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市場調查報告書

APAC (亞太地區) 的電子菸 (電子香煙) 、霧化器市場預測 2015-2025年:種類、流通管道、地區的焦點

APAC E-Cigarette and Vaporizer Device Market - Estimation & Forecast 2015-2025: Focus on Type, Distribution Channel and Geography

出版商 BIS Research 商品編碼 350715
出版日期 內容資訊 英文 117 Pages
商品交期: 最快1-2個工作天內
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APAC (亞太地區) 的電子菸 (電子香煙) 、霧化器市場預測 2015-2025年:種類、流通管道、地區的焦點 APAC E-Cigarette and Vaporizer Device Market - Estimation & Forecast 2015-2025: Focus on Type, Distribution Channel and Geography
出版日期: 2016年01月27日 內容資訊: 英文 117 Pages
簡介

APAC (亞太地區) 的電子菸 (電子香煙) 市場,預計從2016年到2025年以兩位數的年複合成長率發展,到2025年擴大到53億7,000萬美元以上。該市場許多法規、政策架構將穩定到2018年會展現驚異性的成長。在2015年馬來西亞壟斷市場,不過,預計中國至2025年末將成為最大的收益生成國,再加上印度在預測期間將以43.6%的年複合成長率最急速成長,預計至2025年變成地區第二大市場。

本報告提供APAC (亞太地區) 的電子菸 (電子香煙) 、霧化器市場相關調查,市場推動成長因素,產業上目前課題和在預測期間內的應對法,產業上活躍的國際集團,一般的產品類型,產品類型、流通管道、主要國家的市場預測,及主要企業簡介等彙整,為您概述為以下內容。

第1章 調查範圍、調查手法、說明

第2章 摘要整理

第3章 市場動態

  • 簡介
  • 市場促進因素
  • 市場課題

第4章 產業分析

  • 波特的五力分析
  • APAC的電子菸產業的主要國際集團、聯盟

第5章 消費者預測及購買者的標準

  • 簡介
  • 電子香煙 (電子菸) 的利用
  • 利用動機
  • 能考慮的風險

第6章 APAC的電子菸設備市場估計、預測:各產品類型 (價格分佈)

  • 簡介
  • 拋棄式電子菸
  • 充電式電子菸
  • 個人霧化器
  • 其他

第7章 APAC的電子菸設備市場估計、預測:各流通管道

  • 簡介
  • 線上流通管道
  • 零售流通管道

第8章 APAC的電子菸設備市場估計、預測:各地區

  • 簡介
  • 中國
  • 馬來西亞
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • APAC的電子菸的法律上的立場:各國

第9章 APAC的電子菸市場企業簡介

  • 簡介
  • ELECTRONIC CIGARETTE JUST FOG CO., LTD.
  • FIRSTUNION
  • INNOKIN TECHNOLOGY CO., LTD.
  • ITC LIMITED
  • 日本煙草產業 (JT)
  • JOYETECH
  • KANGER TECHNOLOGY CO., LTD.
  • KIMREE, INC
  • L-RIDER TECHNOLOGY CO., LTD.
  • MISTLIFE
  • SHENZHEN SMOORE TECHNOLOGY CO., LTD.
  • SMOKEFREE
  • TIMIYA TECHNOLOGY CO., LTD

圖表

目錄
Product Code: VE03

While the U.S and European e-cigarette markets are witnessing exponential growth, the Asia Pacific e-cigarette market is only beginning to gain momentum in the global scenario. The market is largely fragmented and comprises of a multitude of small and medium sized home manufacturers, with very little competition from foreign brands. The low levels of entry barriers and non-uniformity in regulations have enabled a large number of players to enter the market, significantly intensifying the competitive rivalry. The rate of consumption of e-cigarettes among smokers is still very low in the region, leaving potential for vast growth as the region is home to countries with some of the largest smoking populations in the world.

The report is a meticulous compilation of the different aspects of the e-cigarette industry including the Porter's five forces analysis, market dynamics, and key consortiums. The e-cigarette market breakdown is presented by major product types, distribution channels, and geography. The market values form a critical part of the report; herein the revenue generated from sales of e-cigarettes devices is tracked to calculate the total market size.

While highlighting the key driving and restraining forces for this dynamic market the report also provides a comprehensive section of the prominent consortiums and their involvement in the e-cigarette industry. Moreover, the report includes a section dedicated to consumer's perspective analysis.

The report has laid down special emphasis on the legal and regulatory framework, owing to the changing paradigms in the industry. Where on one hand, the state and local governments are planning to impose taxes on e-cigarettes following the likes of conventional tobacco, on the other hand, there are several consortiums identified who are opposing the proposals and wish to back e-cigarette by scientific studies.

The industry analysis has been included analyzing the impact of the five major forces to understand the overall attractiveness of the industry. The company profile section consists of the key players in the industry. The companies have been chosen on the basis of their market developments and revenue generation.

The Asia Pacific e-cigarette device market is expected to grow over $5.37 billion by 2025, at a double digit CAGR from 2016 to 2025. The market will witness a staggering growth until 2018, by when most of the regulatory and policy framework will fall into place. The growth rate will significantly increase thereafter, with significant revenue generation from evolving markets of China, India and Malaysia. Moreover, while disposable e-cigarettes dominated the APAC e-cigarette product market till 2015, rechargeable e-cigarettes, followed by personal vaporizers and Mods will soon take over the top market positions in terms of revenue generation. Although Malaysia dominated the market in 2015, China is expected to become the largest revenue generating country by the end of 2025, while India is expected to grow at the fastest CAGR of 43.6% throughout the forecast period and become the second largest market in the region by 2025.

Key questions answered in the report:

  • How will the intensity of competitive rivalry evolve through the forecast period?
  • Which factors will be driving the market through the forecast period?
  • What factors are currently challenging the e-cigarette industry and how can they be addressed through the forecast period?
  • Which consortiums are active in the e-cigarette industry?
  • What are the prevalent e-cigarette product types?
  • What is the average cost of each e-cigarette types along with their key market players?
  • How will the region, known to be an e-cigarette manufacturing hub grow through the forecast period?
  • Which country will lead the Asia Pacific e-cigarette market by the end of the forecast period?
  • Who are the key players in the e-cigarette market?

COUNTRIES COVERED

China, Malaysia, Japan, India, South Korea, Australia.

Table of Contents

1. RESEARCH SCOPE, METHODOLOGY & DESCRIPTION

  • 1.1. REPORT SCOPE
  • 1.2. MARKET ANALYSIS AND SEGMENTATION
  • 1.3. RESEARCH METHODOLOGY
    • 1.3.1. BIS RESEARCH METHODOLOGY
      • 1.3.1.1. SECONDARY RESEARCH
      • 1.3.1.2. PRIMARY RESEARCH
    • 1.3.2. APAC E-CIGARETTE AND VAPORIZER DEVICE MARKET RESEARCH METHODOLOGY
    • 1.3.3. ASSUMPTIONS AND LIMITATIONS
  • 1.4. REPORT DESCRIPTION
<>2. EXECUTIVE SUMMARY

3. MARKET DYNAMICS

  • 3.1. INTRODUCTION
  • 3.2. MARKET DRIVERS
    • 3.2.1. HIGH SMOKING POPULATION AND NEED FOR TOBACCO ALTERNATIVES
    • 3.2.2. EMERGENCE OF VAPE SHOPS AND ONLINE DISTRIBUTION CHANNELS
    • 3.2.3. PRICE SENSITIVITY AND LONG TERM COST EFFECTIVENESS
    • 3.2.4. PRODUCT INNOVATION
  • 3.3. MARKET CHALLENGES
    • 3.3.1. FRAGMENTED MARKET AND REGULATORY FRAMEWORK
      • 3.3.1.1. FRAGMENTED MARKET
      • 3.3.1.2. Regulatory Framework
    • 3.3.2. INCREASE IN COUNTERFEIT PRODUCTS
    • 3.3.3. UNREGULATED MANUFACTURING IN CHINA

4. INDUSTRY ANALYSIS

  • 4.1. PORTER'S FIVE FORCES ANALYSIS
    • 4.1.1. THREAT OF NEW ENTRANTS
      • 4.1.1.1. ENTRY BARRIERS
      • 4.1.1.2. ECONOMIES OF SCALE
      • 4.1.1.3. PRODUCT INNOVATION
      • 4.1.1.4. CAPITAL REQUIREMENT
      • 4.1.1.5. ACCESS TO DISTRIBUTION CHANNELS
    • 4.1.2. BARGAINING POWER OF BUYERS
      • 4.1.2.1. BUYER'S CONCENTRATION
      • 4.1.2.2. DIFFERENTIATION OF OUTPUT
      • 4.1.2.3. BUYER'S INFORMATION ABOUT SUPPLIER'S PRODUCTS
      • 4.1.2.4. IMPORTANCE OF VOLUME TO BUYERS
      • 4.1.2.5. THREAT OF BACKWARD INTEGRATION
    • 4.1.3. BARGAINING POWER OF SUPPLIERS
      • 4.1.3.1. SUPPLIERS CONCENTRATION
      • 4.1.3.2. IMPORTANCE OF REGULATIONS AND STANDARDS
      • 4.1.3.3. PRODUCT DIFFERENTIATION
      • 4.1.3.4. CUSTOMERS LOYALTY TO BRANDS
      • 4.1.3.5. SWITCHING COST
      • 4.1.3.6. THREAT OF FORWARD INTEGRATION
    • 4.1.4. PRESENCE OF SUBSTITUTES
      • 4.1.4.1. SWITCHING COSTS
      • 4.1.4.2. BUYER'S PROPENSITY TOWARDS SUBSTITUTE
    • 4.1.5. INTENSITY OF COMPETITIVE RIVALRY
      • 4.1.5.1. INDUSTRY CONCENTRATION
      • 4.1.5.2. INTERMITTENT OVER CAPACITY
      • 4.1.5.3. CUSTOMER'S LOYALTY TOWARDS BRANDS
      • 4.1.5.4. PRODUCT DIFFERENTIATION
      • 4.1.5.5. ENTRY BARRIERS
  • 4.2. APAC E-CIGARETTE INDUSTRY KEY CONSORTIUMS AND ALLIANCES
    • 4.2.1. INTRODUCTION
    • 4.2.2. ASIAN VAPE ASSOCIATION (AVA)
    • 4.2.3. FACT ASIA
    • 4.2.4. MALAYSIA E-VAPORIZERS AND TOBACCO ALTERNATIVES ASSOCIATION (MEVTA)
    • 4.2.5. TOBACCO FREE ALTERNATIVES ASSOCIATION OF INDIA (TFFAI)
    • 4.2.6. PHILIPPINE E-CIGARETTE INDUSTRY ASSOCIATION (PECIA)

5. CONSUMER'S PERSPECTIVE AND BUYER'S CRITERIA

  • 5.1. INTRODUCTION
  • 5.2. ELECTRONIC CIGARETTE USE
  • 5.3. MOTIVATION TO USE
  • 5.4. PERCEIVED HARM

6. APAC E-CIGARETTE DEVICE MARKET ESTIMATION & FORECAST BY PRODUCT TYPE (PRICE BANDS)

  • 6.1. INTRODUCTION
    • 6.1.1. AN OVERALL MARKET STATISTICS
  • 6.2. DISPOSABLE E-CIGARETTES
    • 6.2.1. KEY PLAYERS
  • 6.3. RECHARGEABLE E-CIGARETTE
    • 6.3.1. KEY PLAYERS
  • 6.4. PERSONAL VAPORIZERS
    • 6.4.1. EGOS AND TANKS
    • 6.4.2. ADVANCED PERSONAL VAPORIZERS OR MODS
    • 6.4.3. KEY PLAYERS
  • 6.5. OTHERS
    • 6.5.1. KEY PLAYERS

7. APAC E-CIGARETTE DEVICE MARKET ESTIMATION AND FORECAST, BY DISTRIBUTION CHANNEL

  • 7.1. INTRODUCTION
    • 7.1.1. MARKET STATISTICS
  • 7.2. ONLINE DISTRIBUTION CHANNEL
  • 7.3. RETAIL DISTRIBUTION CHANNEL
    • 7.3.1. CONVENIENCE STORES (C-STORES)
    • 7.3.2. VAPE SHOPS
    • 7.3.3. OTHERS (PHARMACIES, DRUG STORES AND GAS STATIONS)
    • 7.3.4. MARKET STATISTICS

8. APAC E-CIGARETTE DEVICE MARKET ESTIMATION AND FORECAST BY GEOGRAPHY

  • 8.1. INTRODUCTION
    • 8.1.1. OVERALL MARKET STATISTICS
  • 8.2. CHINA
    • 8.2.1. KEY PLAYERS
    • 8.2.2. CHINA MARKET STATISTICS
  • 8.3. MALAYSIA
    • 8.3.1. KEY PLAYERS
    • 8.3.2. MALAYSIA MARKET STATISTICS
  • 8.4. INDIA
    • 8.4.1. KEY PLAYERS
    • 8.4.2. INDIA MARKET STATISTICS
  • 8.5. JAPAN
    • 8.5.1. KEY PLAYERS
    • 8.5.2. JAPAN MARKET STATISTICS
  • 8.6. SOUTH KOREA
    • 8.6.1. KEY PLAYERS
  • 8.7. AUSTRALIA
    • 8.7.1. KEY PLAYERS
  • 8.8. LEGAL STATUS OF E-CIGARETTES IN APAC, BY COUNTRY

9. APAC E-CIGARETTE MARKET COMPANY PROFILES

  • 9.1. INTRODUCTION
  • 9.2. ELECTRONIC CIGARETTE JUST FOG CO., LTD.
    • 9.2.1. ELECTRONIC CIGARETTE JUST FOG CO., LTD. SUMMARY
  • 9.3. FIRSTUNION
    • 9.3.1. FIRSTUNION SUMMARY
    • 9.3.2. FINANCIALS
      • 9.3.2.1. FINANCIAL SUMMARY BY GEOGRAPHY
    • 9.3.3. KEY STRATEGIES AND DEVELOPMENTS
  • 9.4. INNOKIN TECHNOLOGY CO., LTD.
    • 9.4.1. INNOKIN TECHNOLOGY CO., LTD. SUMMARY
    • 9.4.2. KEY STRATEGIES AND DEVELOPMENTS
  • 9.5. ITC LIMITED
    • 9.5.1. ITC LIMITED SUMMARY
    • 9.5.2. FINANCIALS
      • 9.5.2.1. OVERALL FINANCIALS
    • 9.5.3. FINANCIAL SUMMARY
  • 9.6. JAPAN TOBACCO, INC. (JT)
    • 9.6.1. COMPANY SUMMARY
      • 9.6.1.1. E-Lites
      • 9.6.1.2. Logic
    • 9.6.2. FINANCIALS
      • 9.6.2.1. Overall Financials
      • 9.6.2.2. Business Segments Revenue Mix
      • 9.6.2.3. Financial Summary
    • 9.6.3. KEY DEVELOPMENTS
  • 9.7. JOYETECH
    • 9.7.1. JOYETECH SUMMARY
    • 9.7.2. KEY STRATEGIES AND DEVELOPMENTS
  • 9.8. KANGER TECHNOLOGY CO., LTD.
    • 9.8.1. KANGER TECHNOLOGY CO., LTD. SUMMARY
  • 9.9. KIMREE, INC
    • 9.9.1. KIMREE, INC SUMMARY
    • 9.9.2. FINANCIALS
      • 9.9.2.1. Overall financials
    • 9.9.3. FINANCIAL SUMMARY
      • 9.9.3.1. Revenue Summary by Geography
    • 9.9.4. KEY STRATEGIES AND DEVELOPMENTS
  • 9.10. L-RIDER TECHNOLOGY CO., LTD.
    • 9.10.1. L-RIDER TECHNOLOGY CO., LTD. SUMMARY
  • 9.11. MISTLIFE
    • 9.11.1. MISTLIFE SUMMARY
  • 9.12. SHENZHEN SMOORE TECHNOLOGY CO., LTD.
    • 9.12.1. SHENZHEN SMOORE TECHNOGOGY CO., LTD. SUMMARY
  • 9.13. SMOKEFREE
    • 9.13.1. COMPANY OVERVIEW
  • 9.14. TIMIYA TECHNOLOGY CO., LTD
    • 9.14.1. COMPANY OVERVIEW
    • 9.14.2. FINANCIALS
      • 9.14.2.1. REVENUE SUMMARY BY GEOGRAPHY

LIST OF TABLES

  • TABLE 1: ASIA PACIFIC E-CIGARETTE DEVICE MARKET VALUE BY PRICE BANDS ($MILLIONS), 2015-2025
  • TABLE 2: TOP RATED DISPOSABLE E-CIGARETTES BRAND WITH PRICE
  • TABLE 3: TOP RATED RECHARGEABLE E-CIGARETTE BRAND WITH PRICE
  • TABLE 4: PERSONAL VAPORIZER BRANDS WITH PRICES
  • TABLE 5: E-HOOKAH, E-CIGAR AND E-PIPE BRANDS AND PRICES
  • TABLE 6: ASIA PACIFIC E-CIGARETTE DEVICE MARKET BY DISTRIBUTION CHANNELS ($MILLIONS), 2015-2025
  • TABLE 7: ASIA PACIFIC E-CIGARETTE DEVICE MARKET BY RETAIL CHANNELS ($MILLIONS), 2015-2025
  • TABLE 8: APAC E-CIGARETTE DEVICE MARKET VALUE ($MILLIONS), BY GEOGRAPHY, 2015-2025
  • TABLE 9: CHINA E-CIGARETTE DEVICE MARKET VALUE ($ MILLIONS), 2015-2025
  • TABLE 10: MALAYSIA E-CIGARETTE DEVICE MARKET VALUE ($ MILLIONS), 2015-2025
  • TABLE 11: INDIA E-CIGARETTE DEVICE MARKET VALUE ($ MILLIONS), 2015-2025
  • TABLE 12: JAPAN E-CIGARETTE DEVICE MARKET VALUE ($ MILLIONS), 2015-2025
  • TABLE 13: ITC LIMITED: OVERALL FINANCIALS ($MILLIONS) 2013-2015
  • TABLE 14: SHARE OF EXPORT REVENUE (2014)

LIST OF FIGURES

  • FIGURE 1: APAC E-CIGARETTE AND VAPORIZER DEVICE MARKET ANALYSIS SCOPE AND COVERAGE
  • FIGURE 2: MARKET ESTIMATION AND FORECAST PERIOD 14
  • FIGURE 3: APAC E-CIGARETTES AND VAPORIZER DEVICE MARKET ANALYSIS AND SEGMENTATION
  • FIGURE 4: BIS RESEARCH METHODOLOGY
  • FIGURE 5: BOTTOM-UP APPROACH FOR MARKET ESTIMATION
  • FIGURE 6: APAC E-CIGARETTE DEVICE MARKET VALUE ($ MILLIONS) BY KEY COUNTRIES, 2015-2025
  • FIGURE 7: APAC E-CIGARETTE DEVICE MARKET VALUE ($MILLIONS), 2015-2025
  • FIGURE 8: PORTER'S FIVE FORCES ANALYSIS FOR APAC E-CIGARETTE AND VAPORIZER DEVICE MARKET
  • FIGURE 9: THREAT OF NEW ENTRANTS
  • FIGURE 10: BARGAINING POWER OF BUYERS
  • FIGURE 11: BARGAINING POWER OF SUPPLIERS
  • FIGURE 12: PRESENCE OF SUBSTITUTES
  • FIGURE 13: INTENSITY OF COMPETITIVE RIVALRY
  • FIGURE 14: ADVANTAGES OF ONLINE SALE CHANNEL
  • FIGURE 15: ADVANTAGES OF RETAIL SALES CHANNEL
  • FIGURE 16: REGULATIONS UNDER THE NATIONAL TOBACCO CONTROL LAW (CHINA)
  • FIGURE 17: COMMERCIAL IMPORTATION AND RETAIL SALE OF NON-NICOTINE ELECTRONIC CIGARETTES
  • FIGURE 18: JAPAN TOBACCO CORPORATION (JT): OVERALL FINANCIALS, ($BILLION) 2012-2014
  • FIGURE 19: JAPAN TOBACCO CORPORATION (JT): BUSINESS SEGMENTS REVENUE MIX, ($BILLION) 2011-2013
  • FIGURE 20: KIMREE, INC: OVERALL FINANCIALS ($MILLION); 2012-2014
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