Abstract
Research Background
Whey is byproduct of cheese or casein. The gross solids of whey accounts for
half of the gross dry matters of raw milk and the main components are lactose,
whey protein and minerals. Whey protein makes up 20% of the total milk protein
and both Vitamins and minerals exist in cow milk. Whey has high nutritious
value. After further processing, both the nutritious value and health-care
functions of whey powder, lactose, concentrated whey protein, isolated whey
protein and milk protein peptide are greatly improved. As primary milk-based
raw material, whey products are extensively used in piglet feed, dairy
products, bakery food, health-care food, soft drinks and pharmaceuticals.
There is no scaled commercial cheese production in China and whey products
should be imported, whereas the EU, Oceania and North America are the main
suppliers of whey products to China. China is the largest producer of pigs and
consumes the most pork in the world; also, China has the largest population.
The demand for whey especially high value added whey products is growing
constantly thanks to the rapid development of China's economy and higher
requirement for food nutrition and health care by people. There has been a
substantial growth in the recent decade. The import of whey and disnatured
whey products stood at 264,500 tons in 2010, dehydrated lactose, 43,300 tons
and whey protein, 11,800 tons, whereas the import of whey and modified whey
products recorded 122,700 tons in 2000 and whey protein, 205 tons. The import
of dehydrated lactose was 12,100 tons in 2004. According to BOABC, the
application of whey products in multiple processing industries is still at a
growing stage, the development potential is huge. In addition, China is at the
starting stage of cheese production and integrated utilization of whey, China
shall have its own cheese and whey processing industry in the foreseeable
future. Import shall still account for the largest proportion in the total
domestic demand for whey products, whereas domestic made whey products shall
supplement the demand.
This research report focuses on the current market status and foreseeable
future trend of sweet whey powder, desalted whey powder and concentrated whey
protein, but the overall content is not limited to these three varieties.
Apart from using foreign and domestic official data, more importantly, the
researchers of this report use data from field surveys. This report combines
desk study with field surveys. Field surveys include field visits and
telephone interviews. The surveyed ones include whey product importers,
traders and agents; processing companies and industrial associations of dairy
products, bakery food, health-care food and pharmaceuticals. Contents of this
report cover the overall development situation of China's whey products
industry, policy environment for the whey products industry, technical
environment for whey products, import and export of whey products, basic
pattern of whey products market, market capacity and growing trend of whey
products (with emphasis on whey powder, desalted whey powder and concentrated
whey protein), competition pattern of whey products market, trend of whey
products market, market share and marketing and promotion measures of major
foreign brands of whey products in China, etc. This report is composed by
professional researchers who are familiar with China's whole dairy industrial
chain and the world dairy industry. It is believed the report will provide
valuable reference to both foreign and Chinese whey producers, investment
agencies and other relevant researchers who intend to explore China's whey
products market.
Table of Contents
Main Conclusions
1. Overview of Whey and Its Processing Industry
- 1.1 Overview of Whey and Product
- 1.1.1 Concept of Whey
- 1.1.2 Variety of Whey Powder
- 1.1.3 Whey Products Processing Technology
- 1.2 Development Overview of Whey Processing Industry in the World
- 1.2.1 Output and Distribution of Whey Products in the World
- 1.2.2 International Trade of Global Whey Products
- 1.2.3 Price Trend of Dry Whey in the World
- 1.3 Development Overview of China's Whey Processing Industry
2. Overall Analysis of China's Dairy Industry Market
- 2.1 Production of Milk Resource
- 2.1.1 Amount of Cow on Hand and Regional Distribution
- 2.1.2 Milk Output and Distribution in Provinces
- 2.1.3 Price Trend of Raw Material Milk
- 2.2 Dairy Product Processing
- 2.2.1 Structure and Output Trend of Liquid Milk
- 2.2.2 Categories and Output Trend of Dry Milk-based Products
- 2.3 Dairy Trade
- 2.3.1 Dairy Import and Variation Trend
- 2.3.2 Dairy Products Export and Variation Trend
- 2.3.3 Impact of the Melamine Incident on China's Import & Export of
Dairy Products
- 2.3.4 Related Policies on Dairy Product Trade
- 2.4 Dairy Product Consumption
- 2.4.1 Dairy Product Consumption Structure and Variation Trend of Urban
Residents
- 2.4.2 Dairy Product Consumption Status and Potential of Rural Residents
- 2.4.3 Dairy Products Consumption Prediction of China's Residents
- 2.5 Policy Environment for Dairy Industry
- 2.5.1 Related National Safety Standards for Dairy Products
- 2.5.2 Regulation on Supervision and Administration of Dairy Product
Quality and Safety
- 2.5.3 Plan on Dairy Industry Rectification and Vitalization
- 2.5.4 Dairy Industry Industrial Policy
- 2.5.5 China's Dairy Industry Development Planning
3. Overall Analysis on China's Whey Product Market
- 3.1 Whey Product Market Demand and Supply Status Quo in China
- 3.2 Policy Environment of Whey Processing Industry in China
- 3.3 Production of Whey Products in China
- 3.4 Trade of Whey Products in China
- 3.4.1 Import Trade of Whey Products
- 3.4.1 Export Trade of Whey Products
- 3.5 Market Capacity and Increase Trend of China's Whey Products
- 3.5.1 Whey and Modified Whey Products
- 3.5.2 Anhydrous Lactose
- 3.5.3 Lactalbumin (including concentrates of two or more whey proteins)
- 3.6 Prediction on Future Development Trend of China's Whey Product Market
4. Analysis of Whey ProductApplication Market in China
- 4.1 Overview of the Application Market
- 4.2 Feed for Young Animals
- 4.2.1 Overview of Whey Products Used in the Feed for Young Animals
- 4.2.2 Supply Volume
- 4.2.3 Marketing Channels
- 4.2.4 Market Shares of Major Consumers
- 4.2.6 Forecast on the Demand of Whey Powder Used in Feed for Young
Animals
- 4.3 Infant Formula Milk Powder
- 4.3.1 Overview of Whey Products Used for Infant Formula Milk Powder
- 4.3.2 Supply Volume
- 4.3.3 Marketing Channels
- 4.3.4 Market Shares of Major Consumers
- 4.3.5 Forecast on the Demand of Whey Products Used for Infant Formula
Milk Powder
- 4.4 Functional Drinks
- 4.4.1 Overview of Whey Products Used for Functional Drinks
- 4.4.2 Supply Volume
- 4.4.3 Marketing Channels
- 4.4.4 Market Shares of Major Consumers Market Shares of Major Consumers
- 4.4.5 Forecast on the Demand of Whey Products Used for Functional Drinks
- 4.5 Baked Food
- 4.5.1 Overview of Whey Products Used for Baked Food
- 4.5.2 Supply Volume
- 4.5.3 Marketing Channels
- 4.5.4 Forecast on the Demand of Whey Powder Ued for Baked Food
- 4.6 Frozen Drinks and Food
- 4.6.1 Overview of Whey Products Used for Frozen Drinks and Food
- 4.6.2 Supply Volume
- 4.6.3 Marketing Channels
- 4.6.4 Forecast on the Demand of Whey Products Used for Frozen Drinks and
Food
- 4.7 Processed Meat Products
- 4.7.1 Overview of Whey Products Used for Meat Processing
- 4.7.2 Supply Volume
- 4.7.3 Marketing Channels
- 4.7.4 Market Shares of Major Consumers
- 4.7.5 Forecast on the Dmand of Whey Products used for Processed Meat
Products
- 4.8 Medicinal and Healthcare Products
- 4.8.1 Overview of Whey Products used for Medicinal and Healthcare Food
- 4.8.2 Supply Volume
- 4.8.3 Marketing Channels
- 4.8.4 Market Shares of Major Consumers
- 4.8.5 Forecast on the Demand of Whey Products used for Medicinal and
Healthcare Food
5. Competition Analysis of Main Foreign Brands in China's Whey Product Market
- 5.1 Overview
- 5.2 Background of Major Brands
- 5.2.1 Fonterra Co-operative Group
- 5.2.2 Australian Murray Goulburn Co-operative Co., Ltd
- 5.2.3 Valio Ltd
- 5.2.4 Euroserum
- 5.2.5 Glanbia plc (Glanbia)
- 5.2.6 Davisco Foods International.INC.
- 5.2.7 Interface Protein Technology INC
- 5.2.8 US Land O'Lakes Agricultural Cooperative Group
- 5.3 Main Domestic Users of Major Brands
- 5.4 Marketing Strategies of Main Brands in China
6. Analysis of Main Whey Product Importers of China
- 6.1 Importers of Main Whey and Modified Whey Products (HS04041000)
- 6.1.1 Major Foreign Trade Companies
- 6.1.2 Major Foreign Manufacturers
- 6.1.3 Main Domestic Trade Companies
- 6.1.4 Major Domestic Manufacturers
- 6.2 TOP 15 Anhydrous Lactose (HS17021100) Importers
- 6.3 TOP 15 Milk Albumin (including two or more Whey Protein Concentrates)
(HS35022000) Importers
7. BOABC's Operating Strategy and Strategic Suggestions for Entering Chinese Whey Product Market
- 7.1 Entry Barriers and Opportunity Analysis of Chinese Whey Product Market
- 7.1.1 Entry Barriers Analysis of the Whey Processing Industry
- 7.1.2 Opportunity Analysis of the Entry of Whey Product Market
- 7.2 Operating Strategy and Strategic Suggestions for Entering and
Expanding Chinese Whey Product Market
Appendix:Major Whey Importers in China
Appendix 1:Importers of Whey and Modified Whey
Appendix 2:Importer of Anhydrous Lactose
Appendix 3:Importer of Lactalbumin (including more than two kinds of Whey Protein Concentrates)
