中國嬰兒配方奶粉市場分析 是由出版商Beijing Orient Agribusiness Consultant在2011年08月所出版的。
這份英文市場調查報告書包含100 Pages 價格從美金6000起跳。
本報告為，調查中國嬰兒配方奶粉市場，並匯整原料生產、供給情形、相關政策制定及其影響、消費市場結構及趨勢分析 、主要企業簡介及市場佔有率、產業競爭力等分析及結果，以下列摘要形式闡述。
主要結論
第1章 中國原料奶、牛乳類原料供應分析
- 原料奶生產分析
- 乳牛飼養數
- 牛乳產量
- 原料奶之分布
- 原料奶價格
- 酪農業開發目標
- 乳製品加工分析
- 乳製品分類
- 乳製品成分
- 液體奶生產
- 粉狀乳製品生產
- 其他乳製品生產
- 中國乳製品產業相關政策
- 中國乳製品產業今後5年之產能預測
- 牛乳類原料進口分析
- 概要
- 脫脂奶粉
- 全脂奶粉
- 乳清粉及脫鹽乳清粉
- 乳清蛋白和乳清蛋白濃縮物
- 乳糖
- 牛乳脂肪
- 原有嬰兒配方食品之進口分析
第2章 中國嬰兒配方奶粉之產業政策分析
- 中國嬰兒配方奶粉相關標準
- 中國嬰兒配方奶粉之產業政策
- 「製品之品質、安全性法規」
- 「母乳替代產品之銷售管理方法」
- 嬰兒配方奶粉之生產許可系統
- 中國嬰兒配方奶粉之監管
- 中國配方奶之品質、安全區隔管理
- 中國消費者組織對母乳替代產品之監督
- 中國嬰兒配方奶粉之新國家食品安全標準
- 新國家食品安全標準之背景
- 乳製品新國家食品安全標準之內容
- 新標準對中國嬰兒配方奶粉之影響及趨勢
第3章 中國嬰兒配方奶粉市場分析
- 嬰兒配方奶粉市場概況
- 嬰兒配方奶粉之消費趨勢分析
- 嬰兒／幼兒用奶粉之生產及比率
- 嬰兒配方奶粉市場之供應能力及分布
- 嬰兒配方奶粉市場之成長速度
- 嬰兒配方奶粉之行銷分析
- 嬰兒配方奶粉市場價格之分析
- 嬰兒配方奶粉市場之各部門分析
- 階段I嬰兒配方奶粉（0-6個月嬰兒用)
- 階段II嬰兒配方奶粉（7-12ヶ個月嬰兒用)
- 階段III嬰兒配方奶粉乳（1-3歲嬰兒用)
- 嬰兒配方榖片
- 嬰兒配方奶粉之潛在消費需求分析
第4章 中國嬰兒配方奶粉之主要企業（前10大）之分析
- 中國嬰兒配方奶粉製造商及據點
- 嬰兒配方奶粉品牌之市場佔有率及變動
- 主要企業分析
- Inner Mongolia Yili Industrial Group Co., Ltd
- Zhejiang Beingmate Technology Industry & Trade Co., Ltd
- Heilongjiang Feihe Dairy Co., Ltd
- Shengyuan Nutritional Food Co., Ltd
- Guangdong Yashili Group CO.,LTD
- Ausnutria Dairy (Hunan) Company Ltd
- Dumex Baby Food Co. Ltd
- Mead Johnson Nutrition (China) Co.Ltd
- Wyeth Nutritional Co., Ltd
- Nestle (China) Co., Ltd
第5章 中國嬰兒配方奶粉之發展趨勢
- 產品技術內容
- 價格
- 市場上品牌之集中性
- 市場結構
- 各企業競爭模式
第6章 中國嬰兒配方奶粉產業之威脅及機會分析
- 嬰兒配方奶粉替代母乳之效果分析
- 嬰兒配方奶粉產業之機會
附錄1：38間嬰兒配方奶粉製造商概況
附錄2：嬰兒配方奶粉製造商一覽（2011年3月31日至今）
圖表一覽
Abstract
Research Background
In terms of the current dairy products with large commercial scale and
profitability, infant formula milk powder is undoubted focus and hotpoint of
industrial competition. According to the preliminary estimation of BOABC,
currently the sale gross profit margin of foreign-funded infant formula milk
powder brands represented by Mead Johnson and Dumex has reached 60%, and that
of domestic infant formula milk powder brands represented by Yili, Beingmate,
Shengyuan and Yashili has also reached 40-60%, which far exceeds 25% average
gross profit margin of the entire dairy production industry, and attracts a
large number of milk processing enterprises to turn to produce infant formula
products, meanwhile, the capital outside the industry also saw the tremendous
profits of the product, and has made strong capital penetration to the
product. In recent years, infant formula milk powder companies have got listed
in and outside China, and have obtained a wealth of capital, so they have made
the formula milk powder to become one of the products with the highest
investment value.
At present, the entire market size of China's infant formula milk powder is
almost $50 billion, there are a hundred of production and processing
enterprises with business license issued by the state, the whole market is
obviously divided into high end and mid & low end, brand concentration is
higher in the markets with different grades. With the increasing monitoring
efforts of Chinese government on the whole dairy processing industry including
infant formula milk powder companies, the brand concentration of infant
formula milk powder market is expected to continue to increase.
This report carries on a comprehensive and detailed analysis by six aspects
including China's supply of raw material milk and milk-based raw materials,
China's related policies on infant formula milk powder industry, China's
infant formula milk powder market, major competitors and respective market
shares of China's infant formula milk powder market, China's development trend
of infant formula milk powder, and threats and opportunities that infant
formula milk powder market are facing. The data in this report includes the
relevant official data of China, the data provided by dairy enterprises, data
from terminal market research institutions as well as those that BOABC
accumulated through years of cooperation with the industry. The data is
authoritative, objective and forward-looking.
BOABC is a domestic well-known professional agricultural consulting company,
and has strong R & D strength and excellent market research team, over the
years, it has provided services for Chinese relevant government departments,
international organizations, multinational companies, domestic well-known
companies, boasting a good reputation. BOABC has attached great importance to
China's dairy industry development, its main R & D personnel are the members
of the related dairy policy "think tank" of the Chinese government, have a
deep understanding on the China's whole industrial chain of dairy industry,
and have maintained a good relationship with Dairy Association of China, China
Dairy Industry Association and local related associations, also have a good
cooperative relationship with domestic well-known dairy companies (such as
Yili, Mengniu, Bright and Sanyuan, etc.) and foreign-funded companies
(Pfizer/Wyeth, Dumex, Mead Johnson, etc.). The report shall provide valuable
reference for domestic and foreign dairy enterprises, raw materials and
ingredients suppliers infant formula milk powder, equipment suppliers,
investment and financing institutions to understand, know and research Chinese
infant formula milk powder market, and expand Chinese infant formula milk
powder market.
Table of Contents
Main Conclusions
1. Supply Analysis of China's Raw Milk and Milk-base Raw Materials
- 1.1 China's Raw Milk Production Analysis
- 1.1.1 Dairy Cattle Inventory
- 1.1.2 Milk Output
- 1.1.3 Milk Resource Distribution
- 1.1.4 Raw Milk Price
- 1.1.5 Development Object of Dairy Industry
- 1.2 China Dairy Processing Analysis
- 1.2.1 Dairy Products Classification
- 1.2.2 Dairy Products Composition
- 1.2.3 The Production of Liquid Milk
- 1.2.4 The Production of Milk Powder
- 1.2.5 The Production of Other Dry Dairy Products
- 1.2.6 China Dairy Industry Policy
- 1.2.7 Capacity Forecast of China Dairy Industry in Next Five Years
- 1.3 Import Analysis of China Milk-base Raw Materials
- 1.3.1 Overview
- 1.3.2 Skim Milk Powder
- 1.3.3 Whole Milk Powder
- 1.3.4 Whey Powder and Demineralized Whey Powder
- 1.3.5 Lactoalbumin and Whey Protein Concentrate
- 1.3.6 Milk Sugar
- 1.3.7 Milk Fat
- 1.4 Import Analysis of Original Infant Formula Food
2. Analysis of Infant Formula Milk Powder Industrial Policies in China
- 2.1 China's Standards on Infant Formula Milk Powder
- 2.1.1 Three Compulsory Standards
- 2.1.2 Amendments to National Standards of Infant Formula Milk Powder
- 2.2 Related Industrial Regulations for Infant Formula Milk Powder in China
- 2.2.1 "Dairy Products Quality Safety Regulations"
- 2.2.2 "Administrative Methods on Sales of Breast Milk Substitutes"
- 2.2.3 Infants Formula Milk Production License System
- 2.3 Supervision of the Infant Milk Powder Industry in China
- 2.3.1 China Infant Formula Quality and Safety Sectioning Management
- 2.3.2 China Consumer Association to Supervise the Breast Milk
Substitutes Market
- 2.4 New National Food Safety Standards for Infant Formula Milk Powder in
China
- 2.4.1 Background of the Issuing of New National Safety Standards
- 2.4.2 Main Contents of New National Dairy Safety Standards
- 2.4.3 Impact of New National Safety Standards on Chinese Infant Formula
Powder Market and the Tendency
3. Analysis of Infant Formula Milk Powder Market in China
- 3.1 Introduction to Infant Formula Milk Powder Market in China
- 3.1.1 Analysis of Market Consumption Characteristics of Infant Formula
Milk Powder
- 3.1.2 Production and Layout of Infant/young Child's Milk Powder
- 3.1.3 Market Capacity and Distribution of Infant Formula Milk Powder
- 3.1.4 Market Growth Speed of Infant Formula Milk Powder
- 3.2 Marketing Analysis of China's Infant Formula Milk Powder
- 3.2.1 Marketing Channel of Infant Formula Milk Powder
- 3.2.2 Promotion Model of Infant Formula Milk Powder
- 3.2.3 Comparative Analysis of Different Marketing Models
- 3.3 Market Price Analysis of China's Infant Formula Milk Powder
- 3.3.1 Market Price Summarization of China's Infant Milk Power
- 3.3.2 Infant Milk Power Price Comparative Analysis of Domestic and
International Brands
- 3.4 Analysis of Different Infant Formula Milk Powder Markets in China
- 3.4.1 I Phase I Infant Formula Milk Powder (for 0-6-month-old infants)
- 3.4.2 Phase II Infant Formula Milk Powder (For 7-12 months)
- 3.4.3 Phase III Infant Formula Milk Powder (for 1-3 years-old children)
- 3.4.4 Infant Formula Rice Cereal
- 3.5 Consumption Demand Potential Analysis of Infant Formula Milk Powder
Market in China
- 3.5.1 Analysis of Consumption Demand Status of Infant Formula Milk Powder
- 3.5.2 Analysis of Consumption Demand Potential of Infant Formula Milk
Powder
4. Analysis on Main Competitors (TOP10) of Infant Formula Milk Powder of China
- 4.1 Chinese infant formula milk powder producing enterprises and regional
distribution
- 4.2 Market shares of infant formula milk powder brands and the change
features
- 4.3 Main competitor analysis
- 4.3.1 Inner Mongolia Yili Industrial Group Co., Ltd
- 4.3.2 Zhejiang Beingmate Technology Industry & Trade Co., Ltd
- 4.3.3 Heilongjiang Feihe Dairy Co., Ltd
- 4.3.4 Shengyuan Nutritional Food Co., Ltd
- 4.3.5 Guangdong Yashili Group CO.,LTD
- 4.3.6 Ausnutria Dairy (Hunan) Company Ltd
- 4.3.7 Dumex Baby Food Co. Ltd
- 4.3.8 Mead Johnson Nutrition (China) Co.Ltd
- 4.3.9 Wyeth Nutritional Co., Ltd
- 4.3.10 Nestle (China) Co., Ltd
5. Development Trend of Chinese Infant Formula Milk Powder
- 5.1 Technical content of products
- 5.2 Price
- 5.3 Market brand concentration
- 5.4 Market structure
- 5.5 Enterprise competition mode
6. Analysis on Threats and Opportunities of Chinese Infant Formula Milk Powder Industry
- 6. 1 Analysis on substitution of Chinese breast-milk to infant formula
milk powder
- 6.1.1 Breast-milk value analysis
- 6.1.2 Analysis on reasons for more and more choices for infant formula
milk powder
- 6.2 Opportunities for Infants' Milk Powder Industry in China
Affix1: List of General Situation of 38 Infant Milk Powder Producing Enterprises, 2010
Affix 2: List of Infant Formula Manufacturing Enterprises, by March 31, 2011
Figures & Tables Content
- Table 1.1 List of 66 new national dairy safety standards
- Table 1.2 Sensory Index
- Table 1.3 Physical and Chemical Index
- Table 1.4 Microbial Limit
- Table 1.5 Sensory Requirements
- Table 1.6 Physical and Chemical Index
- Table 1.7 Microbial Limit
- Table 1.8 Sensory Requirements
- Table 1.9 Physical and Chemical Index
- Table 1.10 Microbial Limit
- Table 1.11 Sensory Requirement
- Table 1.12 Indexes for protein, fat and carbohydrate
- Table 1.13 Vitamin Index
- Table 1.14 Mineral Index
- Table 1.15 Optional Components Index
- Table 1.16 Other Indexes
- Table 1.17 Contaminant limit (calculated based on powdery products)
- Table 1.18 Mycotoxin limit (based on powdery products)
- Table 1.19 Microbial Limit
- Table 1.20 Urease Activity Index
- Table 1.21 Sensory Requirements
- Table 1.22 Protein, Fat and Carbohydrate Indexes
- Table 1.23 Vitamin Index
- Table 1.24 Mineral Index
- Table 1.25 Optional Components
- Table 1.26 Other Indexes
- Table 1.27 Contaminant limit (calculated based on powdery products)
- Table 1.28 Mycotoxin Limit (based on powdery products)
- Table 1.29 Microbial Limit
- Table 1.30 Urease Activity Index
- Table 1.31 Sensory Requirements
- Table 1.32 Basic Nutrition Index
- Table 1.33 Optional Nutrition Constituent Indexes
- Table 1.34 Limit for Carbohydrate Addition
- Table 1.35 Other Indexes
- Table 1.35 Contaminant Limit
- Table 1.37 Mycotoxin Limit
- Table 1.38 Microbial Limit
- Table 1.39 Urease Activity Index
- Table 2.1 Urban Market Infant Milk Powder Capacity in China's Different
Provinces and Regions, 2010
- Table 2.2 Comparison of Infant Formula Milk Powder Marketing Channel
Composition of Some Famous Brand Enterprises, 2010
- Table 2.3 Retail Terminal Market (Supermarket) Price Comparison of
Domestic and Intl' Brands of Infant Formula Milk Powder Phase I, First Half of
2010
- Table 2.4 Retail Terminal Market (Supermarket) Price Comparison of
Domestic and Intl' Brands of Infant Formula Milk Powder Phase II, First Half
of 2010
- Table 2.5 Retail Terminal Market (Supermarket) Price Comparison of
Domestic and Intl' Brands of Infant Formula Milk Powder Phase III, First Half
of 2010
- Table 2.6 Retail Terminal Market (Supermarket) Price Comparison of
Well-known Domestic and Intl' Brands of Infant Formula Rice Cereal Phase I, II
and III, First Half of 2010
- Table 2.7 Infant Formula Milk Powder Consumption Level Per Capita of
China's Urban and Rural Residents, 2003-2009
- Table 3.1 Regional distribution of Chinese certified infant formula milk
powder producing enterprises after the Melamine Event in July 2011
- Table 3.2 Registration Reference on Yili Group
- Table 3.3 Top 10 Leading Shareholders & Stock Distribution of Yili Group
- Table 3.4 Consolidated statement of profits of Yili Group in 2010
- Table 3.5 Purchase scale and purchase price of raw material milk of Yili
Group, 2007-2010
- Table 3.6 Main product list of Yili Group
- Table3.7 Output list of main products of Yili Group, 2007-2010
- Table 3.8 Related infant formula milk powder production equipment list of
Yili Group
- Table 3.9 Registration Reference on Beingmate
- Table 3.10 Shareholders and share ratio list of Zhejiang Beingmate
Technology Industry & Trade Co., Ltd
- Table 3.11 Financial situation list of infant formula food processing
enterprises of Beingmate Group, 2010
- Table 3.12 Beingmate Infant/young Child Formula Milk Powder Related
Production
- Table3.13 Registration Reference on Feihe Dairy
- Table3.14 Shareholders and Proportion of Shares of Feihe Dairy
- Table 3.15 Purchase scale and purchase price of raw material milk of Feihe
Dairy, 2007-2010
- Table 3.16, Products of Feihe Dairy
- Table 3.17 Main product output list of Feihe Dairy, 2007-2010
- Table 3.18 Financial situation list of Feihe Dairy, 2010
- Table 3.19 Registration materials of Qingdao Shengyuan Dairy Co., Ltd
- Table3.20 Stockholders & Share Distribution of Synutra Dairy
- Table 3.21 Main financial indexes of Shengyuan Nutritional Food Co., Ltd,
2010
- Table 3.22 Raw Milk Procurement Scale and Prices of Synutra Dairy,
2007-2010
- Table 3.23 Main product list of Shengyuan Dairy
- Table 3.24 Main product output of Shengyuan Dairy, 2004-2010
- Table 3.25 Related infant formula milk powder production equipment list of
Shengyuan Dairy
- Table 3.26 Registration materials of Yashili
- Table 3.27 Shareholders and share ratio list of Yashili
- Table 3.28 Financial situation list of Yashili, 2010
- Table 3.29 Main product list of Yashili
- Table 3.30 Main product output list of Yashili, 2006-2010
- Table 3.31 Financial situation list of Ausnutria Dairy (Hunan), 2010
- Table 3.32 Main product list of Ausnutria Dairy
- Table 3.33 Main product output list of Ausnutria Dairy, 2007-2010
- Table 3.34 Registration materials of Dumex Baby Food Co. Ltd
- Table 3.35 Shareholders and share ratio list of Dumex Baby Food Co. Ltd
- Table 3.36 Financial situation list of Dumex, 2010
- Table 3.37 Product output list of Dumex Baby Food Co. Ltd, 2007-2010
- Table 3.38 Dumex's Technological Dissemination and Product Promotion in
China
- Table 3.39 Financial situation list of Mead Johnson, 2010
- Table 3.40 Product output list of Mead Johnson Nutrition (China) Company ,
2008-2010
- Table 3.41 Financial situation list of Wyeth, 2010
- Table 3.42 Product output list of Shanghai Wyeth Nutritional Co.,Ltd,
2008-2010
- Table 3.43 Financial situation list of Nestle, 2010
- Table 3.44 Main product output list of Nestle (China) Co., Ltd , 2007-2010
- Table 4.1 Feeding of infants in different months
- Table 4.2 Percentage of Interviewees Heard of the International Code of
Marketing of Breast Milk Substitutes( short for "Code") or the Administrative
Methods on Sales of Breast Milk Substitutes (short for "Methods")
- Table 4.3 Percentage of Interviewees Understanding of the International
Code of Marketing of Breast Milk Substitutes( short for "Code") or the
Administrative Methods on Sales of Breast Milk Substitutes (short for
"Methods")
- Table 4.4 Use of Breast-milk Substitutes of infants in parturition and in
hospital
|
