歐洲的電子菸 (電子香煙) 、汽化器及售後市場:電子菸專賣店分析、預測
Europe E-Cigarette and Vaporizer Device & Aftermarket: Vape Shop Analysis and Forecast 2016-2022
|出版日期||內容資訊||英文 88 Pages
|歐洲的電子菸 (電子香煙) 、汽化器及售後市場:電子菸專賣店分析、預測 Europe E-Cigarette and Vaporizer Device & Aftermarket: Vape Shop Analysis and Forecast 2016-2022|
|出版日期: 2017年01月31日||內容資訊: 英文 88 Pages||
本報告以歐洲的電子菸 (電子香煙) 市場為研究主題，提供歐洲的電子菸專賣店 (Vape商店)的現狀，BREXIT (英國的EU脫離) 帶給英國的電子菸專賣店的收益的影響，在預測期間內的市場成長的促進要素，目前市場課題，歐洲的電子菸市場活動的國際集團，消費者的態度、購買者的偏好，及各國的電子菸專賣店等相關分析。
Europe stands at the forefront of the legal scenario of the global e-cigarette market with a series of laws and regulations for e-cigarette and e-liquid manufacturing, sales, distribution, advertising, and marketing. The e-cigarette industry has been growing exponentially in Europe which is home to some of the largest markets in terms of revenue generation such as the U.K., Germany and France among others. However, a significant share of the European population is still unaware of the pros and cons of e-cigarettes and its components. Consortiums and associations are present to provide awareness among the consumers and the suppliers in order to get familiar with the ongoing changes within the rapidly growing industry. The prominent consortiums discussed in this segment are The Medicines and Healthcare Products Regulatory Agency (MHRA), Tobacco Vapor E-cigarette Association (TVECA) and British Medical Association among others.
Since 2012, the market has undergone a transformation, due to a series of major acquisitions, product launches, and partnerships taking place among other market activities. European countries have established a reputation of following rigid policies and consequentially certain restrictions have already been implemented by the European Union- Tobacco Products Directive (EU-TPD), in regards to updating the laws, rules and regulations governing the e-cigarette industry.
The report on the 'Europe Vape Shops Market' is a meticulous compilation of the various facets of e-cigarette distribution through vape shops. After a thorough analysis of the current trends, the market dynamic chapter includes the key push and pull forces prevailing in the Europe Vape Shops Market. The report also includes the consumer's perspective and buying decision covering aspects that influence consumer behavior. Owing to the dependency of the market growth on the legal and regulatory framework, the report at each step has considered the effect of laws (both implemented and anticipated) in terms of regulations and taxation in estimation and forecast of the market size. Moreover, the key consortiums and compliance influencing the e-cigarette and e-liquid market for vape shops across the continent have also been included in the report.
The report encompasses a thorough analysis of the vape shops and the consequent revenue generation though the same for the coming decade. The key countries have been divided into clusters and the revenue estimation and forecast has been completed accordingly.
When the e-cigarette market gained momentum, Europe lagged behind the U.S. in terms of product adoption, however, the region has now emerged as the global leader in terms of revenue generation. E-cigarettes are increasingly being used as smoking cessation products, while the sale of nicotine replacement products has been falling in the region by over 6% year by year since 2014, e-cigarette sales have been growing at double digit rates. The market now has the presence of both leading Big Tobacco players and several small local players leading the revenue generation. As a consequence, multiple business opportunities have surfaced with the vaping industry, vape shops being one of them.
Since the market is still in the initial stages of its growth, there is a significant share of population which is still unaware or skeptical about the pros and cons of using e-cigarettes and has never used them. Moreover, a large proportion of those who tried were not thorough with the different product types and their features and functioning. Vape shops play a vital role in educating users and building trust among them. Vape shops are the dedicated brick-and-mortar retail outlets which offer e-cigarette device and components. They usually provide demos and the facilities of testing and trying different devices, e-liquids, flavors and components. They also provide users with free samples for trial purposes. Thus, they help new users find e-cigarettes that suit their requirements and needs.
There has been a significant surge in the number of vape shops since 2014 in European countries. There are over 12,000 dedicated vape shops in Europe currently which does not include tobacco shops or other retail outlets (brick-and-mortar). Most of these are concentrated in the small number of countries, namely the U.K., France, Germany, Poland, Italy and Russia which have large e-cigarette markets in terms of value. The recent development of the U.K. exiting the European Union is anticipated to impact the vape shop business in the country as significantly as it was speculated at the time of EU TPD implementation. Currently, there are no significant changes, however the situation will be more critically analyzed in 2017.
The following figure represents the total revenue generation from vape shops in Europe through the sales of e-cigarette device and aftermarket.
Europe E-cigarette and Vaporizer Vape Shops Revenue Generation
The U.K., Germany, Poland and France generate the maximum revenue. Russia as a market, has been identified as an opportunity for vape shop owners, owing to the high smoking population and low vape shop count. The implementation of the EU-TPD was followed by shutting down of hundreds of vape shops in various countries, Spain being one such example. The thriving e-cigarette industry may further be adversely affected due to imposition of taxations across a number of countries. In terms of products, bottled e-liquids, personal vaporizers, batteries and atomizers are the most widely sold products through vape shops while rechargeable e-cigarettes and disposables are commonly available in convenience stores and supermarkets.