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市場調查報告書

GPS衛星導航市場:可攜式導航設備

GPS Navigation Market - Portable Navigation Devices

出版商 Bishop & Associates, Inc.
出版日期 2010年01月 商品編碼 106819
內容資訊 英文  
價格
US $ 2500 Hard Copy
US $ 2750 Hard Copy + 1 Additional Print Copy
US $ 3250 PDF on CD-ROM (Multi-User Corporate License) & Hard Copy


GPS衛星導航市場:可攜式導航設備 是由出版商Bishop & Associates, Inc.在2010年01月所出版的。 這份英文市場調查報告書價格從美金2500起跳。

簡介

隨著手機搭配GPS定位和導航功能逐漸受到重視,GPS導航產品市場迅速成長。可攜式導航設備的發展雖已成熟,但GPS手機的普及,促使可攜式導航設備盛行於汽車和機車市場。

本報告書內容包括:針對GPS衛星導航市場,分析未來三年GPS產品的開發動向和趨勢預測,以及左右傳輸線樣式的新一代產品的需求和趨勢,內容綱要摘記如下。

第1章 前言

  • 同時擁有PND及GPS功能的智慧型手機-國際市場上市預測
  • PND國際市場的銷售額預測
  • 連接器及傳輸線的整體消費市場預測
  • 適合消費者的可攜式GPS導航設備
  • 家電市場的主要成長領域-美國家庭中的普及率
  • 搭配儀表板GPS的汽車售後市場
  • GPS手機
  • GPS智慧型手機和個人數位助理(PDA)
  • 市場的趨勢和事業動向
  • 未來市場趨勢左右著GPS智慧型手機和PND間的競爭
  • 關於GPS衛星導航
  • 關於智慧型手機的頻寬

第2章 國際知名的GPS、PND廠牌

第3章 PND產品的分析

  • Garmin Nuvi 765t
    • 新功能
    • 組成零件
    • 車用組件
    • 座充充電器
    • 主機板
    • 4.3吋觸控式螢幕及連接器
    • 電池和喇叭
    • 模板
    • 資料傳輸連接器
    • FM收發連接器
    • 天線和按鍵
    • 連接器和傳輸線的詳細介紹
  • Tom-Tom的Model GO 740 Live
    • 充電及資料傳輸專用的USB傳輸線
    • 主機板
    • 主機板的外觀
    • LCD螢幕的連接器
    • 喇叭及電池專用的Microwire連接器
    • 記憶體插座
    • 天線和按鍵
    • 連接器和傳輸線的詳細介紹

第4章 國際連接器及傳輸線的整體消費市場預測

  • Garmin 765t的連接器/傳輸線市場
  • Tom Tom GO 740 Live的連接器/傳輸線市場
  • 國際PND專用連接器及傳輸線的整體消費市場預測

第5章 產品設計的未來預測以及未來三年連接器及傳輸線的市場預測

  • 座充充電器
  • USB傳輸線
  • LCD螢幕
  • 主機板的設計
  • 資料傳輸及充電專用的座充
  • 連接器、記憶體模組、適用於特定用途的應用程式
  • 電池設計
  • 喇叭設計
  • 未來產品設計帶給環境的影響

第6章 市場分析的摘要和建議

  • 結論
  • 市場調査方法

目錄

Abstract

Bishop & Associates has just released a new 5 chapter research report focusing on the GPS navigation market. The key objective of this report is to predict GPS product Bill-of-Materials (BOM) design and trends over the next 3 years, starting with bench marketing present BOM teardown data. The challenge is to forecast the next generation BOM designs requirements, future market trends and emerging GPS markets segments that will impact to connector and cable requirements.

The new report provides a market snapshot analysis (present and future) market value and volumes from 2010 to 2014.

In defining market and product characteristic of the GPS market, this report will focus on consumer mobile GPS devices that make up the major market share of the global GPS products in 2010.

Key Definitions of terms:

  • GPS: Global Position System
  • PND: Portable Navigation Device
  • LCD: Liquid Crystal Display
  • LBS: Location Based Services
  • PCB: Printed Circuit Board
  • TAM Total Available Market

A key market factor is the GPS market is growing through mobile phone companies adding GPS mapping/direction into smart cellular phones to get additional monthly fees from the consumer. At the same time Portable Navigation Device (PND) market is becoming mature but will not be crushed by the trend of smart phones having GPS features.

For instance new PND growth will come from the Asia Pacific region driven by more disposable consumer income becoming available in China and India.

PNDs for automobile and motorcycle applications make up the major percent of GPS devices (non smart mobile phone) purchased today.

The Basic PND (low-end) priced at $100 to $250 offers the no frills navigation map and direction systems and have LCD screen size of 3.5-inch but the high-end PND is in the price range of $250 to $400 with the larger 4.3-inch and 5.0 LCD screens and many more consumer features besides just using the PND for directions. The new high-end PNDs are priced at $400 to $500 offerings a 5.0 LCD screen in some applications. These models have more features than the basic PND for example spoken street names helping keep the drivers eyes on the road.

Values by Connector And Cables

Connector and Cable TAM value forecast based on teardowns and market predictions.

TAM $ values based on average market pricing per connectors and cables. Special contract pricing could be much lower than shown in charts and would change these top BOM $ values.

Table of Contents

Chapter 1 - Introduction

  • PND and GPS Smart Phones Industry - Worldwide Shipment Forecasts
  • PND Worldwide Market Value Forecast
  • PND Worldwide Connector and Cable TAM Forecasts
  • Portable Consumer GPS devices
  • Top CE Growth Sectors - U.S. Household Penetration Rates
  • Automotive Aftermarket In Dash GPS Units
  • Handheld GPS Devices
  • GPS Smart Phones and PDA' s
  • Market Trends and Key Business Dynamics
  • Future Market Trends to Help PND Compete with GPS Smart Phones
  • Global GPS Satellite Concerns
  • Bandwidth Concerns with Smart Phone

Chapter 2 - Top Global GPS PND Companies

Chapter 3 - PND Teardowns and BOM Analysis

  • The Garmin Nuvi 7765t
  • Key Features of the Nuvi 7765t
  • Garmin Nuvi 7765 T (Teardown)
  • Car Docking Cradle Unit
  • Car Charging Cradle Components
  • Main PCB for PND Device
  • LCD 4.3 Touch Screen Panel and Connections
  • Battery and Speaker Components
  • PCB Wire to Board SMT Headers.
  • Memory Storage Connector
  • RF Connector for FM Antenna
  • Antenna and Switch Applications
  • Garmin Nuvi 765t High-End PND BOM Connector and Cable Details
  • The Tom-Tom Model GO 740 Live
  • USB I/O Cables For Charging and Data Downloads
  • The PCB Assembly Inside The Tom-Tom Docking Cradle
  • PND PCB views
  • LCD Panel Connections
  • Micro Wire to Board Connectors For Speaker And Battery Applications.
  • Memory Socket Storage Applications
  • Antenna and Switch Applications
  • Tom Tom GO 740 Live High-End PND BOM Connector and Cable Details

Chapter 4 - Total World Forecasted TAM Values by Connector/Cables

  • Garmin 765t PND Teardown Values
  • Tom Tom GO 740 Live PND Teardown Values
  • PND Worldwide Connector and Cable TAM Forecasts

Chapter 5 - Three-Year Connector and Cable Roadmaps Based on Future BOM Design Predictions

  • Power Docking Cradle Units (Rectangular Connectors And Cable Applications)
  • Some Present designs:
  • Future design predictions:
  • Three Year Connector and Cable Roadmaps/Trends
  • USB connectors and cables
  • Charging cradles
  • LCD Panels (Flex Circuit Connector applications)
  • Some Present designs:
  • Future design predictions:
  • Three Year Connector Roadmaps/Trends:
  • Main PCB Designs - Memory Modules And Micro Board To Board Connectors And Application
  • Specific Applications
  • Future design predictions:
  • Three Year Connector Roadmaps/Trends:
  • Consumer Data and Charging Ports on the PND unit - Rectangular I/O USB and Custom BTB
  • Connectors, Memory Modules and Application Specific Applications
  • Some Present designs:
  • Future design predictions:
  • Three Year Connector Roadmaps/Trends
  • Battery designs (Printed Circuit Board micro wire to board connectors)
  • Future design predictions:
  • Three Year Connector Roadmaps/Trends:
  • Speaker Designs - PCB Micro Wire to Board Connector Applications
  • Future design predictions:
  • Three Year Connector Roadmaps/Trends
  • The Green Impact on future designs:

Chapter 6 - Market Summary and Recommendations

  • Closing Comments
  • Market Research Methodology Process Used

Press Release

目前的GPS裝備,以汽車,機車用PND為最主要對象(省略智慧型手機)

2010年01月20日

日商環球訊息有限公司(Global Information, Inc.)開始販賣美國市場調查公司Bishop & Associates 所發行的報告書「GPS Navigation Market - Portable Navigation Devices(GPS導航市場:掌上型導航裝置(PND)」

這次的新報告書內容,加上了市場概述與市場規模的營業額及預測(2010-2014年),並將以各種在2010年的全球GPS製品市場中舉足輕重的消費型手持GPS機器為焦點進行分析。

主要調査結果:

  • 攜帶電話公司以利用每月的付費服務來獲利為目的,將GPS地圖/導航機能嵌入智慧型手機之中,持續使GPS市場成長
  • 依觀察結果,PND市場已趨於成熟化,對搭載了GPS機能的智慧型手機動向已不能再猶豫不前了
  • 據觀察,新的PND市場成長將發生在亞太地區
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