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市場調查報告書
對臍帶血產業成長機會之投資
Capitalizing on Opportunities in Cord Blood Industry Growth
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本報告已在2012年03月19日停止出版。
更改為出版
Capitalizing on Opportunities in Cord Blood Industry Growth
出版日期 : 2012年04月
商品編碼: 234290
過去12個月來，臍帶血銀行業因受新市場參與企業增加及既有企業收益之成長，達到兩位數發展。
本報告為，匯整臍帶血銀行業過去12個月之表現及新市場參與趨勢、對整體產業之影響、國家別成本分析等，以下列摘要形式闡述。
第1章 過去12個月之表現
- 臍帶血銀行業之新市場參與率
- 既有臍帶血銀行之收益
- 成長持平之企業（年率未滿3％）
- 實質收益成長之企業（年率25％以上）
- 與過去21個月之比較
- 新市場參與企業對既有企業之影響
- 全球新成長戰術之活用
第2章 產業概要
- 趨勢摘要
- 背景
- 臍帶血銀行業
- 歷史
- 民間及公家臍帶血銀行
- 公家銀行
- 民間銀行
- 針對有醫療需求之家庭計畫
- 國際性銀行
- 市場特性
- 美國之臍帶血銀行法規
- 國際性分析：國家別趨勢、政策、產業概要
- 成本分析：臍帶血銀行
- 臍帶價差之原因
- 美國臍帶血銀行之價格範圍
- 加拿大臍帶血銀行之價格範圍
- 品質競合分析
第3章 調查結果
- 調查概要
- 識別率：完全不清楚／不太清楚／某種程度／很清楚
- 整體
- 性別
- 戶口別
- 教育別
- 人種別
- 地區別
- 家庭孩童數別
- 影響識別因素
- 決定雙親決策之要因
- 對醫療統計之應變
- 雙親之期待
- 蒐集資料所需之網站
- 趨勢
- 結論
Abstract
Overview: Over the past 12 months, the cord blood banking industry has
expanded through double digit growth, due to new entrants in the cord blood
banking industry, as well as revenue growth at existing operations. To guide
industry competitors, this report considers the questions:
- What factors are causing a substantial number of new cord blood banks to
open up business?
- What will be the effect of these new entrants to the cord blood banking
industry for existing competitors?
- How can existing competitors maintain a position of dominance in the
industry among this trend?
Deeper analysis also reveals that existing cord blood banks follow a bi-modal
distribution, either experiencing flat-line growth (less than 3% per annum) or
substantively building revenue (25% or more per annum).
While a similar bimodal distribution existed in the prior 12 month period
(trailing 12 to 24 months), the peaks have continued to separate over the past
12 months, with the average flat-growth company staying stagnant and the
average revenue growth company increasing its per annum growth rate from 17%
per year to 25% per year. This trend indicates an increasing shift in
dominance toward fast-growth companies, which begs the questions:
- What are the differences among the cord blood banks that are experiencing
flat-line growth, versus those that have substantively building revenue?
- Why are the fast-growth companies continuing to increase their dominance
relative to the flat growth companies?
Over the past 12 months, there has also been particularly fast industry growth
within specific regions of the world. This report considers the models and
tactics used within those regions in order to identify strategies that
businesses in other regions should consider leveraging as approaches for
growth.
In BioInformant' s initial version of this report, "Choices in Cord Blood
Banking - Factors Influencing Parental Decision-Making," launched April
2009, a survey of 1,200 expectant parents was used to provide a roadmap for
how cord blood banks can best communicate and market their services to
potential clients. The top-selling report explored the specific reasons that
parents elect to store cord blood and what factors influence their
decision-making in choosing a specific bank.
In sum, this expanded and updated version includes:
- Supplemental analysis of factors that have produced double-digit industry
growth over the trailing 12 months
- Guidance on how to break through flat-line growth to become a fast-growing
competitor within the cord blood industry
- Novel global tactics for growth that can be leveraged without respect to
country
- Results from a detailed survey of expectant parents to provide insight
into the perspectives and decisions of prospective clients
Table of Contents
PART 1: TRAILING 12 MONTH ANALYSIS
I. Rate of Entrants to the Cord Blood Banking Industry
II. Revenue Distinctions among Existing Cord Blood Banks
- A. Flat-Line Growth Companies (< 3% per Year)
- B. Substantive Revenue Growth Companies (25% or More Per Year)
- C. Comparison to Prior 12 Month Period - Increasing Bi-Modal Distribution
III. Effect of New Entrants for Existing Competitors
IV. Leveraging Novel Global Tactics for Growth
PART 2: INDUSTRY OVERVIEW
I. Summary of Conditions
II. Background
- A. Fetal Cord Blood Characteristics
- B. Existing Treatments
- C. Future Applications
III. Cord Blood Banking Industry
- A. History
- B. Private vs. Public Cord Blood Banks
- 1. U.S. Public Banks
- a. Overview
- b. Number of Public Banks
- c. Geographic Distribution
- 2. U.S. Private Banks
- a. Overview
- b. Number of Private Banks
- c. Geographic Distribution
- 3. Programs for Families with Medical Need
- 4. International Banks
- a. Overview
- b. Number of Private Cord Blood Banks by International Region
IV. Market Characterization
- A. List of U.S. Private Cord Blood Banks
- B. List of U.S. Public Cord Blood Banks
- C. U.S. Mail-In Donation Cord Blood Banks
- D. Breakdown of Canadian Cord Blood Banks - Public vs. Private / AABB
Accredited vs. Non-Accredited
- E. International Cord Blood Banks
- 1. Mexico
- 2. South/Central America
- 3. United Kingdom
- 4. Europe
- 5. Middle East
- 6. India
- 7. Asia
- 8. Australia / New Zealand
- 9. Africa
- F. List of International Public Cord Blood Banks (Alphabetical by Country)
- G. Worldwide List of AABB Accredited Cord Blood Facilities
V. U.S. Cord Blood Banking Legislation
- A. U.S. State
- B. U.S. Federal
VI. International Analysis - Trends, Policies, and Industry Conditions, by Country
- A. North / South America
- B. Asia
- C. India
- D. Australia / New Zealand
- E. Europe
VII. Cost Analysis: Cord Blood Banking
- A. Reasons for Variation in Cord Blood Pricing
- 1. Pricing Flexibility
- 2. Variable Services
- 3. Fee Breakdown Differences
- B. Range of Pricing for U.S. Cord Blood Companies (1-100th percentiles)
- 1. U.S. Cord Blood Banking Price Range (1-100th percentiles)
- 2. Lowest U.S. Pricing
- 3. Highest U.S. Pricing
- 4. Average U.S. Cord Blood Costs (25-75th percentiles)
- 5. Median Cost of U.S. Storage (50th percentile)
- C. Range of Pricing for Canadian Cord Blood Companies (1-100th percentiles)
- 1. Canadian Cord Blood Banking Price Range (1-100th percentiles)
- 2. Lowest Canadian Pricing
- 3. Highest Canadian Pricing
- 4. Average Canadian Cord Blood Costs (25-75th percentiles)
- 5. Median Cost of Canadian Storage (50th percentile)
VIII. Comparative Analysis of Quality Variables
- A. Technical Variables
- 1. Vapor-Phase Storage vs. Liquid-Phase Storage
- 2. Cryo-bags vs. Cryo-vials
- 3. Pentastarch vs. Hetastarch
- 4. Computer Controlled vs. Manual Rate Freezing
- 5. Whole Sample vs. Volume Reduction
- 6. High-Control vs. Low-Control Aseptic Processing
- B. Corporate Variables
- 1. Corporate Stability
- 2. Scientific Expertise
PART 3: EXPECTANT PARENTS, SURVEY RESULTS & FINDINGS
I. Survey Overview
- A. Survey Population
- B. Characterization of Market Survey Respondents
- 1. Geographic Distribution of Market Survey Respondents
- 2. Household Income Distribution of Survey Respondents
- a. All Respondents
- b. U.S. Respondents
- 3. Respondent Breakdown by Race
- 4. Respondent Breakdown by Gender
- 5. Respondent Breakdown by Level of Education
- 6. Respondent Breakdown by Location (Urban vs. Suburban vs. Rural)
- 7. Regional Breakdown of U.S. Respondents
- 8. Demographic Conclusions
II. Rates of Awareness: Unaware / Minimally Informed / Moderately Informed / Knowledgeable
- A. Overall
- B. By Gender
- C. By Household Income
- 1. All Respondents
- 2. U.S. Respondents
- D. By Education
- E. By Race
- F. By Geographic Location
- 1. Region within U.S.
- 2. Location (Urban vs. Suburban vs. Rural)
- G. By Number of Existing Children within Family (e.g. Birth Order)
III. Factors Influencing Awareness
- A. Personal Exposure: Relative Impact of Family, Co-Workers, Peers
- B. Informational Sources: Information Sites, Books, Medical Pamphlets,
Government Sources
- C. Medical Exposure: General Doctors, Ob / Gyn, Midwifes, Nurse, Other
- D. Promotional Sources: Internet Advertisements, Print Advertisements,
Radio, TV, Other
IV. Factors Influencing Parental Decision-Making
- A. Factors Influencing the Decision Not to Store Cord Blood
- 1. Knowledge Level
- 2. Price Sensitivity
- 3. Safety Concerns
- 4. Lack of Access
- 5. Misconceptions
- B. Factors Influencing the Decision for Private vs. Public Storage of Cord
Blood
- 1. Ethical Beliefs
- 2. Gender
- 3. Total Household Income
- 4. Level of Education (Highest Level Achieved by at Least One Parent)
- 5. Race
- 6. Geographic Location
- a. Region within U.S.
- b. Urban vs. Suburban vs. Rural
- 7. Access to Reliable Healthcare
- 8. Number of Existing Children within Family (Birth Order)
- 9. Source of Knowledge
- 10. Perceived Support of Medical Staff
- 11. Family Medical History
- C. International Analysis of Cord Blood Banking Perceptions
(Region-by-Region)
V. Parental Responsiveness to Health Statistics
- A. Overview
- B. Health Statistics
- C. Health Statistic Conclusions
VI. Parental Expectations
- A. Quality of Services
- B. Willingness to Educate/Inform
- C. Reputability of Organization
VII. Informative Websites: Online Sources Utilized by Expectant Parents
- A. Overview of Websites
- 1. Information Only
- 2. Commercial Affiliation
- B. Dominant Regional Websites (International Analysis)
- C. Most Important Criteria Used to Identify Sites to Inform Decision-Making
- D. Underlying Reasons for Visiting Online Resources
VIII. Trends
- A. Rates of Cord Blood Storage (units per year)
- B. Rates of Parental Awareness
- C. Cord Blood Research Publication Rates
- D. Cord Blood Research Funding Levels
- E. Cord Blood Patent Breakdown
- F. Rates of Cord Blood Research Product Development
IX. Conclusions
- A. Traits of a "Model Customer"
- 1. "Model Customer" for a Private Cord Blood Bank
- 2. "Model Customer" for a Public Cord Blood Bank
- B. Ideal Price Range
- C. Approaches for Communicating with Expectant Parents
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