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市場調查報告書

中國的原料用奶粉市場分析

Research Report on Market of Raw Material Milk Powder in China

出版商 Beijing Orient Agribusiness Consultant 商品編碼 363608
出版日期 內容資訊 英文 106 Pages
商品交期: 最快1-2個工作天內
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中國的原料用奶粉市場分析 Research Report on Market of Raw Material Milk Powder in China
出版日期: 2016年07月01日 內容資訊: 英文 106 Pages
簡介

中國是全球最大的原料用奶粉的消費國,整體消費量為150萬噸以上。加工設施的建設也陸續進行,不過,也無法填補巨大的供需缺口,也有安全性的問題,從國外大量進口。

本報告提供中國國內的原料用奶粉市場及其加工產業相關分析,國際市場結構、趨勢,及中國國內的政策環境,原料用奶粉的生產量、貿易量、消費量的變化與趨勢,主要的需求處與需求數量預測,主要製造廠商、進口業者簡介與實際成果,今後的經營謀略的理想狀態等相關調查與考察。

第1章 原料用奶粉的概要與加工產業

  • 原料用奶粉及產品
    • 定義
    • 種類與加工技術
  • 全球原料用奶粉的加工產業
    • 生產量與分佈情形
    • 消費量
    • 國際貿易
    • 價格趨勢

第2章 原料用奶粉加工產業的政策環境

  • 政府的品質、安全標準
    • 生乳
    • 原料用奶粉
  • 乳製品相關的產業政策
    • 產業位置
    • 市場進入
  • 原料用奶粉相關新監督法規
    • 乳製品的品質、安全性相關法規的強化
    • 乳製品的進出口相關檢驗、檢疫、監視體制

第3章 中國的原料用奶粉市場概要

  • 酪農與原料用奶粉加工
  • 對外貿易
    • 貿易政策
    • 貿易概要
    • 進口
    • 出口
  • 生產、貿易的影響要素
    • 黑色素混入事件
    • 生乳價格
  • 市場容量與成長趨勢
  • 今後發展預測

第4章 中國的原料用奶粉的使用概況

  • 概要
  • 乳類飲料
    • 成分調整奶
    • 發酵乳類飲料
    • 其他乳類飲料
    • 原料用奶粉的需求數量
  • 奶粉
    • 嬰兒用奶粉
    • 成人用奶粉
    • 其他調味奶粉
    • 原料用奶粉的需求數量
  • 還原牛奶
    • 還原優格
    • 還原牛奶
    • 原料用奶粉的需求數量
  • 粉狀豆漿
    • 生產量、消費量
    • 原料用奶粉的需求數量
  • 冰淇淋
    • 生產量、消費量
    • 原料用奶粉的需求數量
  • 麵包類
    • 生產量、消費量
    • 原料用奶粉的需求數量
  • 其他的用途

第5章 中國國內的原料用奶粉加工業的報酬率

  • 生產成本
  • 毛利率
    • 損益分歧點
    • 報酬率

第6章 中國的原料用奶粉市場上的競爭

  • 廠商一覽
  • 龍頭製造商前十大企業

第7章 中國國內的原料用奶粉的進口業者

  • 全脂粉奶的進口業者
    • 外資的進口業者的一覽
    • 外資廠商前15名公司
    • 國內的貿易 (流通) 業者
    • 國內廠商前十大企業
  • 甜味劑奶粉的進口業者
    • 甜味劑奶粉的進口處
    • 進口業者前十大企業
  • 脫脂奶粉的進口業者
    • 來自紐西蘭的原料用脫脂奶粉的進口量
      • 整體情形
      • 來自紐西蘭的進口業者
      • 進口限制與今後的預測
  • 來自澳洲的原料用奶粉的進口
    • 來自澳洲的進口業者
    • 進口限制與今後的預測

第8章 對經營謀略、手法來自BOABC的建議

  • 中國的原料用奶粉市場障礙和機會
    • 進入障礙
    • 市場機會
  • 中國的原料用奶粉加入此市場時,對經營謀略、手法的建議
    • 「藍海策略」的實踐,和高附加價值產品的開拓
    • 品牌策略的實踐,和高階市場的確保
    • 營風險的減輕:與其他乳製品的組合
    • 國內、海外市場的積極開拓

附表

圖表一覽

目錄
Product Code: BOABC 185

This report focuses on the current status and foreseeable trend of China's raw material powder market. Apart from quoting official data from both the Chinese Government and foreign countries, more importantly this report is based on data from actual field surveys done by our researchers. There is combination of case studies and field surveys which include both field and telephone interviews. The interviewees include whole powder importers and import agents; dairy producers, milk drink producers, ice cream producers, bakery producers and soy milk powder producers; and relevant associations. The contents of the report are: overview of China's raw material powder industry, policy environment of raw material powder industry, import and export of raw material powder, market pattern of raw material powder and growing trend, market capacity of raw material powder and major players, margin of raw material powder industry and trend of raw material powder market. This report is composed by senior researchers who have profound knowledge on China's dairy industry or the world dairy industry. It is believed this report is important reference to domestic and foreign producers, investment agencies and relevant researchers that intent to understand and explore China's raw material powder market.

Research Background

Raw material milk powder (including whole powder and skim powder) is the mainstream of dry dairy products in China. As an important milk-based raw material , raw material powder is widely used in formula powder, milk drink, reconstituted milk, soy milk powder, ice cream, bakery and daily chemicals. China is a primary producer of raw material powder (mainly whole powder) in the world, the annual production is close to 1 million tons, but at the same time China is also the largest raw material powder consumer in the world, its annual consumption is above 1.5 million tons. Neither the quality nor the quantity of domestic made raw material powder can meet the rising demand. China's raw material powder industry went through ups and downs, the peak was from 2006-2007, there was prosperous demand for raw material powder (especially whole powder) at the international market, China's production broke the historical record and raw material powder price kept on surging. During the same period of time, lots of capital entered into the raw material powder industry thanks to the growing demand, and there was unprecedented acceleration of new construction and expansion of production capacities. 2008 saw sluggish demand for raw material powder at the international market, especially the melamine incident was a serious blow to China's raw material powder industry. Domestic made raw material powder encountered a serious reputation crisis, whereas imported products gained unprecedented preference. Although the reputation of domestic made raw material powder recovered to a certain extent in recent years after rectification, yet import of raw material powder continued to break the record since domestic made products were at a much inferior position in cost performance, especially import from New Zealand hit the trigger level earlier and earlier. In the past decade, both the production and sales of raw material powder has been growing on the whole in China, but there were sharp fluctuations. Owing to the extensive demand for raw material powder in China, plus the enhancing dependence on import by domestic consumers, domestic made powder is unable to meet the demand and hence there is a big growing potential.

This report focuses on the current status and foreseeable trend of China's raw material powder market. Apart from quoting official data from both the Chinese Government and foreign countries, more importantly this report is based on data from actual field surveys done by our researchers. There is combination of case studies and field surveys which include both field and telephone interviews. The interviewees include whole powder importers and import agents; dairy producers, milk drink producers, ice cream producers, bakery producers and soy milk powder producers; and relevant associations. The contents of the report are: overview of China's raw material powder industry, policy environment of raw material powder industry, import and export of raw material powder, market pattern of raw material powder and growing trend, market capacity of raw material powder and major players, margin of raw material powder industry and trend of raw material powder market. This report is composed by senior researchers who have profound knowledge on China's dairy industry or the world dairy industry. It is believed this report is important reference to domestic and foreign producers, investment agencies and relevant researchers that intent to understand and explore China's raw material powder market.

Table of Contents

1. Overview of Raw Material Milk Powder and Processing Industry

  • 1.1. Raw Material Milk Powder and Products
    • 1.1.1. Definition
    • 1.1.2. Types and Processing Techniques
  • 1.2. Raw Material Milk Powder Processing Industry in the World
    • 1.2.1. Production and Layout
    • 1.2.2. Consumption
    • 1.2.3. International Trade
    • 1.2.4. Price Trend

2. Policy Environment for Raw Material Milk Powder Processing Industry

  • 2.1. National Quality and Safety Standards
    • 2.1.1. Raw Milk
    • 2.1.2. Raw Material Milk Powder
  • 2.2. Industrial Policy for Dairy Processing
    • 2.2.1. Industrial Layout
    • 2.2.2. Threshold
  • 2.3. New Supervision Regulations over Raw Material Milk Powder
    • 2.3.1. Circular on Further Strengthening Dairy Quality/safety Work
    • 2.3.2. Test, Quarantine and Supervision over Dairy Import and Export

3. Overview of China's Raw Material Milk Powder Market

  • 3.1. Dairy Farming and Raw Material Powder Processing
    • 3.1.1. Dairy Farming
    • 3.1.2. Raw Material Powder Processing
  • 3.2. Trade
    • 3.2.1. Trade Policy
    • 3.2.2. Overview of the Trade
    • 3.2.3. Import
    • 3.2.4. Export
  • 3.3. Factors Affecting Production and Trade
    • 3.3.1. Melamine Incident
    • 3.3.2. Raw Milk Price
  • 3.4. Market Capacity and Growing Trend
  • 3.5. Future Development

4. Application of Raw Material Powder in China

  • 4.1. Overview
  • 4.2. Milk Drinks
    • 4.2.1. Formulated Milk Drink
    • 4.2.2. Fermented Milk Drink
    • 4.2.2. Other Drinks with Milk Content
    • 4.2.3. Raw Material Powder Demand
  • 4.3. Formula Milk Powder
    • 4.3.1. Infant Formula
    • 4.3.2. Adult Formula
    • 4.3.3. Other Flavored Milk Powder
    • 4.3.4. Raw Material Powder Demand
  • 4.4. Reconstituted Milk
    • 4.4.1. Reconstituted Yogurt
    • 4.4.2. Reconstituted Milk
    • 4.4.3. Raw Material Powder Demand
  • 4.5. Soy Milk Powder
    • 4.5.1. Production and Consumption
    • 4.5.2. Raw Material Powder Demand
  • 4.6. Ice Cream
    • 4.6.1. Production and Consumption
    • 4.6.2. Raw Material Powder Demand
  • 4.7. Bakery
    • 4.7.1. Production and Consumption
    • 4.7.2. Raw Material Powder Demand
  • 4.8. Other Application

5. Margin of Raw Material Powder Processing in China

  • 5.1. Production Cost
  • 5.2. Gross Profit
    • 5.2.1. Break-even Point
    • 5.2.2. Margin

6. Competition of Raw Material Powder Market in China

  • 6.1. Producers
  • 6.2. Top 10 Producers

7. Importers of Raw Material Powder in China

  • 7.1. Light Whole Powder Importers
    • 7.1.1. Foreign-funded Trading Companies
    • 7.1.2. Top 15 Foreign-funded Producers
    • 7.1.3. Domestic Trading (Logistics) Companies
    • 7.1.4. Top 10 Domestic Producers
  • 7.2. Sweet Whole Powder Importers
    • 7.2.1. Supplying Countries of Sweet Whole Powder
    • 7.2.2. Top 10 Importers
  • 7.3. Skim Powder Importers
    • 7.4. Raw Material Powder Import from New Zealand
    • 7.4.1. Overview of Import
    • 7.4.2. Importers that Import Raw Material Powder fromNew Zealand
    • 7.4.3. Restraint and Prospect of Import from New Zealand
  • 7.5. Raw Material Powder Import from
    • 7.5.1. Importers that Import Raw Material Powder fromAustralia
    • 7.5.2. Importers that Import Raw Material Powder from Australia
    • 7.5.3. Restraint and Prospect of Import from Australia

8. Advice from BOABC on Operational Strategy and Measures in China's Raw Material Powder Market

  • 8.1. Barriers and Opportunities of China's Raw Material Powder Market
    • 8.1.1. Barriers for Entering into Raw Material Powder Processing Industry
    • 8.1.2. Opportunities in Raw Material Powder Market
  • 8.2. Advice on Operational Strategy and Measures for Entering into and Exploring China's Raw Material Powder Market
    • 8.2.1. Implementation of “Blue Sea Strategy” and Exploration of High Value-added Products
    • 8.2.2. Implementation of Brand Strategy and Grabbing Top-end Market
    • 8.2.3. Reduction of Operational Risks by Combining with Other Processed Dairy Products
    • 8.2.4. Active Exploration of International Market and Extension of Market Space

ATTACHED TABLE

  • Attached Table 1: Importers of Whole Powder (over 1,000 tons import), 2015
  • Attached Table 2: Importers of Skim Powder (over 500 tons import), 2015
  • Attached Table 3: Top 50 Importers of Whole Powder, 2015

FIGURES AND TABLES

  • Fig. 1-1: Processing Technique of Sweet Whole Powder
  • Fig. 1-2: Processing Technique of Skim Powder
  • Fig. 1-3: Production Layout of Whole Powder around the Globe, 2014
  • Fig. 1-4: Production Layout of Skim Powder in the World, 2014
  • Fig. 1-5: Average FOB Trend of Whole Powder and Skim Powder in Europe and Oceania, 2009-2015
  • Fig. 1-6: FOB Trend of Whole Powder and Skim Powder at Fonterra Online Trading Platform, 2012-2015
  • Fig. 1-7: Global Average FOB Trend of Raw Milk, 2008-2015
  • Fig. 3-1: Changes of Dairy Cattle Inventory in China, 1997-2015
  • Fig. 3-2: Regional Layout of Raw Milk Production in China, 2015
  • Fig. 3-3: Average Raw Milk Price Trend in the Northern 10 Dairy Farming Provinces, 2008-2015
  • Fig. 3-4: Trend of Whole Powder Production in China, 1999-2014
  • Fig. 3-5: Regional Layout of Whole Powder Production in China, 2014
  • Fig. 3-6: Trend of Skim Powder Production in China, 1999-2014
  • Fig. 3-7: Trend of Raw Material Powder Trade in China, 2007-2015
  • Fig. 3-8: Supplying Countries of Skim Powder to China, 2015
  • Fig. 3-9: Average Raw Material Powder Import Price to China, 2010-2015
  • Fig. 3-10: Trend of Raw Material Powder Export from China, 2010-2015
  • Fig. 3-11: Destinations of Powder Export from China, First Five Months, 2015
  • Fig. 3-12: Raw Milk Price in China vs Global Average, 2008-2015
  • Fig. 3-12: Changes of Per Capita Powder Consumption of Chinese Urban Residents, 2004-2014
  • Fig. 3-13: Structure of Dairy Products in China, 2014
  • Fig. 4-1: Application of Raw Material Powder in China, 2014
  • Fig. 4-1: Changes of Production of Infant Formula in China, 2000-2014
  • Fig. 5-1: CIF for Whole Powder Import to China, 2009-2015
  • Fig. 6-1: Regional Layout of Whole Powder Production in China
  • Fig. 6-2: Dairy Farming of Beijing Shuangwa Dairy Co., Ltd.
  • Fig. 7-1: Types of Importers of Light Whole Powder in China, 2015
  • Fig. 7-2: Types of Importers of Skim Powder in China, 2015
  • Fig. 7-3: Trend of Production and Export of Whole Powder in Australia
  • Fig. 7-4: Trend of Production and Export of Skim Powder in Australia
  • Fig. 7-5: Export Markets of Skim Powder from Australia
  • Fig. 7-6: Import Price for Raw Material Powder from Australia, by Month, 2010-2015
  • Table 1-1: Whole Powder Production by Key Countries, 2014
  • Table 1-2: Whole Powder Production by Some Countries (regions), 2011-2015
  • Table 1-3: Skim Powder Production by Key Countries, 2014
  • Table 1-4: Skim Powder Production by Some Countries (regions), 2011-2014
  • Table 1-5: Whole Powder Consumption by Some Countries (regions), 2011-2014
  • Table 1-6: Skim Powder Consumption by Some Countries (regions), 2011-2014
  • Table 1-7: Whole Powder Import by Some Countries (regions), 2011-2014
  • Table 1-8: Whole Powder Export by Some Countries (regions), 2011-2014
  • Table 1-9: Raw Milk Supply in New Zealand, 2012-2014
  • Table 1-10: Supply and Demand of Whole Powder in New Zealand, 2012-2014
  • Table 1-11: Export Markets of Whole Powder from New Zealand, 2007-2014
  • Table 1-12: Skim Powder Import by Some Countries (regions), 2011-2014
  • Table 1-13: Skim Powder Export from Some Countries (regions), 2011-2014
  • Table 2-1: Sensory Requirement
  • Table 2-2: Physical and Chemical Index
  • Table 2-3: Microorganism MRL
  • Table 2-4: Sensory Requirement
  • Table 2-5: Physical and Chemical Index
  • Table 2-6: Microorganism MRL
  • Table 3-1: Raw Milk Production in the 10 Key Dairy Farming Provinces, 2015
  • Table 3-2: Import Quantity with Produce Agreement Rate in 2014 and Import Quantity up to the Trigger Level in 2015
  • Table 3-3: Supplying Countries of Whole Powder to China, 2002-2015
  • Table 3-4: Destinations of Imported Powder in China (by quantity), 2015
  • Table 4-1:Market Size of Some Foods in China, 2014
  • Table 4-2: Production of Infant Formula by Key Producers in China, 2014
  • Table 6-1: Production of Key Products of Wondersun Dairy, 2008-2014
  • Table 6-2: History of Beijing Shuangwa Dairy Co., Ltd.
  • Table 6-3: Table of Profit of Yili (merged), 2010-2014
  • Table 6-4: Portfolios of Products of Yili
  • Table 6-5: Production of Key Products of Yili, 2008-2014
  • Table 6-6: Production of Key Products of Heilongjiang Dairy Group, 2008-2014
  • Table 6-7: Revenue of Feihe Dairy, by Quarter, 2010-2014
  • Table 6-8: Production of Feihe Dairy, 2009-2014
  • Table 6-8: Production of Nestle (China), 2009-2014
  • Table 6-9: Production of Key Products of Yaolan Dairy, 2008-2014
  • Table 6-10: Production of Key Products of Shandong Dezheng Dairy, 2008-2014
  • Table 6-11: Production of Key Products of Xi'an Yinqiao, 2008-2014
  • Table 7-1:Import Size of Raw Material Powder of Main Importers in China (over 5,000 tons), 2015
  • Table 7-2: Top 10 Foreign-funded Trading Companies in Import of Light Whole Powder, 2015
  • Table 7-3: Top 15 Foreign-funded Processing Companies that Import Light Whole Powder, 2015
  • Table 7-4: Top 20 Domestic Trading (logistics) Companies in Import of Light Whole Powder, 2015
  • Table 7-5: Top 10 Domestic Producers that Import Light Whole Powder, 2015
  • Table 7-6: Top 10 Importers of Sweet Whole Powder, 2015
  • Table 7-7: Import of Skim Powder by Key Foreign-funded Trading Companies, 2015
  • Table 7-8: Top 15 Foreign-funded Processing Companies That Import Skim Powder, 2015
  • Table 7-9: Top 20 Domestic Trading (logistic) Companies that Import Skim Powder, 2015
  • Table 7-10: Top 10 Domestic Producers that Import Skim Powder, 2015
  • Table 7-12: Raw Material Powder Import from Australia and New Zealand by China, 2007-2015
  • Table 7-13: Top 10 Importers of Skim Powder from New Zealand, 2015
  • Table 7-14: Top 10 Importers of Light Whole Powder from New Zealand, 2015
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