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市場調查報告書

撒哈拉以南的非洲的通訊產業 (季度更新)

Sub-Saharan Africa Telecommunications Report Q3 2017

出版商 BMI Research 商品編碼 362188
出版日期 內容資訊 英文 43 Pages
商品交期: 最快1-2個工作天內
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撒哈拉以南的非洲的通訊產業 (季度更新) Sub-Saharan Africa Telecommunications Report Q3 2017
出版日期: 2017年07月12日 內容資訊: 英文 43 Pages
簡介

本報告提供撒哈拉以南的非洲的通訊產業調查分析,到2020年的5年預測為焦點,產業分析,產業預測,產業風險/利潤指數 (RRI) 、市場概要,企業簡介等系統性資訊。

BMI的產業分析

產業預測

  • 最新趨勢
  • 結構的趨勢

產業風險/利潤指數 (RRI)

  • 撒哈拉以南的非洲的RRI

市場概要

  • 非洲的塔市場
  • 地區的有效性手機遊戲收益化的關鍵
  • 資料成本的削減是VOD成功的關鍵

企業簡介

  • Millicom International Cellular
  • Etisalat

詞彙表

調查手法

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目錄
Product Code: 2398-094X

BMI View: Customer deepening strategies will be operators' new focus in Sub-Saharan Africa, with mobile being the only viable alternative to wireline broadband. Mobile financial services will secure loyalty at the lower end of the market, while e-commerce, music and gaming will secure the middle tier. Video is next to be pursued, but operators should consider partnerships rather than acquisitions as consumer spending power precludes strong growth in premium offerings.

Latest Updates & Industry Developments

  • Consolidation will be the dominant theme for 2017, with Orange expanding and rationalising its regional footprint, Millicom retreating into a handful of core growth markets and Airtelv likely to withdraw from the region as quickly as possible.
  • Operators are also focusing on service development as a means of growing and retaining customer bases as well as increasing monetisation. Vodacom is taking control of Safaricom to push M-Pesa mobile money services into new markets and MTN may buy MultiChoice for its revamped video strategy.

Table of Contents

BMI Industry View

Industry Forecast

  • Latest Updates
  • Structural Trends
    • Table: Telecoms Sector - Historical Data & Forecasts ( Sub Saharan ( Sub Saharan (Region) 2015-2021)

Industry Risk/Reward Index

  • Sub-Saharan Africa Risk/Reward Index
    • Table: Sub-Saharan Africa Telecoms Risk/Reward Index, Q317

Market Overview

  • Three Key Reasons For Iflix's Success Over Netflix In Africa
  • Emerging Market Expertise Crucial For Success
  • Nigeria - Local Assembly, Low TCOs Drive Smartphone Boom
  • Nigeria - Yudala To Be e-Commerce M&A Catalyst
  • Orange Greatest Beneficiary Of Airtel Africa Pullback
    • Table: AirTel Market Withdrawals An Opportunity For Others

Company Profile

  • Orange
    • Table: Orange's Proportional Subscriptions
  • MTN
    • Table: MTN Indicators, 2015-2017

Glossary

  • Table: Glossary of Terms

Methodology

  • Industry Forecast Methodology
  • Sources
  • Risk/Reward Index Methodology
    • Table: Risk/Reward Index Indicators
    • Table: Weighting Of Indicators
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