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市場調查報告書

中國的浴室市場分析

China Bathrooms 2015

出版商 BRG Building Solutions 商品編碼 306341
出版日期 內容資訊 英文 150 Pages
商品交期: 最快1-2個工作天內
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中國的浴室市場分析 China Bathrooms 2015
出版日期: 2015年06月30日 內容資訊: 英文 150 Pages
簡介

中國從計劃經濟轉移至開放經濟時,浴室用品的流通網也打開了。各製造公司雖然有將浴室用品直接銷售給建設、建築業者的趨勢,不過在這種情況下,為了接近客戶提供更好的服務,需要活用大經銷商的經驗與資訊。積極對建設市場直銷的外資型企業也取得成功。結果,浴室用品的流通市場上展開激烈競爭。今後,隨著民間消費額的擴大,及浴室用品的更新、新需求等,浴室用品市場預期將持續擴大。還有都市化的發展,基礎設施整備等的影響,預計在各種領域,浴室用品的需求將擴大。

本報告提供中國的浴室相關用品市場分析、整體市場及各類別之市場趨勢的實際成果值、預測值(過去12年、今後5年份),及主要市場推動因素與其影響度、價格趨勢、各終端用戶(新建設用、重建用、非住宅用)、技術方式的詳細趨勢、主要企業、品牌的市場佔有率、流通結構等資訊。

中國的浴室市場背景情況

  • 概要
  • 人口結構、戶口簡介
  • 宏觀經濟趨勢與其預測
  • 住宅的新建工程數量:趨勢與預測
  • 各類型、房租的住宅存量

中國的浴室市場流通部門

  • 流通市場結構:概要

中國的浴缸、淋浴盆市場

  • 市場概要
  • 浴缸市場趨勢與其預測
  • 價格、市場規模分析
  • 各最終用途詳細趨勢
  • 市場佔有率分析:各產品
    • 鑄鐵製浴缸
    • 鋼製浴缸
    • 合成樹脂性浴缸
    • 陶製淋浴盆
    • 鑄鐵、鋼製淋浴盆
    • 合成樹脂性淋浴盆
  • 進出口趨勢
  • 流通的流程

中國的衛浴設備市場

  • 衛浴設備市場概要
  • 市場趨勢與其預測
  • 價格、市場規模分析
  • 各最終用途詳細趨勢
  • 市場佔有率分析:各產品
    • 陶製的衛浴設備(CSW)全體
    • 水龍頭便器(WC)
    • 洗臉台
    • 其他的陶製衛浴設備
    • 遮蔽型塑膠製水槽
    • 曝光型塑膠製水槽
  • 貿易趨勢
  • 流通的流程

中國的水龍頭、攪拌機市場

  • 水龍頭、攪拌機市場概要
  • 市場趨勢與其預測
  • 價格、市場規模分析
  • 各最終用途詳細趨勢
  • 市場佔有率分析:各產品
  • 流通的流程

中國的淋浴牆市場

  • 淋浴牆市場概要
  • 市場趨勢與其預測
  • 價格、市場規模分析
  • 各最終用途、材料、種類的詳細趨勢
  • 市場佔有率分析:各產品
    • 浴屏
    • 傳統的淋浴隔間
    • 淋浴間
  • 流通的流程

中國的水療市場

  • 水療市場概要
  • 市場趨勢與其預測
  • 價格、市場規模分析
  • 各最終用途詳細趨勢
  • 市場佔有率分析:各產品
    • 複合型產品
    • 水中按摩浴缸
    • 水治療用隔間
    • 淋浴設備操作面板
  • 流通的流程

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目錄

Report Overview

This report provides an in-depth analysis of the Chinese bathroom products market including the monitoring of recent trend patterns and demand drivers, plus substantiated volume forecasts for the next five years.

Market Overview

Chinese economic growth slowed down slightly in 2013 due to the government's economic control measures, insufficient domestic demand and unfavourable overseas demand for Chinese exports due to the European debt crisis and slow recovery of the North American economy. The purchasing power of Chinese people has largely been improving for the last ten years. The annual disposable income of urban residents reached RMB 26,955 in 2013, up by 9.7% compared to 2012, while the annual income of the rural population reached RMB 8,896 in 2013, up by 12.4%, reflecting both the rising labour costs for both production and logistics, as well as the improving ability to purchase medium to high end bathroom products.

After China was transferred from the previous planned economy to a free economy, the distribution of bathroom products opened up to the market. Manufacturers tend to sell bathroom products directly to developers and contractors with the experiences and resources from their key distributors in order to be close to the customers and provide better services. The successful foreign companies tend to localise their presence in China and have also started to be active in direct sales in the contract market. This has largely increased the current competition in the distribution of bathroom products.

The market outlook for bathroom products remainspositive, influenced mainly by growing privateconsumption, upgrading of bathrooms and newconstruction. The acceleration of urbanisation andimproved infrastructure will further stimulate the demandfor bathroom products across wider areas.

Product Coverage

This report focuses on the following product categories:

  • Baths and shower trays
  • Ceramic sanitary ware and plastic cisterns
  • Taps and mixers
  • Shower walls
  • Hydrotherapy products

Key Data Points

  • Historical volume trends (2006-2013) and forecasts (2014-2018)
  • Analysis of key market drivers and an understanding of the main influences affecting the future market outlook
  • Market values and average prices (2012 and 2013) at manufacturer selling price (MSP) level
  • End use sector segmentation (new housing, RMI, non housing)
  • Technical segmentation and product category breakdowns
  • Volume market shares per brand/company
  • Distribution analysis including routes to market flow diagrams

Table of Contents

CN - Background - Report

Background : Chinese Bathroom - Report

  • A.1. CN - Background : Overview
  • A.2. Demographic & Household Profile
  • A.3. Macroeconomic Trends and Forecasts
  • A.4. Dwelling Construction - Trends and Forecasts
  • A.5. Dwelling Stock by Type & Tenure

CN - Distribution - Report

The Chinese Distribution Sector - Bathroom

  • 2.1. CN - Distribution : Structural Overview

CN - Baths - Report

The Chinese Baths and Shower Trays Market - Report

  • 1.1. CN - Market Sector Overview
  • 1.2. Historical Trends and Forecasts : Baths
    • 1.3.1. Prices and Market Values
    • 1.3.2. Price Segmentation : Cast Iron Baths
    • 1.3.3. Price Segmentation : Steel Baths
    • 1.3.4. Price Segmentation : Synthetic Baths
    • 1.3.5. Price Segmentation : Ceramic Shower Trays
    • 1.3.6. Price Segmentation : Steel/Cast Iron Shower Trays
    • 1.3.7. Price Segmentation : Synthetic Shower Trays
    • 1.4.1. End Use Segmentation : Base Year
    • 1.4.2. End Use Segmentation : Historical and Forecasts
    • 1.5.1. Market Shares: Cast Iron Baths
    • 1.5.2. Market Shares: Steel Baths
    • 1.5.3. Market Shares: Synthetic Baths
    • 1.5.4. Market Shares : Ceramic Shower Trays
    • 1.5.5. Market Shares : Steel / Cast Iron Shower Trays
    • 1.5.6. Market Shares : Synthetic Shower Trays
    • 1.6.1/2. Imports & Exports : Cast Iron Baths / Shower Trays
    • 1.6.3/4. Imports & Exports : Steel Baths / Shower Trays
    • 1.6.5/6. Imports & Exports : Synthetic Baths / Shower Trays
    • 1.7.1/2. Distribution Flow : Baths
    • 1.7.3/4. Distribution Flow : Shower Trays

CN - Sanitary Ware - Report

The Chinese Sanitary Ware Market - Report

  • 2.1. CN - Market Sector Overview : Sanitary Ware
    • 2.2.1. Historical Trends and Forecasts : Sanitary Ware
    • 2.2.2. Historical Trends and Forecasts : Non CSW
    • 2.3.1. Prices and Market Values : Sanitary Ware
    • 2.3.2. Detailed Prices and Market Values : CSW
    • 2.3.3. Price Segmentation : WCs
    • 2.3.4. Price Segmentation : Washbasins
    • 2.4.1. End Use Segmentation : Base Year
    • 2.4.2. End Use Segmentation : Historical and Forecasts
    • 2.4.3. Sales by Product Type : Ceramic Sanitary Ware
    • 2.5.1. Market Shares : All Ceramic Sanitary Ware
    • 2.5.2. Market Shares : WCs
    • 2.5.3. Market Shares : Washbasins
    • 2.5.4. Market Shares : Other Ceramic Sanitary Ware
    • 2.5.5. Market Shares : Concealed Plastic Cisterns
    • 2.5.6. Market Shares : Exposed Plastic Cisterns
    • 2.6.1. Imports : CSW Porcelain
    • 2.6.2. Exports : CSW Porcelain
    • 2.6.3/4. Imports & Exports : CSW Other Than Porcelain
    • 2.6.5. Imports : CSW All
    • 2.6.6. Exports : CSW All
    • 2.6.7. Imports : Plastic Cisterns
    • 2.6.8. Exports : Plastic Cisterns
    • 2.7.1/2. Distribution Flow : Sanitary Ware

CN - Taps & Mixers - Report

The Chinese Taps & Mixers Market - Report

  • 3.1. IT - Market Sector Overview : Taps & Mixers
  • 3.2. Historical Trends and Forecasts : Taps & Mixers
    • 3.3.1. Prices and Market Values : Taps & Mixers
    • 3.3.2. Price Segmentation : Taps & Mixers
    • 3.4.1. End Use Segmentation : Base Year
    • 3.4.2. End Use Segmentation : Historical and Forecasts
    • 3.4.3. Sales by Type & Application : Taps & Mixers
  • 3.5. Market Shares : Taps & Mixers
    • 3.6.1/2. Distribution Flow : Taps & Mixers

CN - Shower Wall - Report

The Chinese Shower Wall Market - Report

  • 4.1. CN - Market Sector Overview : Shower Wall
  • 4.2. Historical Trends and Forecasts : Shower Wall
    • 4.3.1. Prices and Market Values : Shower Wall
    • 4.3.2. Price Segmentation : Bath Screens
    • 4.3.3. Price Segmentation : Conventional Shower Cubicles
    • 4.3.4. Price Segmentation : Shower Enclosures
    • 4.4.1. End Use Segmentation : Base Year
    • 4.4.2. End Use Segmentation : Historical and Forecasts
    • 4.4.3. Segmentation by Material : Shower Wall
    • 4.4.4. Segmentation by Type : Shower Enclosures
    • 4.4.5. Segmentation by Door Type : Shower Enclosures
    • 4.5.1. Market Shares : Bath Screens
    • 4.5.2. Market Shares : Conventional Shower Cubicles
    • 4.5.3. Market Shares : Shower Enclosures
    • 4.6.1/2. Distribution Flow : Shower Wall

CN - Hydrotherapy - Report

The Chinese Hydrotherapy Market - Report

  • 5.1. CN - Market Sector Overview : Hydrotherapy
  • 5.2. Historical Trends and Forecasts : Hydrotherapy
    • 5.3.1. Prices and Market Values : Hydrotherapy
    • 5.3.2. Price Segmentation : Combined Products
    • 5.3.3. Price Segmentation : Hydromassage Baths
    • 5.3.4. Price Segmentation : Hydrotherapy Cubicles
    • 5.3.5. Price Segmentation : Shower Panels
    • 5.4.1. End Use Segmentation : Base Year
    • 5.4.2. End Use Segmentation : Historical and Forecasts
    • 5.5.1. Market Shares : Combined Products
    • 5.5.2. Market Shares : Hydromassage Baths
    • 5.5.3. Market Shares : Hydrotherapy Cubicles
    • 5.5.4. Market Shares : Shower Panels
    • 5.6.1/2. Distribution Flow : Hydrotherapy
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