US Bathrooms 2016
|出版商||BRG Building Solutions||商品編碼||260902|
|出版日期||內容資訊||英文 249 Pages
This report provides an in-depth analysis of the USA bathroom market including the monitoring of recent trend patterns and demand drivers, plus substantiated volume forecasts for the next 5 years.
The bathroom industry in the US is experiencing a period of growth due to the restocking of the housing market. The main driver is increased demand for multifamily dwellings which is however resulting in either fewer or smaller bathrooms although demand for higher end products is increasing. Millenials are also renting more often than buying and bathroom fixture designs are accommodating both these size and use constraints. Asian imports are still a significant part of the market, however US manufacturers are more involved with companies overseas, and design partnerships are becoming more common. The market was dominated by four or five household name manufacturers prior to the recession, sold through wholesale and specialist shops. There has been a lot of holding company changes in the market with company acquisitions and mergers, however the hierarchy of top bathroom companies hasn't changed.
The distribution emphasis has continued to shift toward the big box retail stores and e-commerce with both channels experiencing considerable growth due to the wide range and price of product on offer. Big box stores are particularly targeting home builders with competitive pricing and internet ordering which is in direct competition with more traditional wholesale.