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市場調查報告書

中國的超高溫殺菌牛乳市場的分析

China's UHT Milk Market In-depth Research Report

出版商 Beijing Orient Agribusiness Consultant 商品編碼 363609
出版日期 內容資訊 英文 107 Pages
商品交期: 最快1-2個工作天內
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中國的超高溫殺菌牛乳市場的分析 China's UHT Milk Market In-depth Research Report
出版日期: 2016年07月01日 內容資訊: 英文 107 Pages
簡介

本報告提供中國的超高溫殺菌 (超高溫瞬間殺菌) 牛乳的市場相關分析,國內乳製品整體市場的消費量、消費階層、產品結構的變化,及超高溫殺菌牛乳的消費量變化,跟其他乳製品的相關性、競爭性 (是否為替代性),超高溫殺菌牛乳的需求推動因素,各地區及都市區/農村的消費趨勢的差異,主要的外資、國內企業的市場佔有率、企業發展情形等的相關調查。

分析的背景情況和要點

第1部分 中國的乳製品消費的特徵和今後趨勢

第1章 中國國內的乳製品產業的變化

第2章 中國國內的乳製品的消費群組的變化

第3章 中國的消費者的乳製品的認識的變化

第4章 中國的主要乳製品的變化

第5章 中國國內的乳製品的消費趨勢的預測

  • 乳製品的消費群組
  • 對乳製品的消費者意識
  • 乳製品的種類

第6章 各種乳製品的消費量分析、預測

  • 各種乳製品的消費量 (過去14年分)
    • 超高溫殺菌牛乳
    • 低溫殺菌牛乳
    • 優格
    • 奶粉
    • 其他固態乳製品 (起士、粉末乳清)
  • 各種乳製品的消費量的預測

第2部分 超高溫殺菌牛乳及其他乳製品

第7章 中國的超高溫殺菌牛乳的替代功能

  • 超高溫殺菌牛乳是不影響其他產品,獨立的產品嗎?
  • 超高溫殺菌牛乳 (即使是部分) 會取代低溫殺菌牛乳嗎?
  • 超高溫殺菌牛乳 (即使是部分) 會取代奶粉嗎?

第8章 超高溫殺菌牛乳 VS. 低溫殺菌牛乳

  • 包裝手法比較
  • 消費群組比較
  • 消費習慣比較
  • 便利性比較
  • 市場價格比較

第9章 超高溫殺菌牛乳 VS. 奶粉

第10章 超高溫殺菌牛乳 VS. 豆漿

第3部分 中國的超高溫殺菌牛乳市場分析

第11章 中國國內的超高溫殺菌牛乳迅速普及的推動因素

  • 宏要素
    • 生乳的供給來源與分佈情形
    • 消費需求的特徵
  • 消費刺激要素
    • 超高溫殺菌牛乳的相關要素
    • 市場、政策的相關要素
  • 超高溫殺菌牛乳消費的影響要素:都市區和農村比較

第12章 中國國內的超高溫殺菌牛乳的主要需求推動因素

第13章 超高溫殺菌牛乳消費量的各地區差異

  • 中國的超高溫殺菌牛乳消費量:各地區的明細與不同點
    • 消費習慣的差異
    • 品牌的差異
    • 消費量的差異
  • 同樣地區的都市區、農村的超高溫殺菌牛乳的消費量
    • 東北部
    • 北部
    • 東部
    • 南部
    • 中部
    • 西南部
    • 西北部

第14章 消費者對超高溫殺菌牛乳的包裝手法的偏好

  • 超高溫殺菌牛乳的包裝種類
  • 各種包裝手法的優點、缺點
  • 各包裝手法的使用者群組
  • 各包裝手法的市場佔有率

第15章 超高溫殺菌牛乳市場新變化

  • 高級超高溫殺菌牛乳市場的迅速發展
  • 包裝手法的變化
  • 超高溫殺菌牛乳的消費量急劇增加的地區
  • 超高溫殺菌牛乳市場需要新的獎勵策略

第4部分 中國國內的超高溫殺菌牛乳企業

第16章 中國的超高溫殺菌牛乳市場上外資型企業的競爭力

  • 中國的超高溫殺菌牛乳市場上外資型企業的市場佔有率
    • 中國國內的超高溫殺菌牛乳的市場規模
    • 中國的超高溫殺菌牛乳市場上進口依賴比率
  • 外資型企業的超高溫殺菌牛乳市場上的競爭力
    • 生乳的供給來源、品質
    • 流通管道
    • 消費群組
    • 市場範圍
    • 市場價格
  • 外資、國內企業的競爭力的評估

第17章 國內超高溫殺菌牛乳的前十大企業分析

  • 前十大企業的市場佔有率總合值
  • 前十大企業的特徵
    • 超高溫殺菌牛乳生產量:前幾名企業的集中度高
    • 生產超高溫殺菌牛乳用的最尖端的技術、設備
    • 確保生乳供給來源的重要性的認識
    • 超高溫殺菌牛乳銷售也適用一般銷售模式
    • 著重高階產品的開發及市場擴張
  • 國內超高溫殺菌牛乳的前十大企業
    • Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
    • Inner Mongolia Yili Dairy (Group) Co., Ltd.
    • Shanghai Bright Dairy & Food Co., Ltd.
    • Beijing Sanyuan Food Co., Ltd.
    • Heilongjiang Wondersun Dairy Co., Ltd.
    • New Hope Dairy Co., Ltd.
    • Xi'an Yinqiao Dairy Co., Ltd.
    • Shenyang Dairy Co., Ltd.
    • Jinan Jiabao Dairy Co., Ltd.
    • VV Dairy Co., Ltd.

圖表、地圖一覽

目錄
Product Code: BOABC 186

This report will systematically answer the following questions:

  • (1) During the development of Chinese dairy market, what kinds of changes have occurred onconsumer groups, product types and consumer perceptions?
  • (2) With highest development speed and biggest coverage in China's dairy market, is UHTmilk in addition to pasteurized milk and milk powder, or instead of?
  • (3) What are the advantages and disadvantages of UHT milk when comparing withpasteurized milk, milk powder, soy milk on aspects of packaging, consumer groups andconvenience?
  • (4) UHT milk demand in China has been increasing with high growth rate over a decade.What are the drivers and the key drivers of UHT milk demand expansion?
  • (5) What are the differences of UHT milk consumption on consuming habit, brand andconsumption volume in northeast China, north China, east China, south China, etc.? In thesame area, what are the differences of UHT milk consumption in urban area and rural area?What kind of new changes appeared in Chinese UHT milk market in recent years?
  • (6) How about the distribution channels, consumer groups and consumer perceptions andprice of international UHT milk in China? Who the local manufacturers are? How about thedistribution channels and market shares of the top 10 local manufacturers?

Table of Contents

RESEARCH BACKGROUND AND RESEARCH IDEAS

PART I: CHARACTERISTICS AND FUTURE DEVELOPMENT OF DAIRY CONSUMPTION IN CHINA

1. DEVELOPMENT HISTORY OF DAIRY INDUSTRY IN CHINA

  • 1.1. Before 1990
  • 1.2. From 1990 to 2000
  • 1.3. From 2000 to Now

2. DAIRY CONSUMER GROUPS IN CHINA

  • 2.1. Before 1990
  • 2.2. From 1990 to 2000
  • 2.3. From 2000 to Now

3. DAIRY CONSUMER PERCEPTIONS S IN CHINA

  • 3.1. Before 1990
  • 3.2. From 1990 to 2000
  • 3.3. From 2000 to Now

4. MAIN DAIRY PRODUCTS IN CHINA

  • 4.1. Before 1990
  • 4.2. From 1990 to 2000
  • 4.3. From 2000 to Now

5. FORECAST ON DAIRY CONSUMPTION TREND IN CHINA

  • 5.1. Dairy Consumer Groups
  • 5.2. Dairy Consumer Perceptions
  • 5.3. Dairy Products Types

6. DESCRIPTION AND FORECAST ON CONSUMPTION VOLUMES OF DIFFERENT DAIRY PRODUCTS

  • 6.1. Consumption Volumes of Different Dairy Products (2001-2014)
    • 6.1.1. China's Consumption Volumes of UHT Milk (2001-2014)
    • 6.1.2. China's Consumption Volumes of Pasteurized Milk (2001-2014)
    • 6.1.3. China's Consumption Volumes of Yogurt (2001-2014)
    • 6.1.4. China's Consumption Volumes of Milk Powder (2001-2014)
    • 6.1.5. China's Consumption Volumes of Other Solid Dairy (2001-2014)
      • 6.1.5.1. Cheese
      • 6.1.5.2. Whey Powder
  • 6.2. Forecast on Consumption Volumes of Different Dairy Products (2020)
    • 6.2.1. Forecast on Consumption Volumes of UHT Milk in China (2020)
    • 6.2.2. Forecast on Consumption Volumes of Pasteurized Milk in China (2020)
    • 6.2.3. Forecast on Consumption Volumes of Yogurt in China (2020)
    • 6.2.4. Forecast on Consumption Volumes of Milk Powder in China (2020)
    • 6.2.5. Forecast on Consumption Volumes of Other Solid Dairy in China (2020)
      • 6.2.5.1. Cheese
      • 6.2.5.2. Whey Powder

PART II: UHT MILK VS. OTHER DAIRY PRODUCTS

7. REPLACEMENT FUNCTION OF UHT MILK IN CHINA

  • 7.1. Is UHT Milk an Independent Product?
  • 7.2. Has UHT Milk Partly Replaced Pasteurized Milk?
  • 7.3. Has UHT Milk Partly Replaced Milk Powder?

8. UHT MILK VS. PASTEURIZED MILK

  • 8.1. Comparison in Packaging Types
  • 8.2. Comparison in Consumer Groups
  • 8.3. Comparison in Consuming Habit
  • 8.4. Comparison in Convenience
  • 8.5. Comparison in Market Price

9. UHT MILK VS. MILK POWDER

  • 9.1. Comparison in Packaging Types
  • 9.2. Comparison in Consumer Groups
  • 9.3. Comparison in Consuming Habit
  • 9.4. Comparison in Convenience
  • 9.5. Comparison in Market Price

10. UHT MILK VS. SOY MILK

  • 10.1. Comparison in Packaging Types
  • 10.2. Comparison in Consumer Groups
  • 10.3. Comparison in Consuming Habit
  • 10.4. Comparison in Convenience
  • 10.5. Comparison in Market Price

PART III: ANALYSIS OF UHT MILK MARKET IN CHINA

11. DRIVERS OF RAPID EXPANSION OF UHT MILK CONSUMPTION IN CHINA

  • 11.1. Macro Factors
    • 11.1.1. Raw Milk Sources Distribution & Quality
    • 11.1.2. Consumption Demand Characteristic
  • 11.2. Stimulating Factors
    • 11.2.1. UHT Milk Related Factors
    • 11.2.2. Market & Policy Related Factors
  • 11.3. Compare in Influence Factors of UHT Milk Consumption in Urban & Rural
    • 11.3.1. Urban
    • 11.3.2. Rural

12. KEY DRIVERS OF UHT MILK DEMAND INCREASE IN CHINA

13. REGIONAL DIFFERENCES OF UHT MILK CONSUMPTION IN CHINA

  • 13.1. Regions Divide & Difference of UHT Milk Consumption in China
    • 13.1.1. Differences in Consuming Habit
    • 13.1.2. Differences in Brands
    • 13.1.3. Differences in Consumption Volume
  • 13.2. UHT Milk Consumption in Urban Area and Rural Area in the Same Region
    • 13.2.1. Northeast China
    • 13.2.2. North China
    • 13.2.3. East China
    • 13.2.4. South China
    • 13.2.5. Central China
    • 13.2.6. Southwest China
    • 13.2.7. Northwest China

14. CONSUMERS' PREFERENCES ON UHT MILK PACKAGING TYPES

  • 14.1. Packaging Types of UHT Milk
  • 14.2. Advantages and Disadvantages of Different Package Types
  • 14.3. Consumer Groups of Different Packaging Types
  • 14.4. Market Shares of Different Packaging Types

15. NEW CHANGES IN UHT MILK MARKET

  • 15.1. Development Quickly of Top-end UHT Milk
  • 15.2. Changes of Packaging Types
  • 15.3. Areas of Rapid Increase of UHT Milk Consumption
  • 15.4. UHT Milk Market Needs New Stimulations

PART IV: COMPETITIVE ENTERPRISES IN UHT MILK MARKET IN CHINA

16. COMPETITIVENESS OF INTERNATIONAL ENTERPRISES IN CHINESE UHT MILK MARKET

  • 16.1. Market Shares of UHT Milk of International Enterprises in China
    • 16.1.1. UHT Milk Market Size in China
    • 16.1.2. Imported UHT Milk Proportion in Chinese UHT Milk Market
  • 16.2. Competitiveness of UHT Milk of International Enterprises
    • 16.2.1. Raw Milk Sources and Product Quality
    • 16.2.2. Distribution Channels
    • 16.2.3. Consumer Groups
    • 16.2.4. Consumer Perceptions
    • 16.2.5. Market Range
    • 16.2.6. Market Price
  • 16.3. Evaluation of Competitiveness of International and Local Enterprises

17. ANALYSIS OF TOP 10 LOCAL UHT MILK ENTERPRISES IN CHINA

  • 17.1. Aggregate Market Share of Top 10 UHT Milk Producers in 2011
  • 17.2. Characteristics of Top 10 UHT Milk Producers in China
    • 17.2.1. High Concentration of UHT Milk Production in China
    • 17.2.2. Advanced Technology and Equipments for UHT Milk Production
    • 17.2.3. Big Dairy Enterprises Attach Importance to Raw Milk Sources Construction
    • 17.2.4. Big Dairy Enterprises Usually Adopt Ordinary Sales Model in UHT Milk Sales
    • 17.2.5. Big Dairy Enterprises All Strengthening High-End Products R&D and Market Expansion
  • 17.3. China's Top 10 Local UHT Milk Enterprises
    • 17.3.1. Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
    • 17.3.2. Inner Mongolia Yili Dairy (Group) Co., Ltd.
    • 17.3.3. Shanghai Bright Dairy & Food Co., Ltd.
    • 17.3.4. Beijing Sanyuan Food Co., Ltd.
    • 17.3.5. Heilongjiang Wondersun Dairy Co., Ltd.
    • 17.3.6. New Hope Dairy Co., Ltd.
    • 17.3.7. Xi'an Yinqiao Dairy Co., Ltd.
    • 17.3.8. Shenyang Dairy Co., Ltd.
    • 17.3.9. Jinan Jiabao Dairy Co., Ltd.
    • 17.3.10. VV Dairy Co., Ltd.

MAP CONTENTS

  • Map 1, Distribution of Raw Milk Sources in China
  • Map 2, Distribution of Liquid Milk Consumption in China
  • Map 3, China Regional Division
  • Map 4, Main UHT Milk Brands of Different Regions in China
  • Map 5, Distribution of UHT Milk Consuming Volume in China, 2005&2014
  • Map 6, Dairy Producing Enterprises of Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
  • Map 7, Dairy Producing Enterprises of Inner Mongolia Yili Dairy (Group) Co., Ltd.
  • Map 8, Dairy Producing Enterprises of Shanghai Bright Dairy & Food Co., Ltd.
  • Map 9, Farms of Shanghai Bright Holstan Breeding Co., Ltd.
  • Map 10, Farms of Shanghai Dairy Group Co., Ltd.
  • Map 11, Dairy Producing Enterprises of Beijing Sanyuan Food Co., Ltd.
  • Map 12, Farms of Inner Beijing Sanyuan Lvhe-Dairy Cattle Center
  • Map 13, Dairy Producing Enterprises of Heilongjiang Wondersun Dairy Co., Ltd.
  • Map 14, Dairy Producing Enterprises of New Hope Dairy Co., Ltd.
  • Map 15, Farms of Inner Liaoning Huishan Holding Group
  • Map 16, Dairy Producing Enterprises of VV Dairy Co., Ltd.

FIGURE CONTENTS

  • Figure 1, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-1990
  • Figure 2, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-2000
  • Figure 3, Changes of Dairy Cattle Inventory & Milk Output in China, 1973-2011
  • Figure 4, Structure of Dairy Consumer Group in China, 1970-1990
  • Figure 5, Per Capita Dairy Consumption of Urban Residents by Income (1990, 1995 and 2000)
  • Figure 6, Structure of Dairy Consumer Group in China, 2000-2014
  • Figure 7, Per Capita Foods Consumption of China's Urban and Rural Residents, 1990
  • Figure 8, Per Capita Foods Consumption of China's Urban and Rural Residents, 2000
  • Figure 9, Per Capita Foods Consumption of China's Urban and Rural Residents, 2014
  • Figure 10, Dairy Products Categories and Their Subdivided Products in China
  • Figure 11, Change of UHT Milk Covers of Liquid Milk Market Share in China, 2000-2014
  • Figure 12, Change of Consumption Volumes of Liquid Milk & UHT Milk in China, 2001-2014
  • Figure 13, Change of Consumption Volumes of Pasteurized Milk in China, 2001-2014
  • Figure 14, Change of Consumption Volumes of Yogurt in China, 2001-2014
  • Figure 15, Change of Consumption Volumes of Milk Powder in China, 2001-2014
  • Figure 16, Change of Consumption Volumes of Cheese in China, 2001-2014
  • Figure 17, Change of Consumption Volumes of Whey Powder in China, 2001-2014
  • Figure 18, Forecast on Consumption Volumes of Liquid Milk & UHT Milk in China, 2015-2020
  • Figure 19, Forecast on Consumption Volumes of Pasteurized Milk in China, 2015-2020
  • Figure 20, Forecast on Consumption Volumes of Yogurt in China, 2015-2020
  • Figure 21, Forecast on Consumption Volumes of Milk Powder in China, 2015-2020
  • Figure 22, Forecast on Consumption Volumes of Cheese in China, 2015-2020
  • Figure 23, Forecast on Consumption Volumes of Whey Powder in China, 2015-2020
  • Figure 24, Categories and Difference of Liquid Milk in China
  • Figure 25, Change of Consumption Volumes of UHT Milk & Pasteurized Milk in China, 2001-2014
  • Figure 26, Changes of Dairy Products Categories Consumed in China
  • Figure 27, China's UHT Milk & Pasteurized Milk Market Share of Different Packaging Types in LargeCity
  • Figure 28, Main Sales Models for Liquid Milk Products in China
  • Figure 29, Market Share of Different Sales Channels for Liquid Milk in China
  • Figure 30, Different Market Price of Different Packaging Types for UHT Milk & Pasteurized Milk in China, 2009-2014
  • Figure 31, Market Share of Formula Milk Powder for Different Consumer Groups in China
  • Figure 32, Market Share of Different Sales Channels for Liquid Milk & Milk Powder in China
  • Figure 33, Change of Market Price of UHT Milk & Milk Powder in China, 2009-2014
  • Figure 34, Market Share of Different Sales Channels for Liquid Soymilk & Soymilk Powder in China
  • Figure 35, Influencing Factors on UHT Milk Consumption in China
  • Figure 36, Milk Output of Different Farming Sizes in China, 2014
  • Figure 37, Main Delivery Mode of Raw Milk in China
  • Figure 38, Per Capita Dairy Consumption of China's Urban Residents by Income, 1995-2014
  • Figure 39, Key Driver of UHT Milk Demand Increase in China
  • Figure 40, Consumer Proportion for 1-2 Brands in Beijing, Shanghai and Other Areas
  • Figure 41, Per Capita Fresh Milk Consumption of Residents by Province in China, 2014
  • Figure 42, UHT Milk Consumption Volume of Different Regions in China, 2014
  • Figure 43, Consumer Groups of Different UHT Milk Packaging Types by Age in China
  • Figure 44, Market Share of Different UHT Milk Packaging Volume in China
  • Figure 45, Market Share of Different Liquid Milk Product Mix in China (2005&2014)
  • Figure 46, China's UHT Milk Import Volume by Original Country, 2014
  • Figure 47, Main Sales Channel of Import UHT Milk in China
  • Figure 48, China's UHT Milk Import & Export Price (CIF), 2004-2014
  • Figure 49, Raw Milk Sources of Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
  • Figure 50, Sales Revenue by Product Category of Inner Mongolia Mengniu Dairy (Group) Co., Ltd.
  • Figure 51, Raw Milk Sources of Inner Mongolia Yili Dairy (Group) Co., Ltd.
  • Figure 52, Sales Revenue by Region & Product Category of Inner Mongolia Yili Dairy Co., Ltd.
  • Figure 53, Sales Revenue by Region & Product Category of Shanghai Dairy Group Co., Ltd.
  • Figure 54, Sales Revenue by Region & Product Category of Beijing Sanyuan Food Co., Ltd.

ATTACHED TABLES

  • Table 1, Change of Dairy Consumer Group of China's Urban and Rural Residents
  • Table 2, Market Share of China's Milk Powder by Variety, 2004-2014
  • Table 3, Changes of Main Dairy Product Categories Consumed by Urban and Rural Residents
  • Table 4, Main Packaging Types & Difference of UHT Milk and Pasteurized Milk
  • Table 5, Consumer Areas & Groups of UHT Milk and Pasteurized Milk
  • Table 6, Consumer Groups & Habit of UHT Milk and Pasteurized Milk
  • Table 7, Characteristic of Main Sales Models for Liquid Milk Products in China
  • Table 8, Consuming Convenience of UHT Milk and Pasteurized Milk in Different Area
  • Table 9, Packaging Types & Difference of UHT Milk and Milk Powder
  • Table 10, Consumer Areas & Groups of UHT Milk and Milk Powder
  • Table 11, Consumer Groups & Habit of UHT Milk and Milk Powder
  • Table 12, Consuming Convenience of UHT Milk & Milk Powder in Different Areas
  • Table 13, Differences Between Soymilk Industry and Dairy Industry in China
  • Table 14, Packaging Types & Difference of UHT Milk, Liquid Soymilk & Soymilk Powder
  • Table 15, Consumer Areas & Groups of UHT Milk, Liquid Soymilk & Soymilk Powder
  • Table 16, Consumer Groups & Habit of UHT Milk, Liquid Soymilk & Soymilk Powder
  • Table 17, Consuming Convenience of Liquid Soymilk & Soymilk Powder in Different Area
  • Table 18, Compare Market Price of UHT Milk, Soymilk & Milk Powder in China
  • Table 19, Influencing Factors on UHT Milk Consumption of Urban & Rural Area in China
  • Table 20, Raw Milk Sources Construction, Economic Situation and Characteristics of Dairy Consumption in Different Regions in China
  • Table 21, Differences of UHT Milk Consuming Habit in Different Regions in China
  • Table 22, Main UHT Milk Brands of Different Regions in China
  • Table 23, Differences in Dairy Consuming Proportion of China's Urban & Rural Residents
  • Table 24, UHT Milk Consumption in Urban and Rural Areas in Northeast China
  • Table 25, UHT Milk Consumption in Urban and Rural Areas in North China
  • Table 26, UHT Milk Consumption in Urban and Rural Areas in East China
  • Table 27, UHT Milk Consumption in Urban and Rural Areas in South China
  • Table 28, UHT Milk Consumption in Urban and Rural Areas in Central China
  • Table 29, UHT Milk Consumption in Urban and Rural Areas in Southwest China
  • Table 30, UHT Milk Consumption in Urban and Rural Areas in Northwest China
  • Table 31, Packaging Types of UHT Milk in China
  • Table 32, Advantages and Disadvantages of Different Packaging Types of UHT Milk in China
  • Table 33, Market Shares of Different UHT Milk Package in China's Urban & Rural Areas
  • Table 34, Main Product Brands in China's Top-end UHT Milk Market
  • Table 35, Change of Market Share of Different UHT Milk Packaging Types in China, 2005&2014
  • Table 36, Change of UHT Milk Consumption of China's Urban & Rural Area, 2005&2014
  • Table 37, Main Imported UHT Milk Brands & Sales Channel in China
  • Table 38, Compare to Foreign & Domestic Brands Price of Top-end UHT Milk in China
  • Table 39, Advantages and Disadvantages Analysis on Foreign & Domestic UHT Milk in China
  • Table 40, Top 10 UHT Milk Producers in China and Their Market Share
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