|
市場調查報告書
蛋白質分離產品的品牌定位
Brand Positioning: Protein Separation Products
|
蛋白質分離產品的品牌定位 是由出版商BioInformatics, LLC在2007年10月所出版的。
這份英文市場調查報告書包含153 pages 價格從美金4000起跳。
Abstract
Positioning is how a brand appears in relation to other brands in the market.
It is influenced by the experiences customers have with a brand' s products,
services, advertising and promotional material, and representatives over time.
Using advanced statistical analysis this report will examine brand positioning
in protein separation products.
We have defined this market as being primarily composed of products used for
the purification and/or analysis of peptides or proteins. Examples of such
products include kits, reagents, pre-cast gels, protein and/or antibody
arrays, and apparatus for protein electrophoresis.
From the perspective of North American life scientists who use protein
separation products, this report will:
- Establish a brand' s major benefits and advantages from the customers'
perspective
- Explore a brand' s customer mindshare using metrics that approximate a
brand' s performance in the market: promotion, product, price, placement, and
service
- Assess brand personality as a critical determinant of value creation and
brand differentiation
- Reveal the demographics of a brand' s most bonded customers
- Ascertain customer perceptions of inter-brand differentiation
- Identify a brand' s main competitors
- Analyze brand equity to determine a brand' s customer appeal
Table of Contents
Section 1: Analysis and Interpretation of
- Survey Results
- Overview
- Making a Distinctive Impression
- Customer Awareness of Inter-Brand Differentiation
- Embodying Desirable Qualities
- Customer-Perceived Brand Advantages
- Brand Personality Composite
- Delivering on a Brand' s Promise
- Market Performance Evaluation
- Maintaining a Durable Presence
- Brand Use Over Time
- Brand Equity Valuation
- Adopting a Brand Positioning Strategy
- Brand Profiles
- Beckman Coulter
- Bio-Rad Laboratories
- GE Healthcare
- Invitrogen
- Novagen (EMD Biosciences, Merck Biosciences)
- Pierce Biotechnology (Thermo Scientific)
- Qiagen
- Sigma-Aldrich
- Whatman
Section 2. Study Methodology and Demographics
- Methodology
- Definition of Terms
- Demographics
- Questionnaire
Section 3. Presentation of Survey Data
- Brand Usage
- Use of Specific Brands
- Years using brand
- Frequency of brand usage
- Usefulness of brand to research
- Satisfaction with brand
- How often brand provides critical advantages in
- research
- Ability to conduct research without brand
- Brand Comparisons
- Degree of difference or similarity between brands
- Brand Personality
- Brand Experience
- Familiarity with products from brand
- Happiness with performance of brand
- Acceptability of prices of brand
- Ease of obtaining brand' s products
- Helpfulness of service and support from brand
- Demographics
Section 4. Appendices
- Insights and Perspectives
- Other Recent Publications
- About BioInformatics
- Our Valued Clients
|
