全球合成寡核酸市場 是由出版商BioInformatics, LLC在2006年09月所出版的。
這份英文市場調查報告書包含171 pages 價格從美金1600起跳。
Abstract
Overview
Oligonucleotides (oligos) represent an important market for life science
suppliers because they are an indispensable and ubiquitous tool for scientists
working with DNA and/or RNA. As the overall market for oligos is considered
mature, suppliers are challenged to distinguish their brand from the many
others available to scientists. To help suppliers meet this challenge, we
present the opinions of over 700 scientists who use oligos in their research,
including what they expect from their oligos and which suppliers they buy from
for their different research applications.
Building upon the success of our 2004 report on The U.S. Market for
Synthetic Oligonucleotides, our 2006 report will examine the worldwide
market for oligos.
Understand how to meet the needs of scientists The Global Market for
Synthetic Oligonucleotides identifies which product attributes contribute
to customer satisfaction and dissatisfaction. Understanding the importance of
different product attributes is absolutely essential to building brand equity.
Additionally, we identify how scientists prefer to purchase their oligos, as
well as identifying the specialty
services- along with their preferred formats and costs- that scientists
require. This report also addresses market-specific differences in usage of
oligo-based techniques by segment. Cumulatively, this information allows
suppliers to understand how best to meet the needs of scientists, both in
aggregate and within specific customer segments.
Trends affecting the market
The scientists surveyed provided estimates of how they expect their oligo use
to change over the next 12 months. Based on those responses, we provide an
assessment of market growth potential over this time period, both in aggregate
and within specific segments. Understanding which segments are growing and
which are shrinking is critical for any supplier to effectively tailor their
marketing and promotional efforts appropriately. Additionally, the report
presents an overview of the research trends that are influencing the global
demand for oligos, allowing suppliers to stay ahead of the curve as demand
changes.
Supplier-specific insights
Leading oligo suppliers are identified based upon customer spending, allowing
you to find out if your customers are spending more of their budget on oligos
from your competitors. Additionally, brand equity is measured for each
supplier, based upon metrics of brand esteem, knowledge, relevance, and
differentiation. Collectively, these brand equity measurements provide
important benchmarking for assessing customer satisfaction and loyalty. Market
share estimates, based on usage rates, will be provided in this report, both
in aggregate and segmented by market sector and geographic region, serving as
a valuable at-a-glance metric to determine your company's strength in this
market.
Market sizing
Combining survey data with supplier-specific information, this report provides
a robust estimate of the size of the DNA oligo market in both the United
States and Europe. The report also presents market size and share information
for leading DNA oligo suppliers. In addition, the information provided will
allow you to add your own internal sales data and develop a completely
customizable market size model.
Report Objectives
From the perspective of researchers who use DNA and/or RNA oligonucleotides, this report:
- Determines overall market size for DNA oligos in the U.S. and in Europe
- Highlights research trends driving the demand for oligos
- Details preferred oligo purchasing channels
- Reveals market specific differences in usage of oligo-based techniques by
segmentation analysis
- Identifies leading oligo suppliers by relative customer expenditure
- Provides market size and share estimates for the leading DNA oligo
suppliers
- Assesses market growth potential over the next 12 months by market
segmentation analysis for DNA oligos
- Pinpoints which specialty services scientists require and determine their
preferred formats and costs
- Provides insights into which product attributes contribute to customer
satisfaction and customer dissatisfaction
- Evaluates brand equity based upon key performance metrics related to brand
esteem, knowledge, relevance, and differentiation
Table of Contents
Section 1. Analysis and Interpretation of Survey Results
Executive Overview
Study Objectives
Customer Preferences
- Purchasing Channels and Sourcing
- Research Trends
- Usage by Techniques
- Throughput Levels for DNA and RNA Oligos
- Specialty Services
- Customer Satisfaction with Product Features
- Customer Satisfaction with DNA Oligo Product Features
- Customer Satisfaction with RNA Oligo Product Features
Supplier Performance
- Leading Suppliers for DNA Oligos
- Leading Suppliers for RNA Oligos
- Overview of Market Calculations
- Market Size and Pricing for DNA Oligos
- Market Share by Sales and Volume Sold for DNA Oligos
- Market Growth Potential for DNA Oligos
- Brand Equity
- Brand Equity in the DNA Oligos Market
- Brand Strength in the DNA Oligos Market
- Brand Stature in the DNA Oligos Market
- Brand Equity in the RNA Oligos Market
- Brand Strength in the RNA Oligos Market
- Brand Stature in the RNA Oligos Market
Conclusion
Section 2. Study Methodology and Demographics
- Methodology
- Definition of Terms
- Demographics
- Questionnaire
Section 3. Presentation of Survey Data
Oligonucleotide Uses & Applications
- Types of oligos used in research
- Purchasing channels used over the past 12 months
- Percentage of oligos obtained through each purchasing channel
- Labs' plans to purchase a tabletop oligo synthesizer
- Applications for which oligos are currently used
- Research area involving oligos expected to grow the most in the next
twelve months
- Use of pre-made/pre-designed oligos
- Percentage of pre-made and custom oligos used
Commercial Oligonucleotide Suppliers
- Identification of oligo suppliers used
- Primary suppliers of oligos
- Length of time that primary supplier has been the primary supplier
- Change of opinion of primary supplier over that time period
- Primary supplier changed within the last 12 months
Oligonucleotide Ordering Information
- Oligos ordered per month
- Breakdown of oligo formats ordered
- Expected change in oligos ordered over the next 12 months
- Typical amount paid per base for oligos from primary supplier
- Additional paid services typically ordered
- Typical amount paid for additional services
- Percent of monthly orders that require additional services
Your Brand Experience
- Likelihood of recommending primary supplier to a colleague
- Level of agreement that primary supplier has unique advantages
- Quality of oligos from primary supplier compared to the rest of the market
- Familiarity with oligo synthesis services available from primary supplier
- Satisfaction with specific product features from primary supplier
- Overall satisfaction with value for price paid from primary supplier
Demographics
Section 4. Appendices
- Insights and Perspectives
- Cross-Tabulations of Survey Data
- Other Recent Publications
- About BioInformatics
- Our Valued Clients
