中國的奶粉供需・市場競爭分析 是由出版商Beijing Orient Agribusiness Consultant在2011年08月所出版的。
這份英文市場調查報告書包含100 Pages 價格從美金6000起跳。
本報告，分析中國的奶粉市場，彙整包含乳製品整體的市場結構・動向、全球整體的奶粉市場動向、政策環境的變化、銷售環境、今後的市場動向展望等內容，由下列摘要形式闡述。
第1章 中國的奶粉市場概況
- 牛乳與乳製品的生產
- 乳製品的消費
- 乳製品的貿易
- 競爭
- 政策與監督
第2章 中國乳製品市場的整體狀況分析
- 生乳供給分析
- 乳牛的飼養數
- 牛乳生產
- 牛乳供給來源的地區分布
- 中國的牛乳供給來源的分布特徵
- 生乳的購買價格
- 乳製品製造分析
- 液態乳
- 固態乳製品
- 全脂奶粉
- 脫脂奶粉
- 配方奶粉
- 其他奶粉
- 三聚氰胺掺入事件對奶粉產業的影響分析
- 乳製品消費分析
- 整體的消費狀況分析
- 乳製品的消費架構
- 乳製品消費的地區差異
- 乳製品的消費價格
- 乳製品的進出口分析
- 乳製品進出口的整體趨勢
- 各種乳製品的進口趨勢
- 主要進口地的分析
- 進口乳製品的主要銷售通路
- 出口結構
- 中國製奶粉的出口地
- 中國製奶粉的出口地區
- 中國的奶粉進出口
第3章 全球奶粉市場的供需環境分析
- 整體的需求・供給環境分析
- 全球乳製品的需求分析
- 全球乳製品的供給分析
- 奶粉的國際市場價格分析
- 先進國家的奶粉供需分析
- 紐西蘭的奶粉供需分析
- 澳洲的奶粉供需分析
- EU各國的奶粉供需分析
- 美國的奶粉生產動向分析
第4章 中國奶粉市場的政策環境分析
- 奶粉的現行規格
- 中國配方奶粉的製造認可系統
- 奶粉市場的政策環境分析
- 乳製品市場的監督系統
- 「再造奶」標示規則
- 配方奶粉的「單一改正」
- 母乳替代物的銷售管理方式
第5章 中國的奶粉銷售環境分析
- 奶粉市場的供給能力
- 都市的奶粉市場特徴
- 奶粉的成本與最終價格分析
- 奶粉的銷售通路
第6章 中國的奶粉競爭環境分析
- 具競爭力的企業
- 前10大企業的競爭分析
- 投資分析
- 生產分析
- 製品架構分析
- 營業利益分析
- 市佔率分析
第7章 中國的業務用奶粉市場概況
第8章 中國奶粉市場的將來動向與影響因素
- 奶粉的製造
- 奶粉的消費
- 奶粉的貿易
- 奶粉市場的競爭策略
附表
- 附錄1：中國的奶粉平衡表（2009-2011年）
- 附錄2：中國的全脂奶粉平衡表（2009-2011年）
- 附錄3：中國的脫脂奶粉平衡表（2009-2011年）
- 附錄4：中國的奶粉企業一覽（2011年）
- 附錄5：中國的脫脂奶粉企業一覽（2011年）
- 附錄6：中國的配方奶粉企業一覽（2011年）
圖表一覽
Abstract
Background
Before the mid-1990s, milk powder was the main dairy products in China, at
that time formula were mainly foreign brands, while domestic products were
mainly whole milk powder and whole sweet milk powder. However, with the
infiltration of aseptic filling products of TetraPack�CUHT milk got a fast
development in China after the mid-1990s, promoting the consumption structure
of dairy products in China shifted from milk powder as major dairy products to
liquid milk as major. Currently, liquid milk accounts for the vast majority of
dairy product consumption of Chinese inhabitants, while milk powder
consumption also sees great changes from all the people to special class such
as infants, pregnant women and quinquagenarians, from ordinary whole milk
powder and whole sweet milk powder to formula. Infant formula accounts for
larger proportion in the milk powder in terminal market, has been a focus that
domestic and foreign milk powder enterprises pursues.
In China, according to applications, milk powder is classified to two types;
the one is small packing milk powder, facing terminal market directly and
accounting for 65-70% of total milk powder. As milk powder processing includes
dry blend and wet process, certain part of small packing milk powder is
transformed from big packing ones; the other one is industrial milk powder,
including whole milk powder and skim milk powder. According to BOABC,
industrial milk powder accounts for 30-35% of the total milk powder, if take
the part used in small packing milk powder processing into consideration, that
output of industrial milk powder in China occupies more than 80% of the total
quantity of milk powder. In recent years, the cost performance of domestic
skim milk powder is obviously lower than the foreign ones, so domestic
products were gradually replaced by imported skim milk powder. Now the
proportion of domestic skim milk powder in milk powder is less than 3%.
Generally, industrial milk powder is one important ingredient of dairy
products (such as formula, raw milk, yoghourt and ice cream) and milk foods
(such as bread, cake, biscuit, milk chocolate and milk beverage).
Now, as quality and safety scandals of milk powder in Chinese market happen
occasionally, especially after the exposure of melamine event in September,
2008, dairy products (including milk powder) enterprises become the key
supervised entities of government. According to the statistics of AQSIQ from
local quality supervision departments, by March, 31, 2011, in 1176 dairy
products enterprises (include 145 infant formula companies) in China, 643
enterprises of them have passed the re-examination of Production Permission
(include 114 infant formula companies and 170 whole milk powder enterprises),
107 companies have been suspend operation pending consolidation, 426
enterprises haven't passed the examination. Compared with liquid milk, the
concentration of milk powder market in China is much lower. According to
BOABC, now the production of the top ten milk powder enterprises in China
accounts for 60% of the total output of our country.
Now, the international characteristics of Chinese milk powder market are
increasingly prominent. With the reduction of tariff, the relationship between
China and major world trade economies is closer growingly, for example China
has become the second largest market after US for New Zealand exports and the
largest export market of milk powder. China is one of the most important
export markets of American whey products, at the same time EU is one of the
most important suppliers of skim milk powder and whey products for China. In
recent years, relevant policies and productions of dairy products went through
some significant changes in the Oceanian countries, EU and United State.
Droughts in Oceanian countries led to the reduction of raw-milk output, so the
production and exports of milk powder also decreased. EU canceled production
subsidy and export subsidy of milk powder and butter, resulting in the
decrease of milk powder production profit, which has impacts on the production
and export of milk powder in EU. In addition, EU and United State preferred
cheese/whey to milk powder/ butter, all these factors resulted in the shoring
price of milk powder in recent years, especially the price of whole milk
powder. Milk powder, particularly whole milk powder is the ingredient of many
dairy products and milk foods, and wildly used in food processing industry,
the shortage of milk powder supply arouses the wild concern of the industry in
domestic. According to the tracking investigation of BOABC, quite a few listed
dairy product companies in China in recent years are milk powder enterprises
such as Feihe, Beingmate, ASHLY, Ausnutria and Global Dairy, China added 1
billion yuan investment on milk powder industry with a capacity of 100,000MT.
In export, since 2010, milk powder export in China has seen recovery increase
and signed free trade agreement with "ASEAN" who applied zero tariff treatment
to milk powder exported to Southeast Asian Nations;
China has reached free trade agreement with Chile, and milk powder exported to
Chile also enjoyed preferential policy. In addition, affected by weather, the
supply ability of raw-milk of Oceanian countries decreased, which influenced
the production and supply of these two nations, leading to the insufficiency
in traditional market. Chinese milk powder export is expected to keep recovery
growth. Of course, the sustained strong RMB exchange rate against USD also had
some adverse impacts on China's milk powder trade. In short, the market
environment of domestic milk powder industry saw great changes, had or will
have far-reaching influence on the development of the industry.
BOABC and dairy products analysts have been engaged in domestic and
international research on dairy industry for many years, and provided
consultation services for related departments of the government, foreign
institutions in China, multinational companies and domestic large-medium
enterprises, enjoyed a higher popularity in the industry. So far, system
special research on Chinese milk powder market is a black in China. The report
makes panoramic analysis on Chinese milk powder market, including the supply
of raw milk, production and consumption of dairy products and milk powder,
import and export trade, supply and demand environment of world milk powder
market, policy environment of China's milk powder market, marketing
environment and competition environment, and forecast of the development trend
of the market. The data cited in the report is full and accurate, involving
the historical data of many years. The report makes particular analysis on the
data since the melamine event. The data of the report is authoritative,
including the first hand information from our interview on milk powder
processing enterprises and dealers and second hand data from China Customs,
China dairy industry association, Dairy Association of China, State Statistics
Bureau, the Ministry of Agriculture, CNCIC, United States Department of
Agriculture and FAO. We hold that the research report is a valuable reference
for the enterprises and institutions which pay close attention to China's milk
powder market.
Table of Contents
1. Overview Of Milk Powder Market In China
- 1.1. Milk And Dairy Product Production
- 1.2. Consumption Of Dairy Product
- 1.3. Trade Of Dairy Product
- 1.3.1. Import
- 1.3.2. Export
- 1.4. Competition
- 1.5. Policy And Supervision
2. Analysis Of The Overall Situation Of Dairy Product Market In China
- 2.1. Analysis Of Raw Milk Supply In China
- 2.1.1. Inventory Of Dairy Cattle
- 2.1.2. Milk Output
- 2.1.3. Areal Distribution Of Milk Source
- 2.1.4. Distribution Characteristics Of Milk Source In China
- 2.1.5. Purchasing Price Of Raw Milk
- 2.2. Analysis Of The Production Of Dairy Product In China
- 2.2.1. Liquid Milk
- 2.2.2. Solid Dairy Products
- 2.2.3. Whole Milk Powder
- 2.2.4. Skim Milk Powder
- 2.2.5. Infant Formula
- 2.2.6. Other Milk Powders
- 2.2.7. Analysis Of The Impacts Of Melamine Event On Milk Powder Industry
- 2.3. Analysis Of Dairy Product Consumption In China
- 2.3.1. Analysis Of The Overall Consumption Situation
- 2.3.2. Consumption Structure Of Dairy Product
- 2.3.3. Regional Disparity Of Dairy Product Consumption
- 2.3.4. Consumption Price Of Dairy Product
- 2.4. Analysis Of Import & Export Trade Of Dairy Product In China
- 2.4.1. Overall Trend Of Import & Export Of Dairy Product
- 2.4.2. Import Trend Of Various Dairy Products
- 2.4.3. Analysis Of Major Import Origins
- 2.4.4. Main Flow Directions Of Imported Dairy Product
- 2.4.5. Export Structure
- 2.4.6. Export Destinations Of Chinese Milk Powder
- 2.4.7. Export Provinces Of Chinese Milk Powder
- 2.4.8. Export &Import Trade Of Milk Powder In China
3. Analysis Of Supply & Demand Environment Of World Milk Powder Market
- 3.1. Analysis Of The Overall Supply & Demand Environment
- 3.1.1. Demand Analysis Of World Dairy Product
- 3.1.2. Supply Analysis Of World Dairy Product
- 3.1.3. Analysis Of Milk Powder Price In World Market
- 3.2. Analysis Of Supply &Demand Of Milk Powder In Major Economic Entities
- 3.2.1. Analysis Of Supply &Demand Of Milk Powder In New Zealand
- 3.2.2. Analysis Of Supply &Demand Of Milk Powder In Australia
- 3.2.3. Analysis Of Supply &Demand Of Milk Powder In EU
- 3.2.4. Analysis Of Milk Powder Production Trend In US
4. Analysis Of Policy Environment Of Milk Powder Market In China
- 4.1. Existing Relevant Standards Of Milk Powder
- 4.2. Production Permit System Of Infant Formula In China
- 4.3. Analysis Of Policy Environment Of Milk Powder Market In China
- 4.4. Market Supervision System Of Dairy Product Market In China
- 4.5. "Reconstituted Milk" Labeling Rule
- 4.6. "Sole Rectification" Of Infant Formula Market In China
- 4.7. Sales Management Methods Of Breast Milk Substitutes
5. Analysis Of The Marketing Environment Of Milk Powder In China
- 5.1. Capacity Of Milk Powder Market In China
- 5.2. Characteristics Of Milk Powder Market In Cities And Towns In China
- 5.3. Analysis Of Milk Powder Cost And Final Price
- 5.4. Marketing Channel Of Milk Powder
6. Analysis Of Competition Environment Of Milk Powder In China
- 6.1Competitive Enterprises
- 6.1.1. Analysis Of Listed Milk Powder Enterprises
- 6.2. Analysis Of The Competition Of Top Ten Milk Powder Enterprises
- 6.2.1. Investment Analysis
- 6.2.2. Output Analysis
- 6.2.3. Analysis Of Product Structure
- 6.2.4. Analysis Of Operation Profit
- 6.2.5. Analysis Of Market Share
7. Overview Of Industrial Milk Powder Market In China
- 7.1. Analysis Of Supply & Demand Of Industrial Milk Powder Market
- 7.1.1. Supply
- 7.1.2. Demand
- 7.2. Distribution Of Producing Regions
8. Future Trend And Influential Factors Of Milk Powder Market In China
- 8.1. Milk Powder Production
- 8.1.1. Maintaining Fast Growth
- 8.1.2. Changes Of Milk Powder Structure, Formula Keep Larger Proportion,
Industrial Milk Powder Proportion Decrease
- 8.2. Milk Powder Consumption
- 8.2.1. Market Price Of Milk Powder Will Run At A High Level
- 8.2.2. Per Capita Consumption Of Small Packing Milk Powder Will Not
Increase Obviously, But Industrial Powder Milk Consumption Will See Great
Growth
- 8.2.3. Market Below The County Level Will Continue To Be The Key Market
Of Milk Powder Consumption, Especially In The South
- 8.3. Milk Powder Trade
- 8.3.1. Import Price Will Keep Strong, Import Volume Will Keep Stable
With Slight Growth
- 8.3.2. Oceanian Countries Are The Major Nations From Where China Import
Milk Powder, While Import Volume From Other Countries Will Increase
- 8.3.3. Export Of Domestic Milk Powder Will See Recovery Growth
- 8.3.4. Trade Deficit Of Milk Powder Will Be Enlarged
- 8.4. Competitive Strategy Of Milk Powder Market
- 8.4.1. Strategic Alliances Between China And International Milk Powder
Tycoon Is An Important Means
- 8.4.2. S
- 8.4.3. Permeating The Three And Four Level Market Is An Important Way Of
Expanding Market Share
- 8.4.4. Enhance Research On The Demand Of International Milk Powder
Market, Start Or Enlarge Export Will Be The Important Method Of Domestic
Brand To Expand Market
Attached Sheet
Appendix 1, Balance Sheet Of Milk In China, 2009-2011
Appendix2, Balance Sheet Of Whole Milk Powder In China, 2009-2011
Appendix 3, Balance Sheet Of Skim Milk Powder In China, 2009-2011
Appendix4, List Of Whole Milk Powder Enterprises In China (Approved In 2011)
Appendix5, List Of Skim Milk Powder Enterprises In China (Approved In 2011)
Appendix6, List Of Infant Formula Enterprises In China (Approved In 2011)
Figure
- Figure 2.1, Growth Trend Of Dairy Cattle Inventory In China, 1995-2010
- Figure 2.2, Growth Trend Of Milk Production In China, 1995-2010
- Figure 2.3, Growth Trend Of Milk Production In Major Producing Regions,
2010
- Figure 2.4, National Position Of Milk Production Of Major Producing
Regions, 2010
- Figure 2.5, Price Change Trend Of Raw Milk In China, 2008-2011
- Figure 2.6, Purchasing Scale Of Raw Milk Of Major Dairy Product
Enterprises In China, 2009-2010
- Figure 2.7, Growth Trend Of Liquid Milk Production In China, 1998-2011
- Figure 2.8, Growth Trend Of Liquid Milk Production In Provinces, 2010
- Figure 2.9, Proportion Of Liquid Milk Production Of Milk Source Producing
Areas, 2010
- Figure 2.10, Growth Trend Of The Production Of Various Liquid Milks In
China, 1999-2010
- Figure 2.11, Category Structure Change Of Liquid Milk In China, 1999-2010
- Figure 2.12, Production Of Solid Dairy Products In China, 1998-2010
- Figure 2.13, Production Of Solid Milk In Different Provinces, 2010
- Figure 2.14, Proportions Of Solid Dairy Product By Producing Region (By
Production), 2010
- Figure 2.15, Growth Trend Of Milk Powder Production, 1990-2006
- Figure 2.16, Growth Trend Of Whole Milk Powder Production, 2000-2010
- Figure 2.17, Growth Trend Of Skim Milk Powder Production, 2000-2010
- Figure 2.18, Growth Trend Of Infant Formula Production, 2000-2010
- Figure 2.19, Status Of Milk Powder In Solid Dairy Products, 1999-2010
- Figure 2.20, Milk Powder Production (Quantity) Structure In China,
1999-2006
- Table 2.2, Dairy Product Consumption Of Inhabitant In Cities And Towns,
2010
- Figure 2.21, Monthly Per Capita Dairy Product Consumption Of Inhabitant In
Cities And Towns, 2010
- Figure 2.22, Per Capita Consumption Of Various Dairy Product Of Inhabitant
In Cities And Towns, 2002-2010
- Figure 2.23 Per Capita Dairy Product Consumption Structure Of Inhabitant
In Cities And Towns (By Quantity), 2002-2010
- Figure 2.24 Per Capita Dairy Product Consumption Structure Of Inhabitant
In Cities And Towns (By Money), 2010
- Figure 2.25 Per Capita Fresh Milk Consumption Of Inhabitant In Cities And
Towns Of Different Provinces, 2010
- Figure 2.26 Per Capita Yoghourt Consumption Of Inhabitant In Cities And
Towns Of Different Provinces, 2010
- Figure 2.27 Per Capita Milk Powder Consumption Of Inhabitant In Cities And
Towns Of Different Provinces, 2010
- Figure 2.28, Monthly Retail Price Trend Of Fresh Milk In Cities And Towns,
2006-2010
- Figure 2.29, Monthly Retail Price Trend Of Milk Powder In Cities And
Towns, 2006-2010
- Figure 2.30, Import Trend Of Dairy Product In China, 2004-2010
- Figure 2.31, Import Structure (Quantity) Of Dairy Product, 2003-2010
- Figure 2.32, Monthly Import Trend Of Dairy Product By Category, 2004-2011
- Table 2.4, Export Of Dairy Product In China, 2008-2011
- Figure 2.35, Classification Of Import Milk Powder
- Figure 2.36, Application Of Import Milk Powder In China, 2002-2010
- Figure 2.37, Monthly Import Trend Of Milk Powder In China, 2002-2011
- Figure 2.38, Monthly Import Trend Of Skim Milk Powder In China, 2002-2011
- Figure 2.39, Monthly Import Trend Of Whole Milk Powder In China, 2002-2011
- Figure 2.40, Monthly Import Trend Of Infant Formula In China, 2002-2011
- Figure 2.41, Monthly Trend Of Imported Milk Powder Structure In China,
2002-2011
- Figure 2.42, Yearly Trend Of Imported Milk Powder Structure (Quantity) In
China, 2002-2011
- Figure 2.43, The Position Of Imported Milk Powder From New Zealand In
China's Imported Milk Powder
- Figure 2.44, Structure Of Imported Milk Powder (Quantity) From New
Zealand, 2007-2011
- Figure 2.45, Distribution Of Origin Of Imported Skim Milk Powder, 2011
- Figure 2.46, The Proportion Of Imported Infant Formula Of Different
Origins In China's Total Imported Milk Powder, 2007-2011
- Figure 2.47, Import Trend Of Skim Milk Powder In Major Provinces In China,
2009-2011
- Figure 2.48, Main Flow Direction Of Imported Skim Milk Powder In China,
2010
- Figure 2.49, Import Trend Of Whole Milk Powder (Without Sugar) In Major
Provinces, 2009-2010
- Figure 2.50, Major Flow Direction Of Imported Whole Milk Powder (Without
Sugar) (Quantity) In China, 2010
- Figure 2.51, Import Trend Of Whole Milk Powder (With Sugar) In Major
Provinces, 2009-2010
- Figure 2.52, Major Flow Direction Of Imported Whole Milk Powder (With
Sugar) (Quantity) In China, 2010
- Figure 2.53, Average CIF China Of Milk Powder, 2002-2011
- Figure 2.54, Average CIF China Of Skim Milk Powder, 2002-2011
- Figure 2.55, Average CIF China Of Whole Milk Powder, 2002-2011
- Figure 2.57, CIF China Of Infant Formula, 2002-2011
- Figure 2.58, Monthly CIF China Of Milk Powder From New Zealand, 2002-2011
- Table 2.5, Market Share Of Imported Skim Milk Powder By Origins In China,
2010
- Figure 2.59, Monthly CIF China Of Skim Milk Powder From Other Key
Countries, 2010
- Table 2.6, Analysis Of Milk Powder Import Of Key Manufacturing Enterprises
In China
- Figure 3.1 Quantities Of Different Dairy Products In World Trade, 2000-2010
- Figure 3.2, Export Pattern Of The 27 Countries Of EU, 2005-2010
- Figure 3.3, Market Share Of Dairy Product Export Around The World,
2000-2010
- Figure 3.4, Price Trend Of Skim Milk Powder Around The World, 2000-2011
- Figure3.5, Price Trend Of Whole Milk Powder Around The World, 2000-2011
- Table 3.1, Balance Sheet Of Skim Milk Powder In New Zealand, 2009-2011
- Table3.2, Balance Sheet Of Whole Milk Powder In New Zealand, 2009-2011
- Figure 3.8, Production And Export Volume Of Whole Milk Powder In
Australia, 1996/97-2009/10
- Figure 3.9, Production And Export Volume Of Whole Milk Powder In
Australia, 1996/97-2009/10
- Table 3.3, Balance Sheet Of Skim Milk Powder In Australia, 2009-2011
- Table3.4, Balance Sheet Of Whole Milk Powder In Australia, 2009-2011
- Figure 3.10, Production Of Raw Milk And Dairy Product In EU, 2009-2010
- Table 3.5, Balance Sheet Of Skim Milk Powder In EU, 2009-2011
- Table3.6, Balance Sheet Of Whole Milk Powder In EU, 2009-2011
- Figure 3.11, Monthly Production Trend Of Skim Milk Powder (Edible Level)
In US, 2005-2011
- Figure 3.12, Price Trend Of Skim Milk Powder In US, 2005-2011
- Figure 3.13, Monthly Production Trend Of Whey Milk Powder In US, 2005-2011
- Figure 3.14, Price Trend Of Whey Milk Powder In US, 2005-2011
- Figure 5.1, Process Comparison Among Famous Milk Powder Brand Enterprises,
2010
- Figure 5.2, Comparison Of Terminal Retail Price Of Milk Powder Among Some
Domestic Brands And International Brands, 2010
- Figure 5.3, Marketing Channel Of Domestic Milk Powder
- Figure 6.1, General Administration For Quality Supervision Grants Infant
Formula Production License And Areal Distribution Of Product Quantity, 2011
- Table 6.1, List Of Milk Powder Investment Of Some Enterprises In China
- Figure 6.2, Production Growth Trend Of Top 10 Milk Powder Enterprises In
China, 2009-2010
- Figure 6.3, Market Share Of Top 10 Milk Powder Enterprises In China, 2010
- Figure 6.4, Product Composition Of Top 10 Milk Powder Enterprises In
China, 2010
- Table 6.2, Profitability Comparison Of Top 10 Milk Powder Enterprises In
China, 2010
- Figure 6.5, Market Share Change Of Top 10 Infant Formula Enterprises In
China, 2008-2010
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