未來的MVNO市場：新的商業模式及通路將決定MVNO模式在未來成功與否

Abstract

• Review of 37 countries in Europe, Americas and Asia and Australasia
• Profiles of the main players in each of the main mobile markets
• Summaries of over 300 MVNOs
• Main challenges confronting MVNOs
• Case studies based on In-depth interviews with 4 MVNO using different business models
• Interviews with regulators in key markets
• Subscriber Forecasts 2007-2012
• 47 Tables, Diagrams and Charts
• 173 pp

This new report is the most thorough ever published survey examining the current state of play of MVNOs in 37 countries around the globe. Profiles of the main players in each of the main mobile markets where access onto the incumbent' s network has been allowed and a summary of the key MVNO players in each of those countries are provided.

The report evaluates the role of the country regulator in enabling the MVNO to become established in the some key markets, where the finding reveals that the most logical approach is not to prescribe but to ensure that the dominant mobile provider does provide access to the MVNO.

The research discovers a range of different approaches and trends that are now driving the market. The mobile market globally is becoming more fragmented with the power of brands and distribution - together with the emergence of new low-cost MVNE aggregators - favouring the development of new niche MVNOs based on a small social community. The report features case studies based on in-depth interviews with BT, Lebara, Virgin Mobile and Blyk, each using a different business model.

A section provides a ranking of the existing 30 MVNO countries that we have identified according to six broad criterias and identify the most attractive MVNO markets for future investment.

A section looks at pricing since the MVNO' s have entered the market.

The final section provides a forecast of the MVNO subscriber base in 5 years time.

Austria; Belgium; Czech Republic; Denmark; Finland; France; Germany; Iceland; Ireland; Italy; Israel; Luxembourg; Poland; Portugal; Romania; Russia; Slovakia; Spain; Sweden; Switzerland; the Baltic States and the UK.

USA (special section); Bolivia; Chile and Canada.

Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand & Taiwan.

Table of Contents

Methodology

Acknowledgements

Management Summary

• 1.1 Exactly what is an MVNO?
• 1.2 A definition of an MVNO and MVNE
• 1.3 Types of MVNO business model
• 1.4 The role of an MVNE
• 1.5 The size of the MVNO market
• 1.6 Growth rate for the MVNO market
• 1.7 New types of MVNO provider
• 1.8 The attractions of an MVNO
• 1.9 Key characteristics of the MVNO market
• 1.10 The regulator' s view of an MVNO
• 1.11 Case study - The introduction of MVNOs into the French market
• 1.12 The process of MVNO introduction in France
• 1.13 The French Fair Competition Authority report
• 1.14 Case study - Auchan Telecom MVNO
• 1.15 The MNO provider' s view of an MVNO
• 1.16 MNO and MVNO agreements
• 1.17 Advantages and limitations of forming an MVNO
• 1.18 Types of MVNO
• 1.19 Examples of MVNO market sectors
• 1.20 Examples of Pre-Paid MVNOs
• 1.21 Examples of Post-Paid MVNOs
• 1.22 When to provide an MVNO
• 1.23 MNOs that are seeking to become an MVNO
• 1.24 Growth of the Pan-European MVNO
• 1.25 Summary

• 2.1 Introduction
• 2.2 Outline of the main markets (Europe; the Americas and Asia) - 37 countries
  • 2.2.1 Outline of the main MVNO markets in Europe including: Austria; Belgium; Czech Republic; Denmark; Finland; France; Germany; Iceland; Ireland; Italy; Israel; Luxembourg; Poland; Portugal; Romania; Russia; Slovakia; Spain; Sweden; Switzerland; the Baltic States and the UK.
  • 2.2.2 Outline of the main MVNO markets in the Americas including: USA (special section); Bolivia; Chile and Canada.
  • 2.2.3 Outline of the main MVNO markets in Asia & Australasia including: Australia; China; Hong Kong; India; Indonesia; Japan; Malaysia; New Zealand & Taiwan.
• 2.3 Recent MVNOs established
• 2.4 MVNO brands active in a number of countries
• 2.5 MVNOs in new countries
• 2.6 Tele2 MVNO presence
• 2.7 Pulling back to the home market
• 2.8 MVNOs formed by incumbent operators
• 2.9 The main MVNO markets
• 2.10 Summary

• 3.1 Introduction
• 3.2 Regulatory intervention by country
• 3.3 Regulation in the Netherlands example
• 3.4 Regulation in Norway example
• 3.5 Regulation in the UK example
• 3.6 Examples of regulatory interventions and the MVNO
• 3.7 The regulator' s role in enabling market access
• 3.8 Summary

• 4.1 Introduction
• 4.2 MVNO pricing in seven countries: Austria, Belgium, Germany, the Netherlands, Switzerland and the UK
• 4.3 Summary

• 5.1 Introduction
• 5.2 BT Mobile case study
• 5.3 Virgin Mobile UK case study
• 5.4 Blyk Mobile UK case study
• 5.5 Lebara Mobile case study
• 5.6 Summary

• 6.1 Introduction
• 6.2 Advantages of Post-Paid services
• 6.3 Potential new service opportunities for MVNOs
  • 6.3.1 Advertising revenue
  • 6.3.2 Content add-ons
  • 6.3.3 New forms of Fixed Mobile Convergence
  • 6.3.4 New forms of MNO
  • 6.3.5 New forms of MVNE
  • 6.3.6 The rise of the Next Generation MVNO
• 6.4 The importance of unique content
• 6.5 The changing valuation of MVNOs
• 6.6 Conclusion - the present & future prospects for MVNOs
• 6.7 The development of content-based MVNOs
• 6.8 Attractive markets for the MVNOs
• 6.9 MVNO five year subscriber forecast - 2007 to 2012

• Appendix I - Glossary of terms
• Appendix II - List of worldwide MVNOs