesauruses
Encyclopedias and Serial Installments
Maps, Charts, and Atlases
U.S. Imports of Books, by Country of Origin and by Type:
Technical, Scientific, and Professional Books
Art and Pictorial Books, Valued Under $5 Each
Art and Pictorial Books, Valued at $5 or More Each
Other Hardbound Books
Other Rack-Size Paperbound Books
Other Books, Not Over 4 Pages, Excluding Cover
Other Books, 5-48 Pages, Excluding Cover
Other Books, 49 Pages or More, Excluding Cover
Music Books
Children s Picture, Drawing, or Coloring Books

SECTION VIII: CHANNELS OF DISTRIBUTION

Analysis:
Overview
Traditional Retailers
The Internet s Impact on Retailers
Libraries
Tables:
Number of U.S. Book, Periodical, and Newspaper Wholesalers:
Total
By State
By State and by Number of Employees
By State and by Employment Size Class .
Financial Profile of Book, Periodical, and Newspaper Merchant
Wholesalers:
Total
Sorted by Sales
Sorted by Assets
Number of U.S. Bookstores:
Total
By State
By State and by Number of Employees
By State and by Employment Size Class .
Ratio of Customers to Bookstores, by State
Financial Profile of Bookstores:
Total
Sorted by Sales
Sorted by Assets
Number of Public Libraries, by State
Circulation of Children s Materials in Public Libraries, by State
Supermarket Sales of Publications

SECTION IX: ADVERTISING AND PROMOTION IN THE BOOK PUBLISHING INDUSTRY

Analysis:
Overview
Book Publishers
Direct-Response Publishers and Book Clubs
Bookstores
Tables:
Total Media Expenditures for Books
Media Expenditures by Book Publishers:
Total
Top Ten Advertisers .
Top Ten Advertised Imprints
By Company and Publication
Media Expenditures by Direct-Response Publishers and Book Clubs:
Total
Top Ten Advertisers .
Top Ten Advertised Brands
By Company and Publication or Club
Media Expenditures by Bookstores:
Total
Top Five Advertisers
Top Advertised Bookstores
By Company and Store

SECTION X: PRICING ACTIVITY IN THE BOOK PUBLISHING INDUSTRY

Analysis:
Producer Prices
Mass-Market, Adult Trade and Juvenile Books
Textbooks
Religious Books
Technical, Scientific, and Professional Books
Consumer Prices
Tables:
Producer Price Indexes:
The Book Publishing Industry
Mass-Market, Adult Trade and Juvenile Books
Adult Trade Books, by Type
Juvenile Books, by Type
Textbooks.
Elementary Textbooks
High School Textbooks
College Textbooks
Workbooks, by Type.
Technical, Scientific, and Professional Books
Medical Books, by Type
Business Books, by Type .
Other Technical, Scientific, and Professional Books, by Type
Religious Books
Other Religious Books, Including Hymnals and Devotionals, Except
Bibles and Testaments, by Type
General Reference Books
General Reference Books, by Type
Pamphlets
University Press and Other Books, by Type
Other Books, by Type
Consumer Price Indexes:
Educational Books and Supplies
College Textbooks
Recreational Books

SECTION XI: ELECTRONIC PUBLISHING

Analysis:
Overview
Pros and Cons
Tables:
Percentage of Public Schools with Internet Access, by School
Characteristics
Ratio of Students to Instructional Computers Per School, by School
Characteristics
Percentage of Public Schools Lending Laptop Computers to Students,
School Characteristics.
Percentage of Public Schools Lending Laptop Computers to Students,
Maximum Length of Time
Percentage of Households with Computers and Internet Access, by State
Percentage of Adults with Internet Access and Usage, by Demographic
Characteristics

SECTION XII: INDUSTRY STRUCTURE AND ECONOMICS

Analysis:
Overview
Mergers and Consolidation
Industry Economics
Explanation of Terms
Tables:
The U.S. Book Publishing Industry:
Operating Structure
Gross Operating Margin
Value Added
Vertical Integration Index
Employment Structure
Total Labor Costs
Average Hourly Earnings of Production Workers
Cost of Living Index for Production Workers
Labor Productivity
Indexes of Real Labor Productivity
New Capital Expenditures
Plant vs. Equipment Expenditures
Ending Inventories
Number of U.S. Book Publishing Establishments
Number of U.S. Book Publishing Establishments and Annual Payroll, by
State
Number of U.S. Book Publishing Establishments and Number of
Employees, by State
Number of U.S. Book Publishing Establishments, by Employment Size
Class and by State
The Plant Manager s Workbook:
How to Use This Section
Gathering Your Data
Developing Your Ratios.
How Does Your Plant Stack Up?

SECTION XIII: COMPANY PROFILES

Introduction
Tables:
Financial Profile of Book Publishers:
Total
Sorted by Sales
Sorted by Assets
Financial Profile of Book Manufacturers
Company Profiles:
Adobe Systems Incorporated:
Overview
Portable Document Format
Company Sales
Financial Summary and Analysis
Barnes & Noble, Inc.:
Overview
Stores
Company Sales
Interesting News
Financial Summary and Analysis
Bertelsmann AG:
Overview
Random House
Company Sales
Interesting News
Financial Summary and Analysis
Borders Group, Inc.:
Overview
Stores
Company Sales
Interesting News
Financial Summary and Analysis
Houghton Mifflin Company:
Overview
Products
Company Sales
Distribution
John Wiley & Sons, Inc.:
Overview
Products
Company Sales
Manufacturing and Distribution
Interesting News
Financial Summary and Analysis
The McGraw-Hill Companies, Inc.:
Overview
Education Segment
Financial Services Segment
Information and Media Services Segment
Company Sales
Interesting News
Financial Summary and Analysis
The News Corporation Limited:
Overview
HarperCollins
Company Sales
Interesting News
Financial Summary and Analysis
Pearson plc:
Overview
Pearson Education
The Financial Times Group
The Penguin Group
Company Sales
Distribution
Financial Summary and Analysis
The Reader s Digest Association, Inc.:
Overview
Products
Company Sales
Interesting News
Financial Summary and Analysis
Reed Elsevier PLC:
Overview
Products
Company Sales
Financial Summary and Analysis
Scholastic Inc.:
Overview
Products
Children s Book Publishing and Distribution
Educational Publishing
International Operations
Company Sales
Financial Summary and Analysis
Thomas Nelson, Inc.:
Overview
Book Publishing
The Bible
Distribution
Company Sales
Financial Summary and Analysis
The Thomson Corporation:
Overview
Products
Company Sales
Interesting News
Financial Summary and Analysis
Time Warner Book Group:
Overview
Products
Distribution
Time Warner Inc
Interesting News
Financial Summary and Analysis (Time Warner Inc.)
Viacom Inc.:
Overview
Simon & Schuster, Inc
Company Sales
Distribution
Interesting News
Financial Summary and Analysis

SECTION XIV: INDUSTRY DIRECTORIES

Introduction
Directory of Selected U.S. Book Publishers
Directory of Selected U.S. Book Printers
Directory of Selected U.S. Book Wholesalers
Directory of Selected U.S. Bookstores
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